OTR
OTR (On The Run) is an Australian 24/7 convenience retail and fuel chain, operating 178+ stores across SA, VIC, WA and NSW under parent Viva Energy. It serves individual consumers and fleet operators with fuel, proprietary food brands (C Coffee, Moe's), QSR partners, and a mobile app supporting pay-at-pump, rewards and crypto payments.
- Company typePrivate
- Founded1992
- HeadquartersAdelaide, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What OTR does
OTR (legal entity: On The Run Pty Ltd, ACN 638 356 466) is an Australian convenience retail and petrol chain founded in 1992 and headquartered in Adelaide. It operates more than 178 stores across South Australia, Victoria, Western Australia, New South Wales and additional states as of mid-2022, employing more than 6,500 people and running 24/7. The company is a wholly owned subsidiary of Viva Energy Group Ltd (ASX: VEA) and exclusively retails Shell and OTR-branded fuels under a partnership with parent-affiliate Viva Energy/Shell. Each store integrates fuel, a convenience retail offer, proprietary food and beverage brands (C Coffee, Moe's Dog & Shake, EAT, CHILL, OhJ!), car/dog wash services (HappyWash, HappyDogWash), lottery, trailer hire and QSR tenants (Subway, Guzman y Gomez, Krispy Kreme, Oporto, Hungry Jack's, Chatime, Wok in a Box, Smokemart).
OTR's primary digital platform is the OTR App, a mobile-first application that handles Click & Collect ordering, pay-at-pump fuel payment, Scan Pump Save fuel discounts, loyalty/promotions and the OTRGive community donation programme. It also acts as the integration layer for mobile wallets (Apple Pay, Google Pay), Afterpay buy-now-pay-later (rolled out June 2025), and a Crypto.com / DataMesh-powered in-store cryptocurrency payment rail (launched August 2022), which is positioned as a world-first scalable crypto-to-fiat settlement. Revenue streams include fuel sales (transaction), convenience retail (transaction), franchise/licence royalties from hosted QSR brands, business fuel card programmes under the Shell Card banner with Xero/MYOB accounting integration (subscription/recurring), and ancillary services (HappyWash car wash, HappyDogWash). Customer segments are individual convenience consumers and business fleet operators purchasing fuel cards.
OTR firmographics
Firmographics- Name
- OTR
- Legal name
- On The Run Pty Ltd
- Website
- https://otr.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- OTR (On The Run) is an Australian 24/7 convenience retail and fuel chain, operating 178+ stores across SA, VIC, WA and NSW under parent Viva Energy. It serves individual consumers and fleet operators with fuel, proprietary food brands (C Coffee, Moe's), QSR partners, and a mobile app supporting pay-at-pump, rewards and crypto payments.
- Ownership category
- akta.pro rank
Where OTR is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
OTR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Sales: OTR generates revenue from selling fuel products including Shell V-Power, Shell Unleaded, Shell Diesel, and OTR-branded fuels (Advantage 98, Premium 95, Unleaded 91, Diesel, GAS/LPG).
- Fuel Cards (B2B): OTR offers fuel card programs to business customers providing access to over 1,500 Shell service stations across Australia with pricing discounts, custom reporting, and billing.
- Retail Convenience Sales: Revenue from sale of convenience items, groceries, hot food, coffee, and branded food products including Moe's Dog & Shake, EAT Bakery, Krispy Kreme, and quick-service restaurant partnerships.
- Franchise/Royalty Income: OTR hosts multiple franchise and licensed brands (Subway, Oporto, Guzman y Gomez, Hungry Jack's, Chatime, Smokemart) generating franchise/royalty revenue.
- Car Wash Services: Revenue from HappyWash automated car wash and HappyDogWash self-serve dog wash facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fuel Products |
| Unit Pricing | Pay-as-you-go | Moe's Dog & Shake Menu |
| Transaction based/ take rate | Pay-as-you-go | Afterpay Payment Option |
| Unit Pricing | Pay-as-you-go | Wok in a Box Menu |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
OTR product offering
Product offeringCore offering
OTR operates a network of 170+ convenience stores and petrol stations across Australia, selling Shell and OTR-branded fuels, barista-made C Coffee, Moe's hot dogs, EAT bakery items, 24/7 groceries, car wash and dog wash services, lottery, and quick-service restaurant brands (Subway, Krispy Kreme, Oporto, Guzman y Gomez, Hungry Jack's, Chatime, Wokinabox). The OTR mobile app underpins mobile ordering, Click & Collect, pay-at-pump, Scan Pump Save fuel discounts, and the OTRGive charitable donation program, with in-store cryptocurrency payments via Crypto.com.
