Weston-super-Mare AFC

What Weston-super-Mare AFC does

Weston-super-Mare AFC is a community-owned professional football club based in Weston-super-Mare, Somerset, England, competing in the Enterprise National League South at the sixth tier of the English football pyramid. The club operates from The Optima Stadium on Winterstoke Road and fields a Men's First Team, Women's First Team, Boys Academy, Girls Academy, and a Walking Football programme, alongside the Seagulls in the Community charitable arm. It is wholly owned by Weston-super-Mare Association Football Club Ltd, a private company limited by guarantee (Companies House registration 01657163), with Paul T. Bliss as the Person with Significant Control — a governance structure typical of English non-league clubs where members act as guarantors rather than shareholders.

The club generates revenue across six identifiable streams: matchday and season ticket sales (Adult £12.50 online, Family ticket £27, season tickets with Early Bird discounts); commercial partnerships and sponsorship across multiple tiers including stadium naming (Optima Care Group), stand naming (GSH Projects, Thatchers), shirt and shorts sponsors (The Phone Guys, The Walnut Tree), pitchside and roadside boards, and matchday programme advertising; hospitality packages; player sponsorship (Men's and Women's, Women's priced at £200/season); facility and venue hire; and merchandise retail through the online club shop. Ticketing is delivered through a third-party FanBase digital platform adopted league-wide in June 2026.

Go-to-market is direct-to-consumer at the stadium turnstiles and via FanBase for individual supporters, with a small commercial sales team handling corporate hospitality, sponsorship packages, and venue hire for Somerset and South West England businesses. Marketing relies on owned social channels (Facebook, X, Instagram, TikTok, YouTube @SeagullsAFCTV) plus the official website, email newsletters, and community partnerships. Recent operating signals include record-breaking season ticket sales momentum for 2026/27, a 6,898-attendance pre-season friendly against League One Bristol Rovers, and the launch of FA Wildcats grassroots sessions for girls aged 8–11.

Name

Weston-super-Mare AFC

Legal name

Weston-super-Mare Association Football Club Ltd

Website

https://westonsmareafc.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Weston-super-Mare AFC is a community-owned football club competing in the Enterprise National League South (Tier 6) from The Optima Stadium in Somerset, England, generating revenue from matchday ticketing, sponsorships, hospitality, merchandise, and venue hire for local supporters and regional businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Weston-super-Mare

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Matchday Ticket Sales: Revenue from admission fees for Men's First Team, Women's First Team, and academy matches at The Optima Stadium and away fixtures. Season tickets provide recurring matchday revenue.
2. Commercial Partnerships & Sponsorship: Multiple sponsorship tiers including Stadium Partner (Optima Care Group), North Stand Partner (GSH Projects), Boys Academy Partner (CMS Group), Energy Partner (Troo Sport), and various club partners. Includes shirt sponsorship, pitchside boards, roadside boards, and programme advertising.
3. Hospitality: Matchday hospitality packages including VIP experiences, corporate boxes, and dining services offered at The Optima Stadium for home fixtures.
4. Player Sponsorship: Men's and Women's player sponsorship packages offering match-worn shirts, social media recognition, and matchday programme features for individual players.
5. Facility Hire & Venue Rental: Conference, meeting, and function facilities available for hire at The Optima Stadium, including pitches for hire.
6. Retail & Merchandise: Club shop selling official merchandise, replica kits, and other club-branded items through the club's retail operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Weston-super-Mare AFC is a professional football club competing in the Enterprise National League South (Tier 6 of English football). The club sells matchday and season tickets, operates men's and women's first teams, runs a boys' and girls' academy programme, and provides commercial sponsorship packages (stadium, stand, pitchside, roadside boards, shirt and player sponsorships). It also offers hospitality, venue hire, pitch hire, official merchandise through its club shop, and community programmes under Seagulls in the Community.

Product overview

Weston-super-Mare AFC is a football club competing in the Enterprise National League South. The club operates as a single-entity organization offering matchday ticketing services (matchday tickets and season tickets), commercial sponsorship packages (match sponsorship, player sponsorship for both men's and women's teams, pitchside and roadside advertising boards, and matchday programme advertising), and facility services (venue hire for conferences and events, pitch hire, and hospitality packages). Additional revenue streams include a club shop for merchandise retail and a weekly lottery programme. The club's Ticketing and Fan Experience operations are powered through a partnership with FanBase technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets Matchday admission tickets for Men's First Team games in National League South, Women's First Team games, and pre-season friendlies at The Optima Stadium.
• Season Tickets Annual season tickets granting access to all Men's First Team home league matches at The Optima Stadium, available with Early Bird discounts.
• Women's Player Sponsorship Season sponsorship package for Women's team players including a match-worn signed home shirt, social media recognition, and website acknowledgement, priced at £200 per player per season.
• Men's Player Sponsorship Sponsorship opportunity for Men's First Team players during the season, providing brand association and matchday benefits.
• Match Sponsorship Corporate sponsorship package for individual matchdays including brand visibility and hospitality benefits at The Optima Stadium.
• Matchday Programme Advert Advertising space in the official matchday programme distributed to match attendees at The Optima Stadium.
• Pitchside Board Advertising board signage positioned around the pitch at The Optima Stadium for brand visibility during match broadcasts and matchday coverage.
• Roadside Board Car Park Perimeter Board advertising facing the busy Winterstoke Road, offering high-impact year-round visibility to passing vehicles and pedestrians.
• Venue Hire Conference, meeting, and function facilities at The Optima Stadium offering flexible spaces for corporate and private events.
• Pitch Hire Football pitch rental at The Optima Stadium for teams and organizations seeking professional-grade playing surfaces.
• Hospitality Packages Premium matchday hospitality experiences including VIP seating, catering, and exclusive access at The Optima Stadium for home fixtures.
• Matchday Experiences Matchday experiences including mascots, birthday parties, and special packages for fans and families attending matches at The Optima Stadium.
• Gold Striker Lottery Weekly lottery and fundraising programme for supporters with cash prizes, run in partnership with a third-party lottery operator.
• Club Shop Online retail store selling official club merchandise including replica kits, apparel, and accessories supplied by VX3.

Quantifiable outcome

• First league match in six years attracting National League South attendance against Bristol Rovers in FA Cup
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

19 partnerships are on record, tiered premier, core and club.

• Optima Care GrouppremierOthersStadium Partner - Optima Care Group's logo appears prominently on the stadium name (The Optima Stadium) and is the club's primary commercial partner.
• GSH ProjectspremierOthersNorth Stand Partner - Major sponsor associated with the North Stand naming rights at The Optima Stadium.
• CMS GroupcoreOthersBoys Academy Partner - Sponsoring the club's youth academy programme for boys.
• Troo SportcoreOthersEnergy Partner - Provides energy services/sponsorship to the club.
• ThatcherscoreOthersSouth Stand Partner - Cider company sponsoring the South Stand at The Optima Stadium.
• The Phone GuyscoreOthersMen's First Team Shirt Sleeve Partner and Dennis Usher Stand Partner.
• The Walnut TreecoreOthersWomen's First Team Shorts Partner - Sponsoring the women's team playing kit shorts.
• Allstars Sports BowlpremierOthersPremier Club Partner - Bowling centre in the local area.
• FanBasecoreTechnology or IntegrationTicketing and Fan Experience Partner - National League-wide ticketing platform partnership providing digital ticketing solutions for the club.
• DAZNpremierGTM or Marketing PartnerNational League broadcast partner - Selected matches are streamed live on DAZN. The Torquay United away match on 18th August was selected for live coverage.
• EnterprisepremierGTM or Marketing PartnerNational League South naming rights sponsor (Enterprise National League South) for 2026/27 season.
• ErreapremierOthersNational League kit supplier - Italian sportswear manufacturer providing match kits.
• MitrepremierOthersNational League match ball supplier.
• TIC HealthpremierOthersNational League sponsor providing health-related services/partnership.
• National League TrustcoreOthersCommunity Funding Partner - Provides grant funding for community projects and initiatives through the club's Seagulls in the Community programme.
• Brown & BrownclubOthersInsurance broker - Club Partner providing commercial/retail services.
• Hann RoofingclubOthers3G Pitch Naming Partner.
• VX3clubOthersKit and retail supplier - Providing the club's official merchandise and retail range.
• VeoliaclubOthersWaste management partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Farnborough FC: National League South club with a comparable single-venue stadium operation and grassroots community/youth programme focus.
• Gloucester City FC: National League South peer hosting Weston-super-Mare in pre-season fixtures. Directly comparable on tier, regional geography, and single-venue matchday operating model.
• Torquay United FC: Fellow National League South club based in Devon, recently involved in a transfer with the subject (Dom Bernard permanent move to Torquay). Operating from a similar catchment size and at the same English football tier, making it the most directly comparable peer.
• Dulwich Hamlet FC: National League South club recognised for strong community engagement and supporter-led ethos — directly comparable to Weston's 'Seagulls in the Community' positioning.
• Eastbourne Borough FC: National League South club with a similar small-coastal-town profile. Comparable on tier-six attendance scale and sponsorship-led commercial revenue mix.
• Chesham United FC: Opening-day opponent for 2026/27 and fellow National League South club. Directly comparable as a tier-six non-league football club with similar revenue model composition.
• Bath City FC: National League South competitor and Somerset regional neighbour. Compares closely on stadium-based matchday model, supporter-owned governance, and local sponsorship-driven revenue.
• Yeovil Town FC: Somerset-based football club and a direct women's-team rival to Weston-super-Mare AFC Women. Operates in the same South West region with a similar mix of matchday, commercial, and community programmes.

Broad incumbents

• Exeter City FC: Devon-based, supporter-owned football club. While historically operating at a higher tier, its governance structure and community-driven commercial model are relevant comparators for Weston's funding and engagement approach.
• Forest Green Rovers FC: Gloucestershire-based club historically known for sustainability-led operations and community positioning at the National League level — useful peer for benchmarking community-sponsor monetization despite operating at a higher tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WSM_AFCOfficial
• YouTubeyoutube.com/@SeagullsAFCTV
• Facebookfacebook.com/wsmafc
• Instagraminstagram.com/wsmafc
• TikToktiktok.com/@wsmafc
• LinkedInlinkedin.com/company/wsmafc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weston-super-Mare AFC