Lattice Training Ltd
Lattice Training Ltd is a UK-based climbing training company that provides algorithmically-generated and coach-written personalized training plans, specialist consultations, and a line of physical training hardware to climbers of all abilities across 25 countries.
- Company typePrivate
- Founded-
- HeadquartersChesterfield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lattice Training Ltd does
Lattice Training Ltd is a UK-based climbing training company founded in 2015 and headquartered in Chesterfield, England. It serves climbers across all ability levels — from first-time climbers to professional athletes — with a portfolio that combines algorithmically-generated training plans, expert coach-written plans, and a line of physical training hardware (hangboards, blocks, rollers, and lifting tools). The core technology is a mobile-first training platform that generates personalized plans and adapts them based on logged user progress, backed by what the company describes as the largest climbing performance dataset in the world.
The business operates a multi-tier revenue model: a self-serve app subscription called LatticePlan at £22.99/month, premium coach-written plans (Climbing Training Plan at £150 one-time and Climbing Training Plan Plus at £115 per 4 weeks), specialty consultations (Pregnancy & Postpartum, Nutrition, Mindset), an online course, and direct-to-consumer hardware sales. Distribution combines a proprietary e-commerce site and iOS/Android app with a global retailer and distributor network spanning 25 countries across Europe, North America, and Oceania, including partnerships with Backcountry (USA), Bergfreunde (Germany), The Climbing Academy Group (UK), and Elevate Europe (Belgium).
The go-to-market motion is hybrid: product-led growth through the free-trial app, sales-led for higher-touch coached plans, and channel partnerships for B2B and international hardware distribution. Marketing is anchored by a content platform including a podcast, YouTube channel, blog, and weekly newsletter, which has built strong brand association with elite climbers such as Alex Honnold and Will Bosi. The company employs 27 people, operates as a privately held UK limited company with no disclosed funding rounds, and reports serving thousands of climbers globally.
Lattice Training Ltd firmographics
Firmographics- Name
- Lattice Training Ltd
- Legal name
- Lattice Training Ltd
- Website
- https://latticetraining.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lattice Training Ltd is a UK-based climbing training company that provides algorithmically-generated and coach-written personalized training plans, specialist consultations, and a line of physical training hardware to climbers of all abilities across 25 countries.
- Ownership category
- akta.pro rank
Lattice Training Ltd industry classification
Industry- Product category
- Climbing Training & Fitness Coaching
- akta.pro primary industry
- Strength & Conditioning Personal Training (HSADAAAB)
- akta.pro secondary industries
- Online/Remote Personal Training & Programming (HSADAAAM), Climbing & Mountaineering Gear Retail (CRAMAMAB)
Keywords
Where Lattice Training Ltd is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lattice Training Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Subscription Plans (LatticePlan): Monthly subscription at £22.99/month with 14-day free trial. Ongoing app-led training that adapts as customers log their progress. Core revenue driver with recurring billing.
- Coached Plans: Premium coaching services including Climbing Training Plan (£150 one-time / £50 per 4 weeks) and Climbing Training Plan Plus (£115 per 4 weeks) with unlimited plan edits and coach support via in-app chat.
- Training Tools and Hardware: Physical training products including MXEdge Lift, Quad Block, Heavy Roller, Mega Bar, Triple Rung, Lifting Pin, and accessories. Direct-to-consumer sales via e-commerce with B2B wholesale options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LatticePlan - App-led algorithmic training |
| One time/ perpetual license | Multi-year contract | Climbing Training Plan - One-off coach-written plan |
| Subscription | Monthly | Climbing Training Plan Plus - Custom coaching with support |
| Subscription | Monthly | Flexibility Training Plan - Specialized flexibility coaching |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Lattice Training Ltd product offering
Product offeringCore offering
Lattice Training Ltd builds personalised climbing training plans for climbers of all abilities. The core product combines an algorithmically-generated, app-led subscription plan (LatticePlan) with coach-written bespoke training plans delivered remotely via mobile app, chat, and direct coach support. The offering is backed by what the company describes as the largest climbing performance dataset in the world, and is complemented by a range of climbing-specific physical training tools (hangboards, blocks, rollers, bars, lifting pins) and specialist consultations (mindset, nutrition, pregnancy/postpartum).
