What Saludsa does

Saludsa (legal name Salud S.A.) is the largest prepaid medicine (private health insurance) company in Ecuador, founded in 1993 and headquartered in Quito with regional offices in Guayaquil and Cuenca. It operates as a subsidiary of Grupo Futuro, one of Ecuador's top 30 economic groups, and serves individual, family, and corporate customers across Ecuador's three largest cities through a tiered plan portfolio (Star, Sky, Pro), major medical expense plans (Optimus, Optimus Plus, Respaldo Total), dedicated oncology coverage (Oncocare), dental plans (Saludental Master/Privilegio), and a senior-focused 65+ plan. The company earns recurring subscription revenue from monthly/annual premiums, supplemented by a wide array of add-on services — dental, international travel assistance, life insurance, accidental death, critical illness, unemployment, funeral (Exequial), pet insurance (SaludsaPets), senior care (SaludsaSenior), and a student scholarship (Beca Estudiantil) — plus a managed investment fund (Fondo Prospera, administered with Fideval).

The technology stack centers on a digital health ecosystem comprising the AppSaludsa mobile app, web client portal, enterprise HR portal (Smart Portal), online reimbursement platform (Reembolso Online), home-care coordination (HomeCare), digital payments (Saludsa Pay), and a 24/7 medical advisory service (DrSalud) accessible across phone, WhatsApp, app, and web. The platform's proprietary AI feature is the Mediktor-powered symptom evaluator that routes users to the appropriate care level and specialty. Underlying delivery includes what the company claims as Ecuador's first telemedicine service via partner Instasalud, supported by a 1,100+ doctor, 40+ laboratory, and 70+ pharmacy provider network.

Distribution is multi-modal: direct-to-consumer via website, app, WhatsApp, contact center, and three physical offices; enterprise field sales for corporate plans (Pool for SMEs 5+, SmartPlan for large enterprises, SmartCare for prevention); and a broker/insurance-advisor channel. International coverage is delivered through alliances with Clínica Universidad de Navarra (Spain), Mayo Clinic, Cleveland Clinic, Johns Hopkins, MD Anderson, and Mount Sinai (Experience World), plus a Latin America network spanning Mexico and Colombia (Hospital Médica Sur, Clínica Barraquer, Clínica Imbanaco, Fundación Cardioinfantil). Wellness engagement runs through the Vitality program, which rewards physical activity with cashback, Garmin device credits, and retail perks (Less Mills, Nike, Tipti, Supermaxi).

Name

Saludsa

Legal name

Salud S.A.

Website

https://saludsa.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Saludsa (Salud S.A.) is Ecuador's largest prepaid medicine company, founded 1993 and part of Grupo Futuro, offering tiered health plans, major-medical riders, and digital health services to individuals, families, and enterprises in Quito, Guayaquil, and Cuenca.

Ownership category

akta.pro rank

Product category

Prepaid Health Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Health Care and Social Assistance (62)

SIC

Hospital & Medical Service Plans (6324), Services-Health Services (8000)

akta.pro primary industry

Managed Care Entity Administration for Medicaid (MCO/PHP/PIHP/PAHP) (HLAEAEAJ)

akta.pro secondary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

Keywords

• Prepaid medicine
• Health insurance plans
• Telemedicine services
• Wellness programs
• Corporate health benefits

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Prepaid Medicine Plans - Individual: Monthly or annual subscription fees for prepaid medicine plans covering medical consultations, hospitalizations, exams, medications, and dental care. Plans are tiered by coverage amount (Star, Sky, Pro series) and include options for international coverage.
2. Corporate/Enterprise Plans: Group prepaid medicine plans for businesses including Pool (SMEs), SmartPlan (large enterprises), and SmartCare. Revenue comes from monthly per-employee premiums.
3. Supplementary Services: Additional services including dental plans (Saludental), travel assistance (SaludsaTravel), pet insurance (SaludsaPets), senior care (SaludsaSenior), life insurance, unemployment protection, accidental death coverage, and funeral services.
4. Fondo Prospera Investment Fund: Voluntary investment fund administered by Fideval that complements prepaid medicine plans, allowing members to save for deductibles and copays while earning competitive returns with loyalty bonuses.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Saludsa is Ecuador's largest prepaid medicine company, offering tiered health plans (Star, Sky, Pro series) for individuals and families that cover medical consultations, hospitalizations, exams, medications, dental care, and international treatment access. The company supplements these plans with enterprise offerings (SmartPlan, Pool, SmartCare), supplementary services (dental, travel, pet, senior, life insurance), and a digital health ecosystem (mobile app, telemedicine, AI symptom evaluation, online reimbursements).

Product overview

Saludsa is Ecuador's leading prepaid medicine (private health insurance) provider, founded in 1993 and headquartered in Quito, operating as part of the Grupo Futuro conglomerate. The product portfolio is organized around a tiered family of core prepaid medicine plans (Star, Sky, Pro lines) that offer escalating annual coverage from $15,000 to $500,000, supplemented by major medical expense plans (Optimus, Optimus Plus), a dedicated oncology plan (Oncocare), and a major expense top-up (Respaldo Total with $1M coverage). Additional protection products include dental plans (Saludental Master/Privilegio), life and accidental death insurance (SaludsaVida, Muerte Accidental), critical illness and unemployment coverage (Enfermedades Graves, Desempleo), travel assistance (SaludsaTravel), funeral services (Exequial), pet protection (SaludsaPets), and senior care (SaludsaSenior and 65+ plan). The ecosystem also includes wellness rewards (Vitality), a 24/7 medical advisory service (DrSalud), an online reimbursement platform (Reembolso Online), a savings investment fund (Fondo Prospera administered by Fideval), and home healthcare (HomeCare). Enterprise offerings include SmartPlan (large companies), Pool Empresarial (SMEs), and SmartCare. International coverage is available through Experience World (global top-1% hospitals) and Alta Especialización Plus (Clínica Universidad de Navarra, Spain). The company leverages AI for symptom evaluation via Mediktor and operates proprietary portals for clients, providers, brokers, and shareholders.

Differentiator

Problem solved

Functional benefit

Brands

• DrSalud: 24/7 medical advisory service that allows coordination of medical attention with various providers.
• Vitality
• Pool
• SmartPlan
• SmartCare
• SaludsaTravel
• SaludsaPets
• Fondo Prospera
• Oncocare
• Saludental
• Experience World

Products and services

• Star15K Entry-level prepaid medicine plan offering $15,000 annual coverage per person with a $70 deductible, 90% hospital and 70% ambulatory coverage through the Red Star network, plus Vitality and DrSalud access.
• Star30K Mid-tier prepaid medicine plan providing $30,000 annual coverage with a $90 deductible, 90% hospital coverage, and $15,000 transplant coverage within the Red Star provider network.
• Sky70K Premium prepaid medicine plan with $70,000 annual coverage, $100 deductible, Red Sky provider network, unlimited coverage at Clínica Universidad de Navarra in Spain (with $5,000 deductible), and SaludsaTravel worldwide assistance up to $30,000.
• Pro150K High-coverage prepaid medicine plan with $150,000 annual coverage, Latin America network access including Hospital Médica Sur (Mexico), and $75,000 transplant coverage.
• Pro500K Top-tier prepaid medicine plan with $500,000 annual coverage, full libre elección across Ecuador, Latin America, and Spain, and $250,000 transplant coverage.
• Plan 65+ Prepaid medicine plan designed for adults aged 65 and older with $10,000 in coverage and ongoing care tailored to senior healthcare needs, complementary to the SaludsaSenior service.
• Experience World Premium international coverage providing access to top 1% hospitals worldwide per U.S. News rankings (Mayo Clinic, Cleveland Clinic, Johns Hopkins, MD Anderson) with concierge coordination of appointments and hospital admissions.
• SmartPlan Empresas Corporate prepaid medicine plan for large enterprises, fully customizable to budget and needs, including a Smart Portal for HR administration and 100% self-service employee data management.
• Pool Empresarial Corporate pooled prepaid medicine plan for small and medium enterprises (5+ employees) available in voluntary and corporate enrollment modalities, providing complete coverage with streamlined administrative processes.
• SmartCare Preventive healthcare plan for enterprises focused on maintaining employee health and productivity through preventive care and broad provider network access.
• Plan Oncocare Dedicated oncology coverage providing 100% hospital and ambulatory cancer coverage, medications up to $60,000/year, ambulance services, and reconstructive surgery.
• Respaldo Total Major medical expense supplemental plan with $1,000,000 annual coverage and $5,000 deductible, covering hospitalization, surgery, intensive therapy up to $2,500/day, and 80% outpatient medications, supplementable to any existing health plan.
• Optimus Major medical expense plan with three coverage tiers ($70,000, $150,000, $500,000), Cero Deducible outpatient benefit, 100% oncology coverage in-network, robotic surgery, and Latin America hospital access.
• Optimus Plus Top-tier major medical expense plan with 90% libre elección coverage, companion airfare up to $2,500, preventive oncology screening, Alta Especialización Plus at Clínica Universidad de Navarra, and $30,000 unlimited annual travel assistance.
• Saludental Master Dental coverage plan providing access to 110+ dental clinics and 900+ dentists, covering prevention, operatoria (70%), surgery, endodontics, orthodontics, and periodontics at $17.67/month individual or $40.42/month family.
• Saludental Privilegio Enhanced dental coverage plan with higher coverage percentages, special discounts, and a $300 orthodontic bonus, priced at $35.83/month individual or $89.21/month family.
• SaludsaTravel International travel assistance service providing $60,000 worldwide coverage, 24/7 medical assistance, medications up to $1,700, emergency dental up to $400, pre-existing conditions up to $2,000, and repatriation.
• SaludsaVida Life insurance provided by Seguros Equinoccial that pays a benefit to designated beneficiaries in the event of the policyholder's death from any cause.
• Desempleo Unemployment and temporary disability coverage providing up to $500/month for up to 3 monthly installments to maintain health coverage during job loss, administered by Equivida S.A.
• Enfermedades Graves Critical illness coverage that pays a benefit upon diagnosis of serious illnesses as defined in the policy, with a 90-day waiting period.
• Muerte Accidental Accidental death insurance that pays a benefit to beneficiaries in the event of the policyholder's accidental death, with a 30-day waiting period.
• Exequial Funeral and burial assistance providing national and international coverage including chapel use, cremation, niche up to $2,000, interprovincial transport, legal documentation, and repatriation, administered by Jardines del Valle.
• Alta Especialización Plus International specialist coverage add-on providing unlimited access to Clínica Universidad de Navarra in Spain, including proton therapy, cardiology, oncology, neurosurgery, transplantology, and orthopedics with a $5,000 annual deductible.
• Beca Estudiantil Student scholarship service providing education funding of $50,000 or $100,000 for children of the policyholder in the event of accidental death of the primary insured, covering education costs until age 23.
• SaludsaPets Pet protection service offering veterinary consultations, preventive checkups, emergency care, dental cleaning, sterilization aid, legal telephone assistance, and pet hotel services during policyholder hospitalization, at $6.00/month or $7.00/month for the Plus tier.
• SaludsaSenior

Quantifiable outcome

• 40,000+ members engaged through Vitality wellness program
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Clínica Universidad de Navarra (CUN)flagshipStrategic or Co-development PartnerExclusive alliance with one of Europe's leading hospitals providing Saludsa members unlimited access to the clinic in Spain for high-complexity treatments including proton therapy, cardiology, oncology, and transplants. Included in premium Optimus Plus and Alta Especialización Plus plans.
• Mayo Clinic, Cleveland Clinic, Johns Hopkins Hospital, UCLA Medical Center, Mount Sinai, MD Anderson Cancer CentercoreStrategic or Co-development PartnerExperience World network provides access to the top 1% of hospitals globally (per U.S. News rankings) for high-complexity treatments. Includes concierge service for appointment coordination and hospital admission management.
• MediktorcoreTechnology or IntegrationAI-powered virtual assistant that evaluates user symptoms and determines the appropriate level of care and medical specialty needed. Integrated into the Saludsa app for intelligent symptom checking.
• Less MillsminorGTM or Marketing PartnerExclusive access to Less Mills online training platform for Saludsa clients, offering free workout classes as part of the Vitality wellness program to incentivize physical activity.
• InstasaludcoreTechnology or IntegrationTelemedicine service provider offering 24/7 online medical consultations via chat, video, and phone with general practitioners and specialists. The first telemedicine service in Ecuador.
• SambitominorOthersEnvironmental consultancy that granted Carbono Neutro certification to Saludsa, verifying the company's carbon footprint and offset through protected reserves.
• Jardines del ValleminorStrategic or Co-development PartnerFuneral services provider for Exequial coverage, offering national and international funeral assistance including salas de velación, nichos, cremation, and repatriation services.
• Equivida S.A.minorStrategic or Co-development PartnerInsurance partner providing Desempleo (unemployment), Enfermedades Graves (critical illness), and Muerte Accidental (accidental death) supplementary coverage with various waiting periods.
• Fundación FuturocoreStrategic or Co-development PartnerEnvironmental foundation through which Saludsa invests over $1 million annually in the Mashpi and Tayra reserves for carbon offset and biodiversity conservation.
• Pacto Global (UN Global Compact)coreStrategic or Co-development PartnerSaludsa is committed to UN Global Compact principles, submitting annual COP (Communication on Progress) reports and aligning with Sustainable Development Goals.

Scale indicators16 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/Esaludsa
• YouTubeyoutube.com/@SaludSA
• Facebookfacebook.com/Saludsa
• LinkedInlinkedin.com/company/saludsa
• Instagraminstagram.com/saludsa

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saludsa