Be Known

What Be Known does

Be Known, LLC is a marketing automation agency founded in 2018 and headquartered in Knoxville, Tennessee, that builds client acquisition systems for expert-led service businesses. The firm designs and implements custom sales funnels, webinar and VSL (video sales letter) sequences, AI-powered lead magnets, and advertising management workflows for coaches, consultants, and course creators generating at least $20,000 per month with offer prices typically ranging from $2,000 to over $50,000. The company is privately held, bootstrapped, and reports having served more than 120 clients since founding.

The technical stack is assembled primarily from third-party platforms and integration tools rather than proprietary infrastructure. Stated integrations include HubSpot, GoHighLevel, Salesforce, MailChimp, ConvertKit, ActiveCampaign, ClickFunnels, Kajabi, Zoom, Demio, WebinarJam, and Zapier. Be Known uses AI for content creation, lead magnet generation, and process automation, and operates a related DIY platform under the sub-brand MarketerPrompts that packages AI marketing tooling for lower-touch customers. The company's website is partially conformant with WCAG 2.2 Level AA accessibility standards. Founder and CEO Daniel Pope leads the firm, which has also built the Be Known Online Podcast as an owned content channel.

Be Known runs a sales-led go-to-market motion with an application and qualification process that gates entry to a limited monthly client roster. Revenue is generated through a multi-tier model: an upfront $2,500-plus "funnel blueprint" engagement, recurring monthly subscriptions starting at $1,500/month for a "Basic" tier with Premium and Unlimited tiers above, and ads management services. A Dubai phone number appears on corporate contact details, suggesting some cross-border outreach. The business remains founder-led with no external funding disclosed, positioning delivery capacity rather than capital as the binding growth constraint.

Name

Be Known

Legal name

Be Known, LLC

Website

https://beknownonline.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Known, LLC is a Knoxville, Tennessee-based marketing automation agency that builds custom client acquisition systems — including sales funnels, webinar sequences, AI lead magnets, and ads management — for established coaches, consultants, and course creators generating $20K+ per month.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Digital marketing agency
• Marketing automation services
• Client acquisition systems
• Sales funnel development
• AI marketing tools

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Support Packages: Monthly retainer-based services for ongoing digital marketing support including sales funnel build-outs, email/SMS sequences, landing page setup, analytics, ads management, and business operations support. Three tiers: Basic ($1,500/mo), Premium, and Unlimited.
2. Funnel Blueprint & Build Services: One-time engagement starting with a custom funnel blueprint ($2,500 minimum), followed by full funnel build-out. Additional ongoing optimization and management available.
3. Advertising Management: Managed paid advertising campaigns across Meta, Google, LinkedIn, and YouTube. Advertising spend managed up to $15,000/month under premium support packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Be Known is a digital marketing agency that builds custom automation, AI tools, and marketing systems for service firm owners. Its core offerings include webinar-based client acquisition systems, ads management, sales funnels, AI-powered lead magnets, and ongoing monthly digital marketing support packages delivered across three subscription tiers (Basic, Premium, Unlimited).

Product overview

Be Known offers a suite of done-for-you marketing automation, AI tools, and client acquisition systems for service businesses. The core offering consists of Custom Automation, AI Tools, and Systems that diagnose and fix business inefficiencies. The product portfolio includes Client Acquisition Systems with multiple funnel formats (Live Workshop Funnels, On-Demand Training Systems, VSL Funnels, and Hybrid Systems), AI-Powered Lead Magnets, One-to-Many Marketing Systems, Multi-Platform Ads Management, Sales Funnels & Landing Pages, and Digital Marketing Support Packages in three tiers (Basic, Premium, Unlimited). A DIY companion platform called MarketerPrompts.com provides AI-powered marketing tools. The company specializes in webinar-based marketing systems that generate 5X-12X ROI for clients selling high-ticket coaching, consulting, and course programs.

