Photography
photomojo is an Australian online marketplace connecting photography enthusiasts with professional photographers offering courses, workshops, tours, retreats, and one-on-one lessons across 8+ Australian cities.
- Company typePrivate
- Founded2008
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Photography does
photomojo is an Australian online marketplace that connects photography enthusiasts with professional photographers offering courses, workshops, tours, retreats, and one-on-one lessons. Operating from Sydney and serving 8+ Australian cities (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Tasmania, and Cairns), the platform is positioned as a national aggregator of photography experiences rather than a single instructor or studio. Its product surface spans in-person workshops (ranging from 2.5-hour smartphone sessions to multi-day micro-adventures), online and self-study courses, multi-day photography tours and retreats in destinations such as Port Lincoln and Port Stephens, one-on-one lessons (both in-person and online), live webinars, on-demand content, and gift vouchers.
Photography firmographics
Firmographics- Name
- Photography
- Legal name
- photomojo
- Website
- https://photography-courses.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- photomojo is an Australian online marketplace connecting photography enthusiasts with professional photographers offering courses, workshops, tours, retreats, and one-on-one lessons across 8+ Australian cities.
- Ownership category
- akta.pro rank
Photography industry classification
Industry- Product category
- Photography Education & Experience Marketplace
- NAICS
- Photographic Services (54192), Tour Operators (56152)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography & Videography Workshops (THAJAKAD)
- akta.pro secondary industries
- Photography & Videography (EDAAAGAF), Photography & Scenic Viewpoint Tours (THAJAAAI)
Keywords
Where Photography is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Photography business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Marketplace Commission: photomojo acts as an intermediary marketplace connecting photography learners with professional photographers. Revenue is generated through transaction fees/commissions on bookings made through the platform for photography courses, workshops, tours, and lessons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable pricing by experience type and duration |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Photography product offering
Product offeringCore offering
photomojo operates an online marketplace that connects photography enthusiasts with professional photographers offering experiences such as courses, workshops, tours, retreats, and lessons across multiple Australian cities. The platform aggregates third-party instructor offerings ranging from 2-hour smartphone workshops to multi-day tours, enabling customers to discover, book, and pay for photography experiences directly through the website.
Product overview
Photomojo is Australia's photography experience marketplace, operating as a platform that connects photography enthusiasts with professional photographers offering courses, workshops, tours, and lessons across Australia. The platform offers a unified marketplace experience with in-person photography courses in multiple cities (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Tasmania, Cairns), online and self-study courses, multi-day photography tours and retreats, one-on-one lessons, webinars, and on-demand content. The core products include Photography Courses (in-person workshops), Online & Self-Study Courses, Photography Tours & Retreats, and Photography Lessons, supported by gift voucher and webinar offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Photography Courses
Companies that use Photography
Customer profileSegments4 records
Ideal customer profiles2 records
Photography technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Photography partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Photography competitors and assessment
Company assessmentBroad incumbents
- GetYourGuide: Leading global tours and activities booking platform backed by major investors, with photography and creative-workshop categories. A well-capitalized incumbent that represents both a channel opportunity and a competitive threat to niche experience marketplaces.
- Udemy: Global online learning marketplace with a deep catalog of photography courses at low price points. Competes with photomojo's self-paced online photography courses, particularly on price and breadth of content.
- Viator: Tripadvisor-owned global marketplace for tours, activities, and experiences. Overlaps with photomojo on photography tours and workshops, especially in Australia, offering the company either a distribution channel or a powerful incumbent competitor.
- Skillshare: Subscription-based online learning platform with a strong catalog of photography classes. Competes most directly with photomojo's online, on-demand, and webinar products on accessibility and price, representing a structural threat to the digital side of the marketplace.
- Airbnb Experiences: Global experiences marketplace run by Airbnb covering local tours, workshops, and lessons including photography. While far broader in scope, it competes directly for the same demand and instructor supply, with Airbnb's traffic and brand creating a significant incumbency advantage.
Direct peers
- Flytographer: Global marketplace connecting travelers with professional photographers for vacation and portrait shoots. Shares photomojo's marketplace model, photography focus, and experience-based monetization, differing mainly by serving shoot-bookings instead of learning experiences.
- ClassBento: Australia's leading marketplace for in-person workshops and classes across many creative and lifestyle categories (including photography). Operates the same marketplace-commission model in Australia with comparable city coverage and supplier-aggregation strategy, making it photomojo's closest direct competitor.
- Withlocals: Online marketplace for locally-led tours and experiences, with photography and creative tours among its categories. Comparable marketplace-commission model, supplier-managed experiences, and discovery-driven booking flow as photomojo.
- TourRadar: Multi-day tour marketplace that aggregates tour operators worldwide, including photography-themed tours. Same marketplace business model serving experience-seeking travelers, with overlapping multi-day retreat/photography inventory.
Regional players
- Klook: Asia-Pacific-leading experiences and activities platform with growing Australia presence. Comparable marketplace model for tours, attractions, and workshops; relevant as both a potential partner and a regional competitor expanding westward.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Photography social profiles
Digital presencePhotography financial estimates
Financial estimateRevenue estimate
Valuation estimate
Photography leadership team
Management profileNumber of profiles
Photography funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Photography M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Photography
What does Photography do?
photomojo operates an online marketplace that connects photography enthusiasts with professional photographers offering experiences such as courses, workshops, tours, retreats, and lessons across multiple Australian cities. The platform aggregates third-party instructor offerings ranging from 2-hour smartphone workshops to multi-day tours, enabling customers to discover, book, and pay for photography experiences directly through the website.
Is Photography a public or private company?
Photography is a private company. It is classified as unknown and is currently operating.
When was Photography founded?
Photography was founded in 2008. It employs 11 to 50 people.
Where is Photography based?
Photography is headquartered in Sydney, Australia, in the Oceania region.
How does Photography make money?
One revenue line is on record: marketplace Commission.
Who are Photography's main competitors?
Broad incumbents on record are GetYourGuide, Udemy, Viator, Skillshare and Airbnb Experiences. Direct peers are Flytographer, ClassBento, Withlocals and TourRadar. Klook is listed as a regional player.
Does Photography have an API?
No public API is recorded for Photography.
What industry is Photography in?
Photography's product category is Photography Education & Experience Marketplace. Its primary akta.pro industry code is THAJAKAD, Photography & Videography Workshops, with a secondary code of EDAAAGAF, Photography & Videography. Its NAICS code is 54192 and its SIC code is 7330.