Haninge GK

What Haninge GK does

Haninge GK (Haninge Golfklubb) is a private Swedish golf club operating a 27-hole facility in Österhaninge, approximately 20 minutes south of central Stockholm. The club runs the 18-hole Slottsbanan course through parkland and heath landscapes and the 9-hole Ängsbanan course, supported by a driving range, putting and chipping greens, sand bunkers, and the Golfverket indoor simulator center (operating October–April using TrackMan technology). Membership access is segmented across gold/silver/bronze and Ängsbanan tiers, with waiting lists on popular categories, while greenfee play is sold to visiting golfers through the Min Golf booking platform and partner hotel referrals (Almåsa Havshotell, Häringe Slott, Smådalarö Gård). The club's product portfolio also includes a PGA-qualified training program with private lessons, group clinics, junior development, and custom club fitting in partnership with Titleist, TaylorMade, FootJoy, Macade, and Callaway. The historic Årsta Slott estate, secured under a long-term municipal lease signed in June 2025 and effective from year-end 2025/2026, now serves as the clubhouse housing reception, the pro shop, Restaurang Slottet (operated by a new external hospitality group from spring 2026), a club lounge with shuffleboard and co-working space, and event and conference facilities. The club additionally operates a custom mobile app developed with Loialcard (launched May 2026) handling tee-time booking, geolocation check-in, score tracking, and a digital membership card. Revenue is generated across memberships (recurring), greenfees and cart rentals (one-time/usage-based), pro shop sales, training and clinics, restaurant and hospitality, event hosting, and Golfverket simulator sessions, with 64+ corporate partners contributing visibility and client entertainment flows. The club employs 11–50 staff under CEO Adam Adolfsson and is governed as a member-owned association, with the related operating entity Golfverket AB.

Name

Haninge GK

Legal name

Haninge Golfklubb, Golfverket AB

Website

https://haningegk.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Haninge GK is a Swedish golf club operating a 27-hole facility at the historic Årsta Slott in Österhaninge, 20 minutes from Stockholm, serving members, greenfee guests, corporate partners, and event clients with course play, PGA training, custom fitting, indoor simulation, restaurant, and conference hosting.

Ownership category

akta.pro rank

Product category

Golf Club & Facilities

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Limited-Service Restaurants (722513), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating Places (5812)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club memberships
• Golf course operations
• Indoor golf simulators
• Golf training services
• Custom club fitting

Headquarters

HQ city

Österhaninge

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees across multiple categories including full membership (gold, silver, bronze), Ängsbanan membership, and waiting lists for popular categories. Annual fees published on Min Golf in mid-December each year.
2. Greenfee Revenue: Revenue from non-member greenfee play on both Slottsbanan (18-hole) and Ängsbanan (9-hole). Booking via Min Golf with mandatory payment at time of booking.
3. Golf Cart Rental: Rental of golf carts on both courses. Season cards available. Golf cart rental with GPS tracking. Requires booking via reception.
4. Golf Shop & Custom Fitting: Pro shop selling equipment, clothing, shoes from brands including Titleist, TaylorMade, FootJoy, Macade. Custom fitting service by appointment (500 kr fitting fee credited on purchase). Demo days with equipment brands.
5. Golf Training & Lessons: PGA-connected training including private lessons, group programs, ladies', veterans', H50/H60, junior, and youth training groups. Training camps and courses (e.g., playing strategy course 1000 kr). Golfverket indoor simulator training in winter.
6. Restaurant & Hospitality: Restaurang Slottet operates in Årsta Slott with breakfast, lunch, and dinner service. Halfway House serves lighter fare after 9 holes. Members receive 10% lunch discount via membership card.
7. Event & Conference Hosting: Årsta Slott used for corporate events, conferences, weddings, and celebrations. Club is building up event coordination function and partnering with restaurateur group for events.
8. Golfverket Indoor Simulator: Indoor golf simulator operating during winter season (October–April) with TrackMan technology. Membership at 350 kr/season gives 60 kr/hour discount on 320 kr/hour regular rate. Group training and clinics offered.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Haninge GK is a private Swedish golf club that operates a 27-hole facility (18-hole Slottsbanan + 9-hole Ängsbanan) at Årsta Slott in Österhaninge, approximately 20 minutes from Stockholm. It sells annual memberships and per-round greenfee access, PGA-connected golf training and custom club fitting, the Golfverket indoor TrackMan simulator for winter play, restaurant and event services at Årsta Slott, and corporate event hosting.

