Ulanka
- Company typePrivate
- Founded1940
- HeadquartersPaterna, Spain
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Ulanka firmographics
Firmographics- Name
- Ulanka
- Legal name
- Ulanka
- Website
- https://ulanka.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ulanka industry classification
Industry- Product category
- Online Fashion Retail
- NAICS
- Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Shoe Stores (5661), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Off-Price Family Apparel & Value Fashion Retailers (CRAEABAF)
- akta.pro secondary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
Keywords
Where Ulanka is headquartered
LocationHeadquarters
- HQ city
- Paterna
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Ulanka business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- E-commerce Retail Sales: Ulanka generates revenue through direct online sales of footwear, clothing, and accessories to consumers. The business operates on a one-time transaction model where customers purchase individual products at listed prices, with periodic sales and promotions offering discounts of up to 50-64% off. The company also sells its own private label brand (Ulanka/ULK) alongside curated third-party brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with sale discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Ulanka product offering
Product offeringCore offering
Ulanka is an online fashion retailer selling footwear, clothing, handbags, accessories, and lifestyle products to consumers across 20+ European countries and the United States. The company operates its own private label brand (Ulanka/ULK) alongside a curated portfolio of 40+ third-party brands including Birkenstock, Converse, Crocs, New Balance, Skechers, and Vans. Headquartered in Paterna, Spain, the business is conducted through its own e-commerce storefront at ulanka.com with home delivery, Correos collection point pickup, and in-store pickup fulfillment options.
Product overview
Ulanka is an online fashion retailer operating a multi-brand e-commerce platform. The company offers its own Ulanka-branded products across footwear, clothing, bags, accessories, and lifestyle categories, while also serving as a retailer for over 25 guest brands including Birkenstock, Skechers, New Balance, Vans, Converse, Puma, Timberland, Superga, Tommy Hilfiger, Reebok, Asics, Lacoste, Ugg, Crocs, Coolway, Hey Dude, Natural World, Pepe Jeans, Havaianas, and Victoria. The platform is organized into two main sections for women and men, with products spanning shoes, apparel, handbags, and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Footwear Multi-brand footwear category offering sandals, sneakers, ballet flats, loafers, clogs, high heels, boots, and casual shoes for women and men, combining Ulanka's own private label with curated guest brands such as Birkenstock, Skechers, New Balance, Vans, Converse, Puma, Timberland, Asics, Crocs, Ugg, Havaianas, and others.
- Clothing Apparel category for women and men including dresses, shirts, tops, T-shirts, skirts, pants, shorts, jackets, sweatshirts, and underwear, sold under both the Ulanka private label and guest brands.
- Bags Bags category offering handbags, tote bags, crossbody bags, backpacks, and fashion bags targeted primarily at women.
- Accessories Fashion accessories category offering belts, charms, bucket hats, caps, glasses, socks and stockings, backpacks, and pins for men and women.
- Lifestyle Products Lifestyle category offering non-apparel items such as cameras, books, posters, and candles.
Companies that use Ulanka
Customer profileSegments2 records
Ideal customer profiles2 records
Ulanka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ulanka partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- CorreoscoreUlanka partners with Correos (Spanish postal service) for order fulfillment and delivery. Orders shipped via Correos Express allow customers to track shipments and collect packages from Correos offices.
- BirkenstockminorBirkenstock is featured as a guest brand on Ulanka's platform, offering their sandals and clogs including popular models like Arizona and Boston.
- ConverseminorConverse sneakers sold through Ulanka's platform as part of their guest brand selection.
- New BalanceminorNew Balance footwear offered through Ulanka's platform.
- SkechersminorSkechers sneakers and footwear sold via Ulanka's e-commerce store.
- VansminorVans sneakers offered as part of Ulanka's guest brand portfolio.
- TimberlandminorTimberland boots and footwear sold through Ulanka's platform.
- CrocsminorCrocs clogs and footwear available on Ulanka's website.
- PumaminorPuma athletic footwear sold via Ulanka.
- Tommy HilfigerminorTommy Hilfiger branded footwear and accessories offered on the platform.
- AsicsminorAsics athletic shoes available through Ulanka.
- HavaianasminorHavaianas flip-flops and sandals sold on the platform.
- UggminorUgg boots and footwear offered through Ulanka.
- LacosteminorLacoste sneakers and footwear available on the platform.
- Grupo YorgacoreUlanka is owned by Grupo Yorga, a Spanish business group. LinkedIn profile shows the company under Grupo Yorga's corporate umbrella.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Ulanka competitors and assessment
Company assessmentDirect peers
- Spartoo: French online shoe and fashion retailer operating across 20+ European countries with multi-brand assortment (similar to Ulanka) plus private-label. Comparable size, scope, and European value-fashion positioning.
- ASOS: UK-headquartered online fashion retailer selling own-brand plus third-party brands across Europe. Direct competitor in multi-brand fashion e-commerce targeting women and men with broad price points and discount promotions.
- Zalando: Europe's largest online fashion and footwear marketplace. Directly comparable multi-brand DTC model selling footwear, apparel, and accessories across 20+ European countries — exactly Ulanka's footprint and assortment mix.
- Boohoo Group: UK online fast-fashion retailer (Boohoo, PrettyLittleThing, Debenhams) selling own-brand apparel, footwear, and accessories. Comparable online-only model, discount-heavy promotional cadence, and youth/value customer demographic.
- YOOX Net-a-Porter: Online multi-brand luxury and contemporary fashion retailer operating across Europe. Comparable online-only model, multi-brand assortment strategy, and pan-European shipping footprint.
- Deichmann: European footwear retail chain with strong online presence in Spain, Germany, and other European markets. Comparable family/value footwear positioning, multi-brand assortment, and broad size range.
- About You: German online fashion retailer operating across 20+ European countries with multi-brand marketplace plus own brands. Comparable geographic footprint and customer demographic to Ulanka.
Regional players
- Mango: Spanish-headquartered global fashion retailer with strong own-brand footwear, apparel, and accessories sold DTC across Europe. Comparable Spanish origin, value-to-mid-market positioning, and multi-channel strategy.
Broad incumbents
- Zara (Inditex): Spanish-headquartered global fast-fashion retailer with strong online channel and broad footwear, apparel, and accessories assortment. Comparable Spanish origin, European value-fashion customer, and DTC e-commerce leadership.
- Foot Locker: Global multi-brand athletic and casual footwear retailer with established European online presence. Comparable multi-brand shoe assortment (Nike, adidas, Converse, Vans) and overlap on the same guest-brand portfolio as Ulanka.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ulanka social profiles
Digital presenceUlanka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ulanka leadership team
Management profileNumber of profiles
Ulanka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ulanka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ulanka
What does Ulanka do?
Ulanka is an online fashion retailer selling footwear, clothing, handbags, accessories, and lifestyle products to consumers across 20+ European countries and the United States. The company operates its own private label brand (Ulanka/ULK) alongside a curated portfolio of 40+ third-party brands including Birkenstock, Converse, Crocs, New Balance, Skechers, and Vans. Headquartered in Paterna, Spain, the business is conducted through its own e-commerce storefront at ulanka.com with home delivery, Correos collection point pickup, and in-store pickup fulfillment options.
Is Ulanka a public or private company?
Ulanka is a private company. It is classified as corporate owned and is currently operating.
When was Ulanka founded?
Ulanka was founded in 1940. It employs 51 to 100 people.
Where is Ulanka based?
Ulanka is headquartered in Paterna, Spain, in the Europe region.
How does Ulanka make money?
One revenue line is on record: E-commerce Retail Sales.
Who are Ulanka's main competitors?
Direct peers on record are Spartoo, ASOS, Zalando, Boohoo Group, YOOX Net-a-Porter, Deichmann and About You. Mango is listed as a regional player. Broad incumbents are Zara (Inditex) and Foot Locker.
Does Ulanka have an API?
No public API is recorded for Ulanka.
What industry is Ulanka in?
Ulanka's product category is Online Fashion Retail. Its primary akta.pro industry code is CRAEABAF, Off-Price Family Apparel & Value Fashion Retailers, with a secondary code of CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 45821 and its SIC code is 5661.