Product overview
OTR (On The Run) is an Australian convenience retail chain operated by On The Run Pty Ltd, a wholly owned subsidiary of Viva Energy Group Ltd. The company operates a network of 170+ convenience stores across Australia offering fuel, food, and grocery products 24/7. The core product is the OTR App, a mobile application enabling mobile ordering, click & collect, pay-at-pump, and Scan Pump Save fuel discounts. OTR's portfolio includes proprietary brands (C Coffee, Moe's Dog & Shake, EAT, HappyWash, HappyDogWash, Chill, OhJ!, OTR Supermarket) alongside partner franchises (Krispy Kreme, Oporto, Subway, Wokinabox, Guzman y Gomez, Hungry Jack's, Chatime, Smokemart, SA Lotteries). Fuel offerings include Shell-branded and OTR-branded products with associated fuel card services. The company also operates the OTRGive charitable program and trailer hire service.
Differentiator
Problem solved
Functional benefit
Brands
- C Coffee: OTR's signature barista-made coffee blend, crafted from 14 different varieties of coffee beans and freshly roasted each week.
- Moe's Dog & Shake
- HappyDogWash
- CHILL
- EAT
- OhJ!
- HappyWash
- OTRGive
- OTR Supermarket
Products and services
- Shell Fuel Products Premium Shell fuels including Shell V-Power Unleaded 98, Shell Unleaded 95, Shell Unleaded 91, Shell V-Power Diesel, and Shell Diesel meeting Australian Fuel Quality Standards, sold at OTR petrol stations.
- OTR Fuel Products OTR-branded fuels including Advantage 98, Premium 95, Unleaded 91, Diesel, High Flow Diesel, and LPG meeting Australian Fuel Quality Standards, sold at OTR petrol stations.
- OTR Fuel Card (B2B) Business fuel card program for fleet operators providing access to over 1,500 Shell service stations across Australia with pricing discounts, dedicated account manager, custom reporting, 24-hour access, and automated invoice flow into Xero or MYOB accounting software.
- OTR App OTR's mobile application enabling mobile ordering, Click & Collect pickup, pay-at-pump convenience, Scan Pump Save fuel discounts, Apple Pay/Google Pay, access to exclusive app-only rewards and promotions, and OTRGive charitable donations.
- C Coffee OTR's proprietary barista-made coffee brand crafted from 14 different varieties of coffee beans, freshly roasted weekly. Available in-store and via drive-thru at select OTR locations.
- Moe's Dog & Shake OTR's exclusive range of New York-style hot dogs and milkshakes, including traditional dogs, loaded dogs, milkshakes, thickshakes, and sundaes. Available 24/7 at OTR locations.
- EAT OTR's proprietary hot food and bakery brand offering pies, pastries, croissants, muffins, ready-to-go salads, and sandwiches baked in-store daily.
- HappyWash OTR's proprietary car wash service featuring foam sensation technology, separate wash and dry bays, pay-at-pump convenience via OTR App, and every 5th wash free loyalty benefit.
- HappyDogWash DIY self-serve dog wash with coin-operated machines offering shampooing, flea treatment, conditioning, and blow-dry facilities for pet grooming.
- OTR Supermarket 24/7 grocery offering available at OTR stores with 3,000+ essentials including milk, bread, eggs, fresh fruits, snacks, BBQ supplies, and automotive items.
- CHILL OTR's exclusive frozen drink range featuring slushies in various flavors and CHILL Spiders (slushy with soft serve), available in Regular, Large, and Mega sizes.
- OhJ! OTR's freshly squeezed orange juice brand, squeezed in-store daily from Australian oranges with no added sugar, preservatives, or artificial flavours.
- Move Yourself Trailer Hire Convenient and affordable trailer rental service providing various trailer options for moving needs, available at OTR locations.
