Plusmedical

What Plusmedical does

Plusmedical (legally PLUSMEDICAL SERVICES S.A. ECUATORIANA DE MEDICINA PREPAGADA) is a Quito-headquartered, Ecuadorian prepaid medicine provider founded in 2003, operating a subscription-based health insurance business serving individual consumers, families, and corporate clients. The company offers a tiered plan portfolio: individual plans including Plan Mega Vital (up to $50,000 annual coverage), Plan Plus Essential (up to $40,000), and Plan Plus Silver (up to $80,000), starting from $10.50/month for outpatient-only coverage and $31.19/month for comprehensive plans; standalone dental plans from $10.50/month; and corporate plans with annual coverage limits of $10,000 to $100,000 distributed via insurance brokers. Coverage spans outpatient consultations, hospital care, preventive checkups (ESSENTIAL and SILVER packages), maternity, dental, prescription medications via a Vademecum formulary, psychology/psychiatry/nutrition consultations, and home physician visits, with copays starting from $3.00.

The technical stack consists of a proprietary iOS/Android mobile app (Google Play and Apple App Store), a website-based direct sales channel with online quote functionality, and an integrated telemedicine platform delivered through DoctorOne (plusmedical.doctorone.com) that provides virtual consultations to plan members at no additional cost. Customer service is supported through a 24/7 WhatsApp channel and PBX phone line. Service delivery relies on an affiliated provider network of 35+ hospitals, clinics, laboratories, and pharmacies across Ecuador — including Clínica El Batán, Clínica Alborada, Hospital de los Valles, Omnihospital, Clínica Pasteur, Hospital Monte Sinai, Praxmed, Medilink, Metrored, and Axxis — with claims of up to 100% outpatient and 90% hospital coverage within the network.

The go-to-market is hybrid: direct digital sales via the website for individual/family plans, a dedicated broker/intermediary portal (with downloadable Tarifario Institucional rate cards) for corporate/institutional accounts, and content marketing via a YouTube channel (launched January 2025), Facebook campaigns (e.g., "¡Cámbiate a Plus!" 2024), and a website blog covering preventive health topics. Revenue is recurring through monthly individual subscriptions and broker-quoted corporate contracts, with the company operating as a private corporation with 101–250 employees, no disclosed external venture or private equity backing, and no subsidiaries.

Name

Plusmedical

Legal name

PLUSMEDICAL SERVICES S.A. ECUATORIANA DE MEDICINA PREPAGADA

Website

https://plusmedical.com.ec

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Plusmedical is a Quito-based, Ecuadorian prepaid medicine provider founded in 2003, offering subscription health plans to individuals, families, and corporate clients through a 35+ affiliated hospital network plus integrated telemedicine and mobile app self-service.

Ownership category

akta.pro rank

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Prepaid Medicine Plans (Medicina Prepagada): Subscription-based prepaid health plans providing coverage for outpatient consultations, hospital care, preventive checkups, medications, maternity, and dental services. Plans are offered as individual/family and corporate/enterprise tiers with varying coverage limits and copay structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Plusmedical sells prepaid health insurance plans (medicina prepagada) in Ecuador, offering individual, family, and corporate subscribers tiered coverage for outpatient consultations, hospital care, preventive checkups, maternity, dental, and medications. Plans are distributed directly through the company's website and mobile app, and through a broker channel for corporate clients. Members access care through an affiliated network of 35+ hospitals, clinics, laboratories, and pharmacies across Ecuador, supplemented by telemedicine via DoctorOne and a proprietary iOS/Android mobile app.

Product overview

Plusmedical is a prepaid medicine company (medicina prepagada) operating in Ecuador that offers a portfolio of health insurance products centered around preventive care. The product portfolio includes individual prepaid medical plans (Plan Mega Vital, Plan Plus Essential, Plan Plus Silver) with annual coverage ranging from $20,000 to $80,000, corporate/business plans with coverage from $10,000 to $100,000, standalone dental plans, and outpatient consultation services. Digital services are provided through a mobile app (iOS/Android) and telemedicine platform. Additional value-added services include pet assistance, travel assistance, exequial assistance, and dental assistance through the Plus Asistencias program. The company maintains an extensive network of medical providers (hospitals, clinics, laboratories, pharmacies) throughout Ecuador.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Mega Vital

