Marta

What Marta does

MARTA Marketing Inc. (マルタマーケティング株式会社) is a Japanese AI and automation company founded in 2020 in Osaka by Takao Nukina, a former Recruit employee. The company builds and sells 20+ industry-specific AI SaaS products and services for small and medium-sized Japanese businesses, organized around an n8n-based workflow automation platform. Core product lines include VOMO (AI video generation and multi-platform SNS auto-posting from ¥15,000/month), MARTA RE (real estate AI automation covering lead scoring, 90-second auto-follow-up, and AI phone concierge), D.S.H AI and subcli (dental clinic AI SaaS for phone reception, charting, churn prediction, and admin outsourcing), 家守AI (property management AI with Ministry of Land API integration, ¥19,800/month), LUCA (LINE reservation SaaS from ¥1,980/month), KYRIE (internal AI HR/admin concierge from ¥30,000/month), MARTA TEL (industry-specific AI phone reception from ¥9,800/month), Auto SEO / MISELNO (autonomous SEO operation generating 6 articles/day), MARTA ACADEMY (DX reskilling LMS with AI avatar instructors), and Back-office AX (multi-business group back-office automation).

Underlying technology is a multi-vendor AI orchestration stack: n8n as the workflow engine with 60–100+ active workflows, Airtable as the data/CRM layer, and a portfolio of third-party AI models — OpenAI GPT-4o/Haiku, Claude Sonnet, Google Veo 3.1, HeyGen, Whisper, ElevenLabs Kana (Japanese TTS), Vapi.ai and Twilio for voice — composed into industry-specific applications. MARTA itself runs 50+ of these workflows internally on its own marketing, providing a continuous product iteration loop. The platform is delivered primarily through LINE, Japan's dominant messaging app, removing friction for both businesses and end customers.

MARTA generates revenue through a hybrid of subscription SaaS (per-seat or flat-rate monthly, typically ¥1,980–¥50,000+, all tax excluded), custom n8n automation development projects, managed back-office AX packages for multi-business holdings, and one-time LP/Web/Manga LP production services. Pricing is published for self-serve products; flagship offerings (MARTA RE, D.S.H AI, subcli, Auto SEO, Back-office AX, KYRIE enterprise) are quoted after a free 60-minute online consultation. Payment is processed via Square and bank transfer. Go-to-market is direct and consultative — organic SEO via the auto-generated MISELNO media site, content marketing through the MARTA blog, free diagnostic consultations, and LINE Official Account — with no disclosed channel partners, paid acquisition, or institutional funding. Customer base disclosed is small (7 named client companies, all SMBs across esthetics, real estate, and dental), with 101–250 total employees.

Name

Marta

Legal name

マルタマーケティング株式会社

Website

https://marta.monster

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

MARTA Marketing Inc. is an Osaka-based AI and automation company founded in 2020 that sells 20+ n8n-orchestrated, industry-specific AI SaaS products (dental, real estate, beauty, welfare, HR) to Japanese SMBs, primarily delivered through LINE on a subscription basis.

Ownership category

akta.pro rank

Product category

AI Business Automation Software

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• AI workflow automation
• Vertical AI SaaS
• AI phone reception
• LINE reservation system
• Marketing automation software

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscriptions (Multiple Products): Multiple vertical SaaS products billed monthly per seat or flat rate: VOMO (¥15,000+/mo), 家守AI (¥19,800/mo), KYRIE (¥50,000+/mo), TEL (¥9,800+/mo), LUCA Standard/Pro (¥1,980–¥14,800/mo), Kintai (¥4,800–¥12,800/mo), AI Soumu (¥30,000/mo). Mixed per-seat and flat subscription models.
2. Custom AI Automation Development (n8n): Custom n8n workflow development services tailored to client business processes, with ongoing monitoring and maintenance. Pricing varies by project scope.
3. Back-office AX Packages: Group back-office automation packages for multi-business holdings companies. Workload visualization followed by 4-layer automation (HR, operations, back-office, business-specific). Quoted per project.
4. Web/LP Production & Manga LP: Custom landing page and website production, including manga-style LP (full manga panels with Japanese text), AI diagnostic tool embedding, GA4 integration, and LINE webhook integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MARTA sells a portfolio of vertical-specific AI SaaS products and custom n8n workflow automation services for Japanese small-to-medium businesses. Core offerings include AI video and multi-SNS auto-posting (VOMO), real estate AI automation (MARTA RE), dental AI SaaS (D.S.H AI), LINE-based reservation and CRM (LUCA), AI phone reception (MARTA TEL), internal AI HR/admin concierge (KYRIE), property management AI (家守AI), automated SEO (Auto SEO/MISELNO), and conversational AI assistants (MARTA AI Concierge), plus back-office AX packages for multi-business holdings. The platform is built on n8n orchestration with 60+ active workflows, integrating OpenAI, Claude, Veo 3.1, ElevenLabs, Vapi.ai, Twilio, and Airtable, with LINE as the primary customer-facing delivery channel.

Product overview

MARTA is a Japan-based AI and automation company that combines an n8n-powered workflow automation platform with a portfolio of industry-specific AI SaaS products. The offering is a platform-plus-modules architecture organized around two axes: (1) industry-vertical AI products targeting real estate (MARTA RE, 家守AI), dental/medical (D.S.H AI, subcli, subcli Clinique, Kintai), education (MARTA ACADEMY), and beauty/hospitality (LUCA, VOMO for Welfare Facilities); and (2) cross-industry automation products including AI video and multi-SNS posting (VOMO), AI phone reception (MARTA TEL), AI business concierge (MARTA AI Concierge), internal admin AI (KYRIE), automated SEO (Auto SEO/MISELNO), and marketing automation (BrandFlow, Ad AI Diagnostics, LINE Bot, Google Review Auto-Management). The platform is built on n8n (60+ active workflows) with AI models including Veo 3.1 for video, GPT-4o/Claude Sonnet/Haiku for conversational AI, and ElevenLabs for Japanese TTS. Pricing ranges from ¥1,980/month (LUCA individual) to ¥50,000/month (MARTA AI Concierge), with enterprise and custom pricing available.

Differentiator

Problem solved

Functional benefit

Brands

• VOMO: AI video production × SNS auto-posting service. Generates AI videos daily and auto-posts to YouTube, Instagram, TikTok, X, Facebook, Threads with keyword settings. Price from ¥15,000/month.
• MARTA RE
• D.S.H AI
• 家守AI
• LUCA
• MARTA ACADEMY
• subcli
• MARTA AI Concierge
• MARTA TEL
• KYRIE
• Kintai
• MISELNO