Product overview

Haninge Golfklubb is a golf club operating a comprehensive 27-hole golf facility in Stockholm, comprising the 18-hole Slottsbanan course and the 9-hole Ängsbanan course, both located near Årsta Slott. The club's product portfolio includes core golf course operations (Slottsbanan and Ängsbanan), indoor golf simulator facility (Golfverket) for year-round play, a golf shop with custom fitting services using TrackMan technology, PGA-certified golf training programs for all skill levels, and on-site restaurant (Restaurang Slottet) at the historic castle venue. The facility also offers practice areas, event hosting capabilities, and various membership tiers including golf car rental services.

Differentiator

Problem solved

Functional benefit

Brands

• Golfverket: Indoor golf simulator facility operated by the club, offering TrackMan simulators, winter season play, and golf training courses.
• Restaurang Slottet
• Restaurang Slottet

Products and services

• Slottsbanan (18-hole golf course) An acclaimed 18-hole parkland course winding through heather habitats near Årsta Slott, available to annual members and to greenfee guests via Min Golf booking.
• Ängsbanan (9-hole golf course) An open 9-hole course designed for quicker rounds and evening play, available to members and greenfee guests.
• Annual golf club memberships Tiered annual memberships (gold, silver, bronze, Ängsbanan-only) giving recurring access to both courses, practice areas, member events, and Restaurang Slottet discounts; popular categories have waiting lists.
• Golf training (PGA-certified) Private lessons, group clinics, ladies', veterans', H50/H60, junior, and youth training groups; swing analysis, course strategy courses, and themed clinics at 599 kr/person.
• Golf shop & custom fitting On-site pro shop selling equipment, clothing, and shoes from Titleist, TaylorMade, FootJoy, and Macade, plus TrackMan-enabled custom club fitting (500 kr, credited on purchase) by PGA-connected professionals.
• Golfverket indoor simulator TrackMan-powered indoor golf simulators offering winter-season play, training, member discounts (350 kr season membership), group clinics, and the Golfverket Winter Series competition.
• Restaurang Slottet Full-service restaurant at Årsta Slott offering lunch, bistro, and event catering; members receive 10% off daily lunch by presenting the digital membership card.
• Årsta Slott event & conference hosting Corporate events, conferences, weddings, and celebrations hosted at the historic Årsta Slott venue, coordinated through a dedicated Event Coordinator with support from the restaurant group.
• MoreGolf Mastercard Stockholm professional tournament (Cutter & Buck Tour) Professional men's golf tournament held on Slottsbanan as part of the Cutter & Buck Tour, including a wild card qualifier.
• GPS golf cart rental GPS-equipped golf cart rentals available on Slottsbanan and Ängsbanan, booked via reception with season card options.
• Practice facilities (range, putting green, short game, new practice area) Driving range, putting green, chipping areas, sand bunkers, and a newly developed practice area near Årsta Slott with wedge and short-game focus, available to members and included with greenfee.
• Haninge GK mobile app (Loialcard) Loialcard-built mobile app for Haninge GK members and visitors, providing tee-time booking, queue management, geolocation check-in, score tracking, club updates, and digital membership card functions.
• Junior golf program Structured junior training program expanded in 2025 from 93 to 131 participants, with training slots for multiple age groups and 'Golf as outdoor classroom' partnerships with local schools (e.g., Mälarhöjdens Skola).
• Caravan/camper pitches (10 pitches with EV charging) 10 caravan and camper pitches with electric charging station on the club grounds offering accommodation for golfing visitors.

