TrustedPros
TrustedPros Inc. is a Toronto-based Canadian home services marketplace, founded in 2004, that connects homeowners with contractors across 100+ trade categories via free project-posting, a proprietary TrustScore rating system, and SEO-optimized city landing pages.
- Company typePrivate
- Founded2004
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What TrustedPros does
TrustedPros Inc., founded in 2004 and headquartered in Toronto, operates a Canadian web-based home services marketplace that connects homeowners with contractors and trade professionals across more than 100 service categories. The platform is accessed primarily through trustedpros.ca and supports both residential and commercial project demand via two core products: a searchable contractor directory and a project-posting service that returns free estimates from rated professionals. Supporting products include the proprietary TrustScore contractor rating system (which evaluates review authenticity, complaint history, business longevity, and information accuracy), a community Q&A forum called Ask The Pros, a homeowner review platform, and educational resources covering hiring, licensing, and consumer protection. The company also maintains a parallel presence in the U.S. market through trustedpros.com.
The underlying platform is a self-serve, product-led marketplace that drives homeowner acquisition through SEO-optimized city-specific landing pages spanning 25+ Canadian markets (Toronto, Calgary, Vancouver, Montreal, Ottawa, Edmonton, and others). The business model is a two-sided freemium marketplace: homeowners use the platform free of charge to search contractors, post projects, and receive competitive quotes, while contractors pay for lead generation or premium listings to access that demand. Marketing channels are predominantly organic — SEO, content marketing (articles, hiring guides, forum), and a light social media presence on Facebook, X, and LinkedIn. Distribution is direct-to-consumer via the website with no disclosed third-party channel partners or app distribution.
Despite a 22-year operating history, TrustedPros runs an extremely lean operation with 1-10 employees and no disclosed venture or growth-equity funding. The company appears bootstrapped, with no documented M&A activity, leadership changes, or institutional investors in the available source material. Cumulative scale is described as 100,000+ homeowners helped, but no revenue, ARR, GMV, or active-contractor figures are disclosed. The business model is inherently transaction-light and capital-efficient, but it also signals limited reinvestment into product, AI capabilities, or geographic expansion beyond Canada and a tentative U.S. footprint.
TrustedPros firmographics
Firmographics- Name
- TrustedPros
- Legal name
- TrustedPros Inc.
- Website
- https://trustedpros.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TrustedPros Inc. is a Toronto-based Canadian home services marketplace, founded in 2004, that connects homeowners with contractors across 100+ trade categories via free project-posting, a proprietary TrustScore rating system, and SEO-optimized city landing pages.
- Ownership category
- akta.pro rank
TrustedPros industry classification
Industry- Product category
- Home Services Marketplace
- akta.pro primary industry
- Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB)
Keywords
Where TrustedPros is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
TrustedPros business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Contractor Lead Generation: Contractors pay for leads or listings to connect with homeowners seeking their services. Homeowners receive free quotes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for homeowners - they can search, post projects, and receive quotes at no cost |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
TrustedPros product offering
Product offeringCore offering
TrustedPros operates a web-based home services marketplace that connects Canadian homeowners with contractors and service professionals across more than 100 trade categories. Homeowners can search contractor listings, post projects to receive free estimates from multiple providers, and evaluate pros using the proprietary TrustScore rating system. Service professionals pay for leads and listings to access homeowner demand in their service areas.
Product overview
TrustedPros is a web-based home service marketplace operating as a single unified platform connecting homeowners with contractors and service professionals. The core product consists of a contractor search directory (spanning 100+ trade categories) and a project posting/quote comparison service. Supporting products include the TrustScore contractor rating system, a community forum (Ask The Pros), a review platform, and various educational resources (Hiring Guide, Articles, Design Photos). The platform serves both residential and commercial customers across major Canadian cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Contractor Search A searchable directory of home service professionals and contractors across more than 100 trade categories, allowing homeowners to find and compare skilled tradesmen and builders in their area.
- Post Your Project A project posting service that enables homeowners to submit home improvement or renovation projects and receive free estimates from top-rated contractors within hours.
