Tesalia cbc

What Tesalia cbc does

Tesalia cbc is the Ecuadorian operating entity of cbc (The Central America Bottling Corporation), a privately held multi-Latin beverage bottler and distributor founded in 1885 in Guatemala and headquartered operationally in Guatemala City. The group operates 14 production plants across 18 countries — covering Central America, the Caribbean, Mexico, the United States, and South America — with more than 9,000 employees. Its business model is franchise-based beverage manufacturing and distribution: cbc holds exclusive bottling and distribution rights for PepsiCo products in 8 Latin American markets (Guatemala, El Salvador, Nicaragua, Honduras, Jamaica, Puerto Rico, Ecuador, and Peru), beer rights for Ambev across multiple Central American and Peruvian markets, and innovation partnerships with Beliv, generating a portfolio of more than 200 brands. In Ecuador specifically, the company produces mineral water (Tesalia, Gütitig), purified water (Pure Water), carbonated soft drinks (Pepsi, 7Up, Tropical, Manzana, Quíntuples, Kola Gallito, Más, Frutaris), sports and functional drinks (Gatorade, Lipton, 220V), and juices/nectars (Deli, Squiz, Tesalia Ice). Revenue is generated through B2B wholesale of beverages across retail, food service, and supermarket channels at country- and category-variable price points; products reach consumers via direct field sales to 650,000+ clients and a 470,000+ point-of-sale network across the region. Reported net sales were US$1.1 billion in 2012 (24% growth vs. 2011), and the company has continued inorganic and geographic expansion thereafter (Peru plant 2015, Argentine citric juice JV 2016, Gütitig to Panama 2020, OCA/AZU energy drinks 2020). The group is also the oldest PepsiCo bottler outside the USA, with a 70+ year franchise relationship, and was recognized 6 times as Best Bottler of America and in 2012 as Best Bottler Globally by PepsiCo. Sustainability commitments include UN Global Compact membership and active participation in Ecuadorian water funds (FONAG, FONDAGUA, FONAPA).

Name

Tesalia cbc

Legal name

LA COMPAÑÍA TESALIA SPRINGS S.A.

Website

https://tesaliacbc.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tesalia cbc is the Ecuadorian arm of cbc (Central America Bottling Corporation), a privately held multi-Latin beverage bottler and distributor operating 14 plants across 18 countries for PepsiCo, Ambev, and Beliv, serving 650,000+ retail clients through 470,000+ points of sale.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Bottled Water Manufacturing (312112)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Carbonated Soft Drink Manufacturing (CSD) (AFAFABAA)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)

Keywords

• Beverage bottling
• Carbonated soft drinks
• Bottled water production
• Isotonic beverages
• Beverage distribution

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Manufacturing and Distribution: Manufactures and distributes carbonated beverages, water, juices, nectars, sports drinks, energy drinks, tea, and beer through franchise agreements with PepsiCo, Ambev, and Beliv. Operates 14 production plants serving 18 countries.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Tesalia cbc is a multilatin beverage manufacturer and bottler operating across 18 countries with 14 production plants and 9,000+ employees. The company produces, bottles, and distributes carbonated soft drinks, bottled water, juices, nectars, sports/energy drinks, teas, and beer under proprietary and licensed brands. It operates as a strategic bottling partner to PepsiCo, Ambev, and Beliv, with revenue reported at $1.1 billion (2012) under the parent cbc (Central America Bottling Corporation).

Product overview

Tesalia cbc is a multi-latin beverage company operating in 18 countries across Latin America, the Caribbean, Mexico, and the United States with 14 production plants and over 9,000 employees. The company operates as part of Group cbc (Central America Bottling Corporation) and is the oldest PepsiCo bottler outside the USA with over 70 years of partnership. Through strategic partnerships with PepsiCo, Ambev, and Beliv, Tesalia cbc offers the largest beverage portfolio in the region with more than 200 brands. The core product is a comprehensive beverage portfolio organized into five main categories: Waters (Güitig mineral water with natural gas, Tesalia natural mineral water, Pure Water purified water), Carbonated Drinks (Pepsi, 7Up, Tropical, Manzana, Quíntuples, Kola Gallito, Más, Frutaris), Functional/Isotonic Beverages (Gatorade, Lipton, 220V energy drink), Juices and Nectars (Deli, Squiz, Tesalia Ice), and Beer (through AmBev partnership including Brahva, Corona, Modelo). Additional business units include Livsmart for functional/nutritious beverages and Beliv for innovative product development. The company also operates corporate programs including Universidad cbc for employee development, Trainee recruitment program, Ethics and Compliance, and A Better World CSR initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Güitig: Mineral water with natural gas, present in Ecuador since 1909. Has won international awards including Gold Taste Awards 2017 at Fine Water Society competition.
• Tesalia
• Pure Water
• Seven Up
• Tropical
• Manzana
• Quíntuples
• Kola Gallito
• Más
• Frutaris
• Gatorade
• Lipton
• 220V
• Deli
• Squiz
• Tesalia Ice

