SportsCoLab
SportsCoLab is a Chilean sports innovation laboratory providing consulting, strategic planning, and ecosystem-building services to municipalities, ministries, sports clubs, federations, and universities across Latin America, anchored by its proprietary xCO Methodology.
- Company typePrivate
- Founded2019
- HeadquartersSantiago, Chile
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SportsCoLab does
SportsCoLab is a Chilean sports innovation laboratory that operates as a pure professional services firm, providing consulting, strategic planning, and ecosystem orchestration to institutional clients across Latin America. Founded in 2019 and headquartered in Santiago with a secondary operational base in São Paulo, the firm serves municipalities, national ministries, professional sports clubs, federations, universities, NGOs, and SportsTech startups. The company has between 1 and 10 employees and is bootstrapped with no disclosed funding rounds. Service delivery is anchored by the proprietary xCO Methodology (Connect-Collaborate-Build), a participatory framework combining sporting mindset principles with innovation and entrepreneurship theory.
The company's revenue is generated across six professional-service streams: Studies and Consultancies (diagnostics and policy advisory), Communal Sports Plans (a 5-month structured municipal engagement), Sports Observatories (information systems design), SportsTech Ecosystem Services (mapping and community building), Training and Laboratories (workshops), and a Venture Studio prototyping initiatives such as PSports, Gondwana, and Eco Futsal. Pricing is quote-based and customized per engagement; the firm also operates the SportsTech Latam Congress across 4 editions as both a brand asset and a lead-generation channel. The go-to-market is enterprise field sales targeting municipal and institutional buyers, complemented by thought-leadership content marketing and event-driven distribution.
Business model mechanics depend heavily on long-cycle institutional contracts with government and public-sector clients — particularly Chilean municipalities adopting Communal Sports Plans aligned with the country's National Physical Activity and Sports Policy 2026-2037 — supplemented by shorter-tail advisory work, event sponsorship income, and academic teaching relationships with the University of Chile and the University of Santiago. The hybrid operating model (Santiago + São Paulo) and active partnerships with UNESCO, OpenBeauchef, Flamengo, Atlético Mineiro, and FPF Pernambuco position the firm as a regional SportsTech thought leader rather than a software vendor. Notable customers include the Chilean Ministry of Sport, Costa Rica Sports Ministry, Special Olympics Chile, and Chilean municipal governments.
SportsCoLab firmographics
Firmographics- Name
- SportsCoLab
- Legal name
- SportsCoLab
- Website
- https://sportscolab.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SportsCoLab is a Chilean sports innovation laboratory providing consulting, strategic planning, and ecosystem-building services to municipalities, ministries, sports clubs, federations, and universities across Latin America, anchored by its proprietary xCO Methodology.
- Ownership category
- akta.pro rank
SportsCoLab industry classification
Industry- Product category
- Sports Consulting Services
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
- akta.pro secondary industry
- Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)
Keywords
Where SportsCoLab is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices2 records
Markets served
SportsCoLab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Studies and Consultancies: Diagnostic studies, strategic planning, and advisory services for sports policy. Includes innovation diagnostics for national sports policy, Satellite Accounts training for ministries, strategic planning for Special Olympics Chile, and co-creation of sports offerings for persons with disabilities. Revenue is generated through project-based professional service engagements.
- Communal Sports Plans: Comprehensive 5-month engagement for municipalities including diagnostic, participatory processes, strategic plan development, indicators, programs, and institutional validation. Entry-level 30-day diagnostic assessments available as initial touchpoints. Implementation accompaniment available as continuation service.
- Sports Observatories: Design and implementation of sports information systems for public decision-making. Includes data models, decision questions, indicators, sources, visualization, reading methodology, and governance frameworks.
- SportsTech Ecosystem Services: Actor mapping, community design, pilot agendas, events, calls, and follow-up criteria for territories, institutions, and communities seeking to build SportsTech networks.
- Training and Laboratories: Workshops, methodologies, and experiential learning for teams needing to innovate with sports, technology, and territory. Includes team capacity building and methodological training.
- Venture Studio: Incubation and prototyping support for sports-tech-educational initiatives including PSports (digital mental training gym), Gondwana (social impact creative agency), and Eco Futsal (socio-emotional measurement tools for incarcerated individuals).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Initial Sports Diagnostic (30 days) |
| Other | Multi-year contract | Communal Plan of Physical Activity and Sports (5 months) |
| Other | Multi-year contract | Implementation Accompaniment |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
SportsCoLab product offering
Product offeringCore offering
SportsCoLab is a sports innovation laboratory that provides consulting and advisory services for designing municipal sports plans, building sports observatories, developing SportsTech ecosystems, and offering training and venture studio services. The company uses its proprietary xCO methodology (Conectar-Collaborate-Construct) to serve governments, municipalities, corporations, universities, and sports organizations across Latin America.
Product overview
SportsCoLab operates as a sports innovation laboratory offering a portfolio of interconnected consulting and service products organized around three main lines: Estudios y Consultorías (research and consulting), Venture Studio (project prototyping), and Ecosistemas Sostenibles (sustainable ecosystems). The core service products include Plans Deportivos Comunales (municipal sports plans), Observatorios Deportivos (sports observatories), and Ecosistemas SportsTech (SportsTech ecosystems), supported by Formación y Laboratorios (training and labs). The portfolio also includes specific initiatives like the Congreso SportsTech Latam event and portfolio projects such as PSports, Gondwana, and Eco Futsal developed through the Venture Studio. The methodology xCO (Conectar, Colaborar, Construir) underlies all service delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Municipal Sports Plans Strategic consulting service for designing and implementing municipal-level sports plans, tailored for governments, municipalities, and public-sector bodies responsible for sport and recreation policy.
- Sports Observatories Design and deployment of sports observatories that provide data, analytics, and intelligence to support evidence-based sports policy and ecosystem decision-making for public-sector and sports organizations.
- SportsTech Ecosystem Development Advisory and execution services for building SportsTech ecosystems, connecting startups, universities, federations, and corporate stakeholders to develop innovation capacity in the sports sector.
- Training and Education Programs Training and education programs delivered to universities, sports organizations, and corporate clients on sports innovation, the xCO methodology, and SportsTech ecosystem development.
- Venture Studio Venture studio service that supports the creation, validation, and acceleration of sports-related ventures and startups in partnership with corporates, universities, and sports organizations.
Quantifiable outcome
- 69% coverage of Chilean communes achieved by Ministry of Sport's communal plans program (2016-2020)
- +2 more outcomes
Companies that use SportsCoLab
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
SportsCoLab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SportsCoLab partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered moderate, core, flagship and minor.
- OpenBeauchefmoderateInnovation ecosystem partner affiliated with Universidad de Chile's engineering school, supporting sports technology innovation and startup development through mentorship programs (EBCT Open Beauchef). SportsCoLab co-founder Sebastián Acevedo serves as mentor in this ecosystem.
- Special Olympics ChilecoreStrategic planning engagement for Paralympic and disability sports programs. Services include strategic plan development for Special Olympics Chile to enhance sports offerings for persons with disabilities.
- Ministerio del Deporte (Chile)coreInnovation diagnosis for Chile's National Sports Policy, supporting evidence-based policy development. Also delivered Satellite Accounts training for sports ministry officials.
- Fundación Proyecto ReinserciónmoderateSocial impact foundation focused on rehabilitation through sports. SportsCoLab co-founder Javier Martínez Saa serves as President, supporting reintegration programs through sports.
- Associação GondwanacoreSocial impact creative agency operating through sports and education. Co-founded by SportsCoLab co-founder Sebastián Acevedo. Venture studio project addressing social impact through sports and educational programs.
- UNESCOflagshipUnited Nations Educational, Scientific and Cultural Organization partnership supporting sports for development and peace initiatives in Latin America.
- Universidad de ChilecoreAcademic partnership including undergraduate and graduate teaching, research collaboration, and student mentorship. SportsCoLab founders serve as professors in sports innovation and public policy programs.
- Universidad de Santiago de Chile (USACH)coreAcademic partnership including undergraduate and graduate teaching in sports innovation and related fields.
- Flamengo (CRG)moderateBrazilian football club partnership in SportsTech ecosystem collaboration and innovation network development across Latin America.
- Atlético MineiromoderateBrazilian football club partnership in SportsTech ecosystem collaboration and innovation network development across Latin America.
- FPF PernambucomoderateFootball federation partnership from Brazil's Pernambuco state, supporting SportsTech ecosystem development and Latin American sports innovation network.
- GUX (GlobalUX)minorTechnology and innovation partner supporting sports technology ecosystem development and user experience integration.
- CSMVminorSocial organization partner contributing to sports ecosystem development and social impact initiatives.
- CordepminorRegional development corporation partner supporting sports ecosystem coordination and territorial development.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SportsCoLab competitors and assessment
Company assessmentEmerging players
- SportsTechX: Sports technology market intelligence and consulting firm producing ecosystem maps, reports, and advisory for sports-tech stakeholders. Comparable to SportsCoLab's ecosystem mapping (SportsTech Chile 2020, Latam 2025) and SportsTech practice.
- World Football Summit: International sports business events and content platform convening federations, clubs, and technology providers. Comparable to SportsCoLab's SportsTech Latam Congress as a regional ecosystem-convening peer.
Broad incumbents
- Sportfive: Large global sports marketing and rights consultancy working with federations, clubs, and broadcasters on commercial strategy and innovation. A broader incumbent in the same space SportsCoLab operates in, though focused on commercial rights rather than public-policy advisory.
- Deloitte Sports Business Group: Global professional services firm's sports practice offering strategy, analytics, and transformation advisory to leagues, federations, and public-sector sports bodies. Comparable to SportsCoLab's institutional advisory mandate but at vastly greater scale.
Direct peers
- TFA Sports Group: Independent sports consulting and advisory firm working with federations, leagues, and public-sector clients on strategy, governance, and innovation. Closely comparable to SportsCoLab in business model, target buyers (sports organizations and governments), and bespoke advisory delivery.
- Two Circles: Sports data and analytics consultancy serving rights holders, leagues, and brands with strategy, fan engagement, and commercial advisory. Comparable as a specialist sports consultancy monetizing proprietary frameworks for institutional sports buyers.
- 21st Club (StatsBomb): Sports intelligence and consulting firm combining data analytics with strategic advisory for federations, clubs, and governing bodies. Comparable to SportsCoLab in serving institutional sports organizations with mixed research + advisory mandates.
- Hype Sports Innovation: Global sports innovation ecosystem builder running flagship events, accelerator programs, and consulting for sports-tech innovation. Highly comparable to SportsCoLab's SportsTech Latam Congress and ecosystem-building practice.
- Aspen Institute Sports & Society Program: U.S. nonprofit program that convenes sports leaders, produces policy research, and advises leagues and municipalities on sports' social impact. Comparable to SportsCoLab's policy-oriented work with ministries and Special Olympics.
Regional players
- Sponsorshipx / Spøtiv (LatAm sports marketing): Latin American-focused sports marketing and innovation platform connecting brands, rights holders, and startups. Comparable as a regional Latin American sports-innovation intermediary adjacent to SportsCoLab's SportsTech ecosystem work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SportsCoLab social profiles
Digital presenceSportsCoLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportsCoLab leadership team
Management profileNumber of profiles
Profiles4 records
SportsCoLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportsCoLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportsCoLab
What does SportsCoLab do?
SportsCoLab is a sports innovation laboratory that provides consulting and advisory services for designing municipal sports plans, building sports observatories, developing SportsTech ecosystems, and offering training and venture studio services. The company uses its proprietary xCO methodology (Conectar-Collaborate-Construct) to serve governments, municipalities, corporations, universities, and sports organizations across Latin America.
Is SportsCoLab a public or private company?
SportsCoLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportsCoLab founded?
SportsCoLab was founded in 2019. It employs 1 to 10 people.
Where is SportsCoLab based?
SportsCoLab is headquartered in Santiago, Chile, in the Latin America region.
How does SportsCoLab make money?
Six revenue lines are on record. Studies and Consultancies are the primary driver. The others are communal Sports Plans, sports Observatories, sportsTech Ecosystem Services, training and Laboratories and venture Studio.
Who are SportsCoLab's main competitors?
Emerging players on record are SportsTechX and World Football Summit. Broad incumbents are Sportfive and Deloitte Sports Business Group. Direct peers are TFA Sports Group, Two Circles, 21st Club (StatsBomb), Hype Sports Innovation and Aspen Institute Sports & Society Program. Sponsorshipx / Spøtiv (LatAm sports marketing) is listed as a regional player.
Does SportsCoLab have an API?
No public API is recorded for SportsCoLab.
What industry is SportsCoLab in?
SportsCoLab's product category is Sports Consulting Services. Its primary akta.pro industry code is MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence), with a secondary code of MPAKAKAM, Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity). Its NAICS code is 611620 and its SIC code is 8200.