Unit Art

What Unit Art does

UNIT:ART Event und Messe GmbH is a privately held German event and exhibition construction company headquartered in Cologne, with a manufacturing and workshop facility in Maintal and an additional operational office in Berlin. The firm serves enterprise clients across retail, consumer goods, automotive, financial services, and industrial sectors, delivering trade fair booths, corporate events, annual general meetings, congresses, product launches, permanent installations, and hybrid events. Recurring customers include REWE Group, Nestlé, Nespresso, Bertelsmann, Porsche, Daimler, Georg Fischer, OptoVision, Barmenia Versicherungen, and Wallbert Schmitz, with project footprints spanning venues in Cologne, Berlin, Munich, Hamburg, Kitzbühel, Vienna, and Prague.

The company's service portfolio combines creative consulting, in-house set construction, custom furniture design, floristry, graphic design, and technical direction. A core technology asset is the NEYROO hybrid-event platform, co-founded by UNIT:ART's managing directors in March 2020, which enables "real-digital" staging of events, conferences, training, and live marketing across global locations using dedicated Cologne studios. The firm has also operated a sustainable floristry concept, D'ECO FRIENDLY, since 2018, integrating recycled and upcycled materials into event decoration. Vertical integration via the Maintal workshops is positioned as a quality and timeline control advantage.

UNIT:ART generates revenue through project-based professional services engagements, typically procured through competitive tenders and direct enterprise relationships, with quote-driven pricing that varies by event scope and complexity. Distribution is direct enterprise sales with no intermediary channels, supported by an active LinkedIn presence and an extensive project portfolio on the company website. The firm is managed by Katharina Steul as Geschäftsführerin and operates as an independent entity with no parent company or external venture funding disclosed.

Name

Unit Art

Legal name

UNIT:ART Event und Messe GmbH

Website

https://unit-art.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

UNIT:ART is a Cologne-based German event and exhibition construction firm serving enterprise clients with trade fair booths, corporate events, hybrid events, and in-house set and floral design across the Maintal workshop and Berlin office.

Ownership category

akta.pro rank

Product category

Event Management Services / Trade Show Construction

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

Keywords

• Trade show construction
• Event management services
• Exhibition design
• Hybrid event solutions
• Brand experience design

Headquarters

HQ city

Maintal

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning and Execution Services: Project-based professional services revenue from planning, concept development, and execution of events, trade fairs, congresses, exhibitions, and hybrid events. Services include creative consulting, set construction, floristry, graphic design, and technical direction.
2. Hybrid Event Solutions: Revenue from hybrid event technology and staging solutions, developed through the NEYROO platform for real-digital event experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Unit Art is a full-service event and trade show construction company that plans, designs, and executes trade fair exhibitions, corporate events, congresses, roadshows, pop-up installations, and hybrid events for enterprise clients. Services span creative consulting, set construction, exhibition stand manufacturing, floristry, graphic design, and technical direction, supported by in-house workshops and the NEYROO hybrid event platform.

Product overview

Unit Art is an event and trade show construction company offering a unified service portfolio combining creative consulting, digital hybrid event solutions via the NEYROO platform, and in-house manufacturing capabilities. The core offering centers on trade show construction and event planning, complemented by the NEYROO platform for hybrid/digital events, supported by in-house set construction workshops, floral design services, and visual design capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• NEYROO: A platform for real-digital staging of hybrid live communication, developed during the Corona pandemic. The managing directors of UNIT:ART are co-founders of NEYROO.

Products and services

• Messebau & Eventplanung (Trade Show Construction & Event Planning) Full-service trade show construction (Messebau) and event planning for enterprise clients, including concept development, spatial design, execution, and project management across trade shows, exhibitions, corporate events, congresses, roadshows, workshops, showrooms, and pop-up installations.
• NEYROO (Hybrid Event Platform) Hybrid event platform developed by NEYROO founders (including UNIT:ART's managing directors) for real-digital staging of events, conferences, trade shows, trainings, presentations, and live marketing from any location worldwide to any other location worldwide, without media interruptions. Used via NEYROO studios in Cologne.
• Creative Consulting Strategic consulting services focused on developing inspiring and agile processes in collaboration with clients and partners, including team leadership, creativity facilitation, and project team development for event and staging engagements.
• Manufaktur & Interieur / Setbau (Manufacturing, Interior & Set Construction) In-house manufacturing of creative objects, high-quality event furniture, custom exhibition stands, brand studios for virtual events, and individualized interior concepts, including 3D renderings, construction planning, and technical implementation.
• Florales Design (Floral Design) Floral design services including unconventional arrangements combined with recycled materials and upcycled objects, utilizing a D'ECO FRIENDLY concept for resource-conscious event decoration.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• NEYROO GmbHcoreStrategic or Co-development Partner · 1 March 2020NEYROO was founded in March 2020 at the start of the Corona pandemic by NEYROO founders including UNIT:ART's own managing directors. The platform enables real-digital staging of hybrid live communication. UNIT:ART management are co-founders of NEYROO, creating a deeply integrated strategic partnership for hybrid event solutions. NEYROO studios in Cologne are used for hybrid event production.
• LaConceptminorStrategic or Co-development PartnerNetwork partner listed on UNIT:ART's website. LaConcept appears as a client logo and network partner, suggesting collaboration on event and exhibition projects.
• Plant for the PlanetminorStrategic or Co-development PartnerEnvironmental partnership for sustainability initiatives. UNIT:ART works with Plant for the Planet (plant-for-the-planet.org) in global sustainability efforts as part of their corporate social responsibility program. The company also gives back regionally to kindergartens and elderly homes.
• Sustainable Event SolutionsminorStrategic or Co-development PartnerSustainability-focused network partner. Partnership supports UNIT:ART's commitment to sustainable event solutions and environmental responsibility.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Czarnowski: Long-standing US-based exhibit and event marketing company providing brand experience design, custom booth fabrication, and event production. Comparable custom-build service model targeting enterprise clients, focused on North America.
• GES (Global Experience Specialists): One of the largest global exhibit and trade show builders offering custom booth design, fabrication, and on-site services for enterprise brands. Directly comparable to UNIT:ART's Messebau core, though at significantly larger scale and global footprint.
• Atelier Markgraph: Frankfurt-based brand experience agency designing trade fair appearances, showrooms, and corporate events for major German brands. Directly comparable service portfolio across booth design, spatial branding, and event production.
• Hamilton Exhibits: US-based custom exhibit designer and builder serving enterprise clients with end-to-end trade show booth design, fabrication, and event services. Comparable in-house manufacturing approach and project-based enterprise model.
• Gielissen Interiors & Exhibitions: Dutch-based European exhibition and interior design firm providing custom booth builds and event experiences. Comparable in offering integrated design, build, and project management for enterprise trade show clients.
• MesseWerk (MesseWerk GmbH): German trade fair construction and event agency offering booth design, project management, and on-site services for corporate clients. Direct regional competitor in the DACH exhibition construction market.
• drost + weier: German agency specializing in trade fair architecture, brand staging, and event design. Closest German competitor with similar focus on bespoke corporate booths and brand experiences for DACH enterprise clients.

Emerging players

• Bizzabo: Hybrid and in-person event platform offering event management software, virtual booths, and lead capture. Comparable to NEYROO's hybrid event technology layer and represents the most likely pure-play competitor for UNIT:ART's digital event revenue stream.

Broad incumbents

• Messe Frankfurt: Global trade fair organizer operating major exhibition venues (including Ambiente, Light+Building). As a venue organizer rather than booth builder, it is adjacent but represents the upstream demand driver for UNIT:ART's booth construction services.
• Koelnmesse: One of Europe's largest trade fair organizers, headquartered in Cologne—UNIT:ART's home city. While Koelnmesse organizes events rather than building booths, it is a key ecosystem incumbent driving demand for UNIT:ART's services at venues like Gamescom and Internorga.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unit-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unit Art