St. Arthur Homes
St. Arthur Homes is a UK Registered Provider building and selling Shared Ownership homes in England, serving first-time buyers and moderate-income households with energy-efficient new builds and offering a 50% starting share plus 1% annual staircasing to 100% ownership.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What St. Arthur Homes does
St. Arthur Homes is a private UK real estate company and Registered Provider of Shared Ownership homes in England, incorporated in 2006 and operating from a registered office in Knutsford (with a London presence). Its core product is the Shared Ownership housing scheme: the company develops or procures newly built, energy-efficient homes (1-4 bedroom houses and apartments across 10 sites in Kent, Essex, Hertfordshire, Hampshire, Southampton and outer London) and sells buyers an initial equity share — typically starting at 50%, versus an industry standard of 25% — while retaining the remaining share and charging subsidised rent on it. Buyers can staircase upward (including via a 1% annual model on newer schemes) until they reach 100% ownership, combining a one-time share-sale transaction with a recurring rental annuity on the retained share. Pricing is income-capped (under £80,000 household income outside London, under £90,000 in London) with deposit requirements of 5-10% of the equity share, and homes are delivered with high-specification finishes including air source heat pumps, underfloor heating, and smart home technology.
The business distributes through a direct website sales channel backed by a dedicated in-house sales team, listings on property portals (Rightmove, Share to Buy, Keaze), estate agent partnerships (e.g. Spicerhaart), and B2B relationships with homebuilders and local authorities seeking a Registered Provider partner for affordable housing schemes. Revenue is not publicly disclosed and the company is small (11-50 employees), but in 2024 it raised £16 million from funds advised by CBRE Capital Advisors to fund the delivery of additional affordable homes. Customer demand signals are strong at the unit level (most listed developments are reported as sold out), while the company's competitive position is anchored in its Registered Provider status regulated by the Regulator of Social Housing (RSH) and its adoption of the NHF Code of Governance.
St. Arthur Homes firmographics
Firmographics- Name
- St. Arthur Homes
- Legal name
- St Arthur Homes Limited
- Website
- https://starthurhomes.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- St. Arthur Homes is a UK Registered Provider building and selling Shared Ownership homes in England, serving first-time buyers and moderate-income households with energy-efficient new builds and offering a 50% starting share plus 1% annual staircasing to 100% ownership.
- Ownership category
- akta.pro rank
St. Arthur Homes industry classification
Industry- Product category
- Shared Ownership Housing
- NAICS
- Residential Building Construction (2361), Residential Building Construction (23611)
- SIC
- Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)
Keywords
Where St. Arthur Homes is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
St. Arthur Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Shared Ownership Property Sales: St Arthur Homes generates revenue through the sale of shares in newly built properties (typically 25-75% ownership) combined with ongoing rental income on the remaining share owned by the company. This creates a hybrid one-time sale + recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Affordable Shared Ownership - 25-75% equity share purchase with rent on remainder |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
St. Arthur Homes product offering
Product offeringCore offering
St Arthur Homes is a registered provider of Shared Ownership homes in England. The company sells newly built, energy-efficient homes (1-4 bedroom houses and apartments) through the Shared Ownership scheme, where buyers purchase a share (typically 25%-75%, starting at 50%) and pay subsidised rent on the remaining portion retained by the company. Buyers can staircase to increase ownership over time up to 100%. The company operates 10 named developments across South East and East England (Kent, Essex, Hertfordshire, Hampshire, Southampton).
Product overview
St. Arthur Homes is a registered provider of Shared Ownership homes in England, offering aspirational yet affordable shared ownership housing across multiple developments in the UK. The company provides a single core service: the Shared Ownership scheme, where buyers purchase a share (starting at 50%) of a newly built property while paying rent on the remainder. The company manages multiple housing developments across England including locations in Kent, Essex, Hertfordshire, Southampton, and surrounding areas, offering various property types including 1-4 bedroom houses and apartments. Customers can staircase to increase their ownership over time, with access to support services including mortgage guidance, repairs management, and resale assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Shared Ownership Housing The company's core programme enabling buyers to purchase a share (typically 25%-75%, starting at 50%) of a newly built property and pay subsidised rent on the remaining portion retained by St Arthur Homes. Buyers can staircase their ownership over time up to 100%, with options including 1% annual staircasing for new model shared ownership with HPI-linked pricing.
- The Old Orchards, Challock An exclusive secluded development of 19 unique high-specification affordable homes in Challock, Kent, with 2 & 3 bedroom houses available through Shared Ownership. Development is now sold out.
- Langley Square, Dartford A collection of contemporary 2-bedroom apartments in Dartford available through Shared Ownership. Development is now sold out.
- Vassar's Field, Clavering 31 homes including 2 and 3 bedroom Shared Ownership houses in Clavering, Essex. All plots now reserved.
- Lancaster Park, West Malling A collection of 19 spacious Shared Ownership houses (2 & 3 bedroom) in West Malling, Kent (also referenced as King Hill, West Malling). Development is now sold out.
- Scholars Green, Felsted A range of 2 and 3 bedroom Shared Ownership houses in Felsted, Dunmow, Essex. Development is now sold out.
- Heathbourne Village, Bushey Heath Four stylish 1 & 2 bedroom Shared Ownership apartments designed in an Arts and Crafts style in Bushey Heath, Hertfordshire. Development is now sold out.
- Chapel Riverside, Southampton Contemporary 1 & 2 bedroom Shared Ownership apartments in a riverside location on Endle Street, Southampton. Development is now sold out.
- Kitchener Barracks, Chatham A collection of 1 and 2 bedroom Shared Ownership apartments at Kitchener Barracks, Dock Road, Chatham, Kent. Development is now sold out.
- Whiteley Meadows, Whiteley 2, 3 & 4 bedroom houses and 2 bedroom apartments on Botley Road, Whiteley, Southampton area, available through Shared Ownership. All homes now sold.
- Willow Place, Welwyn Garden City Contemporary 1 & 2 bedroom Shared Ownership apartments on Bessemer Road, Welwyn Garden City, Hertfordshire. Development is now sold out.
Quantifiable outcome
- Energy savings of approximately £184 monthly (£2,200 annually) for new build homes
- +1 more outcomes
Companies that use St. Arthur Homes
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
St. Arthur Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
St. Arthur Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpicerhaartminorSpicerhaart acts as agent for specific St Arthur Homes developments, registering interest and supporting sales for properties such as Vassars Field in Clavering.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
St. Arthur Homes competitors and assessment
Company assessmentDirect peers
- Sage Housing: UK Shared Ownership-focused registered provider offering new-build homes for first-time buyers in a model that overlaps directly with St Arthur Homes' core product, target customer, and geographic focus.
- Orbit Homes: Housing association-affiliated developer building and managing Shared Ownership new-build homes across England; directly comparable operating model (build, retain share, manage rent) to St Arthur Homes.
- Home Group: National UK housing association and registered provider developing new-build Shared Ownership homes; comparable in operating model, regulatory status, and target first-time buyer segment.
- Hyde: UK housing association developing new-build Shared Ownership homes with strong South East / London presence, directly overlapping St Arthur Homes' target customer and geographic footprint.
- So Resi: Shared ownership specialist brand of Metropolitan Thames Valley, operating across multiple English regions with a similar Shared Ownership new-build model and online sales journey directly comparable to St Arthur Homes.
Broad incumbents
- Keepmoat Homes: UK for-sale homebuilder that delivers Shared Ownership units through partnerships with registered providers; comparable as a builder counterpart to St Arthur Homes' partner-builder model rather than as a competitor.
- Peabody: Large London-based housing association and Shared Ownership provider with a substantial new-build development pipeline; broad incumbent with overlapping customer segments and shared ownership product offering.
- Clarion Housing: Largest UK housing association with extensive Shared Ownership and new-build activities nationwide; broad incumbent with similar product, though operating at far greater scale than St Arthur Homes.
- Notting Hill Genesis: Major UK housing association delivering Shared Ownership homes primarily across London and the South East; operates a very similar new-build shared ownership product line to St Arthur Homes, though at much greater scale.
- L&Q: One of the UK's largest housing associations and a major Shared Ownership provider with a national portfolio; competes for similar first-time buyer customers and operates in overlapping South East geographies, but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
St. Arthur Homes social profiles
Digital presenceSt. Arthur Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Arthur Homes leadership team
Management profileNumber of profiles
Profiles6 records
St. Arthur Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Arthur Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Arthur Homes
What does St. Arthur Homes do?
St Arthur Homes is a registered provider of Shared Ownership homes in England. The company sells newly built, energy-efficient homes (1-4 bedroom houses and apartments) through the Shared Ownership scheme, where buyers purchase a share (typically 25%-75%, starting at 50%) and pay subsidised rent on the remaining portion retained by the company. Buyers can staircase to increase ownership over time up to 100%. The company operates 10 named developments across South East and East England (Kent, Essex, Hertfordshire, Hampshire, Southampton).
Is St. Arthur Homes a public or private company?
St. Arthur Homes is a private company. It is classified as venture growth investor backed and is currently operating.
When was St. Arthur Homes founded?
St. Arthur Homes was founded in 2006. It employs 11 to 50 people.
Where is St. Arthur Homes based?
St. Arthur Homes is headquartered in London, United Kingdom, in the Europe region.
How does St. Arthur Homes make money?
One revenue line is on record: shared Ownership Property Sales.
Who are St. Arthur Homes's main competitors?
Direct peers on record are Sage Housing, Orbit Homes, Home Group, Hyde and So Resi. Broad incumbents are Keepmoat Homes, Peabody, Clarion Housing, Notting Hill Genesis and L&Q.
Does St. Arthur Homes have an API?
No public API is recorded for St. Arthur Homes.
What industry is St. Arthur Homes in?
St. Arthur Homes's product category is Shared Ownership Housing. Its primary akta.pro industry code is IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 2361 and its SIC code is 6513.