Bharat Floorings & Tiles

What Bharat Floorings & Tiles does

Bharat Floorings & Tiles (BFT) is a privately held, Mumbai-based manufacturer founded in 1922 by Pheroze and Rustom Sidhwa that designs, produces, and installs handcrafted cement tiles and related flooring and surface products for the Indian and select international markets. The company's core product lines include Heritage™ and Unitinta™ designer cement tiles (242 designs, 31 colors), Terrazzo Tiles (58 designs), Micro Cement overlays (28 colors), Alfresco outdoor tiles (93 designs), Epoxy Terrazzo, Stilan® heavy-duty industrial tiles, and 3D Wall Claddings. Manufacturing is anchored at two facilities in Uran (since 1922) and Kurla (since 1965), utilizing a six-step proprietary process (Blending, Molding, Compressing, Hardening, Hydrolysis, Drying). The company is ISO 9001:2015 certified and holds registered trademarks for Heritage™, Unitinta™, Stilan®, and BFT+.

BFT generates revenue through tile manufacturing and sale (one-time project-based pricing), professional installation and maintenance services delivered through sister companies, premium designer collaboration ranges (BFT+, Virtuoso, TerraPop, Farsh, Made In India), and a direct-to-consumer e-commerce channel (BFT Shop) selling home accessories priced from ₹455 to ₹26,960. The go-to-market model is design-professional-led: architects and interior designers specify BFT products for hospitality, residential, commercial, healthcare, education, and heritage-conservation projects, supported by showroom sales at the Fort (Mumbai) headquarters and a digital BFT Visualizer tool. The company serves 299+ named clients including Taj Hotels, Lodha, Hiranandani, Isprava, TCS, Tata Memorial Hospital, Delhi Metro Rail, Salarjung Museum, and Mumbai University, with a cumulative footprint of 4,899 projects and over 3 million tiles placed across India and limited international markets (Sri Lanka, Germany).

The business is family-owned under Variava family stewardship, with Dilnavaz Variava as non-executive Chairperson, Firdaus Variava (grandson of the founder) as Vice Chairman overseeing growth since 2006/2015, and Faiyaz Mukhtiar as CEO. In 2020, the company broadened its positioning from a flooring specialist to a complete homemaking brand via wallpapers, cement furniture, and the BFT Home accessory line, and it maintains an active designer collaboration pipeline (BFT+, Virtuoso, TerraPop, Farsh) plus heritage conservation services that have won UNESCO Asia Pacific Heritage Awards (2005, 2013, 2014) and EDIDA design awards (2013, 2014-15).

Name

Bharat Floorings & Tiles

Legal name

Bharat Floorings & Tiles (Mumbai) Pvt. Ltd.

Website

https://bharatfloorings.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

101–250 employees

Short description

Bharat Floorings & Tiles is a 100-year-old Mumbai-based handcrafted cement tile manufacturer serving architects, developers, hospitality, and heritage-conservation clients across India with designer tiles, terrazzo, micro cement, and a growing home accessories line.

Ownership category

akta.pro rank

Product category

Handcrafted Cement Tiles and Designer Flooring Solutions

NAICS

Flooring Contractors (238330), Tile and Terrazzo Contractors (23834), Floor Covering Retailers (449121)

SIC

Concrete, Gypsum & Plaster Products (3270), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Terrazzo & Decorative Aggregate Flooring (IMADAJAF)

akta.pro secondary industries

Tile & Stone Flooring Installation (HSAPAGAE), Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Cement floor tiles
• Terrazzo flooring materials
• Designer floor tiles
• Heritage tile restoration
• Wall cladding tiles

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tile Manufacturing and Sales: Core revenue from manufacturing and selling handcrafted cement tiles, terrazzo, micro cement, outdoor flooring, and wall claddings. Products are sold to architects, interior designers, and end customers for residential and commercial projects.
2. Tile Installation Services: Professional tile installation services provided through sister companies specializing in high-quality flooring installation, civil work, floor maintenance, and general cleaning.
3. E-commerce Lifestyle Products: Direct-to-consumer sales of home decor and lifestyle products including candle stands, desk organizers, wall mirrors, table mirrors, wall clocks, pendant lamps, and floor cleaning solutions through the BFT Shop e-commerce platform.
4. Designer Collaborations: Revenue from exclusive designer collaboration ranges (BFT+, Virtuoso, TerraPop) created in partnership with external designers, sold at premium pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels15 records

Core offering

Bharat Floorings & Tiles manufactures and sells handcrafted cement tiles, terrazzo tiles, micro cement overlays, outdoor/alfresco tiles, epoxy terrazzo, wall claddings, and Stilan heavy-duty industrial tiles for residential, commercial, hospitality, and heritage restoration projects. The company also supplies lifestyle home accessories (candle stands, mirrors, clocks, lamps, desk organizers) through its BFT Shop e-commerce platform and offers custom tile design, installation, floor maintenance, and heritage conservation services.

