SWOON NEW YORK
SWOON New York is a privately held artist collective founded in 2011 that curates motion graphics, VFX, film, and creative direction talent to produce branded content, fashion films, and promotional campaigns for enterprise clients in entertainment, luxury, fashion, and lifestyle industries.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SWOON NEW YORK does
SWOON New York is a privately held new media artist collective founded in 2011 and headquartered in New York City, with a West Coast office in Venice, California. The company curates a network of motion graphics artists, filmmakers, cinematographers, visual effects specialists, art directors, and writers who collaborate on branded content, fashion films, documentaries, and promotional campaigns. Its service portfolio spans motion graphics, visual effects, film production, creative direction, and concept art/storyboards/animatics, with the Venice operation specifically offering packaged pre-production deliverables. SWOON's creative workflow integrates AI tools with human direction to accelerate concept art and storyboard production.
The collective serves enterprise clients in four verticals: entertainment (Netflix, Amazon Studios, STARZ), luxury and fashion brands (Valentino, Calvin Klein, Tiffany & Co., Fendi, Celine, Escada), fashion publications (Vanity Fair, Vogue, W Magazine, Paper Magazine), and lifestyle consumer brands (Adidas, The North Face, Depop, Strellson, Stuart Weitzman). Notable projects include a 20-piece integrated advertising campaign for Netflix's The Crown, behind-the-scenes production for Amazon's The Marvelous Mrs. Maisel Season 2, and documentary coverage of Valentino's 2022 MET Gala presentation. Artistic productions such as the S1NGULAR short film and SWOON Éphémère have screened at platforms including SHOWstudio.com and the LA Fashion Film Festival.
SWOON generates revenue through professional services engagements on a project basis, with no publicly disclosed pricing or recurring contract terms. The company operates without disclosed external funding, maintaining founder-controlled ownership under Creative Director Ramón J. Goñi, a former BBC News multimedia reporter. Its go-to-market relies on portfolio-based marketing via its website and earned visibility through high-profile client collaborations, targeting enterprise creative briefs in fashion, luxury, entertainment, and lifestyle industries.
SWOON NEW YORK firmographics
Firmographics- Name
- SWOON NEW YORK
- Legal name
- SWOON New York
- Website
- https://swoonnyc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SWOON New York is a privately held artist collective founded in 2011 that curates motion graphics, VFX, film, and creative direction talent to produce branded content, fashion films, and promotional campaigns for enterprise clients in entertainment, luxury, fashion, and lifestyle industries.
- Ownership category
- akta.pro rank
SWOON NEW YORK industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD)
- akta.pro secondary industries
- Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)
Keywords
Where SWOON NEW YORK is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SWOON NEW YORK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Creative Production Services: B2B creative services revenue from producing branded content, commercial campaigns, fashion films, documentary content, and entertainment promotional materials for enterprise clients in fashion, luxury, entertainment, and lifestyle industries
- Collective Artist Projects: Members come together to support each other in collective projects and to service commercial clients. Revenue generated through collaborative creative work and artistic productions
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SWOON NEW YORK product offering
Product offeringCore offering
SWOON New York is a new media artist collective, established in 2011, that curates motion graphics artists, visual effects artists, film creators, art directors, and writers to deliver creative production services for commercial clients. The collective produces branded content, fashion films, documentary content, entertainment promotional campaigns, and concept art/storyboards/animatics for clients in the entertainment, luxury, fashion, and lifestyle industries. It also produces original art films, and via SWOON Venice it offers AI-enhanced next-generation concept art, storyboards, and animatics as package offerings.
Product overview
SWOON New York is a new media artist collective for the digital age that curates a selection of motion graphics, visual effects, and film creators coupled with art directors and writers. The collective offers a portfolio of creative services including Motion Graphics, Visual Effects (VFX), Film Production, and Creative/Art Direction. The company also produces Artistic Productions such as the S1NGULAR Short Film and Swoon Éphémère. Their commercial offerings span Branded Content, Fashion Film Production, and Documentary Production for clients in fashion, luxury, lifestyle, and entertainment industries. The Venice operation provides Concept Art, Storyboards, and Animatics services. Their core differentiator is blending human expertise with AI in their creative workflow to deliver content that is fast, clear, and emotionally resonant.
Differentiator
Problem solved
Functional benefit
Products and services
- Motion Graphics Motion design and animation services creating dynamic visual content for commercial campaigns, branded content, and artistic projects across entertainment, fashion, luxury, and lifestyle industries.
- Visual Effects (VFX) VFX production for film, entertainment, and branded content campaigns, including hybrid work that combines CGI with authentic character performance.
- Film Production Full-service film production including directing, cinematography, and post-production for entertainment and branded content clients.
- Concept Art, Storyboards & Animatics High-impact concept art, storyboards, and animatics produced by SWOON Venice's writers, cinematographers, VFX, and motion design artists, blending human expertise with AI to deliver fast, clear, and emotionally resonant pre-visualization for campaigns, short films, and feature films.
- Creative Direction & Art Direction Strategic creative direction and art direction services for brand campaigns and entertainment projects, provided by senior collective members.
- Branded Content Production Commercial and branded content production for fashion, luxury, lifestyle, and entertainment industries including campaigns, product launches, and digital content.
- Fashion Film Production Fashion film production including editorial content, collection showcases, and designer collaborations for fashion houses and publications.
- Documentary Production Documentary filmmaking for fashion events (e.g., MET Gala coverage), industry themes, and cultural subjects.