Products and services

• Güitig
• Tesalia
• Pure Water
• Pepsi-Cola Bottling (Ecuador)
• 7Up Bottling
• Sports and Energy Drinks
• Juices and Nectars Production and bottling of fruit juices and nectars distributed across retail and foodservice channels.
• Bottled Tea Manufacture and distribution of ready-to-drink bottled tea products across the region.
• Beer Distribution (Ambev Partnership) Distribution of Ambev beer brands across cbc's Latin American territories under strategic partnership.

Quantifiable outcome

• 24% revenue growth in 2012 compared to 2011
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• BelivcoreStrategic or Co-development Partner · 1 January 2020Beliv is a business unit focused on creation of products and brands through innovation and functionality. Strategic partner with portfolio of 28+ brands in 24 countries. Alliance with Magnus Media and Marc Anthony to create new beverage brands OCA and AZU.
• PepsiCoflagshipStrategic or Co-development Partner · 1 January 1942cbc is the oldest PepsiCo bottler outside the USA with 70+ years of franchise relationship (started 1942). Operates in 8 Latin American markets through 11 production sites in Guatemala, El Salvador, Nicaragua, Honduras, Jamaica, Puerto Rico, Ecuador, and Peru. Handles Pepsi-Cola, 7Up, Gatorade, Lipton Tea, H2OH!, Adrenaline Rush, among other brands. Recognized 6 times as Best Bottler of America and in 2012 as Best Bottler Globally.
• Ambev (AmBev)coreStrategic or Co-development PartnerStrategic alliance with Ambev for beer and beverage market development. Covers Guatemala, El Salvador, Honduras, Nicaragua, and Peru. Products include Brahva, Budweiser, Stella Artois, Becks, Corona, Modelo Especial. In 2015, AmBev Peru and cbc formed alliance for beer, carbonated drinks, and beverages in Peru.
• UN Global CompactcoreOtherscbc is part of the United Nations Global Compact, the largest corporate citizenship initiative. Aligns strategies and operations with 10 universally accepted principles in human rights, labor standards, environment, and anti-corruption.
• United Nations Population Fund (UNFPA)minorStrategic or Co-development PartnerCollaboration agreement to strengthen health services in municipalities of Tecpan and Santa Apolonia in Chimaltenango, Guatemala. Focus on maternal and neonatal health, computer equipment donation, and information centers for teenagers.
• The Nature Conservancy (TNC)minorStrategic or Co-development PartnerAlliance with PepsiCo and cbc through 'Together for Sustainable Development' initiative. Invested $300,000 for aquifer sustainability in areas with hydrological stress in Guatemala, impacting 150 hectares in metropolitan region.
• Young Americas Business Trust (YABT)minorStrategic or Co-development PartnerPartnership with OAS through YABT for EcoChallenge talent and innovation competition supporting young people in Latin America and Caribbean to develop environmental solutions.
• Tecnológico de MonterreyminorStrategic or Co-development PartnerGreen Learning (Aprendizaje Verde) initiative developed by Tecnológico de Monterrey with support of PepsiCo and cbc. Virtual community for environmental education covering Water Care, Recycling, and Climate Change for children in Latin America.
• Entrepreneurs for the EnvironmentminorStrategic or Co-development PartnerCooperation agreement to add communities to PET bottle recovery and recycling network. Network reaches 300 communities with goal to expand to micro-enterprises for environmental management.
• Fondo para la Conservación del Agua de Quito (FONAG)minorStrategic or Co-development PartnerActive member since 2005 of FONAG, working to preserve San Pedro river watershed. Develops environmental education and vegetation restoration for water recharge areas in Quito metropolitan district.
• Fondo para la Conservación de Cuencas Hidrográficas (FONDAGUA)minorStrategic or Co-development PartnerActive member since 2015 working on conservation of Daule River to protect water sources for Guayaquil city. Actions include watershed protection and restoration.
• Fondo de Agua de Cuenca (FONAPA)minorStrategic or Co-development PartnerActive constituent since 2019 working in Paute watershed for water resource conservation. Partners with associations and producers to conserve water resources providing over 50% of Ecuador's hydroelectric energy.
• El Carmen, S.A. (Argentina)minorStrategic or Co-development PartnerLivsmart, a cbc company, took 50% stake in El Carmen, S.A., an Argentine company producing Citric Juices. Alliance to expand internationally to Colombia, Ecuador, and Peru.
• ENLACE (Civil Association)minorStrategic or Co-development PartnerStrategic alliance as part of Food and Nutrition Security program in Santa Apolonia municipality. Develops educational program of family orientation and parent's school to integrate parents in children's education.
• Red Stripe / DiageominorStrategic or Co-development PartnerStrategic alliance in Jamaica forming Celebration Brands distribution company. cbc (94% market share in Pepsi) and Red Stripe (98% market share in beer) created largest distribution company in Jamaica.
• Corona / Grupo ModelominorChannel Partner/ Reseller/ DistributorDistribution partnership for Corona beer in El Salvador market through AmBev Central America. cbc handles import, marketing, and distribution using best distribution practices.
• LivsmartcoreOthersBusiness unit of cbc specialized in functional and nutritious beverages. Exports to more than 22 countries. Products include juices, functional and nutritious beverages adapted to consumer needs of each country.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• PepsiCo: The franchisor and partial equity owner (18% stake in CabCorp-cbc per Fitch Ratings); comparable as the broader portfolio parent for the brands Tesalia cbc manufactures and distributes. Relevant not as a competitor but as the principal relationship partner and global benchmark that defines franchise economics, marketing support, and category strategy.

Regional players

• Bepensa Bebidas (Bepensa Sabritas Gelesa / Aje): Aje Group is a family-owned multi-LATAM beverage company operating in Mexico, Central America, South America, and Asia with brands in CSD, water, and juices. Comparable because it shares several Central American/South American markets with Tesalia cbc and pursues a similar multi-category franchise-friendly bottling and distribution model.
• Postobón: Colombia's largest independent multi-category beverage company producing carbonated drinks, juices, water, and energy drinks. Comparable independent LATAM multi-beverage operator with a similar portfolio breadth and national-scale manufacturing footprint, although focused on a single Latin American geography.

Direct peers

• Coca-Cola FEMSA: Largest Coca-Cola bottler in Latin America, operating the same franchise-bottler business model as Tesalia cbc across multiple LATAM markets; comparable because it executes parallel bottling/distribution, multi-category beverage portfolio strategy (CSD, water, juices, dairy) and similarly relies on long-term franchise exclusivity with a global brand owner.
• Arca Continental: Major Coca-Cola bottler headquartered in Mexico with operations across Mexico, U.S., Argentina, Ecuador, Peru, and Central America — overlapping Ecuador and Peru directly with Tesalia cbc's footprint. Closely comparable franchise bottler with a similar multi-category portfolio (CSD, water, dairy, snacks), LATAM scale, and bottling/distribution economics.
• Coca-Cola Andina: Coca-Cola bottler with operations in Chile, Argentina, Brazil, and Paraguay — same franchise bottler business model as Tesalia cbc. Highly comparable multi-country South American franchised bottler with parallel product portfolio, route-to-market, and capital intensity profile.
• Bepensa: Mexican Coca-Cola bottler operating in Mexico and Guatemala — sharing Guatemalan territory with cbc's Pepsi bottling operations. Closely comparable franchise bottler with similar product breadth and route-to-market on the same geography, differing only in franchise partner (Coca-Cola vs. PepsiCo).

Emerging players

• Monster Beverage Corporation: U.S.-listed energy drink company whose energy SKUs overlap Tesalia cbc's 220V, OCA, and AZU portfolio. Comparable as an energy-drink peer relevant to the fast-growing functional/energy segment cbc is pursuing via Beliv and Livsmart, providing a high-margin multiple anchor for those growth bets.
• Cott Corporation / Primo Brands: Large-scale beverage manufacturing and bottled water company (now Primo Brands) engaged in private-label and branded water production. Comparable to Tesalia cbc's bottling infrastructure and water portfolio (Gütitig, Tesalia, AQUA Pura); useful as a public benchmark for bottling asset valuation and water-business multiples.

Others

• Britvic: UK-listed branded beverage company focused on stills, carbonates, and water. Comparable as a publicly traded multi-beverage manufacturer adjacent to Tesalia cbc's segments (water, CSD, functional), useful as a global capital-markets reference for water/functional mix valuations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tesaliacbc
• Facebookfacebook.com/TesaliacbcEc
• LinkedInlinkedin.com/company/tesalia-cbc
• Instagraminstagram.com/somoscbc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tesalia cbc