Quantifiable outcome

• Junior training participants grew from 93 to 131 in 2025 — a 41% increase.
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Macade GolfcoreTechnology or IntegrationMacade Golf provides custom-branded club clothing (piké, therma jacket) and merchandise for Haninge GK members. The club sells Macade products in its pro shop and offered a 2025 limited edition collection. 20% discount campaigns have been run on Macade items.
• LoialcardcoreTechnology or IntegrationLoialcard developed Haninge GK's completely new mobile app launched in spring 2025, incorporating tee-time booking, geolocation check-in, score tracking, friend-following, queue management, push notifications, and digital membership card functions.
• TaylorMadecoreGTM or Marketing PartnerTaylorMade conducts regular demo days at Haninge GK on the range and practice green. Fitting services offered on rangen and at the practice area. Demo days are free for participants and are designed to drive equipment purchases. Multiple demo days per season (May–September).
• TitleistcoreGTM or Marketing PartnerTitleist conducts regular demo days at the club covering full product range (woods, irons, wedges, balls). Fitting services provided with TrackMan technology. Multiple demo events per season, including exclusive early-access product previews (e.g., GTS woods, T-series).
• CallawaycoreGTM or Marketing PartnerCallaway holds demo days at Haninge GK's range with full product range available for testing. Multiple sessions per season (spring and late summer). Demo days are free and aimed at driving sales of Callaway equipment from the pro shop.
• FootJoyminorGTM or Marketing PartnerFootJoy conducted shoe and glove fitting events at Haninge GK, including a specialized foot-scanning machine to determine exact size and width requirements. 20% discount offered on shoes purchased at the shop during demo events, and 3-for-2 deals on gloves.
• Golfverket ABcoreStrategic or Co-development PartnerGolfverket AB operates the indoor golf simulator center at Haninge GK, open during winter season (October–April). The club and Golfverket share facilities at Årsta Slott. Adam Adolfsson is VD of Haninge GK and the operation.
• ICA Maxi HaningeminorGTM or Marketing PartnerICA Maxi Haninge co-sponsored the 'Golfens Dag' (Golf Day) event at the club in 2025, which attracted approximately 100 children for golf introduction activities in partnership with Play By Stenson.
• Svenska Golfförbundet (SGF)coreStrategic or Co-development PartnerThe club operates under SGF governance including GIT membership system, competition rules, SGF introduktionskort policies, and the 'Golf som uteklassrum' (Golf as outdoor classroom) school program. SGF also provides regulatory framework for GDPR compliance.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Täby Golfklubb: Northern Stockholm golf club with strong junior and competitive programs. Comparable regional peer competing for the same metro-area member base.
• Ullna Golf & Country Club: Stockholm-area golf club that previously hosted the Nordea Masters on the European Tour. Direct regional peer with similar full-service amenities (course, F&B, events) and tournament pedigree.
• Saltsjöbadens Golfklubb: Coastal Stockholm golf club serving the affluent Saltsjöbaden market. Comparable premium regional peer with similar full-service club operations and event hosting.
• Bro Hof Slott Golf Club: Premier Stockholm-area 36-hole private golf club at a castle estate that has hosted European Tour events. Direct competitor in the premium Stockholm market, comparable in scale, venue prestige, and tournament hosting pedigree.
• AIK Golf: Stockholm multi-sport club with golf section. Competes for Stockholm members and corporate partnerships in the same urban market.
• Österåkers Golfklubb: Stockholm archipelago-area golf club. Regional peer serving the greater Stockholm market with comparable facility scope and member offerings.
• Djursholms Golfklubb: Established Stockholm golf club serving affluent northern suburbs. Direct peer competing for the same Stockholm member and greenfee market as Haninge GK.
• Kungliga Drottningholms Golfklubb: Historic Stockholm golf club near Drottningholm Palace. Comparable as an established Stockholm-area course competing for members and corporate event business.
• Vidbynäs Golf Club: Stockholm-area golf club with full amenity set including restaurant and event hosting. Comparable mid-sized Stockholm regional peer competing for member and event revenue.

Others

• Svenska Golfförbundet: Swedish national golf federation that governs Haninge GK's competition rules, GIT/Min Golf systems, and junior development programs. Ecosystem participant rather than competitor, but shapes the regulatory, digital, and competitive environment the club operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/haningegreenteam
• LinkedInlinkedin.com/company/haninge-golfklubb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haninge GK