Bedrukken.nl

What Bedrukken.nl does

Bedrukken.nl is a Dutch e-commerce specialist in custom-printed promotional merchandise (relatiegeschenken) operating from a single owned facility in Ulft, Netherlands. The company serves B2B enterprise customers across multiple sectors — including consumer goods (Philips, McDonald's, Aldi, Jumbo, HelloFresh), automotive (Van Mossel, Ducati), financial services (Rabobank), government (Rijksoverheid), and retail/leisure (Corendon, Europarcs, Domino's, Playmobil) — alongside a long-tail of smaller buyers and a charitable-giveback program supporting 100+ causes. Its core technology is a vertically integrated in-house printing operation spanning eight product categories (drinkware, gadgets, office, clothing and caps, outdoor/leisure, writing instruments, bags, wellness/kitchen) and eight printing techniques (screen, pad, ceramic transfer, sublimation, laser engraving, embroidery, digital, transfer), powered by 500+ solar panels and supported by a digital print proof workflow.

The business model is a hybrid B2B/D2C e-commerce operation with volume-based tiered pricing. Customers request quotes or place orders directly through bedrukken.nl, receive free digital print proofs, then production runs in-house and ships (GoGreen-certified via DHL). Unit pricing is highly tiered and transparent (e.g., aluminium pen at €0.29 at 5,000 units; non-woven bag at €0.24 at 2,600 units; premium RPET laptop bag at €12.49 at 250 units). Lifetime cumulative metrics — 2,513,674+ articles sold, 2,717,655+ personalizations, 59,000+ mugs delivered, and a 9.6/10 Kiyoh rating across 1,651 reviews — indicate a high-volume, transactional operation with a strong customer-satisfaction track record. Sustainability is a deliberate brand pillar, formalized through the 2024 DHL GoGreen Certificate (7.7 tons CO2 offset), the Just One Tree partnership, and a 2025 minimum ecological footprint goal.

The company is privately held, bootstrapped (no funding rounds disclosed), and operates exclusively within the Benelux market. Ownership appears owner-operated or family-controlled; no parent company, institutional investors, or subsidiaries are disclosed. No leadership team is publicly listed. The combination of 40+ years of operating history, vertical production integration, and an enterprise logo base spanning major Dutch and European brands positions Bedrukken.nl as an established mid-market niche operator rather than a venture-stage growth company.

Name

Bedrukken.nl

Legal name

Bedrukken.nl

Website

https://bedrukken.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Bedrukken.nl is a Dutch e-commerce supplier of custom-printed promotional merchandise, serving B2B enterprises across sectors with in-house printing, volume-based pricing, and sustainability certifications from its Ulft, Netherlands facility.

Ownership category

akta.pro rank

Product category

Promotional Merchandise & Custom Printing

NAICS

Printing and Related Support Activities (323), Printing (32311), Commercial Screen Printing (323113)

SIC

Coating, Engraving & Allied Services (3470), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

akta.pro secondary industries

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF), Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

Keywords

• Custom promotional products
• Branded merchandise printing
• Printed corporate gifts
• Custom printed apparel
• Promotional drinkware printing

Headquarters

HQ city

Ulft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Printed Promotional Merchandise Sales: One-time sale of custom-printed promotional items including drinkware, clothing, bags, office supplies, gadgets, and outdoor items. Volume-based pricing with tiered discounts based on order quantity. Customers pay per unit with bulk discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Bedrukken.nl sells customized printed promotional products (relatiegeschenken) through its own e-commerce platform. The company operates an in-house printing facility in Ulft, Netherlands, producing branded drinkware, clothing, bags, office supplies, writing instruments, gadgets, outdoor items, and wellness/kitchen goods using multiple printing techniques. Customers order online, receive a digital print proof for approval, then the items are printed and shipped.

Product overview

Bedrukken.nl is an e-commerce platform offering printed promotional products (relatiegeschenken) with in-house printing capabilities in the Netherlands. The product portfolio spans eight main categories: Drinkwaren (drinkware), Gadgets en premiums (promotional gadgets), Kantoor (office items), Kleding en caps (clothing and headwear), Outdoor en vrije tijd (outdoor and leisure), Schrijfwaren (writing instruments), Tassen (bags), and Wellness en keuken (wellness and kitchen items). The core offering is the combination of a wide assortment of printable promotional products with integrated custom printing services. All printing is performed in-house using various techniques including pad printing, screen printing, transfer printing, laser engraving, ceramic transfer, digital printing, sublimation, and embroidery. The company operates its own printing facility in Ulft, Netherlands, powered by 500+ solar panels, enabling quick turnaround and quality control.

Differentiator

Problem solved

Functional benefit

Products and services

• Drinkwaren (Drinkware) Custom-printed promotional drinkware including drink bottles, mugs, cups, glasses, and tumblers, printed with techniques such as ceramic transfer, pad printing, and sublimation. Targeted at businesses seeking branded items.
• Gadgets en premiums Printed promotional gadgets and premiums including USB sticks, wireless chargers, keychains, lanyards, and sweets designed to increase brand visibility and customer loyalty.
• Kantoor (Office supplies) Printed office products including notebooks, notepads, writing instruments, planning tools, and desk accessories for corporate branding.
• Kleding en caps (Clothing and caps) Custom-printed clothing and headwear including t-shirts, polos, hoodies, jackets, caps, and accessories. Printing techniques include screen printing, digital printing, transfer printing, embroidery, and sublimation.
• Outdoor en vrije tijd (Outdoor and leisure) Custom-printed outdoor and leisure promotional items including summer gifts, travel articles, umbrellas, cycling accessories, sports equipment, and picnic items for outdoor activities.
• Schrijfwaren (Writing instruments) Custom-printed writing instruments including pens, pencils, markers, and pen sets. Printing techniques include pad printing, rotary screen printing, and laser engraving.
• Tassen (Bags) Custom-printed bags including backpacks, cotton bags, non-woven bags, travel bags, and promotional tote bags. Printing techniques include screen printing, transfer printing, digital full-colour screen transfer, and embroidery.
• Wellness en keuken (Wellness and kitchen) Custom-printed wellness and kitchen promotional products including bath products, aromatherapy candles, yoga accessories, aprons, kitchen utensils, and tableware for showing appreciation to business relations.
• Custom Printing Services In-house custom printing services using multiple techniques including pad printing (tampondruk), screen printing (zeefdruk), transfer printing, laser engraving, ceramic transfer, digital printing (DTG), sublimation, and embroidery, performed at the Dutch printing facility in Ulft.

Quantifiable outcome

• Customer satisfaction rating of 9.6/10 from 1651 reviews on Kiyoh
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• DHLcoreStrategic or Co-development Partner · 1 January 2024Shipping partner with GoGreen certification for climate-neutral shipping. Received GoGreen Certificate 2024 proving 7.7 tons CO2 offset through climate projects including reforestation and sustainable energy.
• Just One TreeminorStrategic or Co-development PartnerEnvironmental partnership for tree planting. For €1 per tree, the company plants trees in Bolivia, Indonesia, Chile, and Mexico. Started with planting 400 trees, removing approximately 123.2 tons of CO2 over 25 years.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Pixartprinting: Pixartprinting is an Italian online printing platform serving European businesses with customized print products, packaging and signage. Comparable as a European e-commerce printer with in-house production and broad decoration capabilities, but with a wider commercial printing assortment than Bedrukken.nl.
• Flyeralarm: Flyeralarm is a large German online printing company offering business cards, flyers, posters, packaging and promotional items across Europe. Comparable to Bedrukken.nl as a European online printer with in-house production and B2B e-commerce, but with broader commercial printing focus and larger scale.
• Onlineprinters: Onlineprinters is a Germany-headquartered European online commercial printer offering a wide range of printed marketing materials and packaging to B2B customers across Europe. Comparable to Bedrukken.nl's e-commerce-driven custom printing model, though oriented to commercial print rather than promotional merchandise.

Direct peers

• PC/Nametag: PC/Nametag is a US promotional products company specializing in name badges, lanyards, signage and event giveaways, serving conferences, corporate events and trade shows. Comparable on promotional product category and event-driven B2B use cases that overlap with Bedrukken.nl's event organizer segment.
• 4imprint: 4imprint is one of the largest direct marketers of promotional products in North America and the UK, offering custom-printed merchandise (drinkware, apparel, bags, writing instruments) to businesses via an online ordering platform. Directly comparable to Bedrukken.nl in product mix, customer base and e-commerce-led GTM, though operating at much larger scale and broader geography.
• Totally Promotional: Totally Promotional is an online-only US promotional products retailer offering custom-imprinted items across drinkware, office, bags and apparel categories. Direct competitor in online promotional merchandise with similar product breadth and B2B customer base.
• Promo Direct: Promo Direct is a US-based online promotional products distributor offering custom-branded merchandise across categories such as drinkware, apparel, bags and writing instruments. Direct peer to Bedrukken.nl on assortment, decoration techniques and online B2B ordering, primarily serving the North American market.
• HALO Branded Solutions: HALO is one of the largest promotional merchandise distributors in the US, providing branded merchandise, apparel and recognition solutions to enterprise customers. Compares directly to Bedrukken.nl on product category, customer type and corporate gifting use cases, though primarily US-focused.
• Quality Logo Products: Quality Logo Products is a US-based online retailer specializing in custom-printed promotional products (pens, drinkware, bags, apparel) sold direct to businesses. Highly comparable to Bedrukken.nl on assortment, decoration techniques and e-commerce GTM, and serves as a useful benchmark for online promotional merchandise unit economics.

Broad incumbents

• Cimpress (Vistaprint): Cimpress, parent of Vistaprint and several regional printing brands, operates a global mass-customization printing platform serving small businesses and consumers with marketing materials, signage, apparel and promotional products. A broad incumbent with overlapping custom-printing capabilities and an e-commerce-first model, but its scale and platform breadth exceed Bedrukken.nl's niche promotional merchandise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bedrukkennl
• Facebookfacebook.com/bedrukkennl
• LinkedInlinkedin.com/company/bedrukken-nl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bedrukken.nl