What Manka Creations does

Manka Créations is a privately-held French SME (SAS) founded in 1991 and headquartered in Saint-Avold, Moselle, in eastern France near the German and Luxembourg borders. The company designs, formulates, and manufactures a broad portfolio of air care, deodorizing, cleaning, descaling, insect control, and biological hygiene products, marketed under its own brand and via private label / marque de distributeur (MDD) for European retailers. Its technical capability rests on an in-house R&D laboratory handling product conception, formulation development, and quality testing, combined with a flexible machinery park that supports small, medium, and large production runs. Notable product lines include the Planet'M biological range (biodegradable, renewable-origin enzymatic cleaners and odor eliminators), GOLD AIR and MAXI FRESH ambient deodorizers, SCLEAN AIR gel fresheners, ABSORB+ liquid absorbent, STOPOGERM hydroalcoholic antiseptic, and customizable car fresheners and promotional merchandise such as DEOLOGO and 3D Stickers.

The company's business model is B2B-centric, generating revenue through one-time sales of manufactured products to four primary channel segments: European distributors and wholesalers in GSA/GSB channels, hard and soft discount retailers (often via private label/MDD), hygiene and cleaning professionals served by direct sales, and direct-to-consumer / VPC mail-order channels for promotional and consumer items. Pricing is not publicly disclosed and is presumably negotiated on a volume-and-customization basis given the private-label and contract-manufacturing orientation. The company operates without external investors, parent entities, or disclosed funding; ownership is concentrated with founder-manager Serge Wendel, who serves as Gérant. With 11–50 employees, €500,000 share capital, and over 30 years of continuous operation, Manka Créations is a stable, narrow-margin contract manufacturer whose strategic position rests on European distribution access, French perfumery heritage, formulation flexibility, and private-label customization rather than scale or proprietary technology.

Name

Manka Creations

Legal name

Manka Créations

Website

https://manka-creations.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Manka Créations is a French SME founded in 1991 that designs, formulates, and manufactures air fresheners, deodorizers, biological cleaners, insecticides, and private-label hygiene products for European distributors, discount retailers, and cleaning professionals.

Ownership category

akta.pro rank

Product category

Air Care and Household Hygiene Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

Keywords

• Air freshener manufacturing
• Private label fragrance products
• Odor neutralization solutions
• Biological cleaning products
• Household hygiene products

Headquarters

HQ city

Saint-avold

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Product Sales: Sale of perfuming and fragrance products (deodorizers, descaling agents, odor neutralizers, insecticides, biological cleaning products) to distributors, wholesalers, and retail chains across Europe.
2. Private Label Manufacturing: Customized product manufacturing under client brands (marque propre/MDD) for retailers and distributors seeking store-brand air fresheners and cleaning products.
3. VPC and Direct Sales: Direct-to-consumer and direct sales channel for products including advertising merchandise and customized items.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Manka Creations designs, manufactures, and distributes perfuming, deodorizing, and air-care products (air fresheners, odor neutralizers, descalers, insecticides, and biological cleaning products) for European distributors, wholesalers, discount retailers, and professional hygiene companies. The company also offers private label (marque propre/MDD) manufacturing and customization under client brands, supported by an integrated R&D laboratory and flexible production capabilities. A secondary VPC and direct sales channel serves consumer advertising merchandise and customized items.

Product overview

Manka Créations is a French manufacturer and designer of perfuming products founded in 1991, serving the European market. The company operates as a single unified product portfolio focused on household and professional hygiene products, organized into distinct product categories: (1) Désodorisants (Deodorizers) including air fresheners, vacuum cleaner deodorizers, car fresheners, and textile fresheners; (2) Neutraliseurs d'odeurs (Odor Neutralizers) in gel, spray, and granular forms; (3) Gamme Biologique (Biological Range) branded as Planet'M featuring biodegradable enzymatic cleaners for drains, surfaces, and odor elimination; (4) Insecticides including anti-moth products, bed bug treatments, and general insect killers; (5) Détartrants (Descalers) for household appliances; and (6) Equipment including reflective safety products and customizable marketing items. The products are available for both retail (Grand Public) and professional distribution channels, with capabilities for private label/MDD (Marque de Distributeur) production. The company emphasizes French tradition perfumery, natural and biological formulations, and flexible manufacturing capabilities for small, medium, and large production runs.

Differentiator

Problem solved

Functional benefit

Brands

• Planet'M: Biological formulations with highly concentrated and biodegradable products made from natural and renewable origin materials.

