ETI
ETI is a New Jersey-based cloud communications and managed IT services provider delivering AI-powered UCaaS (ETI Elevate), CCaaS (ETI Contact Center), and managed services to small and mid-sized US businesses via per-user subscriptions built largely on an Intermedia white-label platform.
- Company typePrivate
- Founded1999
- HeadquartersWindsor, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What ETI does
ETI is a privately held, US-based cloud communications and managed IT services provider headquartered in Princeton Junction, New Jersey. Originally founded as KAPS, Inc. in 1994, the company established the ETI division in 1999 and now delivers two core products — ETI Elevate, an AI-powered unified communications as a service (UCaaS) platform, and ETI Contact Center, a contact center as a service (CCaaS) solution — alongside a portfolio of managed services including high-speed internet, hosted Exchange email, secure cloud hosting, ETI WebFax, ShareSync file backup, and security/compliance support. The UCaaS foundation is delivered through a core technology partnership with Intermedia (Intermedia Unite), on top of which ETI layers its own managed services, Microsoft Teams voice integration, SOC 2 Type II audited infrastructure, and AI features such as call/meeting transcription, AI Agent Assist, and AI Supervisor Assist.
The company's primary customer segment is small to mid-sized US businesses, with explicit outreach to legal, finance, manufacturing, retail, and mid-market/enterprise accounts. Revenue is generated predominantly through per-user monthly subscriptions (UCaaS and CCaaS) and recurring managed-services contracts, distributed through a sales-led direct motion that combines phone-based sales inquiries, a 15-minute discovery-call funnel, and an interactive Savings Assessment Tool for ROI-based qualification. ETI is led by CEO Adhish Desai, who is repeatedly cited by long-tenure customers as the relationship anchor, and the company is privately held with no disclosed institutional investors, funding rounds, M&A, or revenue figures in the source material.
ETI firmographics
Firmographics- Name
- ETI
- Legal name
- ETI
- Website
- https://eticomm.net
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Short description
- ETI is a New Jersey-based cloud communications and managed IT services provider delivering AI-powered UCaaS (ETI Elevate), CCaaS (ETI Contact Center), and managed services to small and mid-sized US businesses via per-user subscriptions built largely on an Intermedia white-label platform.
- Ownership category
- akta.pro rank
ETI industry classification
Industry- Product category
- Cloud Communications (Unified Communications as a Service / Contact Center as a Service)
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Service Assurance & SLA/QoS Management (HDAFAMAL)
- akta.pro secondary industries
- B2B/EDI & Partner Integration (BPAMAOAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where ETI is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ETI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Unified Communications Subscription: Subscription-based per-user pricing model for cloud communications services including ETI Elevate and ETI Contact Center. Pricing includes domestic calling, video meetings, disaster recovery, and onboarding with predictable monthly billing.
- Managed IT Services: Ongoing managed services revenue from providing high-speed internet, secure cloud hosting, business-class email, scalable voice solutions, responsive user support, and security & compliance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per-User Unified Communications Plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ETI product offering
Product offeringCore offering
ETI sells cloud communications and managed-IT solutions to small and mid-sized businesses, anchored by ETI Elevate, an AI-powered unified communications platform combining voice, video, chat, SMS, and file collaboration, and ETI Contact Center, a CCaaS solution with AI agent and supervisor tools integrated with Microsoft Teams. The portfolio is rounded out with business phone systems, high-speed internet, secure cloud hosting, business-class email (Hosted Exchange), and security and compliance services, delivered from SOC 2 Type II certified infrastructure with a 99.999% uptime SLA on a flat per-user monthly subscription.
Product overview
ETI offers a unified cloud communications and IT solutions platform consisting of two core products: ETI Elevate (UCaaS platform) and ETI Contact Center (CCaaS solution), plus supplementary managed IT services. ETI Elevate provides AI-powered unified communications including voice, video, chat, SMS, and file collaboration. ETI Contact Center delivers omnichannel customer engagement with AI-powered agent tools. The portfolio also includes business phone systems (90+ features), cloud hosting, hosted Exchange email, internet connectivity, and security/compliance services. All communication products are built on a SOC 2 Type II certified infrastructure with 99.999% uptime SLA.
Differentiator
Problem solved
Functional benefit
Brands
- ETI Elevate: AI-powered cloud phone system and unified communications platform offering voice, video, chat, SMS, and file collaboration.
- ETI Contact Center
Products and services
- ETI Elevate AI-powered cloud phone system and unified communications platform delivering voice, video, chat, SMS, and file collaboration in one secure cloud-based workspace, with a 99.999% uptime SLA, desktop and mobile apps, preconfigured desk phones, and AI Call Recap, AI Meeting Recap, and AI Assistant. Targeted at small and mid-sized businesses that need an enterprise-grade UCaaS bundle at predictable per-user pricing.
- ETI Contact Center Contact Center Software as a Service (CCaaS) platform that lets organizations handle customer interactions through voice, email, and chat in one solution, featuring AI-powered tools such as AI Agent Assist and AI Supervisor Assist, intelligent routing, call queues, real-time reporting, and native Microsoft Teams integration. Built for businesses that need omnichannel customer engagement and supervisor visibility.
- Business Phone System Cloud-based business phone system offering 90+ enterprise-grade features with flat per-user pricing, including VoIP calling, video conferencing, team messaging, screen sharing, and file backup delivered in a single unified platform for small and mid-sized businesses.
- High-Speed Internet Fast and reliable internet access delivered through ETI's network to support critical business tools, cloud services, and communications for small and mid-sized business customers.
