Move It
- Company typePrivate
- Founded2019
- HeadquartersHenderson, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Move It firmographics
Firmographics- Name
- Move It
- Legal name
- Move It, LLC
- Website
- https://gomoveit.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Move It industry classification
Industry- Product category
- On-Demand Moving and Delivery Services
- NAICS
- Used Household and Office Goods Moving (484210)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Local Loading/Unloading with Company Truck (In-Town Transport) (HSAKAAAJ)
- akta.pro secondary industries
- Same-Building Moves Labor (Apartment/Office Internal Moves) (HSAKAMAI), Retail Store & Commercial Space Moving (Stores, Salons, Restaurants) (HSAKAKAH)
Keywords
Where Move It is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Move It business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Service Transaction Fees: Move It charges customers for on-demand moving, delivery, junk removal, and labor services. Pricing is based on hourly rates for Truck & Muscle services and time blocks for Labor Only services. Customers pay through the app including the service fee plus optional tips.
- Pro & Muscle Commission Structure: Move It Pros can earn up to $80+/hour and Move It Muscles earn up to $25+/hour. Helpers keep 100% of their tips. The company retains a portion of the service fees as platform revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Truck & Muscle hourly rate service |
| Usage-based | Weekly | Move It Pro earnings rate |
| Usage-based | Weekly | Move It Muscle earnings rate |
| Unit Pricing | One time/ perpetual license | Damage Protection |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Move It product offering
Product offeringCore offering
Move It operates a mobile-first on-demand platform that connects customers with independent contractor Pros (truck owners with pickup trucks, cargo vans, box trucks, or trailers) and Muscles (labor-only workers) for small moves, store pickups, deliveries, junk removal, and extra muscle services. Customers book via iOS/Android apps or website, receive guaranteed upfront pricing, real-time tracking, in-app communication, and pay/tip within the app. The company also runs a territory licensing program (Move It Licensing) that allows investors to own exclusive geographic territories and earn override commissions.
Product overview
Move It is a unified on-demand moving and delivery platform connecting customers with independent contractor Pros (truck owners with vehicles) and Muscles (labor-only workers). The core offering consists of nine distinct service modules: Truck & Muscle (hourly truck plus helpers), Labor Only (muscle without truck), Store Pick Up & Delivery, Small Move, Facebook Marketplace/OfferUp/Nextdoor delivery, Junk Removal, Donate Goods, Apartment Move, and Garden/Nursery delivery. The platform is accessed via two mobile apps — a customer-facing app for booking, tracking, and payment, and a helper-facing app for job acceptance and coordination. Move It also operates a territory licensing program (Move It Licensing) for investors to own exclusive geographic rights. The company operates on a gig-economy model, with Pros earning up to $80+/hour and Muscles earning $25+/hour, while customers save 50-80% compared to traditional moving companies.
Differentiator
Problem solved
Functional benefit
Brands
- Move It Licensing: A wholly-owned subsidiary of Move It, LLC that handles the territory licensing program for investors.
Companies that use Move It
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Move It technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Move It partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Move It competitors and assessment
Company assessmentDirect peers
- TaskRabbit: TaskRabbit is a general on-demand labor marketplace that explicitly overlaps with Move It's Labor Only and small-move offerings. Customers in Move It's testimonials explicitly compare the two ("Better than TaskRabbit").
- Lugg: Lugg is an on-demand moving, furniture delivery, and junk removal platform using independent truckers and helpers — overlapping almost entirely with Move It's Truck & Muscle and Junk Removal offerings, with similar pricing structure.
- Bellhops: Bellhops is a tech-enabled moving labor platform offering hourly moving help with W-2 employees rather than independent contractors — competing head-on with Move It's Truck & Muscle and Labor Only services in the small-move segment.
- Dolly: Dolly is the closest direct peer — an on-demand marketplace connecting customers with independent helpers for moving, delivery, furniture/appliance transport, and junk removal. Operates with a near-identical gig-economy model and same target use cases as Move It.
- GoShare: GoShare connects customers with delivery drivers and movers for last-mile delivery, furniture/appliance transport, and similar on-demand use cases. Targets both consumers and B2B retailers for large-item delivery, mirroring Move It's dual GTM.
Broad incumbents
- Shipt: Shipt (owned by Target) is a same-day delivery platform for groceries and general merchandise. While primarily focused on small-format goods, its B2B and big-box retailer delivery ambitions overlap with Move It's retail delivery solutions.
- Thumbtack: Thumbtack is a broad local services marketplace where customers can book movers, junk haulers, and delivery help. Named by Move It customers as a comparison point; operates wider than Move It's niche but with significant overlap in moving/labor categories.
- Lalamove: Lalamove is a global on-demand delivery platform connecting customers with van and truck drivers for same-day deliveries. While its core is commercial/SMB, it increasingly competes in B2C large-item delivery similar to Move It's offerings.
- Handy: Handy (now part of Angi) is an on-demand marketplace for home services including cleaning, furniture assembly, and moving help — overlapping Move It's Labor Only and small-move categories within a broader home services platform.
- Uber Connect: Uber's Uber Connect and UberX Share products offer same-day parcel and item delivery through the Uber app, competing with Move It's Store Pick Up & Delivery and Small Move services at the gig-platform level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Move It social profiles
Digital presenceMove It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Move It leadership team
Management profileNumber of profiles
Profiles1 record
Move It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Move It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Move It
What does Move It do?
Move It operates a mobile-first on-demand platform that connects customers with independent contractor Pros (truck owners with pickup trucks, cargo vans, box trucks, or trailers) and Muscles (labor-only workers) for small moves, store pickups, deliveries, junk removal, and extra muscle services. Customers book via iOS/Android apps or website, receive guaranteed upfront pricing, real-time tracking, in-app communication, and pay/tip within the app. The company also runs a territory licensing program (Move It Licensing) that allows investors to own exclusive geographic territories and earn override commissions.
Is Move It a public or private company?
Move It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Move It founded?
Move It was founded in 2019. It employs 51 to 100 people.
Where is Move It based?
Move It is headquartered in Henderson, United States, in the North America region.
How does Move It make money?
Two revenue lines are on record. Service Transaction Fees are the primary driver. The others are pro & Muscle Commission Structure.
Who are Move It's main competitors?
Direct peers on record are TaskRabbit, Lugg, Bellhops, Dolly and GoShare. Broad incumbents are Shipt, Thumbtack, Lalamove, Handy and Uber Connect.
Does Move It have an API?
No public API is recorded for Move It.
What industry is Move It in?
Move It's product category is On-Demand Moving and Delivery Services. Its primary akta.pro industry code is HSAKAAAJ, Local Loading/Unloading with Company Truck (In-Town Transport), with a secondary code of HSAKAMAI, Same-Building Moves Labor (Apartment/Office Internal Moves). Its NAICS code is 484210 and its SIC code is 4210.