Orthodontic Specialists of Florida

What Orthodontic Specialists of Florida does

Orthodontic Specialists of Florida is a privately held orthodontic practice network founded in 1989 by Dr. Alan Shoopak and Dr. Dennis Buchman, operating 24 offices throughout Florida from Miami to Tampa Bay, Orlando, Lakeland, and Fort Myers. The company provides orthodontic treatment for children (starting at age 7), teens, and adults, with core services including traditional metal braces, 24K gold-plated Midas Braces, ceramic/clear braces, Invisalign clear aligners (adult and teen), and post-treatment Vivera retainers. Supporting technology includes the iTero digital scanning system for 3D imaging and treatment planning, alongside interactive tools such as Color My Braces.

The business operates on a direct-to-consumer model with free initial consultations, online scheduling for both in-person and virtual consultations, and a dentist referral channel. Treatment is priced at $149/month with autopay and no down payment, with monthly payments often under $100 through CareCredit financing. Most major credit cards, insurance plans, and healthcare savings accounts are accepted. A military/first responder $500 discount and promotional offers support patient acquisition.

The organization is founder-owned and managed by Dr. Alan Shoopak, who additionally manages over 30 orthodontic practices statewide. The clinical team comprises multiple board-certified orthodontists and Invisalign-certified providers across locations. HIPAA-compliant operations, a multi-generational leadership pipeline (including Dr. Aaron Shoopak, son of the founder, who joined in 2016), and a 35+ year brand history in the Florida market anchor the practice. Marketing channels include the company's website, online scheduling, patient testimonials, dentist referrals, and promotional campaigns.

Name

Orthodontic Specialists of Florida

Legal name

Orthodontic Specialists of Florida

Website

https://fla4braces.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Orthodontic Specialists of Florida is a private orthodontic practice network operating 24 offices across Florida, providing braces and Invisalign treatment for children, teens, and adults with flexible financing options.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Orthodontic Group Practices (HLABAKAC)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

Keywords

• Orthodontic treatment
• Braces services
• Clear aligner therapy
• Invisalign provider
• Teeth straightening

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Orthodontic Treatment Services: The primary revenue stream comes from providing orthodontic treatment services including braces (metal, ceramic, gold) and Invisalign clear aligner treatment. Treatment typically involves monthly payment plans through CareCredit or other financing options, with some services offered at promotional rates.
2. Payment Plans and Financing: Flexible payment plans through CareCredit and other lending partners. In many cases, monthly payments can be less than $100. No down payment options available. Accepts CareCredit, MasterCard, VISA, Discover, and American Express.
3. Clear/Ceramic Braces: Clear braces treatment option at higher price point than traditional metal braces, offering aesthetic alternative for patients.
4. Midas Gold Braces: Premium 24K gold-plated braces option for patients seeking alternative aesthetic appearance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Orthodontic Specialists of Florida is a multi-location orthodontic practice that diagnoses, prevents, and treats dental and facial irregularities through braces and clear aligner therapy. The practice delivers traditional metal braces, ceramic/clear braces, 24K gold-plated Midas braces, and Invisalign clear aligner treatments for children, teens, and adults across 24 office locations throughout Florida. Services are supported by free initial consultations, digital iTero scanning for treatment planning, flexible payment plans, and virtual consultation options.

Product overview

Orthodontic Specialists of Florida operates as an orthodontic practice network offering a unified portfolio of teeth-straightening treatments across 24+ Florida locations. The core offerings consist of traditional metal braces (including Midas Gold Braces variant) and clear/ceramic braces for patients seeking less visible alternatives, along with the Invisalign clear aligner system for both adults and teens. Add-on services include the Color My Braces customization option for colorful elastic ties, Vivera retainers for post-treatment maintenance, and free initial consultations with X-rays. The practice also provides virtual consultation capabilities for remote patient engagement. All treatments are supported by flexible payment options including CareCredit financing, and digital scanning technology such as the iTero system for precise treatment planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces High-quality stainless steel or titanium braces consisting of brackets, archwires, and ligature elastics. The most popular, quickest, and most cost-effective orthodontic treatment option offered by the practice.
• Midas Gold Braces 24-carat gold plated metal braces that function like silver braces but offer a softer, warmer aesthetic appearance for patients seeking a unique jewelry-like look.
• Clear/Ceramic Braces Clear or ceramic braces made from natural tooth-colored materials that are less visible than metal braces while functioning the same way, offered as an aesthetic alternative.
• Invisalign Treatment Clear aligner system using proprietary SmartTrack material to straighten teeth; aligners are virtually invisible, removable, with weekly changes and office visits every six weeks.
• Invisalign Treatment for Teens Customized teeth-straightening solution for teenagers using SmartTrack material, with compliance indicators on aligners, treatment times up to 50% faster than traditional methods, and an Invisalign Teen Guarantee.

Quantifiable outcome

• Teens are two times more likely to have a boost in self-esteem with Invisalign treatment
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Sage Dental: Multi-location dental and orthodontic practice group headquartered and concentrated in Florida. Direct competitor to Orthodontic Specialists of Florida with overlapping geographic markets, similar patient base (families, teens, adults), and comparable multi-specialty service offering.
• Great Expressions Dental Centers: Large multi-site dental practice group operating offices across the U.S. including Florida, with general dentistry and orthodontic services. Comparable as a multi-location orthodontic provider with similar insurance/financing-driven go-to-market motion.
• Coast Dental: Florida-based multi-location dental services organization offering general dentistry and orthodontics across the Southeast. Closely comparable in operating model (DSO-style group practice) and overlapping Florida footprint with Orthodontic Specialists of Florida.

Broad incumbents

• Western Dental & Orthodontics: Large dental and orthodontic practice group primarily serving the western and southern U.S. Comparable as a multi-location provider of both general dentistry and in-office orthodontics under a DSO-style operating model.
• Heartland Dental: The largest U.S. dental support organization supporting thousands of doctor offices nationwide. Comparable as a large-scale DSO operating multi-location dental practices, though it primarily supports general dentistry rather than orthodontic-only delivery like OSOF.
• Aspen Dental: One of the largest U.S. dental service organizations with hundreds of supported locations. Overlaps with OSOF as a multi-site dental group practice operator but is a broader incumbent with national scale and PE backing (TAG).
• Pacific Dental Services: Large dental support organization providing practice support services to hundreds of supported offices across the U.S. Comparable as a multi-location dental infrastructure operator; relevant peer for any DSO-style consolidation thesis.

Others

• Sesame Communications: Dental-specific marketing, website, and patient communication platform provider (powers OSOF's fla4braces.com site). Comparable as an ecosystem/technology partner enabling multi-location dental practice patient acquisition rather than a direct competitor.
• Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system that OSOF clinically depends on. Comparable as a strategic supplier and ecosystem participant; Align also operates consumer-facing channels that can compete with orthodontic practices for patients.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company that pioneered the at-home aligner category. Comparable as a disruptor competing for the same orthodontic patient demand through a fundamentally different (non-in-office) delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/florida4braces
• Xx.com/fla4braces

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthodontic Specialists of Florida