- Secure Cloud Hosting Scalable cloud hosting environment for customer data and applications with managed services ensuring reliable uptime, built on SOC 2 Type II certified datacenters.
- Business-Class Email (Hosted Exchange) Hosted Microsoft Exchange delivering secure, mobile-accessible business email with integrated calendars and contacts for small and mid-sized business customers.
- Scalable Voice Solutions Flexible voice systems supporting mobile, remote, and in-office teams with advanced features such as call routing, voicemail, and conferencing, delivered on ETI's cloud infrastructure.
- Responsive User Support End-user helpdesk service delivering fast, friendly, and reliable support for common IT issues with quick problem resolution for ETI-managed environments.
- Security & Compliance Data protection and industry regulation compliance support including audit readiness and ongoing security delivered from SOC 2 Type II certified datacenters with 24/7 monitoring.
- ETI WebFax Virtual fax service allowing users to receive and manage faxes via a web interface and transmit faxes directly from Windows-based PCs, integrated into the ETI Elevate platform.
- ShareSync File backup and sharing service providing 2GB per user of storage for backup and file collaboration across computers, mobile devices, file servers, and the web, with point-in-time restoration for ransomware recovery.
Quantifiable outcome
- 99.999% uptime SLA ensures business stays reachable and operational
- +3 more outcomes
Companies that use ETI
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
ETI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature11 records
ETI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IntermediacoreETI delivers Intermedia Unite as part of its unified communications service, providing cloud-based phone system with 90+ enterprise-grade features, video conferencing, file collaboration, and mobile access. This partnership enables ETI to offer comprehensive UCaaS solutions to SMB customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ETI competitors and assessment
Company assessmentBroad incumbents
- Microsoft (Teams Phone): Microsoft Teams Phone System is a native UCaaS offering within the Microsoft 365 stack, including AI-powered features (Copilot, recaps). It competes broadly with ETI Elevate and could displace third-party SMB telephony over time.
- Zoom: Zoom Phone, Zoom Contact Center, and Zoom Workplace form an expanding UCaaS/CCaaS platform with AI Companion features. Broadly comparable to ETI's stack on voice, video, and AI features, with much larger scale.
Direct peers
- Nextiva: UCaaS and CCaaS provider focused on SMB customers with bundled voice, collaboration, and contact center offerings. Closely comparable to ETI on SMB-first positioning, per-user pricing, and broad managed services.
- Ooma: SMB-focused cloud communications and VoIP provider offering phone service, contact center, and smart communication features. Directly comparable to ETI on SMB target segment and bundled telephony.
- Dialpad: AI-native UCaaS and CCaaS vendor offering voice, messaging, meetings, and contact center with built-in AI transcription, recaps, and agent assist. Most direct peer to ETI Elevate on AI feature positioning.
- Vonage (Ericsson): UCaaS, CCaaS, and communications platform provider serving SMB through enterprise, now part of Ericsson. Comparable to ETI on cloud telephony, contact center, and APIs/integrations across customer segments.
- GoTo (formerly LogMeIn): UCaaS and remote support vendor offering GoTo Connect phone system and contact center for SMB and mid-market. Comparable to ETI on bundled voice, video, and contact center targeting smaller customers.
- 8x8: Public UCaaS and CCaaS vendor with integrated voice, video, chat, and contact center offerings for SMBs and enterprises. Closely comparable to ETI on bundled communications plus AI-powered contact center positioning.
- RingCentral: Public UCaaS and CCaaS provider delivering cloud phone, video, messaging, and contact center to SMB and mid-market customers. Direct head-to-head competitor to ETI Elevate and ETI Contact Center on features, pricing, and target segment.
Emerging players
- Intermedia: UCaaS, CCaaS, and hosted Exchange provider whose Unite platform powers ETI's Elevate offering. Overlaps in target segment and feature set but competes as an underlying platform partner rather than direct sales rival.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ETI social profiles
Digital presenceETI compliance and trust
Trust signalCompliance2 records
ETI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETI leadership team
Management profileNumber of profiles
Profiles1 record
ETI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETI
What does ETI do?
ETI sells cloud communications and managed-IT solutions to small and mid-sized businesses, anchored by ETI Elevate, an AI-powered unified communications platform combining voice, video, chat, SMS, and file collaboration, and ETI Contact Center, a CCaaS solution with AI agent and supervisor tools integrated with Microsoft Teams. The portfolio is rounded out with business phone systems, high-speed internet, secure cloud hosting, business-class email (Hosted Exchange), and security and compliance services, delivered from SOC 2 Type II certified infrastructure with a 99.999% uptime SLA on a flat per-user monthly subscription.
Is ETI a public or private company?
ETI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ETI founded?
ETI was founded in 1999.
Where is ETI based?
ETI is headquartered in Windsor, United States, in the North America region.
How does ETI make money?
Two revenue lines are on record. Unified Communications Subscription is the primary driver. The others are managed IT Services.
Who are ETI's main competitors?
Broad incumbents on record are Microsoft (Teams Phone) and Zoom. Direct peers are Nextiva, Ooma, Dialpad, Vonage (Ericsson), GoTo (formerly LogMeIn), 8x8 and RingCentral. Intermedia is listed as an emerging player.
Does ETI have an API?
No public API is recorded for ETI.
What industry is ETI in?
ETI's product category is Cloud Communications (Unified Communications as a Service / Contact Center as a Service). Its primary akta.pro industry code is HDAFAMAL, Service Assurance & SLA/QoS Management, with a secondary code of BPAMAOAJ, B2B/EDI & Partner Integration. Its NAICS code is 54151 and its SIC code is 7373.