Crimpd

What Crimpd does

Crimpd, Inc. is a Seattle-based software company that operates a climbing-specific training platform delivered as a mobile application on iOS and Android and as a browser-based web application at my.crimpd.com. The platform provides structured workouts covering endurance, power endurance, strength and power, and conditioning & mobility, alongside a climbing-specific built-in timer for hangboarding and interval circuits, automatic workload calculation, visual training analytics, a custom training plan builder, pre-built Skill Templates, in-session workout logging, and a background timer/mini-player. The workout content is authored by professional climbing coaches Tom Randall and Ollie Torr of Lattice Training, and Peer Insights allows users to benchmark assessment results against peer groups segmented by climbing discipline, gender, and grade level. Underlying architecture includes a web stack built on React 19, TypeScript, Vite, and Chakra UI v3 (deployed via Cloudflare Workers after a February 2026 rebuild), a backend that was migrated from Node.js to TypeScript in 2026, and crash reporting migrated from Google Crashlytics to Sentry.

Crimpd monetizes through a freemium model. The free tier (Crimpd Free) provides access to 75+ workouts, a training logbook, basic analytics, and the ability to log open climbing and cross-training sessions. The premium tier (Crimpd+) is priced at $4.99 per month billed annually ($59.88/year) and unlocks 200+ workouts and progressions, the custom training plan builder, Skill Templates, advanced analytics with CSV export, Peer Insights, and integration with Lattice Training services. All subscription billing is processed through Apple App Store and Google Play, with no enterprise sales motion, no physical distribution, and no disclosed institutional funding. The company has certified compliance with the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks and reports cumulative scale signals of 500k+ downloads, 10M+ workouts logged, a 4.6 App Store rating, and 30k+ completed training plans. Day-to-day operations are run by a small team led by co-founder Peter Klimek, who also serves as CTO of partner firm Lattice Training.

Name

Crimpd

Legal name

Crimpd, Inc.

Website

https://crimpd.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Crimpd operates a climbing-specific mobile and web training application for self-coached climbers, offering expert-designed workouts, structured training plans, progress analytics, and peer benchmarking through a freemium model with a $4.99/month premium tier.

Ownership category

akta.pro rank

Product category

Climbing Training Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Climbing & Via Ferrata Guiding / Instruction (THAAALAH)

akta.pro secondary industry

Rock Climbing, Via Ferrata & Mountaineering (THAJABAE)

Keywords

• Climbing workout app
• Training plan software
• Mobile fitness subscription
• Workout tracking platform
• Training analytics platform

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Crimpd Free (Freemium): Free tier offering access to 75+ workouts, training log book, training analytics, and open climbing/cross-training session logging. This tier drives user acquisition and conversion to premium.
2. Crimpd+ Premium Subscription: Monthly subscription at $4.99 per month billed annually ($59.88/year). Unlocks 200+ workouts and progressions, custom training plan creation, pre-built Skill Templates, training analytics with CSV export, and Peer Insights benchmarking. Also includes Lattice Training integration for performance coaching services.
3. Lattice Training Services: Third-party training plans and performance coaching services from Lattice Training, accessed through the Crimpd app. Governed by Lattice Training's own terms and billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Crimpd is a climbing-specific training application available on iOS, Android, and the web that delivers expert-designed workouts covering endurance, power endurance, strength & power, and conditioning & mobility. The product includes built-in climbing-specific timers, automated workload calculation, visual progress analytics, Peer Insights benchmarking against a database of more than 90,000 boulderers and 95,000 sport climbers, and a custom training plan builder for self-coached climbers.

Product overview

Crimpd is a climbing training platform consisting of a free mobile and web application (Crimpd Free) and a premium subscription tier (Crimpd+ at $4.99/month). The core platform provides expert-designed workouts for endurance, power endurance, strength and power, and conditioning, created by professional climbing coaches. Crimpd+ extends the offering with over 200 workouts, custom training plan building, pre-built Skill Templates for specific climbing skills, advanced analytics with CSV export, and Peer Insights comparison features. Additional features include in-session workout logging, background timer/mini-player for workouts, and free content playlists like the Tension & Movement Drills created with Paradigm Climbing. The platform includes built-in progress tracking and analytics, with Lattice Training integration providing access to additional training plans and performance coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Crimpd Climbing Training App Cross-platform climbing training application available on iOS, Android, and web (my.crimpd.com), delivering expert-designed workouts (endurance, power endurance, strength & power, conditioning & mobility), built-in climbing-specific timers, automatic workload calculation, progress analytics, custom training plans, Skill Templates, and Peer Insights benchmarking for self-coached climbers.
• Tension & Movement Drills Playlist Free content playlist of 6 workouts (Tension Project, Footwork Project, Tension Activation, Tension Trainers, Max Velocity Deadpoints, Heel Trainers) created with Charlie Schreiber of Paradigm Climbing, targeting movement quality, footwork, and body tension for climbers. Accessible without subscription.

Quantifiable outcome

• Users report climbing 2 grades higher after 6 months of consistent training with Crimpd+
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Four partnerships are on record, tiered secondary and core.

• Paradigm Climbing (Charlie Schreiber)secondaryStrategic or Co-development Partner · 2 March 2026Collaboration with Charlie Schreiber of Paradigm Climbing to create a free Tension & Movement Drills playlist with 6 workouts. Charlie is a professional climbing coach since 2010 with athletes including Youth and Open National Champions, World Cup Top 10 finishers, 5.14d sport climbers, and V17 boulderers. Content is free (no subscription required) to expand accessibility.
• Lattice TrainingcoreStrategic or Co-development PartnerCrimpd has an agreement with Lattice Training to provide access to training plans, performance coaching, and related services through the Crimpd app. Lattice Training's Tom Randall and Ollie Torr designed Crimpd's workout library. Peter Klimek serves as CTO of both Crimpd and Lattice Training. Users' Lattice Training data is subject to Lattice Training's own Privacy Policy and Terms of Service.
• Tom Randall (Lattice Training)coreStrategic or Co-development PartnerWorld-class climber and professional coach who co-designed Crimpd's workout library alongside Ollie Torr. Expert in bouldering and training methodology. Co-founder of Lattice Training.
• Ollie Torr (Lattice Training)coreStrategic or Co-development PartnerWorld-class climber and professional coach who co-designed Crimpd's workout library alongside Tom Randall. Expert in endurance training and methodology. Co-founder of Lattice Training.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Strava: Mass-market fitness tracking social platform with structured training, segment benchmarking, and subscription tier. Comparable to Crimpd in serving athletes who self-coach and want peer benchmarking, but at vastly larger scale across many sports.
• Apple Fitness+: Subscription workout service from Apple with trainer-led video sessions across many disciplines. Comparable to Crimpd as a paid fitness subscription on iOS, but broader scope and integrated with Apple Watch ecosystem rather than sport-specialized.
• Whoop: Subscription fitness and recovery platform combining wearable hardware with strain/recovery analytics. Comparable to Crimpd in applying analytics-driven training feedback to self-coached athletes, though focused on physiological metrics rather than sport-specific workouts.

Emerging players

• GymBook: Mobile strength-training workout logger with exercise library, progress charts, and Apple Watch support. Comparable to Crimpd in offering structured workout logging and analytics for self-directed lifters, though focused on general strength training rather than climbing.
• Alpha Progression: AI-generated strength training plan app with analytics and progression tracking. Comparable to Crimpd's data-driven training personalization and structured plan delivery, though targeted at general strength athletes rather than climbers.
• Freeletics: AI-driven bodyweight fitness coaching app with personalized workout plans and progress tracking. Comparable in product-led freemium model and self-coached athlete targeting, though its training modalities are general fitness rather than climbing-specific.

Direct peers

• TrainingPeaks: Subscription training platform for endurance and strength athletes offering structured workout plans, analytics, and coach-managed calendars. Comparable to Crimpd in serving self-coached athletes who need structured training and progress tracking, though broader (cycling, triathlon, running) vs Crimpd's climbing focus.
• Lattice Training: Climbing-specific performance coaching platform co-founded by Tom Randall and Ollie Torr, whose workouts power Crimpd's library. Closely overlapping customer base (self-coached climbers) and product category (structured climbing training), with explicit cross-product integration through the Crimpd app.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crimpd
• LinkedInlinkedin.com/company/crimpd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crimpd