Quantifiable outcome

• Copay as low as $3.00 for outpatient consultations within the network
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• PraxmedcoreOthersPraxmed is part of Plusmedical's nationwide provider network (red de prestadores médicos), delivering outpatient and medical services to Plusmedical plan members.
• MedilinkcoreOthersMedilink is a partner in Plusmedical's provider network, delivering medical services to plan members across Ecuador.
• Clínica El BatáncoreOthersClínica El Batán is a flagship hospital partner within the Plusmedical network, serving both outpatient and inpatient plan members. The clinic also provides dedicated staff physicians to Plusmedical members.
• Clínica AlboradacoreOthersClínica Alborada is a major hospital within the Plusmedical provider network serving plan members.
• Hospital de los VallescoreOthersHospital de los Valles is a key hospital within the Plusmedical affiliated provider network.
• OmnihospitalcoreOthersOmnihospital is a major affiliated hospital in the Plusmedical network.
• AxxiscoreOthersAxxis Hospital is an affiliated provider within the Plusmedical network, also providing staff physicians to Plusmedical members.
• Clínica PasteurcoreOthersClínica Pasteur serves as an affiliated hospital provider within the Plusmedical network.
• Hospital Monte SinaicoreOthersHospital Monte Sinai is an affiliated hospital provider in the Plusmedical network.
• MetroredcoreOthersMetrored is a provider network partner within the Plusmedical system.
• DoctorOnecoreTechnology or IntegrationDoctorOne (plusmedical.doctorone.com) provides the telemedicine platform integrated into Plusmedical's service offering, enabling virtual medical consultations for plan members at no additional cost.
• Farmacias EconomicasminorOthersFarmacias Economicas is a pharmacy chain partner within the Plusmedical network, providing medication coverage with copay for plan members.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sura: Seguros Sura is part of the Sura financial group, offering health insurance, prepaid medicine plans, and life insurance across multiple Latin American countries including Colombia, Mexico, Chile, and others. Comparable to Plusmedical as a broader incumbent offering overlapping prepaid health plans and corporate benefits, but operating at much larger regional scale.
• Bupa: Bupa is a global health insurance and healthcare group operating in multiple countries including Latin America (Bupa Chile, Bupa México). Comparable to Plusmedical as an international health insurer offering individual and corporate health plans with provider networks, though at much larger global scale and broader product portfolio.
• AXA: AXA is a global insurance group offering health, life, and property & casualty products worldwide, including in Latin America. Comparable to Plusmedical as a broad incumbent providing individual and group health insurance products with provider networks, though operating at much larger scale across multiple lines of business.
• AIG: AIG is a global insurance organization offering health, life, accident, and general insurance products across multiple markets including Latin America. Comparable to Plusmedical as a broad incumbent providing group and individual health insurance products, though operating across many lines of business and geographies rather than specializing in prepaid medicine.
• Cigna: Cigna is a global health services and insurance company offering individual and group health, dental, and supplemental benefits across multiple geographies. Comparable to Plusmedical as a broad incumbent offering health insurance products including prepaid/capitation-style plans and provider network management, though with a worldwide footprint and corporate benefits focus.

Direct peers

• Saludsa: Saludsa is Ecuador's leading prepaid medicine (medicina prepagada) provider, offering individual and corporate plans with a nationwide provider network. It is the most direct competitor to Plusmedical, competing for the same Ecuadorian individual, family, and corporate subscribers with similar subscription-based health plan models and hospital network partnerships.

Regional players

• Colmédica: Colmédica is a Colombian prepaid medicine plan (medicina prepagada) provider offering individual, family, and corporate plans with a network of affiliated clinics and hospitals. Comparable to Plusmedical in business model (subscription prepaid health plans, provider network partnerships, corporate channel) but operating in the Colombian market.
• Omint: Omint is an Argentina-based prepaid medicine and health plan provider offering individual and corporate plans with an affiliated provider network. Comparable to Plusmedical in operating a prepaid health model with corporate distribution and provider network partnerships, though focused on the Argentine market.
• Cruz Blanca: Cruz Blanca is a leading Isapre (Chilean prepaid health plan) provider offering individual and corporate plans with integrated provider networks. Comparable to Plusmedical as a regional prepaid medicine operator with tiered plan structures, copay-based outpatient coverage, and corporate channel distribution, but operating in Chile rather than Ecuador.
• Medimás: Medimás is a major Colombian health insurer (EPS) operating under the contributory and subsidized regimes with a broad affiliated provider network. Comparable to Plusmedical as a subscription-based health plan administrator with provider network economics, though operating in the Colombian market under a different regulatory regime.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PLUSMEDICAL-2024
• Xx.com/plusmedicalec
• Facebookfacebook.com/plusmedicalecuador
• LinkedInlinkedin.com/company/plusmedical-s-a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plusmedical