MLF
McGinnis Law Firm, P.A. is a Tampa-area family law practice founded in 2007 that exclusively represents individuals in divorce, custody, child support, alimony, paternity, adoption, and certified family mediation matters throughout the Greater Tampa region.
- Company typePrivate
- Founded2007
- HeadquartersTampa, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What MLF does
McGinnis Law Firm, P.A. is a private Florida professional association law firm founded in 2007 by Wendy K. McGinnis, practicing family law exclusively and serving individual clients in the Greater Tampa area, including Brandon, Plant City, Tampa, Lakeland, and Clearwater. The firm offers legal representation across the full family law spectrum: contested and uncontested divorce (including high-asset and military divorce), child custody and parenting plans, child support, alimony, paternity, adoption (stepparent and close relative), post-judgment modifications, enforcement actions, child relocation, name changes, and Florida Supreme Court certified family mediation conducted virtually via Zoom. Wendy K. McGinnis personally handles every client matter rather than delegating to paralegals or associates, supported by administrative staff, and has been admitted to the Florida Bar since 2001 with Florida Supreme Court Certified Family Mediator credentials since 2009.
The firm's revenue model is professional services billing: hourly attorney fees for litigation and consultation work, a $150/hour rate with two-hour minimum for mediation, flat retainer fees for uncontested divorces, and accepted payment plans and credit card payments (Visa, MasterCard, Discover). The go-to-market is sales-led and direct-to-consumer: free initial consultations acquired via toll-free (800-768-2026) and local phone lines, the firm's website, online intake forms, and referral traffic generated through FindLaw's legal directory under a longstanding marketing partnership dating to 2015.
The firm operates as a sole-practitioner practice with a content marketing blog launched in 2020 and virtual mediation introduced via Zoom to extend service reach across Florida. There is no proprietary technology platform, no AI or automation tools disclosed, no associate attorney bench, no institutional capital, and no parent company. The practice is founder-owned and founder-operated, with continuity concentrated in Wendy K. McGinnis personally.
MLF firmographics
Firmographics- Name
- MLF
- Legal name
- McGinnis Law Firm, P.A.
- Website
- https://mtpalaw.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- McGinnis Law Firm, P.A. is a Tampa-area family law practice founded in 2007 that exclusively represents individuals in divorce, custody, child support, alimony, paternity, adoption, and certified family mediation matters throughout the Greater Tampa region.
- Ownership category
- akta.pro rank
MLF industry classification
Industry- Product category
- Family Law Legal Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro industry
- Family & Private Client (Trusts & Estates) Law
Keywords
Where MLF is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MLF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Legal Representation Services: Attorney fees for legal representation in family law matters including divorce, custody, adoption, and other related issues. Fee structures include hourly billing, flat retainer fees for specific case types (such as uncontested divorces), and payment plans. The firm accepts credit cards for payment.
- Family Mediation Services: Mediation services billed at an hourly rate of $150.00 with a two-hour minimum per session. All mediations are conducted virtually through Zoom.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Uncontested Divorce - Flat retainer fee |
| Usage-based | Pay-as-you-go | Family Mediation - Hourly rate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
MLF product offering
Product offeringCore offering
McGinnis Law Firm, P.A. is a family law practice exclusively dedicated to marital and family law matters. The firm provides legal representation in divorce (contested and uncontested), child custody and parenting plans, child support, alimony, paternity, adoption, property division, post-judgment modifications, and Florida Supreme Court certified family mediation services. Founding attorney Wendy K. McGinnis personally handles all client matters from the firm's Brandon, Florida office serving the Greater Tampa area.
Product overview
McGinnis Law Firm, P.A. is a family law practice offering a comprehensive suite of legal services centered on marital and family law matters. The firm operates as a single, unified legal practice with no modular software products. Core services include divorce representation (contested and uncontested), child custody and parenting plans, child support, alimony, paternity, adoption, family mediation, property division, and post-judgment modifications. Wendy K. McGinnis serves as the sole attorney and Florida Supreme Court certified family mediator, providing personalized legal representation to clients throughout the Greater Tampa area.
Differentiator
Problem solved
Functional benefit
Products and services
- Marital and Family Law Services Comprehensive family law legal services including divorce, child custody, child support, alimony, paternity, adoption, and mediation, provided exclusively by the firm for individual clients in Florida.
- Divorce Representation Legal representation for contested and uncontested divorce proceedings, including high-asset divorce and military divorce matters for individuals in Florida.
- Family Mediation Services Florida Supreme Court certified family mediation services facilitated by Wendy K. McGinnis for divorce and other family law matters, billed at $150 per hour with a two-hour minimum.
- Child Custody and Parenting Plans Legal services for establishing child custody agreements, parenting plans, and time-sharing arrangements in Florida for parents.
- Child Support Services Legal assistance with child support calculations, modifications, and enforcement pursuant to Florida statutory guidelines.
- Alimony/Spousal Support Services Legal representation for various forms of alimony including durational, bridge-the-gap, lump-sum, temporary, and rehabilitative support.
- Adoption Services Legal services for stepparent adoption and close relative adoption, including termination of parental rights proceedings.
- Paternity Legal Services Legal representation for paternity actions, including DNA testing, establishment of parental rights, and child support matters.
- High Asset Divorce Services Specialized divorce representation for couples with significant assets, including businesses, retirement accounts, and complex property.
- Military Divorce Services Legal representation for military families addressing unique issues including pension division, survivor benefits, and deployment-related custody matters.
Companies that use MLF
Customer profileSegments2 records
Ideal customer profiles2 records
MLF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MLF partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FindLaw (Internet Brands)minorFindLaw, an Internet Brands business, provides website services and business development solutions for the firm. FindLaw powers the firm's website platform and provides online visibility through their legal directory. This partnership helps drive organic search traffic and client referrals to the firm.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
MLF competitors and assessment
Company assessmentEmerging players
- Hello Divorce: Online divorce platform offering flat-fee uncontested divorce services with technology-enabled document preparation. Represents an emerging tech-enabled threat to the uncontested divorce segment that MLF serves with flat retainer fees.
Direct peers
- Cordell & Cordell: National family law firm focused on divorce representation, similar in exclusive family law practice to MLF but operating at much larger multi-state scale. Both target individuals needing divorce and custody representation, though Cordell & Cordell primarily serves men in domestic relations matters.
- All Family Law Group: Florida-based family law practice providing divorce, custody, adoption, and mediation services. Comparable to MLF in service breadth and exclusive family law focus, though operates across multiple Florida offices rather than a single Brandon location.
- Ayo & Iken PLC: Tampa Bay area family law firm offering divorce, custody, and family mediation services in direct competition with McGinnis Law Firm in the same regional Florida market. Both firms emphasize personal attention and serve the Greater Tampa geographic corridor.
- Shapiro Law Group: Florida family law firm providing divorce, custody, and mediation services. Comparable niche focus and service mix to McGinnis Law Firm, with overlapping Tampa-area service territory.
- Law Office of Veronica L. Small, P.A. Tampa-based solo family law practitioner offering divorce, custody, and family mediation services. Closely comparable in scale, business model, and Florida geographic market to McGinnis Law Firm.
Broad incumbents
- Carlson Meissner Hart & Hayslett, P.A. Established Tampa Bay area law firm with a family law practice. Operates as a multi-practice firm with broader scope than MLF but competes for the same regional family law clients.
- Stearns Weaver Miller Weissler Alhadeff & Sitterson, P.A. Large Florida full-service law firm with a family law practice group. Serves as a broader incumbent offering family law among other practice areas, contrasting with MLF's exclusive niche focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
MLF social profiles
Digital presenceMLF compliance and trust
Trust signalCompliance2 records
MLF financial estimates
Financial estimateRevenue estimate
Valuation estimate
MLF leadership team
Management profileNumber of profiles
Profiles1 record
MLF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MLF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MLF
What does MLF do?
McGinnis Law Firm, P.A. is a family law practice exclusively dedicated to marital and family law matters. The firm provides legal representation in divorce (contested and uncontested), child custody and parenting plans, child support, alimony, paternity, adoption, property division, post-judgment modifications, and Florida Supreme Court certified family mediation services. Founding attorney Wendy K. McGinnis personally handles all client matters from the firm's Brandon, Florida office serving the Greater Tampa area.
Is MLF a public or private company?
MLF is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MLF founded?
MLF was founded in 2007. It employs 51 to 100 people.
Where is MLF based?
MLF is headquartered in Tampa, United States, in the North America region.
How does MLF make money?
Two revenue lines are on record. Legal Representation Services are the primary driver. The others are family Mediation Services.
Who are MLF's main competitors?
Hello Divorce is listed as an emerging player. Direct peers are Cordell & Cordell, All Family Law Group, Ayo & Iken PLC, Shapiro Law Group and Law Office of Veronica L. Small, P.A.. Broad incumbents are Carlson Meissner Hart & Hayslett, P.A. and Stearns Weaver Miller Weissler Alhadeff & Sitterson, P.A..
Does MLF have an API?
No public API is recorded for MLF.
What industry is MLF in?
MLF's product category is Family Law Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 541110 and its SIC code is 8111.