Center for Healthcare Education

What Center for Healthcare Education does

Center for Healthcare Education, Inc. is an American Heart Association-authorized Training Center founded in approximately 1977 and headquartered at 6951 Flight Road, Riverside, California. The company delivers AHA-certified provider and instructor courses across the resuscitation lifecycle, including BLS for Healthcare Providers, ACLS, PALS, NRP, and a layered instructor certification pathway, with course fees ranging from $89 (BLS) to $685 (CPR/AED and First Aid Instructor Initial). Beyond courses, the company sells AHA-aligned student and instructor course materials in print and eBook format, Ambu SPUR II bag valve masks, and continuing education credits (CEUs) priced at $20 for 4-5 hours of credit across multiple California licensing boards.

The business operates a primarily direct-to-consumer model via healthcareeducation.org with self-serve online registration, supplemented by on-site group training and an extended international training center covering Mexico through a 'Learning to Help' channel partnership. The company trains personnel for more than 200 fire stations in the southwestern United States and reports named customers including Kaiser Permanente, Cal Fire, DaVita, Kindred Healthcare, and Glidewell Dental, alongside multiple K-12 school districts. The organization has 1-10 employees and is led by founder and President Cindy Tait (EMT-P, RN, MPH), with operations structured around a Christ-centered mission statement.

The revenue model is anchored on one-time course registration fees with 2-year certification validity, creating a recurring renewal cycle, supplemented by ancillary product sales, CEU add-ons, pay-over-time tuition financing, and group training contracts. Distribution is concentrated at the Riverside Municipal Airport training facility with regional reach across Southern California and a national Mexico channel partnership, supported by organic search, content marketing through blog posts, and direct phone/email customer service.

Name

Center for Healthcare Education

Legal name

Center for Healthcare Education, Inc.

Website

https://healthcareeducation.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Center for Healthcare Education is an American Heart Association Training Center in Riverside, California, founded circa 1977, offering BLS, ACLS, PALS, NRP, and instructor certification courses to healthcare professionals, fire departments, school districts, and heavy industry across Southern California and Mexico.

Ownership category

akta.pro rank

Product category

Healthcare Training & Certification

NAICS

Colleges, Universities, and Professional Schools (61131), Technical and Trade Schools (6115), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Healthcare & Clinical Professional Certifications (EDAAANAI)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Healthcare certification training
• American Heart Association courses
• CPR and BLS training
• ACLS and PALS certification
• Continuing education credits

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Course Registration Fees: Primary revenue from enrollment fees for healthcare certification courses including BLS, ACLS, PALS, NRP, and instructor courses. Fees range from $89 for basic CPR courses to $685 for comprehensive instructor training programs.
2. Course Materials and Textbooks: Sale of student and instructor course materials including eBooks, manuals, and provider texts for AHA guidelines.
3. Continuing Education Credits: Sale of CEU add-ons for EMS, respiratory, and nursing professionals at $20 for 4-5 hours of credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Center for Healthcare Education is an American Heart Association-authorized Training Center that delivers AHA certification courses in CPR/BLS, ACLS, PALS, and NRP, along with the corresponding instructor certification and renewal courses. It complements these instruction services with AHA-aligned course materials (manuals and eBooks), Ambu bag valve mask resuscitation equipment, continuing education credits for healthcare professionals, and custom on-site training for organizations.

Product overview

Center for Healthcare Education is an American Heart Association Training Center offering a comprehensive portfolio of healthcare provider and instructor certification courses. The core offering consists of provider-level courses in CPR/BLS, ACLS, PALS, and NRP, alongside instructor certification programs for healthcare professionals. The company also sells associated training products including Ambu bag valve masks and official AHA course materials (manuals, eBooks, and instructor media). Continuing education credits are available through authorized provider status with multiple California state boards. The portfolio is organized around the AHA's lifecycle of provider training progressing to instructor certification, with related equipment and course materials sold as complementary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• CPR/BLS HCP Provider & Renewal American Heart Association Basic Life Support for Healthcare Providers course. Provides same-day eCard certification valid for 2 years, with CEUs available for healthcare professionals. Targeted at nurses, EMS, and other clinical staff needing BLS certification.
• PALS Renewal Course Pediatric Advanced Life Support renewal course providing AHA certification with continuing education credits for EMS, Respiratory, or Nursing professionals. Renewal training for clinicians with prior PALS certification.
• ACLS Renewal Course Advanced Cardiovascular Life Support renewal course aligned with AHA 2025 guidelines. Includes a 4-hour classroom component with pre-course work required via AHA eLearning. Target audience: clinicians needing to renew ACLS certification.
• NRP Skills Course Neonatal Resuscitation Program skills testing course. Requires completion of the online 9th Edition Advanced Provider Curriculum and textbook before in-person skills testing. Targeted at neonatal care providers.
• ACLS Instructor Course American Heart Association ACLS Instructor certification course. Requires current provider status and proficiency in ACLS skills including pharmacology, IV/IO access, and ECG rhythm interpretation. Full-day instructor training.
• CPR/AED & First Aid Instructor Initial Course Initial AHA BLS/CPR/AED and First Aid Instructor certification course. Includes a monitoring requirement for the first teaching within six months. 3-day intensive course.
• CPR/AED Instructor Renewal Course Renewal course for AHA BLS/CPR Instructor certification with continuing education credit and access to AHA Atlas Network. Single-day renewal format.
• CPR/AED Instructor Initial Course Initial CPR/AED BLS Instructor certification course requiring current provider status and proficiency in infant, child, and adult CPR/Choking/AED skills.
• PALS Instructor Course Pediatric Advanced Life Support Instructor certification course covering recognition and management of shock syndromes, respiratory failure, and pediatric resuscitation.
• CPR/AED & First Aid Instructor Renewal Course Renewal course for CPR/AED and First Aid Instructor certification with the option to teach HeartSaver and Family & Friends CPR courses upon completion.
• Ambu SPUR II Bag Valve Masks Ambu-brand bag valve mask resuscitation devices including pediatric, adult, and infant models with oxygen reservoir bags and PEEP valves. Sold to healthcare providers and training organizations.
• Student Course Materials AHA-aligned textbooks and manuals for healthcare provider courses including BLS, PALS, ACLS, and NRP provider materials in print and eBook formats. Sold to course participants and organizations.
• Instructor Course Materials AHA instructor manuals, course media videos, and digital resources for BLS, ACLS, PALS, and Heartsaver instructor training programs. Sold to certified instructors.
• Continuing Education Credits (CEUs) Authorized continuing education credit programs for EMS professionals (EMSA #33-0011), Nurses (CEP #11246), the Dental Board of California, and California Department of Public Health. Available as a $20 add-on for 4-5 hours of credit.
• Group Training & Custom Scheduling Flexible scheduling options including a request-a-class service, group discounts, and custom training coordination for organizations and workplace teams. Includes on-site training for groups such as fire departments, school districts, hospitals, and career colleges.

Quantifiable outcome

• Same-day eCard certification upon course completion
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• American Heart AssociationcoreStrategic or Co-development PartnerCenter for Healthcare Education is an authorized American Heart Association Training Center, offering AHA-certified courses including BLS, ACLS, PALS, NRP, and related instructor certifications. Instructors gain access to the AHA Atlas Network for course updates and training resources.
• Learning to Help (Puebla, Mexico)coreChannel Partner/ Reseller/ DistributorExtended training center covering the entire country of Mexico. Offers National Safety Council and AHA Basic and Advanced Life Support certifications. Provides physician-level trauma and neonatal resuscitation training, plus safety consulting for heavy industry including Oil, Gas, and Construction.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• CareerStep: Allied health and healthcare workforce training provider offering online certification programs. Comparable to the Center's positioning as a pathway into healthcare jobs, particularly for nursing/EMS-adjacent roles, though delivered in a fully online format.
• MedCerts: Online healthcare certification and workforce training provider covering allied health credentials. Comparable to the Center's role as a stepping stone into healthcare employment, but delivered fully online and at larger scale.
• ProTrainings: Online and blended CPR/AED/First Aid certification provider offering AHA-aligned credentials at lower price points. Comparable on the renewal/entry-level BLS segment, representing the digital threat vector to a classroom-only training model.

Broad incumbents

• HealthStream: Public healthcare workforce learning and credentialing platform used by hospitals and health systems. Comparable to the Center's enterprise training work with Kaiser Permanente, DaVita, and Kindred, but at a national, software-driven scale rather than single-site classroom delivery.
• Health & Safety Institute (HSI): Large workplace and healthcare certification company offering AHA-aligned CPR/AED/First Aid and OSHA safety training via blended learning. Comparable because it sells into many of the same healthcare, fire, and school district buyers the Center serves, with significantly broader geographic and digital reach.
• American Red Cross Training Services: Largest non-AHA provider of CPR/AED/First Aid certification in the US, serving healthcare professionals, workplaces, and schools. Directly competes with the Center for Healthcare Education on the same BLS/ACLS-style segments but operates through a national network of chapters and a broader safety portfolio.

Direct peers

• In-Pulse CPR: AHA Training Center providing on-site and classroom CPR/ACLS/PALS certification for healthcare, EMS, and industrial customers. Comparable product mix (BLS/ACLS/PALS, instructor courses, on-site group training) and similar GTM via direct-to-consumer plus enterprise.
• Code One CPR Training: American Heart Association Training Center operating multiple classroom locations offering BLS, ACLS, PALS, and instructor certifications. Closest direct peer to the Center for Healthcare Education in terms of AHA-authorized in-person certification model and healthcare professional audience.

Others

• National Safety Council: Major safety training organization offering First Aid/CPR/AED certifications, also referenced in the Center's Mexico partnership. Comparable as a certification body competing for the same workplace and safety training budgets.
• Laerdal Medical: Medical simulation and resuscitation training equipment provider (manikins, BVMs) used in BLS/ACLS/PALS courses. Comparable as a supplier into the same AHA training ecosystem; the Center already sells Ambu BVMs, and Laerdal is an adjacent ecosystem participant.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/center4healthcareeducation
• LinkedInlinkedin.com/company/center-for-healthcare-education

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Healthcare Education