Relatiegeschenken.nl

What Relatiegeschenken.nl does

Relatiegeschenken.nl BV is a Dutch B2B e-commerce platform headquartered in Woerden that sells customized promotional merchandise and corporate gifts to businesses and consumers in the Netherlands and Belgium. The platform is built on Magento Commerce and offers an extensive multi-category catalog organized into divisions including custom pens, stationery, drinkware, bags, leisure/outdoor items, eco-friendly products, office supplies, electronics, home and living, specials, and miscellaneous categories such as clothing and premiums. Customization is executed through eleven printing and personalization techniques — screen printing, pad printing, embroidery, laser engraving, digital printing, transfer printing, Doming, button production, plotter cutting, mouse pad production, and laser engraving — with a free digital design proof delivered for customer approval before production begins.

The company serves a horizontal customer base spanning SMBs through larger enterprises across automotive, healthcare, education, non-profit, government, construction, beauty/wellness, hospitality, real estate, and recreation verticals, alongside individual consumers purchasing personalized gifts. Pricing is quote-based and volume-tiered, with unit prices ranging from approximately €0.10 per pen at high volumes to premium specialty items, excluding VAT and printing costs until a formal quote is provided; free shipping and a satisfaction guarantee are offered. The go-to-market model combines self-serve e-commerce browsing with inside-sales support (phone and email, Monday-Friday 8:30-17:00) and a quote request system for larger custom orders, supported by a dedicated account manager workflow.

Relatiegeschenken.nl generates revenue primarily through one-time purchases of customized promotional merchandise, with a secondary B2C stream for consumer gifts. Distribution is exclusively through the company's own online storefront, supplemented by Kiyoh-aggregated verified reviews (9.5/10 score, 98-99% recommendation rate), Thuiswinkel.org certification, and organic channels including SEO, social media, and email newsletters. The company is privately held as a Dutch BV with no disclosed funding rounds, parent company, or institutional investors, and reports a headcount in the 1-10 employee range. Sustainability is a stated brand pillar, evidenced by an eco-product line and a Treesforall partnership for CO2 compensation.

Name

Relatiegeschenken.nl

Legal name

Relatiegeschenken.nl BV

Website

https://relatiegeschenken.nl

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Relatiegeschenken.nl is a Dutch B2B e-commerce platform selling customized promotional merchandise and corporate gifts — pens, drinkware, bags, eco products, and more — to businesses and consumers in the Netherlands and Belgium, using eleven printing techniques and a Magento-based storefront.

Ownership category

akta.pro rank

Product category

Promotional Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

akta.pro secondary industries

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC), Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)

Keywords

• Promotional products
• Corporate gifts
• Custom printed merchandise
• Branded business gifts
• Personalized promotional items

Headquarters

HQ city

Woerden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Customized Promotional Products B2B Sales: The company generates revenue through the sale of customized promotional merchandise (relatiegeschenken) to Dutch and Belgian businesses. Customers select products from an extensive catalog spanning categories such as writing instruments, drinkware, bags, electronics, office accessories, eco products, clothing, and more. Products are personalized with company logos, text, or custom designs using various printing and engraving techniques. Revenue is driven by order volume and product customization complexity, with pricing tiers based on quantity (volume discounts).
2. B2C Online Retail (Consumer Gifts): The company also sells to individual consumers through its e-commerce platform, offering personalized and bedrukte (printed) gift products. While the primary focus is B2B, the website allows consumer checkout and features consumer-oriented gift categories such as weddings, holidays, and personalized items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Relatiegeschenken.nl sells customized promotional products and corporate gifts to businesses and consumers in the Netherlands and Belgium. Customers select blanks from a multi-category catalog (pens, stationery, drinkware, bags, outdoor, office, electronics, eco products, clothing, specials) and personalize them with logos, text, or designs via eleven in-house printing and engraving techniques. Orders are placed through the company's own e-commerce storefront with volume-tiered pricing, free digital design proofs before production, and free shipping.