Differentiator

Problem solved

Functional benefit

Brands

• MarketerPrompts: AI-Powered Marketing Tools Platform providing DIY marketing resources and calculators
• Be Known Online Podcast

Products and services

• Custom Automation and AI Tools Bespoke automation systems and AI-powered marketing tools designed and built for service firm owners to streamline lead generation and client conversion processes.
• Client Acquisition Systems End-to-end client acquisition systems delivered in four formats—webinar-based, video sales letter (VSL), live workshop, and hybrid—built to convert leads into paying clients for coaches, consultants, and course creators.
• Digital Marketing Support Packages Recurring monthly digital marketing support service offered in three tiers—Basic, Premium, and Unlimited—providing ongoing campaign management, optimization, and digital marketing execution for clients.
• AI-Powered Lead Magnets Lead magnet assets built using AI to capture qualified leads for service firm owners in the coaching, consulting, and course creation industries.
• Ads Management Paid advertising campaign management service covering planning, execution, and optimization of digital ads to drive qualified leads and conversions for service businesses.
• Sales Funnels and Landing Pages Design, build, and deployment of sales funnels and optimized landing pages to convert visitors into leads and customers for service firm clients.
• MarketerPrompts Proprietary AI-powered marketing tools platform developed by Be Known, providing marketers with prompt-based AI utilities for marketing tasks.

Quantifiable outcome

• 15-25 hours per week saved on average for clients
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability3 records

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• GoHighLevel: GoHighLevel is an all-in-one CRM and marketing automation platform for agencies and SMBs. Like ClickFunnels, it is a platform vendor Be Known deploys for clients rather than a direct competitor, though its expanding agency features create some white-label overlap at the lower end of the market.
• ClickFunnels: ClickFunnels is a sales funnel-building platform that Be Known integrates with and recommends to clients. It is an ecosystem enabler/tooling vendor rather than a competitor — its product is part of the stack Be Known configures for customers rather than a competing service offering.

Broad incumbents

• Neil Patel Digital: Neil Patel Digital is a well-known large marketing agency and consulting brand offering SEO, paid ads, and conversion services globally. It addresses overlapping buyer needs (high-ticket service businesses and coaches seeking acquisition systems) but with a much larger team and broader footprint than Be Known.
• WebFX: WebFX is a large, established digital marketing agency offering SEO, PPC, web design, and marketing automation at scale to enterprise and mid-market clients. It is a broad incumbent that overlaps with Be Known's full-stack acquisition system offering but at much larger scale and broader vertical reach.

Direct peers

• KlientBoost: KlientBoost is a performance marketing agency offering paid media, CRO, and creative services to SaaS and high-ticket service brands. It mirrors Be Known's paid acquisition and conversion-rate focus, with comparable retainers and ad-spend management tiers.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media management, conversion rate optimization, and lifecycle marketing. It competes with Be Known in the multi-platform ads management and funnel optimization stack for mid-market service businesses.
• DigitalMarketer: DigitalMarketer is a digital marketing training and agency company that sells courses and runs campaigns for marketers and business owners. It directly parallels Be Known's blend of education, marketing systems, and agency services targeting entrepreneurs and expert-led businesses.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, social media, web design, and content marketing for SMB and mid-market clients. It overlaps with Be Known's ads management, funnel building, and conversion-focused offerings, though at broader industry scope.
• Consulting Success: Consulting Success coaches consultants and coaches on building scalable practices, with services spanning marketing systems, client acquisition, and growth strategy. It targets the same expert-led service business buyer as Be Known and sells comparable systemization and acquisition offerings.

Emerging players

• Wishpond: Wishpond provides marketing automation software including landing pages, email, and funnel builders aimed at SMBs. It intersects with Be Known's stack where the agency builds client funnels, but Wishpond sells tools rather than done-for-you services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@danielpopebk
• Facebookfacebook.com/thebeknownteam
• LinkedInlinkedin.com/company/thebeknownteam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Known