Solera Asistencial

What Solera Asistencial does

Solera Asistencial S.L. is a private Spanish elderly care services provider headquartered in Pamplona, Navarra, and founded in 1992. The company operates an integrated platform spanning residential care homes (Solera La Vaguada, Solera Torre Monreal, Solera Urban Mendebaldea), more than 10 day care centers (Centros de Día Solera) distributed across Pamplona and other Navarra municipalities, a home care service (Solera EnCasa in Pamplona and Tudela), an active aging center (Solera Active), and specialized programs such as the Unidad de Memoria memory care unit, Taller Activa tu Mente cognitive workshops, physiotherapy, the Jardín Terapéutico therapeutic garden, virtual reality therapy, multisensory rooms, and animal-assisted therapy. Sub-brands Solera Rural, Solera Suites, and Solera Conectados further segment the offering along the aging continuum.

The business is a pure B2C care services model that monetizes through recurring monthly fees for residential stays, recurring fees for day care attendance, and regular home care service agreements; no pricing is publicly disclosed and contracts are negotiated on an individual basis. Distribution is direct: families reach Solera via phone, WhatsApp, an online inquiry form, or in-person at one of 17+ physical locations across the province of Navarra. A community engagement layer (Club Solera for active seniors 55+, Fundación Solera foundation programs such as Mis Queridos Abuelos, FutboleAndo, Recuerdos Rojillos, art.ZHEIMER, Campus Solera) functions as a customer acquisition and brand-building funnel, supported by long-tenured partnerships with Fundación Osasuna, AFAN, Ayuntamiento de Pamplona, Cruz Roja, and other local institutions.

Solera is not a technology company in any primary sense; its operational backbone is a network of physical care facilities, multidisciplinary teams, and community programs. The parent group, Grupo Solera, also encompasses SERESGERNA S.A., Residencia Torre Monreal S.L., Solera Navarra SLU, and Fundación Solera, all operating from the same Calle Monasterio de Irache 76 headquarters in Pamplona. Geographic reach is limited to the single Spanish province of Navarra, and the company is privately held with no disclosed revenue, funding rounds, or external investors.

Name

Solera Asistencial

Legal name

SOLERA ASISTENCIAL S.L.

Website

https://soleraasistencial.es

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Solera Asistencial is a private Navarra-based elderly care provider operating 17+ residential homes, day care centers, and home care services across the Spanish province. It serves seniors and their families through integrated physical care, community programs, and a corporate foundation.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Elderly care services
• Senior residential care
• Home care services
• Day care centers
• Active aging programs

Headquarters

HQ city

Pamplona

HQ country

Spain

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential care services: Solera operates residential care homes (residencias) for elderly people in Navarra, generating revenue through long-term residential care contracts with residents and/or their families, typically on a monthly fee basis.
2. Day care center services: Solera operates multiple day care centers (centros de día) across Navarra, providing daytime care, therapy, and social activities for elderly individuals, generating recurring revenue from daily/periodic attendance fees.
3. Home care services (Solera EnCasa): Home-based care services delivered at the homes of elderly clients, providing personalized assistance and support, generating revenue through regular home care service agreements.
4. Club Solera membership: Club Solera offers a membership program for people aged 55+ that includes activities such as Paseopincho (walking + pincho), Pupitre Senior, and Futboleando. These are provided free of charge as part of community engagement, but the club serves as a customer acquisition and retention funnel for core care services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Solera Asistencial provides elderly care services through residential care centers, day centers, in-home care, and active aging programs across Navarra, Spain. The group operates 17+ centers under sub-brands such as Solera Urban, Solera Rural, Solera Active, Solera EnCasa, Solera Suites, Club Solera, and Solera Conectados, supported by specialized non-pharmacological therapies and a community foundation (Fundación Solera).

Product overview

Solera Asistencial operates as a comprehensive elderly care platform offering residential care homes (Residencias Solera), home-based care (Solera EnCasa), and day care centers (Centro de Día Solera) across Navarra. The portfolio includes specialized services such as memory care units (Unidad de Memoria), cognitive workshops (Taller Activa tu Mente), physiotherapy, therapeutic gardens (Jardín Terapéutico), and adapted sports programs (Solera Active, FutboleAndo). Premium offerings include Solera Suites and Solera Urban for urban residential care. The company extends beyond traditional care through its Foundation (Fundación Solera) supporting intergenerational programs, art therapy (art.ZHEIMER), and memory workshops (Recuerdos Rojillos). Digital services include Active EnCasa for remote cognitive and physical activities, while community programs like Club Solera and Paseopincho promote active aging and socialization. The ecosystem integrates therapeutic innovations including virtual reality therapy, multisensory spaces, and animal-assisted therapy alongside conventional care services.

Differentiator

Problem solved

Functional benefit

Brands

• Solera EnCasa: Home care service providing care for elderly people at their residences
• Solera Urban
• Solera Active
• Solera Rural
• Solera Suites
• Solera Conectados
• Club Solera
• Fundación Solera
• Jardín Terapéutico Solera
• Taller Activa tu Mente

Products and services

• Solera Urban (Residencias urbanas)

Quantifiable outcome

• Club Amigó Tournament attracted 100+ teams, 1,450+ players, 4,000+ attendees, with Solera hosting a Fan Zone.
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Fundación OsasunacoreStrategic or Co-development Partner · 18 June 2025Fundación Solera and Fundación Osasuna collaborate on multiple programs including Futboleando (adapted walking football for people 65+, running 8 years), Copa Futboleando tournament, La Vuelta Rojilla (city tours for seniors), Paseopincho Rojillo (walks ending with a visit to El Sadar stadium), Recuerdos Rojillos (memory workshop through Osasuna history), and Siempre Quiero Recordar (Alzheimer awareness campaign). Both foundations participate in joint events, with Solera being a Member of Merit in the Club de Empresas de Fundación Osasuna.
• AFAN (Asociación de Familiares de enfermos de Alzheimer y otras demencias de Navarra)coreStrategic or Co-development PartnerAFAN collaborates with Fundación Solera on the art.ZHEIMER campaign, which donates art works from a Centro de Día user to raise awareness and funds for Alzheimer's disease. Proceeds support Fundación Solera's family caregiver training, AFAN's caregiver support projects, and Amigos de Josefina Arregui for activities at the Josefina Arregui Clinic.
• Club AmigóminorGTM or Marketing PartnerClub Amigó organizes the annual XXXIV Torneo Memorial Santi Macaya football tournament. Solera Asistencial hosted a Fan Zone at the event with activities, giveaways, and a selfie contest, engaging with families and raising brand awareness in the Navarra sports community.
• SendavivaminorGTM or Marketing PartnerSponsor and collaborator in the Mis Queridos Abuelos drawing contest gala. Provided a family day trip to Sendaviva as a prize for the category winner.
• LacturaleminorGTM or Marketing PartnerCollaborator in the Mis Queridos Abuelos gala, providing product prizes for finalists.
• Caja Rural de NavarraminorGTM or Marketing PartnerSponsor and collaborator in the Mis Queridos Abuelos drawing contest gala, providing artist kits as prizes.
• Fundación IlundainminorGTM or Marketing PartnerCollaborator in the Mis Queridos Abuelos drawing contest gala.
• JuguetosminorGTM or Marketing PartnerCollaborator in the Mis Queridos Abuelos drawing contest gala, providing toy prizes.
• Casa GurbindominorGTM or Marketing PartnerCollaborator in the Mis Queridos Abuelos drawing contest gala.
• Cruz Roja (Red Cross)minorGTM or Marketing PartnerCollaborating organization in the Paseopincho activity (walking + pincho) organized by Club Solera for people 55+ in Pamplona.
• Ayuntamiento de PamplonacoreStrategic or Co-development PartnerThe municipal government of Pamplona joined the Recuerdos Rojillos de Pamplona initiative alongside Fundación Solera, Fundación Osasuna, C.A. Osasuna, and the Association of Veteran Players of Osasuna, to connect people over 60 with the history of Osasuna and the city.
• Bocalan Biak Bat (association)minorStrategic or Co-development PartnerNon-profit association based in Alsasua that runs the 'VISITAME, DAME TU SONRISA' dog-assisted therapy program in collaboration with Solera's Occupational Therapy and Animation departments, serving institutionalized elderly people.
• Asociación de Veteranos de OsasunacoreStrategic or Co-development PartnerPartner in the Recuerdos Rojillos de Pamplona workshops alongside Fundación Solera, C.A. Osasuna, Fundación Osasuna, and the Ayuntamiento de Pamplona. Veteran players collaborate as facilitators in memory therapy sessions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vitalia: Vitalia operates a multi-site network of Spanish assisted living residences with active aging and day center programs, similar to Solera's integrated model of Residencias, Centros de Día, and Solera Active. Comparable scale and resident profile.
• SAR (Servicios Asistenciales Residenciales): SAR is a major Spanish regional operator of elderly residential care homes and day centers, with a multi-site model similar to Solera's network of 17+ centers. Operates comparable assisted living and day care services for the elderly population across multiple Spanish regions.

Broad incumbents

• Ballesol: Ballesol is a Spanish senior living operator running dozens of assisted living residences across Spain offering residential care, day services, and adapted programs. Comparable services to Solera's Residencias Solera, Club Solera, and therapeutic programming, though at a larger, multi-region scale.
• Eulen Servicios Sociosanitarios: Eulen is a Spanish services conglomerate with a significant elderly care division offering home care, day centers, and residential services. Overlaps with Solera EnCasa's home care services and broader residential/aging services, though Eulen operates nationally with diverse non-care businesses.
• DomusVi: DomusVi is the largest private operator of nursing homes, day centers, and home care services in Spain, with a national footprint across autonomous communities. Directly comparable business model (residencias + day centers + home care), but at much larger scale than Solera's regional Navarra operation.
• Colisée: Colisée is a French/European operator of nursing homes and assisted living residences with locations in Spain. Provides comparable residential and assisted living services to Spanish elderly populations but with a wider European footprint.
• Clece (ACS/Vitaxis Healthcare): Clece is one of Spain's largest providers of social and care services for vulnerable populations, including elderly residential care, day centers, and home care. Comparable service mix to Solera EnCasa and day centers, with much larger infrastructure and public-sector contracts.
• emeis (formerly Orpea): emeis (formerly Orpea) is a large European long-term care and assisted living operator with presence in Spain running residences, clinics, and home care. Broadly comparable service portfolio to Solera but with vastly greater capital, real estate, and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sasistencial
• YouTubeyoutube.com/channel/UCbmJayf7BoZ2UuSB9g3rxJA
• Facebookfacebook.com/Grupo-Solera-Asistencial-1845866385639743
• LinkedInlinkedin.com/company/solera-asistencial

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solera Asistencial