Product overview
Lattice Training Ltd operates a multi-tiered training platform combining algorithmically-generated app-led plans (LatticePlan) with coach-written options (Climbing Training Plan, Climbing Training Plan Plus, Flexibility Training Plan). The core offering centers on personalized climbing training backed by a proprietary climbing performance dataset. Physical products include a range of climbing-specific training tools (hangboards, blocks, rollers, bars, and lifting equipment) sold directly and through global retailers. Additional revenue streams include specialist consultations (Mindset, Pregnancy & Postpartum, Nutrition), an online course (A Climber's Guide To Training), a mobile app with guided workouts and progress tracking, a podcast, and newsletter content. The portfolio ranges from self-serve digital products to high-touch coaching services, with pricing from £22.99/month (app) to £115/4 weeks (coach-led plans), plus physical training equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- LatticePlan Ongoing app-led climbing training subscription at £22.99/month with a 14-day free trial. Algorithmically generates a personalised plan that adapts as users log their training, focused on overall climbing performance across all disciplines.
- Climbing Training Plan
- Climbing Training Plan Plus
- Flexibility Training Plan
- MXEdge Lift Best-selling hangboard/edge training tool designed for building finger and grip strength in climbers.
- Quad Block Best-selling climbing training block for developing finger and grip strength across various hold positions.
- Heavy Roller Best-selling roller tool for climbing-specific conditioning and recovery training.
- Mega Bar Training bar tool designed for hanging and pulling exercises to build climbing-specific strength.
- Triple Rung Training rung tool for developing finger strength and grip endurance through varied grip positions.
- Lifting Pin Best-selling weighted training pin for adding resistance to climbing-specific movements and hangboard exercises.
- MXEdge Switch Adjustable training board allowing climbers to modify grip positions and angles for varied training stimuli.
- Lattice x Erin Gold Quad Block Limited-edition collaboration quad block featuring climbing athlete Erin McNeice's signature design.
- Remote Climbing Assessment Remote assessment service evaluating climbing performance, strengths, and weaknesses to inform training plan development.
- Mindset Consultation Specialist coach consultation focused on mental training, motivation, and the psychological aspects of climbing performance.
- Pregnancy & Postpartum Consultation Specialist consultation for pregnant and postpartum climbers, helping them rebuild strength safely and sustainably during and after pregnancy.
- Nutrition Consultation Specialist consultation focused on nutrition for climbing performance, energy management, and recovery optimisation.
- A Climber's Guide To Training Course Online educational course providing comprehensive guidance on climbing-specific training methodologies and programming.
Quantifiable outcome
- Climbers achieve grade improvements and send personal goals
Companies that use Lattice Training Ltd
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Lattice Training Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lattice Training Ltd partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Will BosicoreElite climber ambassador and product user. Bosi is featured on product marketing materials (Excalibur 9b+ poster) and trusted by the best athletes.
- Banana Fingers T/A Epic TVminorWorldwide retailer partner distributing Lattice Training products.
- Backcountry (USA)corePrimary USA retailer for Lattice Training products.
- Training For Climbing LLC (USA)minorUSA-based retailer partner.
- Absolute Snow (UK)minorUK-based retailer partner.
- Needle Sports (UK)minorUK-based specialist climbing retailer.
- Outside (UK)minorUK-based outdoor retailer.
- Rock + Run (UK)minorUK-based climbing and outdoor retailer.
- The Climbing Academy Group (UK)coreUK climbing academy group offering Lattice products to members.
- ClimbingAnchors (Australia)minorAustralian retailer partner.
- Bloc Shop Inc (Canada)minorCanadian bouldering-focused retailer.
