In the White Room

What In the White Room does

In the White Room (ITWR) is a UK-based, privately held full-service marketing agency specialising in the interiors and lifestyle sector. Founded in the mid-1990s and headquartered at 10 Mount Ephraim, Tunbridge Wells, Kent, the firm delivers integrated services spanning PR, influencer marketing, social media management (organic and paid), photography and video production, AI-enhanced content generation, brand positioning and design, SEO, PPC, and blog writing under a single roof. Its primary clients are enterprise-tier interiors and home brands across flooring, bathroom, paint, furniture, and homeware verticals, with named engagements including CTD Tiles, Havwoods, Benjamin Moore, Burlington, Crosswater, dwell, Arada, and Sofas & Stuff.

The agency operates three in-house photography studios supported by a dedicated prop room and a team of approximately 16 named professionals covering creative direction, interiors photography, graphic and digital design, social media account management, PR and influencer account management, SEO/PPC consultancy, paid social specialism, and accounts. Its technology layer includes AI-driven content generation that produces stills and video from existing imagery, enabling clients to extend content variety without incremental production budgets. The firm also manages multi-platform paid campaigns across Meta, Google, Pinterest, LinkedIn, and TikTok, alongside retainer-based PR and social programmes.

Commercially, In the White Room operates a B2B professional services model with project-based and retainer engagements quoted against client needs and budgets; pricing is not publicly disclosed. Distribution is sales-led through direct client engagement, referrals, website enquiries, and industry networking, primarily in the UK with selected international projects in Europe and North America. The company is founder/management-owned with no disclosed external investment, parent company, acquisition activity, or funding history.

Name

In the White Room

Legal name

In The White Room

Website

https://inthewhiteroom.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

In the White Room is a UK-based full-service marketing agency specialising in interiors and lifestyle brands, offering integrated PR, influencer marketing, social media, photography, video, AI content, SEO, and PPC services from in-house studios in Tunbridge Wells.

Ownership category

akta.pro rank

Headquarters

HQ city

Tunbridge Wells

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Marketing Agency Services: Project-based and retainer-based marketing services for interiors and lifestyle brands including PR, social media management, influencer campaigns, photography, video production, SEO, PPC, and branding services. Offers full-service management or specific campaign packages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

In The White Room is a full-service interiors and lifestyle marketing agency that plans and delivers PR campaigns, influencer marketing, social media management, photography and video production, AI-enhanced content, brand positioning, SEO and PPC, blog writing and integrated multi-channel campaigns for interiors, furniture, bathroom, flooring and home décor brands. Services are sold as retainer- or project-based engagements, supported by three in-house studio spaces and a dedicated prop room that enable end-to-end content production under one roof.

Product overview

In The White Room (ITWR) is a full-service interiors and lifestyle marketing agency offering an integrated suite of services under one roof. The portfolio includes Interiors PR, Influencer Marketing, Social Media Management (organic and paid), Photography & Video Production (with in-house studios), AI Content generation, Content Creation, Campaigns, Brand Positioning & Design, SEO & PPC, and Blog Writing & Outreach. Services are delivered through a team of interiors experts using three in-house photography studios, a prop room, and AI-driven content tools. The agency positions itself as a one-stop solution for interiors brands seeking integrated marketing across digital and traditional channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Interiors PR Dedicated PR campaigns for interiors and lifestyle brands covering consumer, trade and digital PR, product launches, and media relations with consumer, trade and national press.
• Influencer Marketing Full-service influencer marketing including campaign management, gifted and sponsored collaborations, influencer database access, and performance reporting for interiors and lifestyle brands.
• Social Media Management Organic and paid social media services across Instagram, Facebook, Pinterest, TikTok and LinkedIn, including content creation, strategy and community management for interiors and lifestyle brands.
• Photography & Video Production In-house photography and video production including lifestyle, product and roomset photography, video content and social-first animation, delivered from three in-house studio spaces with a dedicated prop room.
• AI Content AI-driven imagery and video generation for stills and video content, enabling more content variety and flexibility from existing assets without large production budgets for interiors and lifestyle brands.
• Social-first Content Creation Social-first content creation including lo-fi, hi-fi and AI-enhanced content for brand storytelling across social media platforms, delivered in-house or on-site.
• Marketing Campaigns Dedicated marketing campaigns from concept to execution, covering one-off projects and new collection launches with creative direction and multi-channel delivery for interiors brands.
• Brand Positioning & Design Brand identity development, visual identity creation, brochure design and marketing campaign creative direction for interiors and lifestyle brands.
• SEO & PPC Search engine optimisation campaigns including website audits, keyword research and ongoing optimisation, plus Google Ads and paid social campaigns across Meta, Pinterest, LinkedIn and TikTok for interiors brands.
• Blog Writing & Outreach On-site blog content creation with SEO-friendly topics and off-site guest blog outreach for backlink building and online visibility.

Quantifiable outcome

• CTD Tiles achieved number 1 Google rankings for 4 key terms and 1,455% ROI in year one
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Praytell: Creative PR and social media agency with consumer, lifestyle, and home brands. Overlaps with ITWR on social media management, influencer marketing, and integrated content production for premium consumer clients.
• Beattie Group: UK-based integrated marketing communications group spanning consumer, lifestyle, and home brands. Comparable in service breadth (PR, social, influencer, content) and in targeting UK consumer brands including interior and home categories.
• Frank PR: UK consumer and lifestyle PR agency known for earned media, brand storytelling, and campaign work for home and lifestyle brands. Direct peer on press office and brand-launch engagements.
• Clearbox PR & Marketing: UK-based interiors, property, and architecture PR and digital marketing agency. Direct competitor for the same customer base of interiors manufacturers, retailers, and design brands, with overlapping services across PR, social, and content.
• Hope&Glory PR: UK consumer and lifestyle PR agency with home, interiors, and design clients. Direct competitor in the UK for earned media placements, influencer campaigns, and brand launch support for interiors-adjacent brands.
• Walker Sands: Mid-sized integrated PR and digital marketing agency with a strong consumer products and lifestyle client roster. Comparable in service mix (PR, social, content, influencer) and mid-market client size to ITWR, though US-based rather than UK.
• Zen Media: B2B and consumer PR and content agency serving brands in home, lifestyle, and consumer products. Closely comparable in positioning around measurable PR outcomes and vertical specialization in home/lifestyle categories.

Broad incumbents

• Ogilvy: Global marketing and communications network under WPP, with significant consumer, retail, and interiors/lifestyle clients. Comparable on the integrated marketing offering (PR, paid media, content, social) but operates at much greater scale and with portfolio breadth far beyond interiors.
• Publicis Groupe: Global advertising, PR, and digital marketing holding company with extensive home, lifestyle, and consumer brand work. Comparable on service mix but far broader and larger; represents the global incumbent presence that ITWR competes against on enterprise RFPs.
• Havas: Global marketing and communications group with consumer, lifestyle, and home brands across its portfolio. Comparable on full-service marketing but operates at holding-company scale across many categories, unlike ITWR's category-exclusive focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/thewhiteroompr
• Facebookfacebook.com/inthewhiteroompr
• LinkedInlinkedin.com/company/in-the-white-room

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In the White Room