- S1NGULAR Short Film Festival-premiered original art film produced by SWOON — a retro-psycho thriller exploring sci-fi and LGBTQ+ narratives.
- Swoon Éphémère
Quantifiable outcome
- Produced 20+ pieces of content for Netflix The Crown campaign
- +1 more outcomes
Companies that use SWOON NEW YORK
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles3 records
SWOON NEW YORK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
SWOON NEW YORK partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- 3 Star ProductionscoreProduction partner for Netflix The Crown integrated advertising campaign, working alongside SWOON's creative team
- Fix StudiocorePost-production partner for Amazon The Marvelous Mrs. Maisel behind-the-scenes content
- SHOWstudio.comflagshipPremier fashion film platform where SWOON Éphémère premiered. SHOWstudio is an award-winning fashion film website that showcases artistic fashion films to global audience
- Portfolio One and N6 LondoncoreProduction partners for Vanity Fair Hollywood Portfolio project, working with photographer/director Jason Bell
- AndCompanyminorAgency partner for Netflix The Crown campaign
- Jason BellflagshipRenowned photographer and director who worked with SWOON on Vanity Fair Hollywood Portfolio series
- ValentinocoreItalian fashion house for whom SWOON documented MET Gala 2022
- The RefineryminorProduction partner for STARZ Vida S2
- Scissor FilmsminorProduction partner for STARZ Vida S2
- Amazon StudiosflagshipMajor streaming platform for The Marvelous Mrs. Maisel behind-the-scenes production
- Alien Kung-FuminorSpecial effects post-production agency for BOFFO x Linda Farrow video collaboration
- Neer MotionminorExecutive Creative Director for Celine x Spotify collaboration
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
SWOON NEW YORK competitors and assessment
Company assessmentDirect peers
- B-Reel: Creative production and innovation studio producing branded films, motion graphics, and campaigns for premium brands. Comparable in motion-design capability and luxury/tech client mix.
- Pulse Films: Production company producing commercials, music videos, and branded content with strong fashion and lifestyle credentials. Directly comparable service offering and client overlap.
- Partizan: Global commercial and music video production company with a strong fashion, luxury, and beauty roster. Directly comparable as a director-led commercial production house competing for similar luxury/fashion briefs.
- Iconoclast: Globally networked commercial production and directing roster. Competes with SWOON in fashion films, luxury campaigns, and high-end commercial directing talent.
- RSA Films: Long-established Ridley Scott–associated commercial production company. Competes with SWOON for high-end branded film, fashion, and luxury advertising campaigns.
- Radical Media: Award-winning production company producing commercials, documentaries, and branded content. Competes with SWOON for premium fashion, luxury, and entertainment briefs at similar scale.
- SHOWstudio: Award-winning fashion film platform and production house founded by Nick Knight. Directly comparable as a fashion-film content creator and curator whose work SWOON has premiered on, serving the same luxury/fashion brand briefs.
- NOWNESS: Luxury/fashion short-film platform and creative commissioner (owned by LVMH). Operates in the same fashion-film category SWOON serves, commissioning premium branded video for luxury houses.
- Anonymous Content: Director-led production company spanning commercials, film, and branded content. Comparable as a premium creative production house serving luxury, fashion, and entertainment clients.
Broad incumbents
- The Mill: Large-scale VFX, motion graphics, and post-production company. Overlaps with SWOON's motion graphics and VFX core services but at significantly greater scale and across broader commercial categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SWOON NEW YORK social profiles
Digital presenceSWOON NEW YORK financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWOON NEW YORK leadership team
Management profileNumber of profiles
Profiles11 records
SWOON NEW YORK subsidiaries and ownership
Company hierarchySubsidiaries1 record
SWOON NEW YORK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWOON NEW YORK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWOON NEW YORK
What does SWOON NEW YORK do?
SWOON New York is a new media artist collective, established in 2011, that curates motion graphics artists, visual effects artists, film creators, art directors, and writers to deliver creative production services for commercial clients. The collective produces branded content, fashion films, documentary content, entertainment promotional campaigns, and concept art/storyboards/animatics for clients in the entertainment, luxury, fashion, and lifestyle industries. It also produces original art films, and via SWOON Venice it offers AI-enhanced next-generation concept art, storyboards, and animatics as package offerings.
Is SWOON NEW YORK a public or private company?
SWOON NEW YORK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SWOON NEW YORK founded?
SWOON NEW YORK was founded in 2011. It employs 1 to 10 people.
Where is SWOON NEW YORK based?
SWOON NEW YORK is headquartered in New York, United States, in the North America region.
How does SWOON NEW YORK make money?
Two revenue lines are on record. Creative Production Services are the primary driver. The others are collective Artist Projects.
Who are SWOON NEW YORK's main competitors?
Direct peers on record are B-Reel, Pulse Films, Partizan, Iconoclast, RSA Films, Radical Media, SHOWstudio, NOWNESS and Anonymous Content. The Mill is listed as a broad incumbent.
Does SWOON NEW YORK have an API?
No public API is recorded for SWOON NEW YORK.
What industry is SWOON NEW YORK in?
SWOON NEW YORK's product category is Creative Production Services. Its primary akta.pro industry code is MPADAGAD, Motion Graphics & Titling (2D/3D, Broadcast Graphics), with a secondary code of MPADAEAB, Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style). Its NAICS code is 51211 and its SIC code is 7812.