What iPlace Global does

iPlace Global is a privately held UK company headquartered in London that operates a portfolio of eight consumer-facing comparison platforms serving UK home buyers, sellers, renters, and relocators. The group's brands — PinLocal, Compare Conveyancing Quotes, Altium Legal, Conveyancing Index, Surveyors Compared, Removals Index, Moving Compared, and Moveable — cover the full home-moving journey across conveyancing, surveying, and removals services. At the centre of the platform is the proprietary PinLocal quote engine technology, which connects consumers with vetted local service providers in real-time and underpins both consumer comparison experiences and B2B lead delivery.

The company generates revenue through three primary streams: (1) pay-per-lead B2B lead generation to a network of 2,000+ service providers including law firms, conveyancers, RICS-accredited surveyors, and removal companies, with real-time CRM/API integration; (2) performance marketing services (PPC, SEO, affiliate) for B2B partners via dedicated account management; and (3) first-party data and market insights monetisation, offering audience modelling and trend analysis segmented by location, service need, and move timeline. Go-to-market combines product-led self-serve comparison platforms, sales-led B2B partner acquisition, and channel partnerships with estate agents, property platforms, and brands across financial services, insurance, utilities, and renewables.

iPlace Global reports scale metrics of 50,000+ monthly comparison-site users, 3M+ cumulative quotes generated, and consumer savings of up to 35% on conveyancing, 30% on surveying, and 40% on removals. The company is GDPR/UK GDPR compliant (ICO registration Z1726192), operates exclusively in the United Kingdom, and discloses no institutional funding rounds or revenue figures. Leadership comprises CEO Simon Bath; broader management team details are not publicly disclosed.

Name

iPlace Global

Legal name

iPlace Global Ltd.

Website

https://iplaceglobal.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

iPlace Global operates eight UK consumer-facing comparison platforms (PinLocal, Compare Conveyancing Quotes, Altium Legal, Conveyancing Index, Surveyors Compared, Removals Index, Moving Compared, Moveable) that connect home movers with conveyancers, surveyors, and removal firms while monetising via B2B pay-per-lead, performance marketing, and first-party data.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Pay-per-lead B2B Lead Generation: Lead generation engine for B2B partners including law firms, surveyors, conveyancers, and removal companies. Partners pay per lead received based on geography, service type, and user intent. Provides access to live, exclusive, high-conversion prospects with real-time CRM/API integration options.
2. Performance Marketing Services: Performance marketing campaigns (PPC, SEO, affiliate) for B2B partners to attract home movers. With consistently high conversion rates, exceptional order values, and dedicated account management, campaigns deliver measurable ROI for partners.
3. First-Party Data & Market Insights: Data insights help partners forecast demand, understand consumer behaviour, and develop targeted marketing or product strategies. Revenue generated from providing actionable first-party data for audience targeting and market insights.
4. Consumer Comparison Platform Revenue: Platforms help home movers compare quotes across legal, survey, and removal services. While consumers receive free quotes, the company monetises through B2B lead delivery to service providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

iPlace Global operates a portfolio of consumer-facing comparison platforms serving UK home movers, allowing buyers, sellers, renters and relocators to compare quotes for conveyancing, surveying and removals services from vetted providers. The company monetises primarily through B2B pay-per-lead generation, delivering high-intent leads to law firms, surveyors, conveyancers and removal companies, with supplementary revenue from performance marketing services and first-party data insights.

Product overview

iPlace Global operates a platform portfolio of consumer-facing comparison brands for UK home movers. The core offering consists of eight distinct platforms: PinLocal (proprietary quote engine technology powering lead generation), Altium Legal (digital-first conveyancing services), Moveable (digital moving assistant with tools and guides), Conveyancing Index and Compare Conveyancing Quotes (conveyancing quote comparison platforms), Surveyors Compared (RICS surveyor comparison), Removals Index (removals comparison), and Moving Compared (general moving services comparison). Together these platforms cover the full home-moving journey from legal services to removals, generating quotes across legal, survey and removal services while delivering B2B leads to service providers.

Differentiator

Problem solved

Functional benefit

Brands

• PinLocal: Proprietary quote engine technology that powers many comparison platforms, connecting consumers with local service providers in real-time for removals, conveyancing, surveying and more.
• Compare Conveyancing Quotes
• Altium Legal
• Conveyancing Index
• Surveyors Compared
• Removals Index
• Moving Compared
• Moveable

Products and services

• PinLocal Proprietary quote engine technology that powers many of iPlace Global's comparison platforms, connecting consumers with local service providers in real-time for removals, conveyancing, surveying and more, delivering high-intent, high-converting leads.
• Altium Legal Forward-thinking legal brand offering streamlined, digital-first conveyancing solutions for estate agents, property platforms and consumers, delivering compliance, clarity and control through technology.
• Moveable Digital moving assistant offering home movers a complete suite of tools, guides and service comparisons to understand each step of the buying and selling process, connecting users with trusted partners.
• Conveyancing Index Comparison platform for conveyancing quotes across the UK, working only with regulated, reviewed firms for home buyers and sellers.
• Surveyors Compared Platform connecting home movers with qualified, RICS-accredited professionals who deliver home survey reports quickly, clearly and cost-effectively.
• Removals Index Removals comparison website helping movers get competitive quotes from reputable removal firms, covering domestic, office and international moves.
• Compare Conveyancing Quotes Platform helping home buyers, sellers and remortgagers find the best conveyancing deals in minutes, partnering with regulated, experienced solicitors across the UK.
• Moving Compared Moving services comparison platform serving every stage of the UK home-moving process for buying, selling, renting or relocating.

Quantifiable outcome

• 3M+ quotes generated across legal, survey, and removal services
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Estate Agents & Property PlatformscoreChannel Partner/ Reseller/ DistributorPartnerships with estate agents and property platforms to embed home-moving solutions. Altium Legal specifically designed for estate agents, property platforms, and consumers with digital-first conveyancing solutions delivering compliance, clarity, and control through technology.
• Financial Services CompaniescoreStrategic or Co-development PartnerStrategic partnerships with financial services brands to provide home-movers access to financial protection products. Embedded product opportunities capture demand at peak relevance during the moving journey. Partnerships extend brand reach and trust.
• Law Firms & ConveyancerscoreChannel Partner/ Reseller/ DistributorB2B lead generation partnerships with law firms, conveyancers, and surveyors. Partners receive high-quality leads based on geography, service type, and user intent. Pay-per-lead models with real-time CRM/API integration options. Partners work with regulated, reviewed firms.
• Surveyors & Removal CompaniescoreChannel Partner/ Reseller/ DistributorB2B partnerships with RICS-accredited surveyors and vetted removal firms. Partners receive exclusive leads for domestic, office, and international moves. Flexible services with vetted providers offering competitive quotes.
• Insurance, Utilities & Renewables BrandssecondaryGTM or Marketing PartnerPartnerships with insurance, utilities, and renewables brands to give movers access to full range of products needed during the moving journey. Home-move-triggered offers capture demand at peak relevance. Embedded product opportunities across multiple verticals.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reallymoving: UK comparison platform for conveyancing, surveying, removals, and other home-moving services. Direct head-to-head competitor with overlapping product categories, similar B2C quote-comparison model, and competing for the same high-intent UK mover search terms.
• Sam Conveyancing: UK conveyancing quote comparison platform with regulated solicitor network. Directly comparable in product (conveyancing comparison), target customer (UK home movers), and B2B monetisation model.
• Strike: UK conveyancing comparison and legal services platform offering instant online quotes for buyers, sellers, and remortgagers. Comparable on quote-comparison UX, regulated provider network, and B2B lead delivery model for conveyancing partners.
• Homebuyer Conveyancing: UK conveyancing comparison service connecting home movers with regulated solicitors. Operates in the same core vertical as Conveyancing Index and Compare Conveyancing Quotes, monetising via B2B leads to legal partners.

Broad incumbents

• GoCompare: UK comparison marketplace operating across financial services and home-related verticals. Broad incumbent with the marketing budget, brand recognition, and platform infrastructure that could be extended into conveyancing, surveying, or removals comparison.
• Compare the Market: Major UK price comparison brand across insurance, energy, and financial products. Broad incumbent with similar comparison UX, B2C quote-comparison model, and B2B lead-generation monetisation that could overlap with iPlace's home-moving verticals.
• Rightmove: UK's largest property portal with the deepest mover audience and significant home-moving service integrations. Comparable as a dominant upstream distribution channel for UK movers and a potential partner or acquirer of focused comparison brands.
• Zoopla: One of the UK's leading property portals with massive consumer traffic and an embedded ecosystem of home-moving service partners. Larger incumbent with overlapping distribution to the same UK mover audience but operating as a broad property destination rather than a focused comparison brand.

Emerging players

• Mojo Mortgages: UK mortgage broker operating a digital comparison and lead-generation model similar in mechanics to iPlace's B2B lead-delivery approach. Emerging player with partial overlap in the home-moving ecosystem and comparable partner-driven distribution strategy.
• Habito: UK digital mortgage broker and home-buying platform. Emerging player in the adjacent home-moving journey with overlap in mover audience and partner ecosystem, but focused on mortgages rather than conveyancing/surveying/removals comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iplace-financial-services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iPlace Global