Products and services

• VOMO AI video production and multi-SNS auto-posting platform. Keywords only triggers daily AI video generation and distribution to YouTube, Instagram, TikTok, X, Facebook, and Threads with LINE approval workflow and client portal. For SMBs seeking hands-off social media presence.
• MARTA RE Real estate AI automation package covering 90-second auto follow-up on inquiries, AI property matching, inspection scheduling, AI phone concierge (24/7), competitive analysis, AI-generated property SNS videos, pre-visit chart generation, and weekly sales team reports with LINE notifications. 15 active workflows. For real estate agencies and property developers.
• D.S.H AI Dental clinic AI integrated SaaS combining AI phone receptionist, AI sub-chart (Whisper → SOAP → tooth chart), patient churn prediction AI (score 0-100), cancellation auto-fill, AI treatment explanation documents with auto-translation, patient web booking, monthly PDF report generation, and 4-partner joint dashboard. For dental clinics.
• subcli (Dental AI Admin Outsourcing Subscription) Monthly subscription where AI + online assistants fully handle dental clinic administrative tasks including mail sorting, insurance claims, reservation management, and inquiry response. Integrates with D.S.H AI. For dental clinics seeking outsourced admin operations.
• 家守AI (Yamori AI) Property management AI for owner retention. Delivers monthly AI property valuation reports to property owners using Ministry of Land API (apartments, houses, land). Fully white-label with management company branding. Includes sale sign alerts (unopened, market surge, inheritance generation), LINE delivery option, and owner portal with 4-digit token login. For property management companies.
• MARTA ACADEMY Online education LMS with AI avatar instructors (HeyGen) providing course video explanations. Includes automatic course management and dental clinic staff specialization. Corporate e-learning service eligible for IT introduction subsidies. For SMBs and corporate training.
• LUCA LINE-integrated reservation and customer management SaaS for beauty, treatment, and class businesses. Two modes: Standard (scenario-based booking) and Concierge (AI conversational booking). Features LINE Mini App, customer management, treatment notes, segment auto-delivery, Google Calendar integration, Zoom sync, and AI Concierge for 24/7 inquiry response. For beauty salons, esthetics, and reservation-based businesses.
• MARTA AI Concierge Conversational AI assistant integrated into business dashboards, customer portals, LINE, and Slack. Natural language Q&A against business data with Tool Use for PDF generation, notifications, and record updates. Supports real estate, property management, SNS, EC, and operations use cases. For SMBs seeking AI-powered business assistant.
• MARTA TEL Industry-specific AI phone reception service. Airtable recording, lead scoring, and LINE approval within a single call. 5 industry-specific prompt templates (real estate, dental, esthetic, restaurant, legal). Twilio × OpenAI Realtime × n8n × Airtable architecture with ElevenLabs Japanese TTS. For SMBs across 5 verticals.
• KYRIE (社内AI総務コンシェルジュ / AI Office Admin Concierge) LINE-based internal AI office admin concierge answering employee questions (paid leave balance, expense deadlines, year-end tax procedures) with cited employment regulation references. Integrates with attendance/payroll systems for application processing. Proactive deadline/expiration notifications. Knowledge persists when admin staff resigns. For SMEs (50–300 employees) seeking HR automation.
• VOMO for Welfare Facilities SNS automation package for care facilities, daycare centers, and group homes. Daily AI video production and auto-posting to up to 8 SNS platforms. Dual-purpose for client acquisition and recruitment PR. LINE approval workflow prevents misposting. For welfare and care facilities.
• Kintai (歯科医院向け勤怠集計ツール) Attendance calculation tool for dental clinics with irregular scheduling rules. Recalculates overtime using clinic-specific base times, half-day schedules, and part-time employee overrides. Auto-generates Excel 3 sheets and per-employee PDFs. Integrates with KING OF TIME SaaS. For dental clinics with non-standard overtime rules.
• Auto SEO (MISELNO) Fully automated SEO operation using AI × n8n. Daily autonomous loop: keyword research → article writing → auto-publish → ranking monitoring → automatic fix. 10 workflows running. Generates 6 articles/day. Covers content SEO and technical/internal SEO (indexing, duplicate/canonical fixes, structured data, title/internal link optimization). External/off-page SEO explicitly excluded. For SMBs running SEO at scale.
• Back-office AX Integrated Package Multi-business group back-office automation package. Visualizes hidden work hours per month/year/person-hour equivalent across group companies. 4 cross-group automation layers: L1 back-office (HR, attendance, payroll, accounting), L2 recruitment AX, L3 operations AX, L4 business-specific automation. Integrates with human resource development subsidy programs. For multi-business holdings and corporate groups.
• LP/Web Production Service Full-scratch landing page and website production including GA4 implementation, inquiry → LINE notification, and AI diagnostic tool embedding. 7 industry-specific LP track records. Project-based pricing. For SMBs seeking production-grade web assets.
• Manga LP Production Service All-manga landing page production service with Japanese dialogue text accurately rendered. Story design → illustration → LP layout in one stop. Supports speech bubbles, vertical text, onomatopoeia. Character consistency maintained across pages. Mobile-optimized with sticky CTA. 5/10/15 page options. For SMBs seeking differentiated LP formats.
• Subcli Clinique Cosmetic dermatology version of subcli, optimized from the dental clinic-proven subcli product. Combines administrative outsourcing + SEO PDCA + AI Concierge in one package. For cosmetic dermatology clinics.
• Restaurant Back-office AI Package Restaurant back-office AI package for food service and multi-store chain operators. Automates ordering, daily reports, invoicing, and HR/labor inquiries. Aimed at store operations back-office work for headquarters and store managers. For restaurant chains and F&B operators.