Products and services

• Planet'M Biological Range Biological formulations that are highly concentrated and biodegradable, based on natural and renewable origin materials, covering drain treatment, odor elimination, and enzymatic multi-surface cleaning. Sold to distributors, retailers, and professional hygiene customers in Europe.
• ABSORB+ Liquid absorbent designed to absorb body fluids and leave a fresh, pleasant odor, capable of absorbing several times its volume depending on fluid type. Used by professional hygiene and cleaning companies.
• ABSORBEUR d'odeurs et d'humidité 100% natural zeolite or charcoal-based odor and moisture absorber designed to work immediately when placed in refrigerators.
• ASPIROL / ASPI STICK Deodorizing sticks and granules for vacuum cleaners, made from 100% vegetable corn cobs impregnated with perfume, designed to eliminate dust odors and mites.
• DESODORISANT LAVE VAISSELLE Dishwasher deodorizer that eliminates unpleasant odors and diffuses pleasant fragrances for approximately 60 washes.
• GOLD AIR Ambient air deodorizer in spray and gel form for textiles, available in an antibacterial version, with diffusion lasting approximately 60 days.
• MAXI FRESH EN GEL Gel-based odor neutralizer using polymer technology with a high concentration of perfuming agents to provide long-lasting, constant, and regular deodorization.
• SOLUTION BIOLOGIQUE (Canalisations, Odeurs, Surfaces) Biological drain treatment, odor eliminator, and enzymatic multi-surface cleaner, biodegradable to more than 95% and made from natural and renewable origin materials.
• STOPOGERM Hydroalcoholic antiseptic gel for hands and disinfectant wipes active against Coronavirus, H1N1, and Rotavirus, containing aloe vera and glycerin for softening and hydration.
• DESODORISANT ANTI-MITES Anti-moth deodorizer that effectively protects clothing, woolens, and furs against moths and larvae, available in a lavandin essential oil version.
• BÂTONNETS BIOLOGIQUES Biological drain maintenance sticks that degrade food residues and grease, containing non-pathogenic bacteria and enzymes; 100% ecological and chemical-free.
• BARRAGE à insectes Insecticide product effective against all insects including crawling insects (ants) and flying insects (wasps, hornets, Asian hornets), available in 1L bottle and 750ml aerosol.
• PUNAISE DE LIT / BED BUG Insecticidal and repellent plaque specifically effective against bed bugs and dust mites, destroying bed bugs within 10-24 hours and providing protection for 8-10 weeks.
• SCLEAN AIR Gel air freshener that works by evaporation; biodegradable and non-toxic, neutralizing tobacco, cooking, trash, toilet, animal, musty, mold, and paint odors for 6-8 weeks.
• DETARTRANT UNIVERSEL Universal descaler in powder and liquid form for coffee makers, irons, kettles, and espresso machines, eliminating limestone deposits with a concentrated formula.
• MULTI SURFACES Multi-surface cleaner that cleans and durably perfumes floors and surfaces, leaving a fresh peach/grapefruit odor with quick drying and trace-free finish.
• DEOLOGO Fully customizable perfume diffuser using doming technique to highlight logos or chosen designs, available with multiple scent options; targeted at advertising merchandise and promotional buyers.
• CELLULOSE - MAIN D'ORIENT / PALM FRESH Car air fresheners made with quality perfumes, available in multiple scents including Rose, Vanilla, Mint, Jasmine, Oriental, and Orange Blossom under the Main d'Orient line, and Vanilla, Exotic, Oriental, and Ocean under the Palm Fresh line.
• FRIG'AIR Refrigerator odor and moisture absorber made of 100% natural mineral granules; absorbs 80%+ of odors, reduces defrosting frequency for energy savings, and absorbs ethylene gas to extend food preservation.
• PIERRE D'ARGILE Cleaning, protecting, and polishing clay stone product with 99% natural origin, used for cleaning and maintenance of various surfaces.
• PERLES DE LINGE Laundry fragrance enhancer pearls to refresh laundry, scented with Lotus and Alpinia fragrances.
• Sticker's 3D Water-resistant 3D stickers that can be stuck anywhere, with fully customizable design, used as promotional/advertising merchandise.
• MAGIC BAND Reflective safety bracelets and armbands with EN471 homologation, available in self-wrapping and adjustable models for high visibility during day and night.
• Private Label / Marque Propre (MDD) Manufacturing Service Customized manufacturing of air fresheners, deodorizers, cleaning products, and biological solutions under client brands (marque propre/MDD), with full packaging, graphic design, fragrance, and formulation customization. Targeted at retailers, distributors, and discount chains seeking differentiated store-brand products.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Reckitt Benckiser: Owner of Air Wick, one of the world's leading air freshener brands. Comparable as a major FMCG player in air care and home cleaning, with overlapping channels (mass retail, discount) but operating at far greater scale than Manka.
• Procter & Gamble: Owner of Febreze, the dominant global air freshener brand. Comparable in product category (air care, fabric freshening) and broad retail distribution, though P&G operates a global branded portfolio rather than a private-label manufacturing model.
• Henkel: German multinational with strong positions in laundry, home care, and adhesives (Persil, Somat, Vernel). Comparable in home cleaning and air care categories and in European retail distribution, with private-label manufacturing capabilities alongside branded products.
• SC Johnson: Global household products manufacturer with leading air care brands (Glade, Oust). Comparable as mass-market provider of air fresheners, deodorizers, and cleaning products, though much larger and operating a global brand portfolio versus Manka's private label focus.
• Church & Dwight: US-listed leader in household products including Arm & Hammer, Xtra, and OxiClean. Comparable in air freshening (Arm & Hammer baking soda-based products) and cleaning categories, with a multi-channel European distribution footprint.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions serving both commercial and consumer markets. Comparable in professional hygiene and cleaning product categories, with overlapping professional/enterprise customer segments.

Direct peers

• Werner & Mertz: German manufacturer of sustainable cleaning products (Frosch, Ecover) and institutional hygiene solutions. Comparable as a European manufacturer with a strong eco/biological cleaning line, MDD/private label capabilities, and distribution across GSA/GSB and discount channels.
• Starwax: French manufacturer of household cleaning, maintenance, and air care products serving retail and professional channels. Comparable as a French PME with overlapping product categories (descalers, multi-surface cleaners, deodorizers) and shared distribution through French GSA/GSB and discount.
• Briochin: Historic French manufacturer of household cleaning and maintenance products (soap, stain removers, multi-surface cleaners). Comparable as a French regional manufacturer with traditional formulations and products serving the same retail and professional channels.
• Orapi Group: French manufacturer of professional and consumer hygiene, cleaning, and maintenance products. Comparable in B2B distribution to wholesalers, professional hygiene companies, and industrial customers in the European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manka Creations