- Subway Subway sandwiches, wraps, salads, and breakfast items freshly prepared and customized to preferences, hosted at OTR locations and orderable via the OTR App.
- Krispy Kreme Krispy Kreme doughnuts delivered fresh daily, exclusively available at OTR South Australian stores as part of the 250+ SMGB retail locations rollout.
- Oporto Portuguese-inspired flame-grilled chicken, burgers, bowls, and wraps made from fresh RSPCA approved chicken with no added hormones, available at select OTR locations.
- Wokinabox Asian cuisine brand offering wok-tossed noodles, rice dishes, stir-fries, and create-your-own meal options cooked in an open kitchen at OTR locations.
- Guzman y Gomez (GYG) Mexican food chain offering burritos, tacos, and clean Mexican cuisine using quality fresh produce, with OTR operating 10 GYG stores across SA and regional Victoria.
- Hungry Jack's Flame-grilled burger chain known for the Whopper, offering 100% Aussie beef burgers, fried chicken, and family-friendly dining, hosted at select OTR locations.
- Chatime Global bubble tea brand offering tea-based beverages including milky teas, fruity drinks, and frozen options, available at 4 OTR locations with the Loyal-Tea loyalty program via the Chatime App.
- Smokemart Tobacconist brand offering tobacco products and smoking accessories, Australia's largest tobacconist with 480+ locations including OTR stores and stand-alone outlets.
- SA Lotteries (The Lott) Lottery services offering games including X-Lotto, Oz Lotto, Powerball, Lucky Lotteries, and Instant Scratch-Its through The Lott, available at OTR stores.
Quantifiable outcome
- Near $500,000 in community donations through OTRGive program
Companies that use OTR
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
OTR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
OTR partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered innovation, core and minor.
- Crypto.cominnovationWorld-first cryptocurrency payment integration enabling customers to pay for fuel and convenience items using cryptocurrency through the Crypto.com App. The solution enables direct crypto-to-fiat settlement in real-time without manual conversion. Initially rolled out to 175 OTR stores with plans to expand to 440+ retail locations.
- DataMesh GroupcorePayment terminal provider that developed the infrastructure enabling in-store cryptocurrency payments. DataMesh created the solution bridging cryptocurrency platforms with merchant payment terminals for real-time settlement.
- Viva Energy / ShellcoreOTR is a subsidiary of Viva Energy Group and exclusively sells Shell fuels at its locations. Shell Card fuel cards are accepted at OTR stores across Australia. The partnership provides access to Shell's fuel brand and 1,500+ service station network.
- Smokemart & GiftBoxcoreSmokemart is Australia's largest tobacconist (480+ locations including OTR). GiftBox provides gift retail options. Both are operated by SMGB, part of the Peregrine Corporation group, available within OTR stores and as standalone locations.
- SubwaycoreSubway sandwiches and wraps available at OTR locations. Customers can order via OTR App for pickup.
- Guzman y Gomez (GYG)coreGYG Mexican food available at 10 OTR stores across South Australia and regional Victoria. Known for clean, fresh Mexican cuisine using quality ingredients.
- Hungry Jack'scoreHungry Jack's flame-grilled burgers available at select OTR locations. Features the iconic Whopper and 100% Aussie beef burgers.
- ChatimeminorChatime bubble tea available at 4 OTR locations (Port Wakefield, Trinity Gardens, Unley, St Mary's). Features Loyal-Tea loyalty program with app-based rewards.
- Wok in a BoxcoreAsian cuisine featuring wok-tossed noodles, rice dishes, and stir-fries available at OTR locations. Menu includes Mongolian Beef, Pad Thai, Laksa, and custom create-your-own options.
- Krispy KremecoreKrispy Kreme doughnuts delivered fresh daily, exclusively available at OTR SA stores. Part of 250+ SMGB retail locations rollout.
- OportocorePortuguese-inspired flame-grilled chicken, burgers, bowls, and wraps made from fresh RSPCA approved chicken. Available at select OTR locations.
- SA Lotteries / The LottminorLottery ticket sales at OTR stores including X-Lotto, Oz Lotto, Powerball, Lucky Lotteries, and Instant Scratch-Its tickets.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
OTR competitors and assessment
Company assessmentDirect peers
- BP Australia: Major fuel retailer with convenience offerings (BP Connect, Wild Bean Cafe) at Australian service stations. Comparable to OTR on co-located fuel and convenience, sub-brand food/coffee strategy, and digital payment/loyalty ecosystem.
- Reddy Express (Viva Energy retail brand): Viva Energy's other Australian convenience-and-fuel retail banner. Closely comparable to OTR on ownership (same parent), product mix, and convenience+petrol store format — effectively a sister-brand competitor within the same retail network strategy.
- 7-Eleven Australia: Australia's largest convenience and fuel retail chain, operating ~700+ stores nationwide. Directly comparable to OTR on the 24/7 convenience + petrol co-located model, sub-brand strategy (7-Eleven coffee, hot food), and mobile app/loyalty ecosystem.
- United Petroleum: Australian independent fuel and convenience retailer with multi-state footprint. Comparable to OTR on fuel+convenience co-located model, regional expansion, and value-focused convenience offering.
- Liberty Oil (Viva Energy brand): Liberty / Liberty Convenience is another Viva Energy retail brand. Closely comparable to OTR as a sister convenience+fuel banner under the same corporate parent.
- Ampol (formerly Caltex Australia): ASX-listed fuel retailer with convenience store network across Australia. Directly comparable to OTR on fuel + convenience co-location, food-service partnerships, and rewards programs; Ampol is also OTR's parent group's historical fuel-supply context.
- Coles Express: Coles Express sites (operated with Viva Energy / Shell fuel supply at the wholesale level) integrate supermarket-convenience with fuel. Comparable to OTR on combined grocery-convenience + fuel positioning and on shared Viva Energy / Shell wholesale relationships.
- NightOwl Convenience: Australian convenience retail chain, predominantly in Queensland. Comparable to OTR on small-format 24-hour convenience positioning and on co-located food brands/fuel offerings.
Broad incumbents
- Costco Wholesale Australia: Membership warehouse retailer with fuel stations in Australia. Comparable to OTR at the broad retail-and-fuel intersection, including a competitive fuel-price offering, though with a fundamentally different customer and format.
- Woolworths Metro: Woolworths' smaller-format grocery banner targeting convenience-shopping occasions. Comparable to OTR on the convenience-grocery offering and impulse-basket focus, though without the fuel station model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OTR social profiles
Digital presenceOTR financial estimates
Financial estimateRevenue estimate
Valuation estimate
OTR leadership team
Management profileNumber of profiles
Profiles1 record
OTR subsidiaries and ownership
Company hierarchySubsidiaries6 records
OTR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OTR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OTR
What does OTR do?
OTR operates a network of 170+ convenience stores and petrol stations across Australia, selling Shell and OTR-branded fuels, barista-made C Coffee, Moe's hot dogs, EAT bakery items, 24/7 groceries, car wash and dog wash services, lottery, and quick-service restaurant brands (Subway, Krispy Kreme, Oporto, Guzman y Gomez, Hungry Jack's, Chatime, Wokinabox). The OTR mobile app underpins mobile ordering, Click & Collect, pay-at-pump, Scan Pump Save fuel discounts, and the OTRGive charitable donation program, with in-store cryptocurrency payments via Crypto.com.
Is OTR a public or private company?
OTR is a private company. It is classified as corporate owned and is currently operating.
When was OTR founded?
OTR was founded in 1992. It employs 1,001 to 5,000 people.
Where is OTR based?
OTR is headquartered in Adelaide, Australia, in the Oceania region.
How does OTR make money?
Five revenue lines are on record. Fuel Sales are the primary driver. The others are fuel Cards (B2B), retail Convenience Sales, franchise/Royalty Income and car Wash Services.
Who are OTR's main competitors?
Direct peers on record are BP Australia, Reddy Express (Viva Energy retail brand), 7-Eleven Australia, United Petroleum, Liberty Oil (Viva Energy brand), Ampol (formerly Caltex Australia), Coles Express and NightOwl Convenience. Broad incumbents are Costco Wholesale Australia and Woolworths Metro.
Does OTR have an API?
No public API is recorded for OTR.