Quantifiable outcome

• 50%+ reduction in staff training costs (dental clinic client report)
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability16 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• n8ncoreTechnology or Integrationn8n is the core workflow automation engine used to orchestrate all MARTA products and client solutions. MARTA positions n8n as a fundamental building block alongside AI models, enabling integrations with Airtable, Twilio, LINE, Slack, Google Calendar, and other services.
• OpenAI (GPT-4o, Haiku)coreTechnology or IntegrationOpenAI's GPT-4o and Haiku models are used as the core language model powering MARTA AI Concierge, KYRIE, and various conversational AI features across product lines. MARTA offers model selection (GPT-4o / Claude Sonnet / Haiku) as a product feature.
• Google (Veo 3.1)coreTechnology or IntegrationGoogle's Veo 3.1 model is used for AI video generation in the VOMO product. This enables daily automated video creation for social media without human production.
• Vapi.aicoreTechnology or IntegrationVapi.ai provides the voice AI infrastructure for MARTA TEL (AI phone reception) and D.S.H AI (dental AI phone receptionist), enabling real-time phone call handling with AI.
• TwiliocoreTechnology or IntegrationTwilio powers the phone call infrastructure for MARTA TEL and D.S.H AI, working alongside Vapi.ai and OpenAI Realtime for real-time voice AI functionality with Japanese TTS.
• AirtablecoreTechnology or IntegrationAirtable serves as the primary data layer and CRM for MARTA products. Used for lead management, 4-axis scoring, workflow data storage, and integrations across real estate, dental, and general automation solutions.
• LINE / LINE公式アカウントcoreTechnology or IntegrationLINE is both a product delivery platform (for LUCA reservation, KYRIE HR concierge, and client portals) and a core product philosophy. All major MARTA products are designed to work within LINE's ecosystem, removing friction for Japanese users and businesses.
• ElevenLabs (Kana / eleven_v3)supportingTechnology or IntegrationElevenLabs Kana provides Japanese TTS (text-to-speech) for MARTA TEL AI phone reception, enabling natural-sounding Japanese voice calls. No foreign SaaS dependency is a stated design principle.
• HeyGensupportingTechnology or IntegrationHeyGen provides AI avatar instructors for MARTA ACADEMY LMS. AI-generated avatars narrate course videos for dental clinic staff training and DX reskilling programs.
• SquaresupportingTechnology or IntegrationSquare processes credit card payments for all MARTA services. Referenced in Terms of Service and transactional pages as the primary payment gateway.
• Ministry of Land, Infrastructure, Transport and Tourism (国交省) APIsupportingTechnology or Integration家守AI integrates with the Japanese Ministry of Land API for AI-driven monthly property valuation reports, covering actual-demand condominiums, detached houses, and land.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HubSpot: Global all-in-one CRM and marketing automation platform with inbound marketing, email automation, and increasingly AI features; directly competes with MARTA's BrandFlow and LUCA in mid-market SMB marketing stacks.
• ANYMIND Group: Pan-Asia marketing, influencer, and commerce platform headquartered in Singapore — comparable as a broader APAC SMB/marketing-tech player expanding vertically.
• Salesforce: Global CRM and marketing cloud incumbent with deep marketing automation, agent, and AI features; represents the upper bound of competition MARTA faces as Japanese SMBs mature into mid-market customers.
• Zapier: Global workflow automation incumbent with massive integration catalog; competes with MARTA's custom n8n services at the higher end of automation maturity and brand awareness.

Direct peers

• Make.com: Visual iPaaS / workflow automation platform serving as the most widely adopted paid alternative to n8n, MARTA's backbone orchestration tool — directly comparable on automation-for-non-developers positioning.
• Liny: Japanese LINE-centric marketing automation and CRM platform for SMBs — the most direct functional peer to LUCA, KYRIE, and MARTA AI Concierge in LINE-native workflows.
• Reposta: Japanese Instagram analytics and auto-posting SaaS used by SMBs and agencies; overlaps with VOMO in social automation and SNS workflow optimization.
• SocialDog: Japan-focused SNS management and auto-posting platform offering scheduling, analytics, and reporting for X (Twitter), Instagram, and Facebook — the closest direct functional competitor to MARTA's VOMO product.

Others

• PKSHA Technology: Tokyo-listed Japanese AI/NLP platform company with broad enterprise and SaaS AI products — not a direct competitor but a relevant Japanese AI peer and potential ecosystem participant.
• n8n: Open-source workflow automation platform that serves as MARTA's core orchestration backbone and most-frequently-cited technology partner — included as an enabling/ecosystem peer rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@marta-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marta