IMEQ

What IMEQ does

IMEQ (Innovative Maritime Emotional Intelligence Center) is a Cyprus-headquartered HR technology firm founded in 2016 by Clinical Psychologists in partnership with KA Innovative Maritime Services, with operational offices in Athens, Greece. The company specializes in psychometric assessments, psychosocial risk screening, and mental-health programs engineered specifically for seafarers and maritime industry personnel, serving ship owning companies, cruise lines, and passenger-vessel operators.

The core product is a cloud-based assessment platform built by Vectorzed on Microsoft Azure, delivering a suite of OCEAN-branded psychometric packages (OCEAN I through V, OCEAN CRUISE) plus Clinical Profiling and the Onboard Risk Assessment (built to ISO 45003:2021). Underlying capabilities include an industry-first AI Mental Health Predictive Index, automated test-flow routing, online proctoring, and human-in-the-loop review of every autogenerated report by in-house clinical and organizational psychologists. The portfolio is extended with on-site mental health training modules, a 5-step recurring Well-Being Certification program, bespoke well-being consultancy, a CREWVITAL 360 offering, and a freemium Seafarers mobile app distributed via iOS and Google Play.

IMEQ monetizes through a pay-as-you-go B2B SaaS model priced per assessment candidate, supplemented by professional-services revenue from on-site training seminars (eight modules at four hours each), recurring annual well-being certification with annual reviews, and well-being consultancy engagements. Go-to-market is sales-led and event-driven, targeting enterprise maritime buyers directly with free trials on request, supported by content marketing, social channels, industry events, and integration partnerships with maritime ERP and medical-service platforms.

Name

IMEQ

Legal name

I.M.E.Q. Innovative Maritime EQ Center

Website

https://imeq-center.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

IMEQ is a Cyprus-based HR technology firm that provides AI-powered psychometric assessments, psychosocial risk screening, and well-being certification programs tailored for seafarers and maritime personnel, serving ship owning companies and cruise lines globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Psychometric Assessment Platform (B2B SaaS): Ship owning and cruise companies pay for access to IMEQ's online psychometric assessment platform, with different OCEAN packages priced per candidate/assessment. Companies register vessels and crew on the dashboard and purchase assessment credits or subscriptions based on the number of seafarers to be evaluated.
2. Mental Health Training & Seminars: IMEQ delivers mental health awareness programs (8 modules, each 4 hours) at client premises. Part one covers 3 hours of educational material and part two includes 1 hour of experiential/interactive learning. Certification of attendance and participation is awarded upon completion.
3. Well-Being Certification Program: A 5-step well-being guidance certification program implemented over 6 months, designed to help maritime companies develop or update well-being policies. The program undergoes annual review, providing a recurring revenue stream for certification maintenance.
4. Well-Being Consultancy Services: IMEQ's team of mental health professionals with maritime industry experience act as advisors on company well-being matters, offering services in team development, communication, conflict resolution, organizational culture, transcendent leadership, effective teamwork, and emotional intelligence at work.
5. Seafarers App (Consumer): The IMEQ Seafarers App is available for free download on iOS App Store and Google Play. It provides mental health resources, medical support, spiritual growth content, and social connectivity for seafarers. Revenue may be generated through enterprise licensing to shipping companies that deploy the app to their crew.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

IMEQ provides AI-powered psychometric assessment, clinical profiling, and well-being services specifically designed for seafarers and maritime crews. The company delivers a portfolio of behavioral assessment tools (OCEAN I-V, OCEAN CRUISE), training programs, well-being certification, and consultancy services to ship-owning companies and cruise operators. Its platform combines clinical psychology expertise with proprietary maritime-focused assessment technology.

Product overview

IMEQ offers a unified psychometrics platform with multiple assessment packages (OCEAN I through OCEAN V, OCEAN CRUISE, and Clinical Profiling) designed for the maritime industry. The core platform features AI-driven Mental Health Predictive Index, automated test flows, online proctoring, and real-time monitoring. The portfolio includes complementary services: Onboard Risk Assessment for psychosocial risk evaluation, Trainings & Seminars for mental health education, Well-Being Certification for organizational policy development, and Well-Being Consultancy for advisory services. The IMEQ Seafarers App provides mobile access to mental health resources, medical support, spiritual content, and social connectivity. Products are differentiated by target audience (ratings/cadets, officers, ashore personnel, cruise employees) and assessment depth (basic psychological distress to comprehensive clinical profiling).

