What Wishpond does

Wishpond Technologies Ltd. is a Vancouver-based, TSX Venture Exchange-listed (CVE:WISH) SaaS provider of an all-in-one marketing platform primarily serving small and medium-sized businesses. Founded in 2009, the company built its core product around consolidating fragmented marketing functions — landing pages, email and SMS marketing, lead capture, CRM, sales automation, payments, forms, popups, website building, and analytics — into a single subscription product marketed at $49 per month, supplemented by professional services (dedicated marketing teams, managed ads, SEO, graphic design).

The product portfolio combines organically developed modules with acquired brands including Brax.io (digital ad management, 2021), Winback (SMS marketing, 2022), Viral Loops (referral marketing, 2022), Essential Studio Manager (2023), and PersistIQ (sales automation). In January 2026 Wishpond unified these assets into Propel IQ, a next-generation platform that integrates generative AI for content creation, AI Sales Agents, and a no-code custom AI agent builder, with the platform offering 300+ native integrations and serving industries spanning e-commerce, healthcare, education, finance, travel, agencies, and B2B. The company also monetizes through managed services and a 30% recurring-commission affiliate channel.

Operationally, Wishpond is in a restructuring phase: FY2025 revenue declined 33.5% YoY to $14.4M from $21.6M, Adjusted EBITDA flipped negative to -$467,596, and the company entered a forbearance agreement with its senior lender citing going-concern doubt. In response, Wishpond spun out its AI sales subsidiary SalesCloser Technologies Ltd. as a separately listed TSXV entity (retaining 63.3%), divested Viral Loops to Emerge Commerce for $2.3M to deleverage its National Bank of Canada facility, and transitioned CEO leadership from Ali Tajskandar to long-tenured COO Jordan Gutierrez effective March 26, 2026.

Name

Wishpond

Legal name

Wishpond Technologies Ltd.

Website

https://wishpond.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Wishpond Technologies is a Vancouver-based, TSXV-listed SaaS company providing an AI-enabled, all-in-one marketing platform (Propel IQ) at $49/month for small and medium-sized businesses across e-commerce, healthcare, education, agencies, and other verticals.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (5132), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Marketing automation software
• Lead generation platform
• AI sales agents
• Email marketing tools
• Landing page builder

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Core revenue stream from monthly/annual subscription model offering access to the all-in-one marketing platform. Platform includes landing pages, email/SMS marketing, sales automation, lead database, popups, forms, payments, social promotions, website builder, appointments, and automations.
2. Professional Services: Additional revenue from managed services including dedicated marketing team, ad management, SEO services, and graphic design.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wishpond sells an all-in-one AI-enabled marketing platform, branded Propel IQ, that consolidates landing pages, email and SMS marketing, sales automation, lead management, social promotions, website building, appointments, payments, popups, forms, and Shopify marketing under a single subscription dashboard for small and medium-sized businesses. The company also offers dedicated professional services including marketing teams, ads management, SEO, and graphic design that complement the software subscription.

Product overview

Wishpond is a Vancouver-based AI-powered all-in-one marketing technology platform designed for small and medium-sized businesses. The core platform is Propel IQ, which unifies social promotions, website builder, landing pages, marketing funnels, appointments, email marketing, sales automation (including AI sales agents), leads database, automations, popups, payments, forms, SMS marketing, and Shopify marketing under a single dashboard. The product portfolio includes both organically built modules and acquired brands including PersistIQ (sales automation), Viral Loops (referral marketing), Winback (SMS marketing), and Brax.io (digital ad management). Professional services include dedicated marketing teams, managed ads, SEO, and graphic design. The platform emphasizes AI integration for copywriting, optimization, and automation across all marketing functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Propel IQ Next-generation all-in-one AI-enabled marketing technology platform that consolidates landing pages, email and SMS marketing, sales automation, lead management, social promotions, website building, appointments, payments, popups, forms, and Shopify marketing under a single subscription for small and medium-sized businesses.
• Marketing Team Services Dedicated marketing expert services for campaign management, A/B testing, performance tracking, and optimization delivered to Wishpond subscribers.
• Ads Services Managed advertising services for running and optimizing paid ad campaigns across platforms for Wishpond subscribers.
• SEO Services Search engine optimization services for improving website visibility and organic traffic for Wishpond subscribers.
• Graphic Design Services Professional graphic design services for creating custom visual templates and marketing materials for Wishpond subscribers.

Quantifiable outcome

• 10 Million+ leads generated on platform
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered major and divestiture.

• G2M Cap Corp / SalesClosermajorStrategic or Co-development Partner · 24 March 2026G2M Cap Corp acquired SalesCloser Technologies Inc. from Wishpond through a qualifying transaction on TSX Venture Exchange. Wishpond retains 63.3% ownership of SalesCloser following the spin-out. SalesCloser operates as a separately listed AI-powered sales automation platform.
• Emerge Commerce Ltd.divestitureOthers · 9 March 2026Wishpond sold its Viral Loops referral marketing platform to Emerge Commerce Ltd. for $2.3 million CAD (approximately 2.9x 2025 Adj. EBITDA). Viral Loops generated CA$1.3M revenue with 86% gross margin and CA$800K Adj. EBITDA in 2025. Emerge Commerce used this to launch a profitable B2B vertical.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Constant Contact:
• Klaviyo: Klaviyo is an AI-powered B2C CRM and email/SMS automation platform with strong Shopify integration, competing directly with Wishpond's e-commerce and SMS marketing modules at higher scale and valuation.
• ActiveCampaign: ActiveCampaign provides email marketing, marketing automation, CRM and sales engagement for SMBs, with growing AI capabilities. Directly comparable to Wishpond's all-in-one automation and sales engagement positioning.
• Mailchimp: Mailchimp (Intuit) is a leading email marketing and automation platform for SMBs with landing pages, forms and basic CRM. Closely overlaps Wishpond's email/automation/landing-page modules at a similar price-sensitive SMB tier.
• Keap (Infusionsoft): Keap provides CRM, email automation and sales/marketing tools for small businesses, mirroring Wishpond's SMB positioning and bundled approach.
• GetResponse: GetResponse is an all-in-one email marketing, landing page, webinar and sales funnel platform aimed at SMBs. Direct SMB-focused competitor with similar bundled pricing and funnel-building approach.
• Brevo (Sendinblue): Brevo offers email, SMS, automation, CRM and landing pages for SMBs at entry-level pricing. Closely overlaps Wishpond's marketing suite for cost-conscious small businesses.

Broad incumbents

• HubSpot: HubSpot offers an all-in-one CRM and marketing platform with landing pages, email, automations and AI features (Breeze) targeting SMBs and mid-market. Direct overlap with Wishpond's core modules but at much larger scale and a broader suite including CRM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wishpond
• Facebookfacebook.com/wishpond
• LinkedInlinkedin.com/company/wishpond

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wishpond