Mr Windscreen
Mr Windscreen is Ireland's largest windscreen repair and replacement specialist, operating 34 depots and 110+ mobile units nationwide with direct-billing preferred-supplier status at 14+ major Irish insurers. Through its ADAS.ie subsidiary, it calibrates ADAS cameras on 80%+ of Irish vehicles and distributes Mobileye collision avoidance systems.
- Company typePrivate
- Founded1993
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mr Windscreen does
Mr Windscreen (legal entity Nationwide Car Glass Ltd.) is Ireland's largest specialist windscreen repair and replacement provider, founded in 1993 and headquartered in Dublin. The company operates 34 depot locations across Ireland supplemented by over 110 mobile service units, providing 24-hour nationwide coverage for cars, vans, HGVs, buses, coaches, tractors, and machinery, with stock coverage for more than 10,000 vehicle types. Repair work uses GlasWeld's UV-cure resin injection process; replacement work uses OEM-equivalent glass fitted with Sika polyurethane bonding systems.
The commercial model is anchored in preferred-supplier relationships with 14+ major Irish insurers (including Allianz, Aviva, AXA, FBD, Liberty, Zurich, RSA, IPB, Footprint, Travelers, and Bump), enabling direct billing that eliminates customer paperwork — insured customers typically pay only the policy excess while repair costs are covered in full. The company is the sole Irish partner of the Automotive Glass Europe (AGE) network, providing access to 1,500+ outlets across 20+ countries for cross-border service. Through its ADAS.ie subsidiary (launched 2017), Mr Windscreen has built a dedicated Advanced Driver Assistance Systems calibration capability covering over 80% of vehicles on Irish roads, holds the exclusive Irish distribution rights for Mobileye aftermarket collision avoidance systems, and offers telematics and dash-cam products. The company is privately held, 100% Irish-owned, with no disclosed institutional investors; ownership structure and cap table are not publicly available.
Mr Windscreen firmographics
Firmographics- Name
- Mr Windscreen
- Legal name
- Nationwide Car Glass Limited
- Website
- https://mrwindscreen.ie
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mr Windscreen is Ireland's largest windscreen repair and replacement specialist, operating 34 depots and 110+ mobile units nationwide with direct-billing preferred-supplier status at 14+ major Irish insurers. Through its ADAS.ie subsidiary, it calibrates ADAS cameras on 80%+ of Irish vehicles and distributes Mobileye collision avoidance systems.
- Ownership category
- akta.pro rank
Mr Windscreen industry classification
Industry- Product category
- Automotive Glass Services
- NAICS
- Automotive Glass Replacement Shops (811122), Automotive Body, Paint, Interior, and Glass Repair (81112)
- akta.pro primary industry
- Mobile Glass Repair/Replacement & Temporary Weatherproofing (TLAKAFAL)
- akta.pro secondary industries
- Auto Glass & Roadside Assistance (Add-on Coverages) (FSAJABAJ), Glass, Lighting & Visibility Systems Service (Windshields, Lamps, Mirrors) (TLAKABAL), Speed Management, Geofencing & Policy Enforcement (TLAEANAH), Safety, Lighting & Security Hardware Manufacturing (Helmets/Lights/Locks) (IMACAOAJ)
Keywords
Where Mr Windscreen is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices22 records
Markets served
Mr Windscreen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Glass Repair and Replacement Services: Primary revenue stream from windscreen, rearscreen, door glass, vent, and tractor glass repair and replacement services. Services are billed directly to insurance companies for customers with glass cover, with customers only paying excess. Non-insured customers pay full price.
- ADAS Calibration Services: Revenue generated from calibrating Advanced Driver Assistance Systems cameras after windscreen replacement. Covers calibration for features like lane departure warning, adaptive cruise control, and collision avoidance systems.
- Mobileye Collision Avoidance Systems: Sales and distribution of Mobileye aftermarket collision avoidance systems for cars, vans, buses, and HGVs. Systems include lane departure warning, pedestrian and cyclist collision warning, forward collision warning, and headway monitoring. Distributed through ADAS.ie centres nationwide.
- Online Payments: Direct customer payments through online payment portal for invoice settlement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance-covered glass repair/replacement |
| Unit Pricing | Pay-as-you-go | Non-insured/No glass cover customers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Mr Windscreen product offering
Product offeringCore offering
Mr Windscreen (legal entity Nationwide Car Glass Limited) provides windscreen repair, replacement, and ADAS camera calibration services through depot and mobile units across Ireland. The company also distributes Mobileye collision avoidance systems and offers telematics solutions and dash cams. It operates a preferred-supplier network for Irish motor insurers and runs the ADAS.ie calibration specialist brand.
Product overview
Mr Windscreen operates as Ireland's leading windscreen repair and replacement company, offering both a core service platform and specialized technology divisions. The core offering comprises windscreen repair (using GlasWeld UV-cure resin technology) and windscreen replacement for all vehicle types including cars, vans, HGVs, buses, tractors, and machinery. The company maintains 34 depots nationwide supplemented by over 110 mobile service units. Adjacent to the core glass service, the ADAS.ie subsidiary provides specialized calibration services, Mobileye collision avoidance system distribution, telematics solutions with live camera tracking, and dash cam products. The portfolio is unified through a customer-facing booking and claims management system, with the e-See internal platform supporting operations.
Differentiator
Problem solved
Functional benefit
Brands
- ADAS.ie: Advanced Driver Assistance Systems calibration arm of Mr Windscreen, offering camera recalibration for 80% of vehicles on Irish roads, Mobileye collision avoidance system distribution, dash cams, and telematics solutions.
Products and services
- Windscreen Repair Service
Quantifiable outcome
- 99% of chips smaller than a €2 coin, or cracks less than 20cm, can be repaired
- +3 more outcomes
Companies that use Mr Windscreen
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Mr Windscreen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mr Windscreen partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Automotive Glass Europe (AGE)coreMr Windscreen is the Irish partner in the Automotive Glass Europe network, which includes 1500+ outlets in over 20 countries. This partnership enables Irish customers traveling abroad to access the same windscreen services, and foreign tourists in Europe to access services in Ireland. The network facilitates over 4,200 repair and replacement jobs daily. AGE also provides training and technical knowledge sharing including ADAS calibration best practices.
- GlasWeldcoreMr Windscreen uses GlasWeld tools and systems for windscreen repairs. The process involves removing air from breaks and injecting ultra-strong resin, then curing with UV light for a nearly invisible repair.
- MobileyecoreADAS.ie (a division of Mr Windscreen) is the exclusive distributor in Ireland for Mobileye collision avoidance systems. Mobileye, an Intel-owned company whose technology is fitted to over 30 million vehicles worldwide, provides lane departure warning, pedestrian and cyclist collision warning, forward collision warning, and headway monitoring systems.
- Sika IrelandminorSika Ireland provides polyurethane products used to hold windscreens in place, maintaining structural integrity. Sika conducts annual training for Mr Windscreen technicians in Dublin and Portlaoise.
- Allianz InsurancecorePreferred supplier status for windscreen repair and replacement services. Direct billing partnership with insurance policyholders.
- Aviva InsurancecorePreferred supplier status for windscreen repair and replacement services. Direct billing partnership with insurance policyholders.
- AXA InsurancecorePreferred supplier status for windscreen repair and replacement services. Direct billing partnership with insurance policyholders.
- FBD InsurancecorePreferred supplier status for windscreen repair and replacement services. Direct billing partnership with insurance policyholders.
- Liberty InsurancecorePreferred supplier status for windscreen repair and replacement services. Direct billing partnership with insurance policyholders.
- Footprint UnderwritingminorPreferred supplier status for windscreen repair and replacement services. Direct billing partnership.
- Travelers InsuranceminorPreferred supplier status for windscreen repair and replacement services. Direct billing partnership.
- IPB InsuranceminorPreferred supplier status for windscreen repair and replacement services. Direct billing partnership.
- Bump InsuranceminorPreferred supplier status for windscreen repair and replacement services. Direct billing partnership.
- Zurich InsuranceminorPreferred supplier status for windscreen repair and replacement services. Direct billing partnership.
- Bestquote InsuranceminorMajor broker partner for windscreen repair and replacement services.
- Britton InsuranceminorMajor broker partner for windscreen repair and replacement services.
- Munster GroupminorMajor broker partner for windscreen repair and replacement services.
- Independent Windscreen Academy (IWA)minorExternal training academy for Mr Windscreen technicians to ensure independent certification.
- Automotive Technician Accreditation (ATA)minorIndependent accreditation body regulated by IMI (Institute of the Motor Industry) for specialist ATA Autoglazing Accredited staff.
- International Automotive Glass FederationminorGlobal federation that sponsors the Code of Practice for automotive glass replacement followed by AGE network members.
- Society of the Irish Motor Industry (SIMI)minorIndustry body representing Irish motor industry. Mr Windscreen is a member and participates in SIMI awards and industry events.
- Hella GuttmanminorVehicle diagnostics specialist that hosted the Automotive Glass Europe ADAS best practice conference at their German headquarters, focusing on higher calibration standards.
- Clairus GroupminorNorth American partner in AGE global expansion, helping share best practice between continents.
- AutoboysminorSouthern African partner in AGE global expansion, helping share best practice between continents.
Scale indicators10 records
Recent moves11 records
Expansion highlights6 records
Mr Windscreen competitors and assessment
Company assessmentRegional players
- ADAS.ie Competitors (e.g., Carlunás / Grupo Carlunas): AGE network partner in Spain with automotive glass and ADAS calibration; a regional peer in the same international network that shares technical best practices and standards with Mr Windscreen.
- Autoboys: Southern African automotive glass replacement partner in the AGE network. A regional peer sharing cross-continental best practices with Mr Windscreen through the AGE alliance.
- Clairus Group: North American AGE partner providing automotive glass repair and replacement. A regional peer with operational and standards overlap, partnered with Mr Windscreen via the AGE alliance.
Direct peers
- National Windscreens: UK-headquartered automotive glass repair and replacement specialist with a strong depot and mobile network. Operates with a similar insurance-billing model and ADAS calibration focus, making it a structurally comparable peer that competes for cross-border insurer relationships.
- Novus Glass: International automotive glass repair and replacement franchise network with similar insurance-driven, mobile+depot service delivery. Competes in the same category and shares overlaps with the AGE network model.
Broad incumbents
- Safelite Group: Largest US vehicle glass repair and replacement provider, with strong insurance partnerships and ADAS calibration capabilities. A useful comparable for Mr Windscreen's insurance-first, mobile-led operating model.
- Autoglass (Belron Group): Belron is the world's largest vehicle glass repair and replacement company, operating Autoglass in the UK and many other markets. It is the most direct strategic competitor to Mr Windscreen's core windscreen repair/replacement and insurance-billing model, but at vastly greater scale and geographic footprint.
Others
- Mobileye (Intel): Supplier of ADAS collision avoidance technology that Mr Windscreen distributes exclusively in Ireland. They are an upstream technology partner rather than a competitor, but a key strategic counterparty in the ADAS retrofit business.
- Direct Line Group (Glass Claim Services): Major UK insurer integrating glass claim services and supply chain. A key counterpart in the insurance-to-supplier value chain that drives demand for Mr Windscreen's preferred-supplier model.
- Sika Ireland: Supplier of polyurethane adhesives used in windscreen replacement and provider of training to Mr Windscreen technicians. An upstream enabling partner rather than a competitor, but critical to the technical delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mr Windscreen social profiles
Digital presenceMr Windscreen compliance and trust
Trust signalCompliance5 records
Mr Windscreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr Windscreen leadership team
Management profileNumber of profiles
Profiles3 records
Mr Windscreen subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mr Windscreen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr Windscreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr Windscreen
What does Mr Windscreen do?
Mr Windscreen (legal entity Nationwide Car Glass Limited) provides windscreen repair, replacement, and ADAS camera calibration services through depot and mobile units across Ireland. The company also distributes Mobileye collision avoidance systems and offers telematics solutions and dash cams. It operates a preferred-supplier network for Irish motor insurers and runs the ADAS.ie calibration specialist brand.
Is Mr Windscreen a public or private company?
Mr Windscreen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr Windscreen founded?
Mr Windscreen was founded in 1993. It employs 51 to 100 people.
Where is Mr Windscreen based?
Mr Windscreen is headquartered in Dublin, Ireland, in the Europe region.
How does Mr Windscreen make money?
Four revenue lines are on record. Glass Repair and Replacement Services are the primary driver. The others are ADAS Calibration Services, mobileye Collision Avoidance Systems and online Payments.
Who are Mr Windscreen's main competitors?
Regional players on record are ADAS.ie Competitors (e.g., Carlunás / Grupo Carlunas), Autoboys and Clairus Group. Direct peers are National Windscreens and Novus Glass. Broad incumbents are Safelite Group and Autoglass (Belron Group). Others are Mobileye (Intel), Direct Line Group (Glass Claim Services) and Sika Ireland.
Does Mr Windscreen have an API?
No public API is recorded for Mr Windscreen.
What industry is Mr Windscreen in?
Mr Windscreen's product category is Automotive Glass Services. Its primary akta.pro industry code is TLAKAFAL, Mobile Glass Repair/Replacement & Temporary Weatherproofing, with a secondary code of FSAJABAJ, Auto Glass & Roadside Assistance (Add-on Coverages). Its NAICS code is 811122.