Motoplanete

What Motoplanete does

Motoplanete is a French-language motorcycle reference portal founded in 2001 by Greg and operated as a small, owner-operated business headquartered in Pontcharra, France. The platform serves motorcycle enthusiasts and prospective buyers, primarily in France, with parallel English (motoplanete.us) and Spanish (motoplanete.es) versions. Its core offering is a structured motorcycle specification database covering 14 major manufacturers (Aprilia, BMW, CFMOTO, Ducati, Harley-Davidson, Honda, Indian, Kawasaki, KTM, Moto-Guzzi, Royal-Enfield, Suzuki, Triumph, Yamaha) across 18 categories (Cross, Custom, Enduro, Scooter, Roadster, Sportive, Trail, Trial, etc.), supplemented by professional road tests (essais), editorial news coverage, motorsport reporting (MotoGP, Superbike, MXGP), side-by-side comparison tools, used motorcycle classifieds, and an interactive quiz module (MP Max).

The technology is a web-based content management platform with a relational motorcycle database, brand/type/year/engine filtering, and comparison functionality; supporting infrastructure includes Google Analytics, AT Internet, and Se Ranking for traffic and SEO performance monitoring. There is no disclosed mobile app, API, or AI/ML capability, and the team is small (1–10 employees) with two named individuals — founder Greg (also editor-in-chief, photographer, and web developer) and Yffic Narbonne (webmaster/sysadmin/communications/partnerships, joined 2005).

Motoplanete monetizes exclusively through indirect channels: affiliate referral commissions with motorcycle equipment retailers (Motoblouz, LaBécanerie, Speedway, Maxxess, Pack-Moto, Allopneus, Planète Yam), insurance provider AMV.fr, and display advertising on the site. Core content is free to access; there is no subscription, paywall, or direct user fee. The go-to-market is product-led growth driven by SEO, editorial depth, and multi-channel social distribution (Facebook, YouTube, Instagram, LinkedIn, TikTok, BlueSky, Google News) plus an email newsletter.

Name

Motoplanete

Legal name

Motoplanete

Website

https://motoplanete.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Motoplanete is a French motorcycle reference portal (founded 2001, Pontcharra) that publishes specifications, road tests, news, comparisons, and motorsport coverage for 14+ manufacturers. It serves Francophone motorcycle enthusiasts and monetizes via affiliate referrals and display advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Pontcharra

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Affiliate Marketing: Site earns commissions through affiliate links to motorcycle equipment retailers (Motoblouz, LaBécanerie, Speedway, Maxxess, Pack-Moto), tire suppliers (Allopneus), and insurance providers (AMV.fr)
2. Advertising: Display advertising on the website including promotional banners and sponsored content sections

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Motoplanete is a French motorcycle reference website providing a comprehensive database of motorcycle specifications, expert road tests (essais), industry news (actualités), head-to-head comparisons (comparatifs), used motorcycle listings, and motorsport coverage (MotoGP, Superbike, MXGP). The platform serves motorcycle enthusiasts with free content covering 14 major manufacturers and 18 motorcycle categories, monetized through affiliate partnerships with equipment retailers and insurance providers.

Product overview

Motoplanete is a French motorcycle reference platform offering a unified product centered around its comprehensive motorcycle database. The core offering consists of detailed motorcycle specification pages (fiches), professional road tests (essais), current motorcycle news (actualités), and head-to-head comparison tools (comparatifs). Supporting features include used motorcycle listings, motorsport coverage, interactive quiz games, and email newsletter alerts. Users can search and filter motorcycles by brand, type, engine specifications, power, price, and other technical criteria across multiple motorcycle categories including Cross, Custom, Enduro, MotoGP, Roadster, Scooter, Sport-GT, Sportive, Supermotard, Trail, and Trial. The platform serves as a one-stop resource for motorcycle enthusiasts seeking specifications, reviews, and market information.

Differentiator

Problem solved

Functional benefit

Products and services

• Motoplanete Motorcycle Reference Platform Comprehensive online motorcycle reference platform aggregating motorcycle specifications, expert road tests, news, comparisons, used listings, motorsport coverage, and quizzes for motorcycle enthusiasts.
• Motorcycle Specifications (Fiches) Detailed technical specification pages for motorcycles, organized by brand, type, and year, allowing users to filter models by engine type, power, weight, and other technical criteria.
• Road Tests (Essais)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• CFMOTOminorStrategic or Co-development PartnerFeatured as official partner for CFMOTO MT Challenge competition event, promoting CFMOTO motorcycles and events through Motoplanete platform.
• Ouest FranceminorOthersRegional newspaper partnership/approval for credibility and media presence.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Motorcycle.com: Long-running English-language motorcycle review and news site. Comparable content model to Motoplanete — specifications, tests, comparisons, and news — at significantly larger scale.
• Visordown: UK-based motorcycle news, reviews, and comparison platform. Directly comparable to Motoplanete in editorial format (specs, tests, news) but serves the UK market with broader editorial resources.
• Cycle World: Established international motorcycle media brand covering reviews, news, and comparisons. Comparable to Motoplanete in product offering (motorcycle specifications, tests, news) but operates at larger scale and primarily serves English-speaking markets.
• Auto-Moto: Major French automotive media brand with significant motorcycle coverage. Adjacent peer to Motoplanete in the French motor-vehicle content space, though broader in scope (covers cars as well).

Emerging players

• BikeWale: Indian motorcycle content and marketplace platform combining specifications, reviews, and dealer listings. Comparable to Motoplanete's motorcycle database + used listings model but operates in a different geography with marketplace monetization.
• RevZilla: US-based motorcycle gear retailer with significant editorial and video content. Comparable to Motoplanete as a motorcycle content platform, but monetizes primarily through direct commerce rather than affiliate referrals.

Direct peers

• Moto Magazine: French motorcycle print and digital magazine covering tests, news, and equipment. Comparable to Motoplanete as a French motorcycle editorial brand, though with stronger roots in traditional magazine publishing.
• La Vie Motarde: French motorcycle content site with tests, news, and adventure travel content. Directly comparable French motorcycle media competing for the same audience of French-speaking riders.
• Moto-Station: Leading French motorcycle media platform covering news, tests, and specifications. Direct competitor to Motoplanete in the same French-language motorcycle content vertical, serving the same enthusiast and prospective buyer audience.
• Le Repaire des Motards: Long-established French motorcycle portal offering news, tests, and community forums. Directly comparable to Motoplanete as a French-language reference platform for motorcycle riders and buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/motoplanete/featured
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/motoplanete
• Instagraminstagram.com/motoplanete/?hl=fr
• TikToktiktok.com/@motoplanete?is_from_webapp=1&sender_device=pc
• Xx.com/motoplaneteFr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motoplanete