Product overview

Relatiegeschenken.nl is a Dutch B2B e-commerce platform specializing in promotional gifts and corporate merchandise with custom printing and personalization services. The company operates a multi-category product portfolio organized into core divisions: Pennen bedrukken (custom pens), Schrijfwaren (stationery), Drinkwaren (drinkware), Tassen bedrukken (bags), Vrije tijd & Outdoor (leisure products), Eco artikelen (eco-friendly products), Kantoorartikelen (office supplies including Bureau accessoires, Computer accessoires, zakelijke geschenken), Electronica (electronics), Home & Living, Specials, and Diversen (miscellaneous including clothing and premiums). The platform offers eleven different printing techniques including screen printing, pad printing, embroidery, laser engraving, digital printing, Doming, and sublimation. Products can be customized with company logos, text, or combined designs through a digital proof process. The company also provides sustainable and eco-friendly product lines made from recycled materials, bamboo, and other environmentally conscious materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Printed Pens (Pennen bedrukken) Wide range of promotional pens including metal, plastic, luxury, Parker, eco, and engraved pens, personalized with company logos for corporate gifting and brand visibility.
• Custom Stationery (Schrijfwaren) Promotional stationery products including pencils, notebooks, markers, pen holders, writing folders, and memo sets, customized with logos or text for corporate use.
• Custom Drinkware (Drinkwaren) Branded drinkware including sports bottles, mugs, drink bottles, glasses, bottle openers, coffee cups, thermal mugs, wine sets, and beer glasses, available with white, black, thermo, plastic, and small formats.
• Custom Bags (Tassen bedrukken) Extensive range of promotional bags including shopping bags, coolers, backpacks, sports/gym/laptop bags, suitcases, cotton, paper, beach, sustainable, and jute bags, printed with company branding.
• Leisure and Outdoor Products (Vrije tijd & Outdoor) Promotional leisure and outdoor products including umbrellas, sunglasses, beach balls, activity trackers, sports accessories, compasses, BBQ accessories, travel items, toys, raincoats, and picnic accessories.
• Eco-Friendly Promotional Products (Eco artikelen bedrukken) Sustainable promotional merchandise including eco pens, recycled notebooks, reusable coffee cups, and other environmentally friendly giveaways made from recycled materials, bamboo, and other conscious inputs.
• Office Products (Kantoorartikelen) Custom office supplies for promotion including desk accessories (calendars, agendas, calculators, desk pads, cases), computer accessories, business gifts, badges, rulers, card holders, and work-from-home items.
• Promotional Electronics (Electronica) Custom-branded electronic promotional items including powerbanks, USB sticks, phone accessories, wireless chargers, solar chargers, multimedia devices, laser pointers, headphones, watches, Bluetooth speakers, and charging cables.
• Home and Living Promotional Products (Home & Living) Home and living promotional merchandise including keychains, lighters, lunch boxes, household items, kitchen accessories, radios, blankets, and toiletry bags, customizable with company branding.
• Specials (Special Promotional Gifts) Special and premium promotional items including original gifts, luxury gifts, wedding favors, personalized gifts, small gifts, mailbox gifts, bestsellers, staff gifts, chocolate, and branded Christmas packages for both corporate and consumer occasions.
• Miscellaneous Promotional Products (Diversen) Miscellaneous promotional products including branded clothing (t-shirts, polos, caps, hats, scarves, jackets, blouses, bodywarmers, sweaters, fleece), premiums (gadgets, wristbands, lanyards, sweets, games, giveaways, anti-stress items), personal care items, and tools and safety items.
• Priestly Recycled Notebook with Pen Sustainable promotional notebook made from recycled paper with 60 sheets of recycled lined paper and matching pen (140mm x 180mm, 130g), designed for corporate gifts, events, and sustainable brand promotion.

Quantifiable outcome

• 99% of customers recommend the company based on verified reviews
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• TreesforallminorStrategic or Co-development PartnerRelatiegeschenken.nl is a partner of Treesforall, a certified organization that plants trees in certified forests for CO2 compensation. The company uses this partnership to demonstrate its commitment to sustainability, compensating for CO2 emissions from its operations including company vehicles, contributing to environmental impact reduction through tree planting initiatives.
• Thuiswinkel.orgminorGTM or Marketing PartnerRelatiegeschenken.nl is a certified member of Thuiswinkel.org, the Dutch Thuiswinkel Association. This membership provides consumer trust and protection certification, which the company prominently displays on its website to build credibility and trust with Dutch online shoppers.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Regional players

• Gifts.nl: Dutch online gift retailer offering personalized and corporate gifts in the Netherlands; overlaps with Relatiegeschenken.nl on the personalized/custom gift category but tilts more toward B2C consumers.

Broad incumbents

• 4imprint: Publicly listed UK/US promotional products distributor with a deep catalog of customizable merchandise and free digital proofs — directly comparable on the B2B custom-print gifting value proposition, but with vastly larger scale and geographic reach.
• Alphabroder: US-based wholesale distributor of imprintable apparel and promotional products serving the decorated apparel industry; relevant comparator on the wholesale promotional supply chain and customization services for B2B buyers.
• Vistaprint: Global multi-category custom-print platform (owned by Cimpress) offering business cards, apparel, drinkware, signage, and promotional products; competes with Relatiegeschenken.nl on customized merchandise at scale, with much broader product breadth and marketing reach.

Direct peers

• P&P Promotion: Dutch-focused promotional products company specializing in custom-printed pens and writing instruments — directly comparable on the company's flagship 'pennen bedrukken' category and customer base.
• IGO Promo: Dutch B2B distributor of customized promotional products with a similar catalog (pens, mugs, bags, textiles) and in-house printing services, directly competing for the same Dutch SMB and corporate buyer.
• Bedrukken.nl: Dutch online printing and customization specialist offering printed promotional merchandise, apparel, and gifts with similar B2B self-serve plus quote-request mechanics targeting the Netherlands.
• DiscountMugs: Large online distributor of custom-printed drinkware, bags, pens, and apparel serving primarily North American B2B buyers; comparable in catalog breadth, customization depth, and self-serve-plus-account-manager model.
• BrandField: Benelux-based online retailer of customized corporate gifts and promotional merchandise, operating a comparable e-commerce-plus-personalization model targeting Dutch and Belgian B2B buyers.

Emerging players

• Moo.com: Design-led online print platform offering business cards, marketing materials, and customized branded merchandise with premium design positioning; comparable on the digital proof, customization, and B2B SMB motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCu4GmG-eYQVRohVlEyP0D2Q
• Facebookfacebook.com/relatiegeschenkenbv
• LinkedInlinkedin.com/company/relatiegeschenken-nl
• Instagraminstagram.com/relatiegeschenken.nl
• Xx.com/giveaway_4u

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relatiegeschenken.nl