Groupe Pierre Martinet

What Groupe Pierre Martinet does

Groupe Pierre Martinet is a privately held French food company founded in 1968 by Pierre Martinet, headquartered in Saint-Quentin-Fallavier (Isère), France. The company manufactures and markets fresh prepared salads and grain-based ready-to-eat meals under the Pierre Martinet brand, with additional sub-brands La Belle Henriette (caterer-format salads) and La Maison Randy (Lyon regional pastries and charcuterie). Its product portfolio spans nine categories — Taboulés, Légumières, Végétal, Bio, Marines, Charcutières, Recettes du monde, Snacking, and Nouveautés — covering 40+ recipes with 86% classified Nutri-Score A or B. Production runs across four French manufacturing workshops, with the 23,500 m² St-Quentin-Fallavier site producing more than 10,000 tonnes of recipes annually using on-site thermoforming for 80% of containers. The company serves two distinct channels: consumer retail through French and European supermarket fresh deli counters (formats 200g–850g) and B2B food service through bulk formats (1.2kg–10kg trays/tubs) targeting caterers, mass caterers, butchers, delicatessens, bakeries, and pastry shops. Distribution covers France, Spain, Belgium, Switzerland, Germany, and Portugal, with Martinet Ib\u00e9rica (Madrid, est. 2007) as the dedicated Iberian subsidiary; the group is market leader in grain-based salads in Spain and Belgium and holds the highest spontaneous brand awareness in the French prepared salads market per IPSOS 2024. The business model is straightforward CPG: one-time product sales through retail and food service distribution, with no subscription, licensing, or digital revenue streams. Long-standing partnerships with three-Michelin-star chef Guy Savoy and nutrition consultancy Sprim (both since 1994) underpin recipe development and nutritional positioning, while 50+ year agricultural relationships secure French-sourced wheat, chicken, and pork inputs.

Name

Groupe Pierre Martinet

Legal name

Société Pierre Martinet SAS

Website

https://martinet.fr

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Groupe Pierre Martinet is a French fresh prepared salads manufacturer founded in 1968, producing 10,000+ tonnes annually across four French plants and serving retail and B2B food service channels in six Western European countries under the Pierre Martinet, La Belle Henriette, and La Maison Randy brands.

Ownership category

akta.pro rank

Product category

Fresh Prepared Salads and Deli Foods

NAICS

Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

akta.pro secondary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Fresh prepared salads
• Ready-to-eat salads
• Tabbouleh grain salads
• Food service catering
• Charcuterie pastries

Headquarters

HQ city

Saint-quentin-fallavier

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail prepared salads: Sale of branded prepared salads (tabbouleh, vegetable, organic, charcutière, marine, snacking) through retail supermarket chains in the fresh deli section. Products available in formats from 200g to 850g for consumer market.
2. Food service / professional catering: Bulk-format prepared salads and pastries sold to professional caterers, mass catering, butchers, delicatessens, bakeries, and grocery shops. Formats range from 1.2kg trays to 10kg tubs. Three sub-brands serve the market: La Belle Henriette, Pierre Martinet self-service range, and La Maison Randy pastries.
3. International exports: Export of products to international markets. The group is market leader in grain-based salads in Spain and Belgium, with dedicated subsidiary Martinet Ibérica in Madrid serving Spain and Portugal, and dedicated teams in Belgium, Switzerland, Germany.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Groupe Pierre Martinet manufactures and distributes ready-to-eat prepared salads (tabbouleh, vegetable, organic, charcutière, marine, snacking, and world-recipe ranges) in 200g to 850g consumer formats and 1.2kg to 10kg professional catering formats, under the Pierre Martinet, La Belle Henriette, and La Maison Randy sub-brands. The group sells to retail consumers through supermarket fresh deli counters and to professional food service operators (caterers, mass catering, butchers, delicatessens, bakeries) in France, Spain, Belgium, Portugal, Switzerland, and Germany, with annual production exceeding 10,000 tonnes from four French workshops.

Product overview

Groupe Pierre Martinet is a French prepared food company specializing in fresh deli salads, founded in 1968. The product portfolio centers on a multi-category platform of ready-to-eat salads organized into distinct ranges: Taboulés (bulgur-based salads including the flagship Oriental Tabbouleh with extra virgin olive oil), Légumières (classic vegetable salads like coleslaw, carrots, and celeriac rémoulade), Végétal (plant-based options featuring quinoa and bulgur with nuts and dried fruits, Nutri-Score A rated), Bio (certified organic salads), Marines (seafood options with salmon and surimi), Charcutières (meat-based salads with ham, sausage, and brawn), Recettes du monde (world-inspired recipes including Greek Helios, Mexican Maya, Thai, and Nordic Oslo), and Snacking (duo-format combination salads). The company operates three complementary sub-brands: Pierre Martinet (main consumer brand, market leader in France), La Belle Henriette (caterer-format salads from Vendée), and La Maison Randy (Lyon regional pastries and charcuterie for food service). Products are manufactured in five French workshops with strong commitments to French sourcing (wheat, pork, chicken) and nutrition quality (86% products rated Nutri-Score A or B). The Food Service division offers bulk formats from 1.2kg to 10kg for professional caterers.

Differentiator

Problem solved

Functional benefit

Products and services

• Taboulés range (Oriental Tabbouleh with extra virgin olive oil, Chicken Tabbouleh, Organic Oriental Tabbouleh)
• Végétal range (Quinoa crunchy almonds and hazelnuts; Bulgur cranberries and hazelnuts; Tabbouleh with vegetable strips) Plant-based salads featuring quinoa and bulgur with nuts and dried fruits, rich in protein and fiber and rated Nutri-Score A, designed for vegetarian and health-conscious retail consumers and food service operators.
• Bio range (Organic Quinoa Salad with Tomatoes and Pumpkin Seeds; Organic Oriental Tabbouleh with Sweet Mint) Certified organic ready-to-eat salads made with organic durum wheat semolina and fresh vegetables, positioned in the healthy eating trend for retail consumers seeking organic options.
• Recettes du monde range (Berbère, Helios, Maya Riz, Oslo, ThaÏ, Scala) World-inspired ready-to-eat salads including North African Berbère (semolina with vegetables and spices, Nutri-Score B), Greek Helios (bulgur with feta, olives, olive oil), Mexican Maya Riz (rice with avocado, red beans, corn), Nordic Oslo (pasta with salmon and Skyr), Thai (pasta and chicken with soy, sesame, ginger), and Italian Scala (Amalfi Coast flavors).
• Légumières range (Coleslaw; Carottes râpées with chives; Duo Carottes râpées and Céleri Rémoulade; Piémontaise ham and fresh tomatoes)
• Marines range (Torti au Surimi with chives)
• Charcutières range (Piémontaise ham; Salade de Pâtes Serpentini Jambon Tomates et Maïs)
• Snacking range (DUO Coleslaw-Taboulé Oriental; Duo Carottes râpées and Céleri Rémoulade)
• La Belle Henriette sub-brand (caterer-format salads from Vendée)
• La Maison Randy sub-brand (Lyon regional pastries and charcuterie)
• Food Service Range (1.2kg to 10kg bulk formats for professional caterers)

Quantifiable outcome

• 86% of products classified Nutri-Score A or B
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Pro GT by Almeras (Team Pierre Martinet by Almeras)flagshipStrategic or Co-development Partner · 1 January 2018Passionate about motor racing, Pierre Martinet began an amateur racing career in 1994. The company sponsors the Pro GT by Almeras team in the Porsche Carrera Cup France under the name 'Team Pierre Martinet by Almeras'. The partnership reflects shared values of competitiveness, technical skill, and quality performance. The team competes in France and internationally with drivers including Mathys Jaubert, Enzo Joulié, Franck Porte, and Aaron Mason.
• ICM - Institut du Cerveau et de la Moelle épinièrecoreStrategic or Co-development PartnerThe ICM (Institut du Cerveau et de la Moelle épinière) is a research centre created by Professor Gérard Saillant in Paris, comprising over 600 researchers. Pierre Martinet supports the institute as a charitable partner, contributing to brain and spinal cord research funding.
• Association MBMcoreStrategic or Co-development PartnerA Lyon-based association providing aid to sick children at Léon Bérard hospital. Pierre Martinet supports MBM as a sponsor of the Rugby Music Live event, which brings together 8,000 spectators at Lyon's Palais des Sports de Gerland for a touch rugby tournament and NRJ concert benefiting the association.
• Local sports clubs (CS Vienne Rugby, Saint-Savin Rugby, ASSMIDA, Avenir XV, LOU Rugby, Louhans-Cuiseaux FC, FC Turc La Verpillière)minorStrategic or Co-development PartnerPierre Martinet supports local sports clubs near its production facilities by offering tastings and refreshments to athletes. Supported clubs include CS Vienne Rugby, Saint-Savin Rugby, ASSMIDA, Avenir XV La Verpillière, LOU Rugby, Louhans-Cuiseaux FC, and FC Turc La Verpillière. This reflects shared values of respect, solidarity, and team spirit.
• ICM - Institut du Cerveau et de la Moelle épinièrecoreStrategic or Co-development PartnerActive support for scientific and medical research, with ICM grouping 600 researchers from all nationalities working on brain and spinal cord research.
• Chef Guy SavoycoreStrategic or Co-development PartnerCollaboration since 1994 with three-Michelin-star chef Guy Savoy (elected best restaurant in the world since 2017), who accompanies the company in developing recipes.
• Cabinet Sprim (nutrition consultancy)coreStrategic or Co-development PartnerPartnership since 1994 with Sprim, a nutrition consultancy providing advice on nutritional balance and food safety. This collaboration supports the company's commitment to nutritional quality, with 86% of products classified Nutri-Score A or B.
• Local farmers and agricultural partnerscoreStrategic or Co-development PartnerFor over 50 years, Pierre Martinet has built close and lasting relationships with agricultural partners to select the best vegetable varieties and develop more virtuous production methods. Partnerships span animal feed (4,500 tonnes/year), composting (970 tonnes/year), and methanization (500 tonnes/year). Local proximity reduces environmental impact.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Les Crudettes: Les Crudettes (part of Agrial) is a French leader in organic and conventional fresh prepared salads sold at the fresh deli counter. It is one of the closest direct competitors to Pierre Martinet in France, with comparable organic and vegetarian product ranges targeting the same retail channel.
• Marie (Classic Foods): Marie is a French prepared meals brand (part of Nestlé) offering ready meals, salads, and snacks across retail and food service. It is a comparable competitor in mass-market prepared salads and snacks with overlapping consumer base and presence in the French fresh deli counter.
• Vandemoortele: Vandemoortele is a Belgian-based producer of fresh prepared foods (sandwiches, salads, pastries) with major food service operations across Europe. It is a direct competitor in the food service channel where Pierre Martinet's three sub-brands operate, particularly in Belgium and France.
• Bonduelle: Bonduelle is a French and European leader in prepared and preserved vegetables including fresh prepared salads. It is the most direct scaled competitor to Pierre Martinet in the packaged fresh salads category, with overlapping product ranges (grain-based, vegetable, organic salads) and similar retail distribution across Europe.
• Marfo: Marfo is a Dutch-based producer of prepared sandwiches and salads primarily serving food service, airline, and convenience channels across Europe. It is a direct peer in the B2B food service salads segment and shares a comparable footprint in Benelux.
• Florette: Florette, a brand of Agrial, is one of Europe's largest fresh prepared salad producers operating across France, UK, Spain, and other markets. It competes directly with Pierre Martinet at retail fresh deli counters and shares overlapping product categories including bagged salads, grain bowls, and snacking formats.
• Greenyard: Greenyard is a Belgian fresh, frozen, and prepared food producer supplying retailers and food service across Europe. Its prepared and convenience range overlaps with Pierre Martinet's offerings, particularly in fresh salads and convenience products distributed to major European retailers.
• Daunat: Daunat is a French manufacturer of prepared salads, sandwiches, and snacking products primarily serving food service channels and convenience retailers. It mirrors Pierre Martinet's food service division and B2B salad offering to mass catering and travel retail customers.

Broad incumbents

• Fleury Michon: Fleury Michon is a French listed prepared meals company with a broader range spanning deli meats, prepared meals, and fresh products. While not exclusively a salad competitor, it operates in the same retail fresh deli counter and food service segments with significant scale advantages.

Emerging players

• Crudettes (UK): Crudettes UK is a smaller prepared salad brand offering bagged and tubbed salads in UK retail. It operates on a more limited geographic footprint than Pierre Martinet but with comparable product positioning in fresh and convenient prepared salads for health-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=vcgY6E-kgTQ&list=PLaSZ9X47CRVVijB2-oKVKGSA7yZSF8v48
• LinkedInlinkedin.com/company/pierre-martinet-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Pierre Martinet