- TrustScore A proprietary contractor rating system that protects homeowners against unreliable contractors by evaluating review authenticity, complaints, business longevity, information accuracy, and other factors.
- Ask The Pros (Forum) A community Q&A forum where homeowners can ask questions about home renovations and DIY projects, receiving responses from experienced contractors.
- Commercial Contractors Directory A specialized service directory connecting businesses with commercial contractors for non-residential projects.
Companies that use TrustedPros
Customer profileSegments2 records
Ideal customer profiles3 records
TrustedPros technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TrustedPros partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
TrustedPros competitors and assessment
Company assessmentBroad incumbents
- Yelp: General-purpose reviews platform with a strong home services category and 'Request a Quote' lead-gen feature. Indirect but powerful competitor for homeowner search intent that TrustedPros also monetizes.
- Angi (formerly Angie's List): Public US home services marketplace offering lead generation and reviews for contractors across dozens of categories. A well-capitalized broad incumbent whose lead-pricing dynamics influence the entire category in which TrustedPros operates.
- Houzz: Large US-based home remodeling platform combining contractor directory, reviews, design inspiration, and e-commerce. Operates as a broad incumbent with deeper capital, design content, and pro tools that compete with TrustedPros for cross-border homeowner attention.
Direct peers
- HomeStars: Canadian home services marketplace connecting homeowners with contractors via reviews and lead generation. Direct competitor to TrustedPros in the same Canadian cities, with overlapping TrustScore-equivalent rating mechanics and trade categories.
- BuildZoom: US marketplace focused on connecting homeowners with licensed general contractors, with an emphasis on permit and license data. Direct peer in the contractor marketplace space with similar trust-verification angles.
- Porch: Home services platform connecting homeowners with local pros for projects across multiple trade categories. Comparable lead-generation marketplace model with similar contractor review mechanics.
- Thumbtack: US home services marketplace where homeowners post projects and pros pay per lead. Highly comparable marketplace-commission model and self-serve homeowner flow, though operating primarily in the US rather than Canada.
Emerging players
- Modernize: US home improvement marketplace focused on contractor matching with a narrower category set (e.g., roofing, windows, HVAC). Comparable lead-gen marketplace model but with vertical specialization rather than TrustedPros' horizontal category breadth.
- Pro.com: Home services platform matching homeowners with vetted pros for remodeling and repair projects. Comparable marketplace model targeting similar homeowner pain points around trust and contractor selection.
Regional players
- Bark: UK-based home and professional services marketplace where customers post jobs and pros pay for leads. Comparable marketplace-commission model and category breadth, but operating in the UK rather than Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
TrustedPros social profiles
Digital presenceTrustedPros financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrustedPros leadership team
Management profileNumber of profiles
TrustedPros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrustedPros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrustedPros
What does TrustedPros do?
TrustedPros operates a web-based home services marketplace that connects Canadian homeowners with contractors and service professionals across more than 100 trade categories. Homeowners can search contractor listings, post projects to receive free estimates from multiple providers, and evaluate pros using the proprietary TrustScore rating system. Service professionals pay for leads and listings to access homeowner demand in their service areas.
Is TrustedPros a public or private company?
TrustedPros is a private company. It is classified as unknown and is currently operating.
When was TrustedPros founded?
TrustedPros was founded in 2004. It employs 1 to 10 people.
Where is TrustedPros based?
TrustedPros is headquartered in Toronto, Canada, in the North America region.
How does TrustedPros make money?
One revenue line is on record: contractor Lead Generation.
Who are TrustedPros's main competitors?
Broad incumbents on record are Yelp, Angi (formerly Angie's List) and Houzz. Direct peers are HomeStars, BuildZoom, Porch and Thumbtack. Emerging players are Modernize and Pro.com. Bark is listed as a regional player.
Does TrustedPros have an API?
No public API is recorded for TrustedPros.
What industry is TrustedPros in?
TrustedPros's product category is Home Services Marketplace. Its primary akta.pro industry code is BPAAALAB, Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews).