The Blue Owl

What The Blue Owl does

The Blue Owl Restaurant & Bakery is a family-owned restaurant and bakery business operating two locations in Missouri. The original Kimmswick location at 6116 Second Street is a full-service restaurant open Tuesday through Sunday from 10 AM to 3 PM, serving comfort food and an extensive dessert menu to 300+ daily guests. A second bakery-only production facility in House Springs, MO supports the restaurant's dessert supply as well as wholesale, wedding, custom cake, corporate gifting, and nationwide shipping operations. The business employs 75 people across both locations, with 25 dedicated to the House Springs bakery.

The company's core product is its signature Levee High Caramel Apple Pecan Pie, a 16-pound, 9-inch-tall pie containing 18 golden delicious apples across more than a dozen layers, created in 1993 to commemorate the Great Flood that nearly destroyed Kimmswick. The pie achieved national celebrity status through features on Oprah's Favorite Things (2011), Forbes, the Today Show, Food Network, Wall Street Journal, USA Today, and Bon Appétit. The bakery produces an extensive product line including 18+ pie varieties, multiple cheesecakes, cakes, pastries, donuts, cookies, and small bites using family recipes established since 1983 with real ingredients (eggs, butter, oils, fresh produce).

The business operates six distinct revenue streams: restaurant dine-in, on-site bakery retail, wedding and event baking, corporate gifting, wholesale dessert distribution, and nationwide shipping through a Goldbelly marketplace partnership. Distribution channels include walk-in dining, Spoton online ordering and reservations, Goldbelly e-commerce, direct corporate sales, and group/event bookings for parties of 15 or more. Founded by Mary Hostetter in 1983 as 'From the Kitchen of Mary' and opened as The Blue Owl in 1985, ownership transferred to Kim and Dan Byerly in August 2022. The company is privately held with no external institutional investment.

Name

The Blue Owl

Legal name

The Blue Owl Restaurant & Bakery, Inc.

Website

https://theblueowl.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

The Blue Owl Restaurant & Bakery is a family-owned restaurant and bakery in Kimmswick, Missouri, operating two locations with 75 employees. It serves comfort food and nationally famous desserts including the Levee High Apple Pie to dine-in guests, wedding clients, corporate customers, and nationwide shippers via Goldbelly.

Ownership category

akta.pro rank

Product category

Restaurant and Bakery Services

NAICS

Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cake Shops & Custom Celebration Cakes (THAFAFAC), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Bakery products
• Restaurant dining
• Custom cake services
• Corporate gifting
• Wedding dessert catering

Headquarters

HQ city

Kimmswick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Restaurant Dining: Full-service restaurant serving comfort food with innovative twists from 10 AM-3 PM. Serves 300+ guests daily. Revenue from dine-in meals including salads, sandwiches, soups, quiche, and desserts.
2. Bakery Retail Sales: On-site bakery sales at both Kimmswick and House Springs locations. Wide variety of pies, cheesecakes, cakes, pastries, donuts, cookies, and seasonal items for immediate purchase.
3. Wedding and Event Baking: Custom wedding cakes, dessert displays, bridal showers, rehearsal dinners, and special occasion cakes. Personalized service through dedicated Bakery Coordinator.
4. Corporate Gifts: Corporate gifting program featuring famous pies and desserts for client and employee appreciation. Customization options and elegant packaging available.
5. Wholesale Operations: Wholesale dessert supply from House Springs bakery supporting restaurant operations and external wholesale customers.
6. Nationwide Shipping via Goldbelly: Partnership with Goldbelly for nationwide shipping of fan favorite desserts, allowing customers across the US to order Blue Owl products.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels4 records

Core offering

The Blue Owl operates a full-service restaurant and bakery in Kimmswick, Missouri serving comfort food with innovative twists, and a production bakery in House Springs, Missouri that fulfills nationwide shipping, weddings, custom cakes, corporate gifting, and wholesale dessert orders. Signature products include the nationally famous Levee High Caramel Apple Pecan Pie (a 9-inch-tall, 16-pound pie made with 18 golden delicious apples), alongside an extensive lineup of pies, cheesecakes, cakes, pastries, donuts, cookies, and dessert small bites.

Product overview

The Blue Owl Restaurant & Bakery operates as a dual-location restaurant and bakery business featuring a full-service restaurant in Kimmswick, MO and a bakery-only production facility in House Springs, MO. The core offering centers on their nationally-acclaimed Levee High Apple Pie alongside an extensive portfolio of pies, cheesecakes, cakes, pastries, cookies, and dessert small bites. The company offers integrated services including custom cake design for weddings and celebrations, corporate gifting programs, wholesale dessert distribution, and nationwide shipping via Goldbelly partnership. Restaurant operations include dine-in service, online ordering via Spoton, and group/event dining packages.

Differentiator

Problem solved

Functional benefit

Products and services

• The Blue Owl Restaurant (Kimmswick dine-in) Full-service dine-in restaurant service offering comfort food with innovative twists, including salads, sandwiches, soups, quiche, and daily home-cooked meals, with gluten-free and keto menu options available. Located at 6116 Second Street, Kimmswick, MO.
• Blue Owl Bakery product line (pies, cheesecakes, cakes, pastries, cookies, small bites) Extensive in-house bakery product line including a wide selection of pies (e.g., Apple Crumb, Pecan, Pumpkin, Lemon Meringue, Chocolate Cream, German Chocolate, Snickers), cheesecakes (Caramel Brownie, Turtle Pecan, Gooey Butter), cakes (Carrot Cake, Coconut Dream, Strawberry Sensation), pastries (Danishes, Glazed Donuts, Fried Pies), cookies (Chocolate Chip, Decorated Butter Cookies, Gooey Butter), and dessert small bites (Cake Pops, Chocolate Covered Strawberries, Dessert Shooters, Pie Pops).
• Levee High Caramel Apple Pecan Pie The signature nine-inch-tall, 16-pound caramel apple pecan pie containing 18 golden delicious apples with over a dozen layers of apples and a homemade crust. Featured on Oprah's Favorite Things (2011), Forbes, Today Show, Food Network, Wall Street Journal, USA Today, Bon Appétit, and Saveur Magazine; available nationwide via Goldbelly.
• Wedding Cakes & Dessert Displays Custom wedding cakes, dessert buffets/displays, bridal showers, edible guest favors, groom's cakes, and catering services for wedding events, coordinated by Bakery Coordinator Laura Costello for couples in the St. Louis region.
• Custom Cakes Bespoke cake design and creation for birthdays, anniversaries, holidays, baby showers, and other special celebrations, ordered through the Bakery Coordinator.
• Corporate Gift Program Corporate gifting program featuring iconic St. Louis pies (including the Levee High Apple Pie) for client and employee appreciation, with customization options and elegant packaging. Available for local pickup/delivery in the St. Louis region and nationwide shipping via Goldbelly.
• Group Dining & Private Events Group dining packages (Terrific Trio at $23 and Hearty Meals at $32, both plus tax and gratuity) for motor-coach tours, church groups, reunions, corporate events, and holiday celebrations with a 15-guest minimum, plus private event hosting (baby showers, wedding showers, celebrations) with 2.5-hour time blocks and complimentary escort/driver meals.
• Nationwide Shipping via Goldbelly Partnership fulfillment with Goldbelly enabling nationwide shipping of fan-favorite Blue Owl desserts (including the Levee High Apple Pie and other bakery items) to customers throughout the United States through the Goldbelly marketplace.
• Wholesale Dessert Supply Wholesale dessert supply from the House Springs bakery to external wholesale customers, supporting high-volume distribution beyond the company's own retail operations.

Quantifiable outcome

• Served 300+ guests daily at Kimmswick location
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• GoldbellycoreChannel Partner/ Reseller/ DistributorNationwide shipping partnership allowing The Blue Owl to ship famous pies and desserts across the United States through Goldbelly's food shipping platform. Enables customers nationwide to order Blue Owl products. Featured prominently on Blue Owl's website and marketing materials as the exclusive nationwide shipping partner.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Nothing Bundt Cakes: National franchised bakery chain specializing in bundt cakes for celebrations, weddings, and corporate gifting. Comparable as a celebration-cake and corporate-gifting bakery brand with a multi-location retail footprint.
• Sprinkles Cupcakes: National cupcake brand with storefronts, custom celebration cakes, and nationwide shipping. Comparable as a celebrity bakery brand with a signature product, custom cakes for events, and mail-order distribution.
• Bouchon Bakery: Thomas Keller's bakery concept with multiple locations and a national reputation for artisanal French pastries and breads. Comparable as a high-end, chef-driven bakery-cafe brand with custom orders and nationwide brand recognition.
• Crumbl Cookies: Large national cookie franchise with thousands of locations and a rotating specialty menu. Comparable as a cookie/specialty-bakery brand with a signature product, mass-market appeal, and strong digital/social marketing.

Direct peers

• The Pie Hole: Los Angeles pie shop and cafe known for sweet and savory pies, with nationwide shipping via Goldbelly. Highly comparable as a pie-specialist cafe-bakery that ships its signature product nationally.
• Kermit's Treme Mother-in-Law: New Orleans bakery famous for pralines, bread pudding, and other local sweets, with nationwide shipping via Goldbelly. Comparable as a regional, heritage bakery brand with national press recognition and mail-order distribution.
• Baked by Melissa: New York bite-size cupcake brand with national shipping and a strong social media presence. Comparable as a small-format specialty bakery that scaled nationally through a distinctive product format and direct-to-consumer shipping.
• Levain Bakery: New York bakery famous for its oversized cookies and baked goods, with multiple storefronts and nationwide shipping. Comparable as a small-format specialty bakery that built a national brand around a signature product and ships via Goldbelly.
• Magnolia Bakery: Iconic New York bakery famous for its banana pudding and cupcakes, with multiple locations, custom cakes for weddings/events, and nationwide shipping via Goldbelly. Closely comparable as a destination bakery brand with national PR, custom occasion cakes, and mail-order shipping.
• Carlo's Bake Shop: Hoboken, NJ-based bakery made famous by 'Cake Boss,' specializing in custom celebration cakes, pastries, and nationwide shipping via Goldbelly. Comparable as a celebrity-bakery brand with custom wedding cakes, multiple retail locations, and a national mail-order business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theblueowl
• LinkedInlinkedin.com/company/the-blue-owl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Blue Owl