- Bergfreunde GmbH (Germany)coreMajor German outdoor retailer.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Lattice Training Ltd competitors and assessment
Company assessmentBroad incumbents
- Whoop: Whoop sells a recovery- and strain-tracking wearable with an AI coaching layer. Comparable in subscription fitness economics and in addressing climber recovery/load-management, though broader than climbing-specific training.
- Apple Fitness+: Apple Fitness+ bundles trainer-led workouts, including strength, HIIT, and yoga, with an Apple device ecosystem. Competes for the same discretionary fitness subscription dollars that could otherwise go to LatticePlan.
- Strava: Strava is the dominant social fitness platform with a subscription tier. Climbers use it for activity tracking, and it represents a potential distribution and content competitor for Lattice's community and content engagement.
- Freeletics: Freeletics is a global AI-driven strength and conditioning app subscription. Comparable in product-led growth, app-led adaptive programming, and subscription pricing tier, though horizontally positioned rather than climbing-specific.
- TrainingPeaks: TrainingPeaks is an established endurance-training platform with coach-written plans and analytics. While not climbing-specific, it competes for the same coaches and structured-training buyer, particularly for athletes who cross-train across climbing and endurance.
Direct peers
- Metolius: Metolius designs and sells a wide range of climbing training equipment (hangboards, fingerboards, campus boards, grip trainers). Comparable as a climbing-specific training hardware brand competing for the same shelf space and end customer.
- Tension Climbing: Tension Climbing produces premium hangboards and climbing training tools popular with serious climbers. Direct competitor in the climbing training hardware category Lattice plays in with its MXEdge line.
- Training for Climbing (Eric Hörst): Eric Hörst's Training for Climbing brand offers books, training plans, and digital programs targeting the same climbing-specific S&C audience. Closely comparable in vertical and customer type, though more content/ebook-led than app-led.
- Power Company Climbing: Power Company Climbing (Kris Hampton) sells structured climbing-specific training programs, coaching subscriptions, and a podcast aimed at the same dedicated climber persona Lattice targets. Direct overlap in vertical, audience, and recurring-revenue coaching model.
- Beastmaker: Beastmaker designs and sells hangboards and climbing-specific training tools, overlapping directly with Lattice's MXEdge Lift, Quad Block, and Mega Bar product lines. Targets the same climbing-gym audience via direct-to-consumer and retailer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lattice Training Ltd social profiles
Digital presenceLattice Training Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lattice Training Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Lattice Training Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lattice Training Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lattice Training Ltd
What does Lattice Training Ltd do?
Lattice Training Ltd builds personalised climbing training plans for climbers of all abilities. The core product combines an algorithmically-generated, app-led subscription plan (LatticePlan) with coach-written bespoke training plans delivered remotely via mobile app, chat, and direct coach support. The offering is backed by what the company describes as the largest climbing performance dataset in the world, and is complemented by a range of climbing-specific physical training tools (hangboards, blocks, rollers, bars, lifting pins) and specialist consultations (mindset, nutrition, pregnancy/postpartum).
Is Lattice Training Ltd a public or private company?
Lattice Training Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lattice Training Ltd founded?
Lattice Training Ltd was founded in -1. It employs 11 to 50 people.
Where is Lattice Training Ltd based?
Lattice Training Ltd is headquartered in Chesterfield, United Kingdom, in the Europe region.
How does Lattice Training Ltd make money?
Three revenue lines are on record. Subscription Plans (LatticePlan) is the primary driver. The others are coached Plans and training Tools and Hardware.
Who are Lattice Training Ltd's main competitors?
Broad incumbents on record are Whoop, Apple Fitness+, Strava, Freeletics and TrainingPeaks. Direct peers are Metolius, Tension Climbing, Training for Climbing (Eric Hörst), Power Company Climbing and Beastmaker.
Does Lattice Training Ltd have an API?
No public API is recorded for Lattice Training Ltd.
What industry is Lattice Training Ltd in?
Lattice Training Ltd's product category is Climbing Training & Fitness Coaching. Its primary akta.pro industry code is HSADAAAB, Strength & Conditioning Personal Training, with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming.