RedUs

What RedUs does

RedUs is a Mexican real estate technology platform operated by Experiencia en edificaciones S.A. de C.V., headquartered on Paseo de la Reforma in Mexico City. The company runs a digital marketplace that connects property owners with buyers and renters across Mexico, listing residential houses, apartments, land, offices, and commercial spaces. Its core differentiator is the "Inmuebles Certificados REDUS®" program, under which listings are verified and quality-assured by a network of independent representatives before going live.

The platform is delivered through a website (redus.mx) and native iOS/Android mobile applications, with a dedicated representative app ("Redus Asesores") for field agents. The technology stack is conventional: Azure Blob Storage hosts property media, and payment processing is handled through PayPal, Mercado Pago, and Openpay. A proprietary balance/recharge mechanism (3,000 MXN) is required to submit offers on certified properties, creating a pre-funded transaction commitment.

RedUs generates revenue through three streams: (i) commissions on property sales and rentals, marketed as the lowest in the Mexican market; (ii) a one-time 25,000 MXN license fee paid by independent representatives to join the RedUs network; and (iii) platform balance recharges tied to transactions. The go-to-market model is a hybrid — self-serve digital marketplace complemented by a recruited, trained agent network providing physical market reach. The company has expanded across at least 15 Mexican states and operates with 11–50 employees. No external funding, AI capabilities, or enterprise customers are disclosed.

Name

RedUs

Legal name

Experiencia en edificaciones S.A. de C.V.

Website

https://redus.mx

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

RedUs is a Mexican real estate marketplace platform, operated by Experiencia en edificaciones S.A. de C.V., that connects property owners with buyers and renters across Mexico through certified listings, a licensed independent representative network, and web and mobile applications.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Property Transaction Commissions: RedUs charges commissions on property sales and rentals. The company claims to offer the lowest commission rate in the Mexican real estate market.
2. Representative License Fees: Independent real estate agents pay a one-time fee of $25,000 MXN to become licensed RedUs representatives. This grants them access to the platform, training, and ability to earn commissions by certifying and selling/renting properties.
3. Balance Recharge for Transactions: Users are required to maintain a balance on the platform ($3,000 MXN for buying or renting properties) to make offers on certified properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

RedUs is a Mexican real estate marketplace platform that enables individuals to buy, rent, sell, and transfer houses, apartments, land, offices, and commercial properties. The platform verifies listings through its Inmuebles Certificados Redus® program and connects users with a network of independent licensed representatives who facilitate transactions. Users maintain a platform balance of $3,000 MXN to make property offers, while representatives pay a one-time $25,000 MXN license fee to join the network.

Product overview

Redus is a Mexican real estate technology platform operated by Experiencia en edificaciones S.A. de C.V. that operates as a unified marketplace combining a property listing and transaction platform with a mobile-based real estate representative program. The core Redus Platform serves as the primary marketplace for buying, renting, and selling certified properties (Inmuebles Certificados Redus®), while the Redus Asesores program extends the platform through independent representatives who certify properties and facilitate transactions via a dedicated mobile app. The platform integrates with PayPal, Mercado Pago, and Openpay for payment processing during representative licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• Redus Platform A real estate marketplace platform enabling users in Mexico to buy, rent, sell, and transfer properties including houses, apartments, land, offices, and commercial spaces. The platform connects property owners with buyers and renters through verified listings and supports a balance-based offer system.
• Inmuebles Certificados Redus A certified property listing service where Redus verifies and seals property listings to ensure quality and authenticity for buyers and renters in Mexico. Featured prominently on the platform as a distinct category of pre-vetted properties.
• Redus Asesores (Representative Program) A licensed real estate representative program allowing individuals in Mexico to become certified Redus agents, certify properties, and earn commissions by selling or renting properties through the Redus platform. Representatives pay a one-time 25,000 MXN license fee and work independently with platform, training, and national marketing support.
• Redus Mobile App for Representatives A native mobile application on iOS and Android enabling Redus representatives to manage property certifications, communicate with clients, process transactions, and earn commissions directly from their smartphones. Available on the Apple App Store and Google Play Store.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Move ItminorOthersRedUs has a partnership with Move It (moveit.red), appearing as a complementary service link on the RedUs website, suggesting integration or referral relationship between the two platforms.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vivanuncios: Mexican general-classifieds and real estate portal owned by Mercado Libre (previously Segundamano), offering free and paid property listings. Directly competes with RedUs for property search demand in Mexico and has the backing of Mercado Libre's marketplace gravity.
• Metros Cúbicos: Mexican real estate portal operated by a major publisher group, providing property search and agent-matching services. Comparable in product offering and geography to RedUs, with established brand recognition.
• Inmuebles24: Mexico's leading online real estate classifieds portal; operates a marketplace for buying, renting, and selling properties across the country — the same core use case as RedUs, with a substantially larger agent and listing base and stronger organic search traffic.
• Propiedades.com: Mexico-focused real estate marketplace and brokerage comparison platform that aggregates listings and connects users with agents. Matches RedUs's hybrid marketplace-plus-agent-network approach in the same geography.

Emerging players

• eXp Realty: US-founded cloud-based brokerage with a distributed-agent model in which independent agents pay fees and operate through a shared platform. Closely comparable to RedUs Asesores in agent-network economics and licensing structure, though operating in different geographies.
• Casas y Terrenos México: Smaller Mexican online real estate marketplace focused on land, houses, and investment properties; competes in a similar niche as RedUs for sellers of residential and land inventory in regional Mexico.

Broad incumbents

• RE/MAX Mexico: Global franchise brokerage with a large Mexican agent network operating under a recognized global brand. Competes for the same independent-representative and property-transaction segments as RedUs, but with substantially more scale and brand equity.
• Compass: US-based tech-enabled real estate brokerage combining proprietary technology with a national agent network. Comparable business-model hybrid to RedUs (technology platform + agent network + commission revenue).
• Zillow (now Zillow Homes / ShowingTime+): The dominant US real estate marketplace and listing platform. Comparable in marketplace-plus-tools structure, though serving a different geography and with a much deeper technology stack and monetization footprint.

Regional players

• Property Finder: Leading property marketplace in the Middle East/North Africa offering certified listings and agent tools. Comparable to RedUs's certified-properties positioning and marketplace-plus-agent model, though operating in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfVCHGuTxyhMhcolpr6yYcg
• Facebookfacebook.com/Redusmx
• Instagraminstagram.com/redusmx/?hl=es-la
• LinkedInlinkedin.com/company/redus-negocios-en-serio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedUs