Beaulieu Of Australia

What Beaulieu Of Australia does

Beaulieu of Australia Pty Ltd is an Australian carpet manufacturer headquartered in Yatala, Queensland, operating since 1973 as a subsidiary of Belgium-based Beaulieu International Group. The company produces broadloom carpet, modular carpet tiles, and needlepunch flooring for both residential and commercial applications, manufactured locally in Australia. Its technical platform centres on solution-dyed fibre technologies: solution-dyed nylon (Resistain®, Permasoft Plus® SDN), solution-dyed polyester (Permasoft® SILK), solution-dyed polypropylene, and ECONYL® regenerated nylon, paired with proprietary backing systems such as Easybac®.

The company operates a B2B2C go-to-market model, selling exclusively through five authorised retail partner chains across Australia: Carpet Court, Floorworld, Flooring Xtra, Choices Flooring, and Carpet One. Carpet Court holds exclusive distribution rights for the premium ECONYL® sustainable product range. Pricing is not publicly disclosed; customers are directed to local stockists for quotes. The product portfolio exceeds 100 ranges spanning residential and commercial applications, with warranty coverage from 3 to 25 years and certifications including Sensitive Choice® endorsement (National Asthma Council Australia) for allergy-friendly ranges and Brease asthma & allergy friendly certification.

Revenue is generated through one-time transactional sales of flooring products, with no subscription or recurring component. Beaulieu emphasises Australian-made manufacturing as a core brand attribute and targets segment-specific buyer needs through branded pillars (families, pet owners, allergy sufferers, comfort seekers, sustainability-conscious consumers) and dedicated sub-brands including Brease and Circul8. The company maintains a workforce of 51-100 employees under CEO Peter Fothergill.

Name

Beaulieu Of Australia

Legal name

Beaulieu of Australia Pty Ltd

Website

https://beaulieu.com.au

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Beaulieu of Australia is a privately held Australian carpet manufacturer (founded 1973, Yatala, Queensland) producing broadloom, carpet tiles, and needlepunch flooring for residential and commercial customers, distributed exclusively through five national retail partner chains across Australia as a subsidiary of Beaulieu International Group.

Ownership category

akta.pro rank

Product category

Carpet Manufacturing

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Carpet & Carpet Tile (Broadloom, Modular) (IMADAJAB)

akta.pro secondary industries

Broadloom Carpet Manufacturing (IMAOAJAA), Carpet Tile Manufacturing (Modular) (IMAOAJAB)

Keywords

• Carpet manufacturing
• Broadloom carpet
• Carpet tiles
• Needlepunch flooring
• Commercial carpet

Headquarters

HQ city

Yatala

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Carpet and Flooring Product Sales: Beaulieu of Australia generates revenue through the sale of carpet products including broadloom carpet, carpet tiles, and needlepunch flooring. Products are sold through a network of retail partners and independent stockists across Australia. Revenue is one-time transactional at the point of sale, with no recurring subscription component.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Beaulieu of Australia manufactures residential and commercial carpet products, including broadloom carpet, modular carpet tiles, and needlepunch flooring. Products incorporate proprietary fibre technologies such as Resistain® solution-dyed nylon, Permasoft® polyester, Easybac® backing, and ECONYL® regenerated nylon. The company sells exclusively through a network of authorised Australian flooring retail partners and supports customers with tools such as the Roomvo Floor Visualiser.

Differentiator

Problem solved

Functional benefit

Brands

• Brease: Asthma and allergy friendly carpet range
• Circul8
• Econyl
• Resistain
• Permasoft
• Easybac
• Sensitive Choice

Products and services

• Broadloom Carpet Wall-to-wall broadloom carpet for residential and commercial applications, including styles such as Sorrento Bay, Pelorus Sound, El Camino, Arcadia Twist, and Belair Twist. Available in solution-dyed nylon, solution-dyed polyester, and ECONYL® regenerated nylon fibres, sold through authorised Australian flooring retailers.
• Modular Carpet Tiles Modular carpet tiles for commercial and residential use, including ESD options such as Barrier Bac Battery Point. Designed for offices, hospitality venues, and retail environments requiring durable, high-performance flooring with ease of installation and replacement.
• Needlepunch Flooring Needlepunch flooring offering for commercial and residential applications, manufactured in Australia as part of Beaulieu's three core carpet product categories.
• ECONYL® Regenerated Nylon Carpets Premium carpet ranges (Splendor, Renowned, Epitome) manufactured using ECONYL® regenerated nylon fibre sourced from waste materials, supporting sustainability objectives. Exclusively distributed through Carpet Court stores across Australia.
• Brease Asthma & Allergy Friendly Carpets Carpet ranges designed and certified for asthma and allergy sufferers, including Askira, Bacuzzi, Calhoun, Crestone, Dakala, Evaro, Galeon, Lancia, and Martello. Sold through authorised Beaulieu retail partners in Australia.
• Circul8 Sustainable Carpet Collection Sustainable carpet collection offered under the Circul8 sub-brand, aligned with Beaulieu's sustainability positioning and ECONYL® regenerated nylon fibre technology.
• Sorrento Bay Carpet Palette Residential carpet palette introduced for Australian homes, presented on the Beaulieu homepage as a new launch in 2025.

Quantifiable outcome

• Warranty coverage from 3 to 25 years depending on product range
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Carpet CourtcoreChannel Partner/ Reseller/ DistributorCarpet Court is a major national carpet and flooring retailer and the exclusive stockist of Beaulieu's ECONYL® product range including Splendor, Renowned, and Epitome carpets. This partnership provides Carpet Court customers access to premium sustainable carpet options.
• FloorworldcoreChannel Partner/ Reseller/ DistributorFloorworld is an independent flooring retailer network operating stores across Australia. They stock Beaulieu carpet products as part of their residential and commercial flooring offerings.
• Flooring XtracoreChannel Partner/ Reseller/ DistributorFlooring Xtra is an independent flooring retailer network with stores across Australia. They carry Beaulieu carpet products for residential and commercial applications.
• Choices FlooringcoreChannel Partner/ Reseller/ DistributorChoices Flooring is an independent flooring retailer network operating throughout Australia. They stock Beaulieu carpet products as part of their comprehensive flooring range.
• Carpet OnecoreChannel Partner/ Reseller/ DistributorCarpet One is a national carpet and flooring retailer with stores across Australia. They are an authorised stockist of Beaulieu carpet products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Interface: Interface is a global modular carpet tile manufacturer with strong presence in commercial and architectural segments. Comparable to Beaulieu in commercial carpet tile offerings though Interface operates globally with broader scale and a focus on sustainability through its Carbon Neutral Floors program.
• Mohawk Industries: Mohawk Industries is one of the world's largest flooring manufacturers offering broadloom carpet, carpet tiles, and hard surface flooring globally. Comparable to Beaulieu's carpet portfolio though at much larger scale and with broader category reach.
• Shaw Industries: Shaw Industries is a major US carpet and flooring manufacturer with broadloom, carpet tile, and hard surface products. Comparable to Beaulieu in carpet manufacturing capability and commercial market focus though at significantly larger global scale.

Direct peers

• Godfrey Hirst: Godfrey Hirst is one of Australia's largest carpet manufacturers producing broadloom, carpet tiles, and hard flooring for residential and commercial markets. Directly comparable to Beaulieu of Australia in product range, fibre technology, distribution through national flooring retailers, and target segments.
• Feltex Carpets: Feltex is an Australasian carpet manufacturer producing residential and commercial broadloom carpets. It competes head-to-head with Beaulieu in the Australian market through similar retail channels and overlapping product categories.
• Victoria Carpets: Victoria Carpets is an Australian carpet manufacturer producing broadloom and modular carpet products for residential and commercial applications. Comparable to Beaulieu in scale, product offering, and Australian market focus.

Regional players

• Bremworth (formerly Cavalier Corporation): Bremworth is a New Zealand-based carpet manufacturer with wool and synthetic broadloom carpet ranges. Comparable to Beaulieu in carpet manufacturing focus and serves overlapping trans-Tasman markets.

Others

• Polyflor: Polyflor is a commercial resilient and vinyl flooring manufacturer with Australian operations. Comparable as a competing flooring category in commercial projects where Beaulieu's carpet tiles compete, representing the hard-surface substitution risk.
• Hyundai Carpet (Beaulieu Yarns supplier relationship): Beaulieu Yarns is the sister yarn manufacturing business within the Beaulieu International Group, providing fibre inputs to Beaulieu of Australia's carpet products. Comparable as part of the same parent ecosystem and value chain.
• Karndean Designflooring: Karndean is a major LVT and luxury vinyl tile manufacturer with Australian distribution. While not directly competing in carpet, Karndean represents the hard-surface substitution threat that pressures Beaulieu's core carpet category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaulieu Of Australia