Product overview

Bharat Floorings & Tiles is a 100+ year old Indian company that pioneered cement tiles in India in 1922. The company offers a comprehensive flooring portfolio comprising Heritage Designer Tiles (242 designs), Terrazzo Tiles (58 designs), Micro Cement (28 colors), Alfresco Outdoor Tiles (93 designs), Epoxy Terrazzo, Wall Claddings (6 designs), and Stilan Heavy Duty Tiles for industrial applications. Beyond flooring, the company has diversified into home accessories including wall mirrors, wall clocks, table mirrors, candle stands (Kokeshi Candelabras), and desk organizers. The product ecosystem includes the BFT Visualizer tool for virtual tile design experimentation. Services include custom tile design, professional installation, floor maintenance, and heritage conservation/restoration. The company operates as an ISO 9001:2015 certified organization with manufacturing facilities in Mumbai and serves clients across hospitality, residential, commercial, and institutional sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage: Heritage cement tile range featuring classic designs, relaunched in 1999 with original 1920s molds
• HeritageTM
• Unitinta
• Terrazzo
• Stilan
• BFT+
• BFT Visualizer
• Floor IT
• Made In India
• Virtuoso
• BFT Home

Products and services

• Heritage Designer Tiles Handcrafted cement tiles made using Heritage™ and Unitinta™ ranges, available in 242 designs and 31 colors. Allows full customization of patterns, colors, and layouts for interior designers and architects. Built on original 1920s molds (Heritage™) and proprietary Unitinta™ customization technology for bespoke designs.
• Terrazzo Tiles Composite flooring tiles made by hydraulically pressing marble, quartz, granite, or glass chips with a cementitious or chemical binder, then cured, ground, and polished to a uniform finish. Available in 58 designs, suitable for floor and wall decorative finishes in residential and commercial spaces.
• Micro Cement Cement-based micro topping for interior spaces offering sleek decorative treatments with vibrant aesthetics. Available in 28 colors with a swift installation process suitable for contemporary residential and commercial interiors.
• Alfresco Tiles (Outdoor Flooring) Weather-resistant outdoor floor tiles with unique strength and beauty for compounds, patios, and pavements. Available in 93 designs combining strength with weather-resistant properties for outdoor applications.
• Epoxy Terrazzo Durable epoxy-based terrazzo flooring combining durability with beauty, suitable for high-traffic areas while maintaining luxurious appearance with endless design possibilities.
• Wall Claddings 3D textured wall claddings for interior decorative treatments on accent walls and stylistic surfaces. Available in 6 designs for residential and commercial interiors.
• Stilan Heavy Duty Tiles Industrial-grade heavy-duty tiles made with ingredients next to diamond in hardness, designed for factories, warehouses, industrial facilities, and high-impact commercial spaces. Proven at Chhatrapati Shivaji Maharaj Terminus, Flora Fountain, Delhi Metro, and Tata Group facilities.
• Kokeshi Candelabras Handcrafted cement candle holders in Japandi style. Stackable and reconfigurable with materials including Terracotta Red, Yellow, and Teal. Prices range from ₹1,194 (Nanbu) to ₹2,020 (Yajiro).
• Wall Mirrors Terrazzo-framed wall mirrors including Tic Tac (₹14,660), Jell-o (₹24,350), Donna (₹26,960), and Candy (₹24,350) collections.
• Wall Clocks Terrazzo Tick Tock wall clocks with pastel hues priced at ₹10,190, available in multiple color options.
• Table Mirrors Terrazzo desk and table mirrors in Insta and Mt. Terra collections, priced at ₹3,790 per unit.
• Floor Cleaning Solution Mild cleaning solution specifically formulated for cement flooring maintenance. 1 litre bottle priced at ₹455.
• Custom Tile Design Service Computer-aided design combined with craftsmanship to create tailor-made custom tiles where customers can customize patterns, colors, and layouts.
• Tile Installation Service Professional tile installation services ensuring expert handling of flooring projects from design through completion, provided through sister companies specializing in high-quality flooring installation, civil work, and general cleaning.
• Floor Maintenance Service Floor maintenance and cleaning services to preserve the quality and longevity of installed tiles, provided through sister companies.

Quantifiable outcome

• 3 million+ tiles placed across 4,899 projects
• +3 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Art and Found (Virtuoso Collection)coreStrategic or Co-development Partner · 1 January 2019Virtuoso collection created in collaboration with new age graphic designers, referred to as persons with special knowledge of or interest in works of art. This partnership collected contemporary artists to create modern designs reflecting BFT's heritage values.
• BFT+ Designer CollaboratorscoreStrategic or Co-development Partner · 1 January 2013BFT+ program launched in 2013 brings in young and visionary designers to create exclusive tile collections. Designers collaborate with BFT's values and history to produce contemporary art in tile form. This collaboration allows BFT to offer unique, designer-exclusive products while providing designers access to BFT's manufacturing expertise and heritage craftsmanship.
• Name Place Animal Thing (TerraPop Collection)coreStrategic or Co-development PartnerTerraPop Collection is a dynamic collaboration between Bharat Floorings and Tiles and Name Place Animal Thing, led by Principal Designer Priyam Doshi. The collection celebrates childlike joy and nostalgia through playful terrazzo lifestyle products including mirrors, clocks, and lighting fixtures. This partnership marks BFT's expansion beyond flooring into complete home decor.
• Vikas Dilawari (Heritage Projects)coreStrategic or Co-development PartnerCollaboration with architect Vikas Dilawari on The Yacht Club project, which received UNESCO 2014 Cultural Heritage Conservation Award. Partnership focused on heritage conservation using authentic restoration techniques.
• Sanjeev Khosla (Heritage Projects)minorStrategic or Co-development PartnerCollaboration with architect Sanjeev Khosla on The Library House project, which received UNESCO recognition. Partnership for heritage-style residential projects.
• Tejas Patel and Nidhi ShastriminorStrategic or Co-development PartnerArchitects who designed Kothari House project featuring BFT tiles, featured in ELLE DECOR magazine.
• Canvas Home (Hyderabad)minorStrategic or Co-development PartnerInterior design project showcasing French Beauty Heritage pattern tiles in a Hyderabad residence, with Taj Hotels as a partner on the project.
• Essajees AtelierminorStrategic or Co-development PartnerInterior design firm featured in Architectural Digest for projects using BFT tiles, including collaboration on Angel Eye Collection.
• Pavitra Rajaram (Farsh Collection)coreStrategic or Co-development PartnerDesigner Pavitra Rajaram created the Farsh Collection featured in Architectural Digest AD100 2023 and Living Etc magazine. Collection draws inspiration from Persian carpets and traditional textile patterns.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Wausau Tile: US manufacturer of architectural terrazzo and concrete products, including industrial-grade Stilan-comparable surfaces. Comparable to BFT in terrazzo and heavy-duty industrial flooring for high-traffic commercial projects like Delhi Metro or factories.
• Nitco Tiles: Indian tile maker with a focus on premium and designer tiles, including marble and natural-stone aesthetics. Comparable to BFT's premium positioning and domestic manufacturing footprint, with overlapping hospitality and residential customers.
• Mosaic del Sur: Spanish manufacturer of handcrafted encaustic and cement tiles with customizable patterns and architectural-grade durability. Directly comparable to BFT's Heritage™ and Unitinta™ offerings in materials, customization model, and premium specification sales.
• Original Style: UK-based designer and manufacturer of decorative tiles including Victorian, Art Deco, and encaustic cement tiles with deep heritage. Closely mirrors BFT's combination of heritage craftsmanship, designer patterns, and customization in the cement/decorative tile niche.
• Villa Lagoon Tile: US-based maker of handmade cement and encaustic tiles with pattern customization and a focus on designers/specifiers. Closely comparable to BFT in the handmade-cement category, customization model, and designer-channel GTM.
• Le Pavé: French manufacturer of handcrafted architectural concrete tiles with bespoke patterns and a premium specification-led sales model. Highly comparable to BFT's heritage cement tile craft, customization engine, and design-professional distribution.
• Terrazzo & Marble Supply: US-based supplier and fabricator of terrazzo tile and slabs for residential, commercial, and institutional projects. Comparable to BFT's Terrazzo and Epoxy Terrazzo product lines and the specification-led hospitality/institutional sales motion.

Broad incumbents

• Somany Ceramics: Large Indian tile and bathware manufacturer with pan-India distribution and a growing designer tile portfolio. Comparable to BFT as a broad Indian flooring incumbent, though focused on mass-market ceramic/vitrified rather than handcrafted cement.
• Kajaria Ceramics: India's largest tile manufacturer with a broad ceramic, porcelain, and vitrified tile portfolio across price tiers. While Kajaria operates at much higher volumes and standardized scale, it competes with BFT in the broader Indian flooring category and increasingly in designer/decorative segments.

Regional players

• Euro Tiles (Bella Tiles): Indian manufacturer of designer and decorative ceramic tiles focused on premium residential and hospitality projects. Comparable to BFT in domestic Indian specification sales and designer channel, though operates at different price points and design aesthetic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bharatfloors
• YouTubeyoutube.com/@bharatflooringsstiles5896
• Facebookfacebook.com/BharatFloors
• LinkedInlinkedin.com/company/bharat-floorings-&-tiles-pvt-ltd
• Instagraminstagram.com/bharatfloorings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bharat Floorings & Tiles