ADAS

What ADAS does

ADAS.ie (legal name ADAS.ie) is an Irish private company founded in 2017 and headquartered in Little Island, Cork, operating as the exclusive national distributor in Ireland of Mobileye collision avoidance systems - AI-powered vision-safety hardware (Mobileye 6 Car Series, Mobileye 8 Connect, Mobileye Shield+) that uses forward-facing cameras to detect vehicles, pedestrians, cyclists, lane markings and traffic signs in real time. The company complements its hardware resale with a nationwide ADAS windscreen and bumper recalibration service, drawing on the 18-branch retail footprint of sister company Mr Windscreen and the Automotive Glass Europe (AGE) network spanning 17 countries; ADAS.ie claims the ability to calibrate over 80% of vehicles on Irish roads, more than any other provider in the country.

The product portfolio also includes Jimi and NextBase dash cams (priced €149-€219 retail), and recent software/feature additions - Night-time Detection, Driving Metrics, Over-the-air Updates and an optional cloud fleet platform on Mobileye 8 Connect - point to a layered recurring software revenue stream on top of one-time hardware sales. Business model is a hybrid of hardware distribution (€775-€2,199 per Mobileye unit) and professional services (calibration, installation, telematics), distributed through dedicated ADAS.ie centres (flagship Cork, first site Waterford 2017), the Mr Windscreen branch network, an online store at adas.ie/store, and event-driven enterprise engagement targeting fleet operators, HGV and bus operators, public transport operators, insurance companies and individual vehicle owners across Ireland.

The underlying competitive positioning rests on three pillars: exclusive Irish Mobileye distribution rights inherited from Intel-owned Mobileye (which is embedded in 30+ million vehicles globally and 250+ OEM models), integration interoperability across most major car brands, and a physical service network that supports both initial retrofitting and post-repair recalibration - an increasingly mandatory requirement as ADAS adoption grows. The company's website is active, products are listed for sale, and operations appear ongoing, with named leadership comprising Managing Director Gerry Fitzgibbon.

Name

ADAS

Legal name

ADAS.ie

Website

https://adas.ie

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ADAS.ie is an Irish exclusive distributor of Mobileye AI-powered collision avoidance systems, providing nationwide ADAS retrofit installation, dash cams, and specialist windscreen/bumper recalibration services for fleet operators, commercial vehicle operators, and individual vehicle owners across Ireland.

Ownership category

akta.pro rank

Product category

Automotive Safety Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Collision Avoidance & ADAS Retrofit Systems (TLAEANAD)

akta.pro secondary industries

ADAS Sensor Calibration (Post-Collision) (TLAKAEAI), Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

Keywords

• Collision avoidance systems
• Advanced driver assistance
• ADAS calibration services
• Vehicle safety technology
• Fleet safety solutions

Headquarters

HQ city

Cork

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Collision Avoidance System Sales: Sale of Mobileye collision avoidance hardware systems including Mobileye 6, Mobileye 8 Connect, and Mobileye Shield+ for retrofitting to existing vehicles. Systems are one-time purchases with over-the-air software updates.
2. ADAS Calibration Services: Professional calibration services for ADAS-equipped vehicles after windscreen replacement or repairs. Backed by growing network of specialist calibration centers across Ireland.
3. Dash Cam Sales: Sale of dash cam products from Jimi and NextBase brands, ranging from basic recording units to advanced models with smartphone connectivity and fleet management features.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

ADAS.ie is the exclusive distributor in Ireland of Mobileye AI-powered collision avoidance systems (Mobileye 6, Mobileye 8 Connect, Mobileye Shield+), supplying them as aftermarket retrofits to cars, vans, buses, and HGVs. The company complements hardware sales with professional ADAS windscreen and bumper calibration services delivered through a nationwide network of specialist centres, and also retails Jimi and NextBase dash cam products online and at its physical locations.

Product overview

ADAS.ie operates as a distributor and service provider offering a unified portfolio of collision avoidance systems, dash cams, and calibration services. The core offering centers on Mobileye collision avoidance products—Mobileye 6 Car Series, Mobileye 8 Connect (flagship AI-powered system), and Mobileye Shield+ for commercial vehicles—sold alongside complementary Jimi and NextBase dash cam products. These are unified by ADAS calibration services for windscreen and sensor recalibration at nationwide centres, creating an integrated vehicle safety ecosystem covering hazard detection, incident recording, and post-repair calibration.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobileye 6 Car Series Forward-facing vision-sensor collision avoidance system for cars and vans that continuously reads the road, recognises dangerous situations, and issues audio and visual alerts to help prevent or mitigate collisions; complies with EU regulation for Lane Departure Warning Systems.
• Mobileye 8 Connect Next-generation AI-powered collision avoidance system for cars and vans featuring cloud connectivity, optional fleet platform, greater range, 10x accuracy improvement, wider-angle camera lens, g-sensor for detecting harsh driving events, and night-time detection of pedestrians and cyclists.
• Mobileye Shield+ Most advanced collision avoidance system for HGVs, buses, and commercial vehicles with strategically positioned multi-vision smart cameras and interior display modules providing audio and visual alerts when cyclists or pedestrians enter the driver's blind spots; includes full telematics system for fleet management.
• Jimi JC100 Dash Cam Dual-camera dash cam with 3G/WiFi connectivity, 1080p recording, GPS tracking, live streaming video, night vision, dual-way talking, and remote cloud monitoring; front and inward cameras record crystal clear footage day or night.
• Jimi JC200 Dash Cam 1080p HD dash cam recording at 30fps on a 140-degree wide-angle lens, with live video on web and app, dual channel recording, driver behaviour analysis, and engine cut-off / SOS functionality, designed for road safety and defence against fraudulent insurance claims.
• Jimi JC400 Dash Cam AiVision integrated video telematics dash cam for fleets featuring Driver Monitoring System (DMS) technology, 4G/3G/2G/WiFi/BLE connectivity, OTA cloud updates, event video to cloud, panic button, and driver coaching and risk-mitigation functionality.
• NextBase 422GW Dash Cam Dash cam with Alexa built-in for voice control, Emergency SOS functionality, Intelligent Parking Mode, and 1440p Quad HD recording, compatible with Nextbase rear-view and cabin-view camera modules.
• NextBase 522GW Dash Cam Premium dash cam with Alexa voice control, Emergency SOS with medical-history transmission, 3-inch touchscreen, Bluetooth 4.2, 1440p HD recording, world-first Alexa integration and revolutionary safety features.
• ADAS Calibration Services Expert ADAS windscreen and bumper recalibration services for all makes and models of cars and light commercial vehicles, delivered by manufacturer-trained technicians at nationwide centres; capability covers over 80% of vehicles on Irish roads.

Quantifiable outcome

• 80% reduction in collision rate for Mobileye-equipped vehicles
• +10 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Ford Motor CompanyflagshipTechnology or Integration · 1 July 2020Mobileye partnership with Ford Motor Company announced July 2020. Mobileye provides EyeQ vision-sensing technology for Ford's advanced driver-assistance systems globally, supporting Level 1 and Level 2 ADAS features including Lane-Keeping System, auto high-beam headlamps, Pre-Collision Assist with AEB, and Adaptive Cruise Control.
• Intel CorporationflagshipTechnology or Integration · 1 January 2019Mobileye was acquired by Intel Corporation in 2017. Mobileye continues to operate with R&D headquarters in Israel while being part of Intel's organization. Intel and Mobileye collaborated on Safety First for Automated Driving framework with 10 other automotive and autonomous driving leaders.
• Mobileye (Intel company)flagshipTechnology or IntegrationADAS.ie is the exclusive distributor in Ireland for Mobileye collision avoidance systems. Mobileye is a world leader in vision-safety technology, an Intel company with R&D headquarters in Israel and offices in US, China, Germany, and Japan. Mobileye technology is used by car manufacturers including Audi, BMW, Ford, GM, Nissan, Tesla, and Volvo. Over 30 million vehicles equipped with Mobileye technology worldwide.
• Mr WindscreencoreChannel Partner/ Reseller/ DistributorSister company and part of same business group. Mr Windscreen provides the retail network of 18 branches across Ireland through which ADAS.ie calibration services are delivered. First dedicated ADAS.ie centre was opened at the Waterford Mr Windscreen depot in 2017.
• Automotive Glass Europe (AGE)coreStrategic or Co-development PartnerEuropean partner network spanning 17 countries with 1,500 locations and 7,000 specialist glass professionals. ADAS.ie is a partner company within the AGE network, enabling service provision across the UK and Europe.
• Top Part NetworkminorChannel Partner/ Reseller/ DistributorPartner network used as part of ADAS.ie center rollout across Ireland alongside Mr Windscreen network.
• National Windscreens (UK)minorStrategic or Co-development PartnerSister company of ADAS.ie through the Automotive Glass Network (AGE). Member of AGE along with Mr Windscreen. Collaborated on ADAS and insurers survey with Insurance Post.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Belron (Carglass): Global leader in vehicle glass repair/replacement and ADAS calibration, with brands including Carglass and Safelite. Operates a comparable service-led model at vastly greater scale, including OEM-certified ADAS recalibration across dozens of markets — the dominant incumbent ADAS.ie competes with at the calibration-services layer.
• Geotab: Major fleet telematics platform offering video telematics, driver behaviour, and ADAS integrations. Competes with ADAS.ie's Jimi/NextBase-based telematics offering and Mobileye 8 Connect fleet analytics for the same Irish fleet-customer wallet.
• Verizon Connect: Enterprise fleet management and video telematics platform. Competes for the same Irish/UK commercial-fleet wallet as ADAS.ie's telematics bundle, typically via direct enterprise sales motion.
• Trimble Transportation: Established fleet telematics, video safety, and connected-vehicle platform for commercial transportation. Overlaps with ADAS.ie's Mobileye 8 Connect fleet analytics and dash cam bundle for HGV, bus, and logistics customers.

Emerging players

• Lytx: Provider of video telematics, AI dash cams, and driver-coaching solutions for commercial fleets. Comparable to ADAS.ie's dash cam and driver-behaviour analytics bundle as a fleet safety/insurance risk-mitigation vendor.
• Samsara: Cloud-connected fleet telematics and AI dash cam platform with strong enterprise penetration. Overlaps with ADAS.ie's Jimi JC400-based video telematics offering and Mobileye 8 Connect's fleet platform in serving large commercial fleets.

Others

• Jimi IoT (Concox): Manufacturer of the Jimi dash cam hardware (JC100, JC200, JC400) that ADAS.ie distributes and integrates. Acts as upstream technology supplier; relevant because the partnership economics and product roadmap directly shape ADAS.ie's offering.
• Mobileye: Intel-owned ADAS and autonomous driving technology company whose vision-safety stack ADAS.ie exclusively distributes in Ireland. Strategic supplier and the dominant force shaping ADAS.ie's product roadmap and economics.
• Nextbase: UK-based consumer dash cam brand whose products (422GW, 522GW) are sold by ADAS.ie. Functions as a brand and technology partner, and is also an indirect competitor in the Irish consumer dash cam channel.

Direct peers

• National Windscreens: UK-based ADAS calibration and automotive glass specialist, identified in the source data as a sister company of ADAS.ie through the Automotive Glass Network (AGE). It runs a comparable Mobileye-distribution-plus-calibration model in the UK and is ADAS.ie's closest structural peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ADASdashcams
• LinkedInlinkedin.com/company/adas-ie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADAS