Pelican Hill Real Estate

What Pelican Hill Real Estate does

Pelican Hill Real Estate is a luxury residential brokerage focused on guard-gated and high-end communities in Newport Coast, Newport Beach, and the broader Orange County market. The company markets itself around homes priced from approximately $2 million to $50 million or more, with a curated set of featured communities and dedicated agent pages led by Michael Franco. Its technology stack is built on an IDX-powered website operated through Real Geeks LLC, integrating live MLS data with property search, interactive maps, saved listings, property alerts, market reports, a mortgage calculator, and rental listings. The platform also embeds an NLP-based chatbot for lead capture and integrates with a broader partner ecosystem (CINC, SkySlope, RealSatisfied, Agent Pronto, HelloCondo) for lead generation, transaction management, reviews, and referral routing. The legal and operational umbrella is Real Geeks LLC, with Fidelity National Financial as the parent company, providing access to enterprise title and escrow infrastructure. The business model is a traditional residential real-estate brokerage: revenue is earned through transaction commissions on closed luxury sales, with no disclosed subscription, SaaS, or recurring contract revenue. Customer acquisition is a mix of organic search via the IDX site, partner referrals, and the personal brand of its lead agent, with no large institutional buyers, no enterprise contracts, and no recurring customer accounts — making each transaction an independent revenue event rather than a contracted relationship.

Name

Pelican Hill Real Estate

Legal name

Real Geeks LLC

Website

https://pelicanhillrealestate.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pelican Hill Real Estate is a luxury residential brokerage serving guard-gated and high-end communities in Orange County, California. It operates an IDX-powered website under Real Geeks LLC with Fidelity National Financial backing, earning revenue through commissions on transactions.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Coastal home listings
• Orange County realty
• MLS property search

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commission: Traditional real estate brokerage收取买方和卖方的佣金。代表买家购买或卖家出售房产时收取百分比佣金。服务于高端豪华房产市场，价格从50万美元到5000万美元不等。

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pelican Hill Real Estate is a luxury residential real estate brokerage that buys and sells high-end homes in Orange County, California's coastal guard-gated communities, including Pelican Hill, Crystal Cove, Pelican Crest, Pelican Point, Pelican Ridge, Newport Coast, and surrounding areas. The firm operates an IDX-powered property search website integrated with the California Regional MLS, delivering real-time listings updated every 15 minutes alongside advanced filters, interactive mapping, automated property alerts, and market reports. Services are delivered through lead real estate agent Michael Franco, supported by a CRM, transaction management, and lead-generation technology stack.

Product overview

Pelican Hill Real Estate operates an IDX-powered real estate listing platform built on the Real Geeks technology stack. The core product is a property search website featuring advanced search filters, interactive mapping, and automated property alerts. The platform serves luxury home buyers and sellers in Orange County coastal communities, primarily focusing on Newport Coast, Crystal Cove, Laguna Niguel, and surrounding areas. Supporting features include market reports, mortgage calculators, and rental property listings. The website is updated from the official REALTOR database every 15 minutes.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Home Buyer Representation Personalized buyer representation for high-net-worth individuals purchasing luxury homes in Orange County's guard-gated coastal communities, including property search, MLS access, property tours, market analysis, and transaction guidance. Delivered primarily by lead agent Michael Franco.
• Luxury Home Seller Representation Listing and seller representation for luxury residential properties, including MLS syndication, property alerts, market reports, and negotiation support, focused on homes in Pelican Hill, Crystal Cove, Newport Coast, and surrounding Orange County neighborhoods.
• Property Search Platform (IDX Website) IDX-powered property search website integrated with California Regional MLS, updated every 15 minutes, featuring advanced filtering by city, area, neighborhood, beds, baths, price range, and property type for Orange County luxury listings.
• Market Reports Service Custom market analysis reports providing up-to-date information on the Pelican Hill and broader Orange County luxury real estate market for buyers and sellers tracking pricing and trend data.
• Rental Property Listings Search functionality for short-term and long-term rental properties across coastal Orange County communities including San Clemente, Seal Beach, Newport Coast, and other covered areas.

Quantifiable outcome

• Over $30 million in sales volume in 2015
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Real GeekscoreTechnology or IntegrationReal Geeks provides the IDX website platform powering PelicanHillRealEstate.com, enabling property search, CRM functionality, and lead generation capabilities.
• CINCcoreTechnology or IntegrationCINC provides lead generation and management tools as part of the FNF Real Estate Technologies ecosystem supporting the brokerage's operations.
• Fidelity National FinancialcoreTechnology or IntegrationParent company of the technology ecosystem (Real Geeks, CINC, SkySlope, RealSatisfied, Agent Pronto, HelloCondo) providing the tech stack for the brokerage's website and operations.
• The Franco TeamcoreOthersThe agent team led by Michael Franco operating under the Pelican Hill Real Estate brand, specializing in luxury homes across Orange County coastal communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Engel & Völkers: International luxury real estate brand with Southern California offices including Newport Beach. Competes in the high-end coastal luxury segment with a similar boutique-style service approach.
• Coldwell Banker: Established national brokerage with deep Orange County roots and a luxury division (Coldwell Banker Global Luxury). Competes for luxury listings in Newport Coast and surrounding communities.
• Compass: Large national brokerage with significant luxury presence and proprietary technology platform. Competes in Orange County's luxury segment but operates across all price tiers and geographies.
• Berkshire Hathaway HomeServices California Properties: Major California brokerage with substantial Orange County presence, serving both luxury and mainstream segments. Comparable in geographic coverage and luxury service offering.
• Sotheby's International Realty: Global luxury real estate brand with significant Orange County presence. Competes directly in the ultra-luxury segment ($10M+) where Pelican Hill Real Estate also operates.

Direct peers

• Villa Real Estate: Luxury Orange County brokerage with deep focus on Newport Coast, Crystal Cove, and Pelican Hill communities. Most directly comparable peer given near-identical geographic and price-segment focus.
• The Agency: Luxury-focused real estate brokerage with strong presence in Newport Beach and Orange County. Competes in the same luxury coastal segment with similar high-net-worth clientele and commission-based model.
• Surterre Properties: Long-established luxury Orange County real estate firm serving coastal communities including Newport Beach and Newport Coast. Comparable in segment, geography, and agent-led luxury service model.

Regional players

• First Team Real Estate: Large Orange County-based brokerage with significant local market share. Competes in coastal luxury communities including Newport Coast and Newport Beach.
• Pacific Sotheby's International Realty: San Diego-headquartered luxury brokerage extending into Southern California's coastal luxury markets. Comparable in segment and regional focus, though primarily operating south of Pelican Hill's territory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pelicanhillrealestate
• LinkedInlinkedin.com/company/pelican-hill-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelican Hill Real Estate