Differentiator

Problem solved

Functional benefit

Products and services

• OCEAN I-V Psychometric assessment tool within IMEQ's OCEAN product family, designed to evaluate seafarer behavioral traits and suitability. Targeted at ship-owning companies and cruise operators for crew selection and profiling.
• OCEAN CRUISE Maritime psychometric assessment within the OCEAN family, specifically tailored to the cruise industry for evaluating crew behavioral traits and well-being indicators. Targeted at cruise line operators.
• Clinical Profiling Clinical psychology-led profiling service that interprets psychometric data into actionable insights for maritime clients, helping ship owners and cruise lines understand individual seafarer profiles. Delivered by Clinical Psychologists.
• Trainings Training programs for maritime organizations covering seafarer mental health, behavioral awareness, and well-related topics, delivered to ship-owning companies and cruise line staff.
• Well-Being Certification Certification offering that enables maritime companies to demonstrate recognized standards in crew well-being and mental health practices. Targeted at ship owners and cruise operators seeking third-party validation.
• Well-Being Consultancy Advisory consultancy service supporting maritime companies in designing, implementing, and improving crew well-being programs. Delivered by IMEQ's clinical and maritime specialists.
• Seafarers App Mobile application designed for seafarers, extending IMEQ's assessment and well-being support directly to crew members on board. Targets individual seafarers via their employer maritime companies.

Quantifiable outcome

• 26% of 1,000 seafarers assessed show signs of depression, highlighting the scale of mental health challenges in the maritime industry
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• VectorzedcoreTechnology or IntegrationVectorzed developed IMEQ Center's psychometrics platform, providing expertise in AI-driven analytics, data security, and user-centric platform development. The partnership enables IMEQ's assessments to offer greater precision, accessibility, and efficiency through advanced technology infrastructure.
• Microsoft AzurecoreTechnology or IntegrationIMEQ's psychometric assessment platform is powered by Microsoft Azure cloud technology, providing the cloud infrastructure, data security, and scalable computing capabilities needed to deliver AI-driven assessments globally.
• KA Innovative Maritime ServicescoreStrategic or Co-development PartnerKA INNOVATIVE MARITIME SERVICES partnered with Clinical Psychologists to establish IMEQ in 2016, contributing to the founding vision and development of IMEQ's comprehensive mental health assessment process specifically designed for the maritime industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SHL: SHL is a large, established psychometric assessment provider serving global enterprises. It overlaps with IMEQ's personality and cognitive assessment methodology but operates across industries rather than specialising in maritime.
• Aon Assessment Solutions: Aon's Assessment Solutions division provides psychometric testing and talent analytics to enterprise clients across industries. Comparable in assessment methodology to IMEQ, but embedded in a much broader HR consulting portfolio.

Direct peers

• Pymetrics: Pymetrics is an AI-driven psychometric and neuroscience-based assessment platform for hiring and talent decisions. It directly parallels IMEQ's AI-powered psychometric screening, with comparable machine learning models applied to workforce assessment.
• The Predictive Index: PI provides talent optimization software centred on behavioural and personality assessments (Big Five-aligned). It is highly comparable to IMEQ's OCEAN psychometric packages in both methodology and target buyer (HR decision-makers).
• Maritime Training Services: A specialised maritime training and crew competence provider serving shipping operators. Comparable to IMEQ in target customer (ship owners), training and certification format, and maritime regulatory alignment.
• Ocean Technologies Group: OTG provides maritime training, crew management, and e-learning solutions to ship operators globally. It is directly comparable to IMEQ in customer base (ship owners, crew managers) and adjacent in offering (training and crew development).
• Mintra: Mintra (formerly Seagull Maritime) is a maritime-focused e-learning and crew competence management platform. It sells crew training and compliance solutions to the same ship-owner buyer as IMEQ, and is one of the closest pure maritime workforce peers.
• HireVue: HireVue combines video interviewing with AI-based assessment for enterprise hiring. Like IMEQ, it sells an assessment-as-a-service platform to enterprise customers, and competes on automation, proctoring, and predictive scoring.

Emerging players

• Lyra Health: Lyra Health provides mental health benefits and clinical assessment tools to employers. Comparable to IMEQ's psychometric assessment and well-being consultancy services, but without maritime specialisation.
• Modern Health: Modern Health is a global mental health platform for employees, combining assessments, therapy, and coaching. It overlaps with IMEQ's mental health screening and well-being certification offerings but targets general enterprise workforces rather than seafarers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imeqcenter
• LinkedInlinkedin.com/company/imeq-center
• Instagraminstagram.com/imeq_center/?hl=en
• Xx.com/ImeqCenter

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMEQ