Boone Tractor

What Boone Tractor does

Boone Tractor is a privately held farm and construction equipment dealership founded in 1984 by Joe Boone and headquartered in Bedford, Virginia. The company operates five retail and service locations across Virginia (Bedford, Danville, Salem, and Wytheville) and West Virginia (Lewisburg), and its stated service territory extends into North Carolina. Boone Tractor serves four customer segments: homeowners, farmers, landscapers and construction contractors, and government and municipal accounts.

The company is an authorized dealer for more than 15 major equipment manufacturers spanning agricultural, construction, and outdoor power categories, including New Holland Agriculture, New Holland Construction, Massey Ferguson, Kioti, Kuhn, Kuhn Knight, Great Plains, Bush Hog, Land Pride, Ferris, Gravely, Simplicity, Stihl, Pequea, H&S, and Woods. Equipment financing is offered through partnerships with AGCO Finance and CurrencyFinance. The firm holds BBB accreditation and is staffed by 51-100 employees across its footprint.

Boone Tractor operates four complementary revenue streams: new and used equipment sales, equipment rentals, parts (including through an online parts store), and service and repair. The combination of equipment ownership, after-sale parts supply, in-house service capability, and short-duration rentals creates recurring aftermarket revenue tied to the operating life of each unit sold and to fleet utilization cycles in contractor and municipal accounts.

Name

Boone Tractor

Legal name

Boone Tractor Co.

Website

https://boonetractor.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Boone Tractor is a privately held farm and construction equipment dealer founded in 1984 and headquartered in Bedford, Virginia. Operating five locations across Virginia and West Virginia, it sells, rents, services, and parts-supplies equipment from 15+ OEMs to homeowners, farmers, contractors, and government accounts.

Ownership category

akta.pro rank

Product category

Farm and Construction Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Farm Machinery & Equipment (3523), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Tractors (Utility, Row-Crop, Articulated, Specialty) (AFAAAAAA)

akta.pro secondary industries

Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB), Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

Keywords

• Farm equipment dealer
• Construction equipment sales
• Equipment rentals
• Parts and service
• Agricultural machinery

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales (New & Used): Boone Tractor generates primary revenue from selling new and used agricultural equipment (tractors, attachments, hay equipment) and construction equipment (excavators, skid steers, loaders). The company offers both new equipment from major manufacturers and a curated selection of used equipment.
2. Equipment Rentals: The company offers daily, weekly, and monthly rental programs for compact track loaders, rubber tire skid steers, mini excavators, mini skid steers, and various attachments. Rental rates vary by equipment type and duration.
3. Parts Sales: Boone Tractor operates a parts department supplying OEM and aftermarket parts for all equipment brands they sell. Parts are available for in-store pickup or direct shipping to customers. An online parts ordering system connects to manufacturer parts catalogs.
4. Service and Repair: The Service Department repairs and services equipment from all manufacturers, offering both OEM parts and economy-friendly aftermarket alternatives. Services cover equipment regardless of brand color (Green, Yellow, or Blue equipment).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Boone Tractor is a multi-location farm and construction equipment dealer that sells new and used tractors, combines, hay/forage equipment, construction equipment, and attachments from multiple OEMs, rents compact track loaders, skid steers, mini excavators, and attachments, supplies OEM and aftermarket parts, and provides repair services across five retail locations in Virginia and West Virginia.

Product overview

Boone Tractor is a farm and construction equipment dealer operating as a multi-location retail and service business. The company offers a comprehensive portfolio organized around five core service lines: new equipment sales spanning multiple branded product lines (New Holland, Massey Ferguson, Kioti, Kuhn, Ferris, Gravely, and others for tractors, mowers, and attachments), used equipment sales, equipment rental programs (compact track loaders, skid steers, mini excavators, and attachments), parts supply with both in-store pickup and shipping, and full-service repair and maintenance. The company operates five retail locations across Virginia and West Virginia with an e-commerce online store. Equipment financing is available through partnerships with AGCO Finance. The product portfolio includes agricultural machinery (tractors, combines, hay and forage equipment, planting equipment), construction equipment (excavators, skid steers, telehandlers, wheel loaders), outdoor power equipment (zero turn mowers, stand-on mowers, utility vehicles), and various implements and attachments.

Differentiator

Problem solved

Functional benefit

Products and services

• New Equipment Sales New farm and construction equipment including tractors, combines, excavators, skid steers, telehandlers, and attachments from multiple manufacturers (New Holland, Massey Ferguson, Kioti, Kuhn, Ferris, Gravely, etc.) sold to farmers, contractors, homeowners, and government buyers.
• Used Equipment Sales Pre-owned agricultural and construction equipment including tractors, mowers, and heavy machinery sold to budgets-conscious farmers, contractors, and homeowners.
• Equipment Rental Short-term and long-term rental of compact track loaders, rubber tire skid steers, mini excavators, mini skid steers, skid steer loader attachments, mini skid steer attachments, and compaction equipment for contractors, landscapers, and homeowners.
• Parts Supply Large inventory of OEM and aftermarket parts for equipment maintenance and repairs, available for in-store pickup or direct shipping to customers across all supported equipment brands.
• Equipment Service and Repair Full-service repair and maintenance for equipment from all manufacturers using OEM or aftermarket parts, supporting Green, Yellow, or Blue equipment brands via factory-trained technicians at all five locations.
• Online Parts Store E-commerce platform for browsing and purchasing equipment, parts, and attachments online with order tracking and shipping capabilities, integrated with AllPartsStore, New Holland Parts Lookup, and AGCO Parts Books catalogs.
• Equipment Financing Customer financing for equipment purchases facilitated through AGCO Finance and CurrencyFinance partnerships, including 0% promotional financing offers on select New Holland and Massey Ferguson equipment.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and major.

• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorAuthorized New Holland agriculture equipment dealer offering tractors (all HP ranges), combines, hay and forage equipment, planting equipment, sprayers, balers, and related implements. Full sales, parts, and service support for New Holland agricultural products.
• New Holland ConstructioncoreChannel Partner/ Reseller/ DistributorAuthorized New Holland construction equipment dealer offering excavators, loader backhoes, skid steers, telehandlers, wheel loaders, and attachments. 0% financing promotions available on select New Holland construction equipment.
• Massey FergusoncoreChannel Partner/ Reseller/ DistributorAuthorized Massey Ferguson dealer offering tractors, combines, disc mowers, headers, mower conditioners, rakes/tedders, rotary mowers, and round balers. 0% financing promotions available on select Massey Ferguson tractors.
• FerriscoreChannel Partner/ Reseller/ DistributorAuthorized Ferris dealer specializing in commercial zero turn mowers, stand-on mowers, and walk-behind mowers. Major inventory of Ferris commercial mowing equipment across all showroom locations.
• GravelycoreChannel Partner/ Reseller/ DistributorAuthorized Gravely dealer offering zero turn mowers, stand-on mowers, walk-behind mowers, and utility vehicles. Available at select showroom locations.
• KioticoreChannel Partner/ Reseller/ DistributorAuthorized Kioti tractor dealer (available at Lewisburg, Salem, and Wytheville locations only). Offers tractors and implements including compact tractors and utility vehicles.
• KuhnmajorChannel Partner/ Reseller/ DistributorAuthorized Kuhn dealer offering agricultural implements including chemical applicators, disc mowers, disks, mower conditioners/windrowers, planting equipment, plows, rakes/tedders, rotary tillage, round balers, square balers, stalk choppers/flail mowers, and tub grinders/bale processors.
• Kuhn KnightmajorChannel Partner/ Reseller/ DistributorAuthorized Kuhn Knight dealer specializing in manure spreaders and related livestock equipment.
• H&SmajorChannel Partner/ Reseller/ DistributorAuthorized H&S dealer offering ag trailers, feeders, forage wagons, manure spreaders, rakes and tedders, and miscellaneous agricultural equipment.
• Land PridemajorChannel Partner/ Reseller/ DistributorAuthorized Land Pride dealer offering aerators, chemical applicators, disks, field cultivators, flail mowers, grain drills, plows, rippers, rotary mowers, rotary tillage, seeders, and miscellaneous implements.
• Great PlainsmajorChannel Partner/ Reseller/ DistributorAuthorized Great Plains dealer offering air seeders, disks, fertilizer applicators, field cultivators, grain drills, mulch finishers, planters, rippers, hay and forage equipment, row crop cultivators, sprayers, and vertical tillage equipment.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/JohnBooneSales
• Facebookfacebook.com/boonetractoronline
• LinkedInlinkedin.com/company/boone-tractor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boone Tractor