What ama-X does

ama-X is a Munich-based Amazon agency founded in 2015 that provides marketing, advertising, and managed services for brands selling on Amazon. The company operates a modular service architecture organized around two pillars: a Foundation pillar of one-time setup engagements (Foundation Engine for new entrants, Amazon Operating System for restructuring existing operations, Marketing Elevation for full-funnel growth) and a Growth pillar of recurring monthly management (Amazon Operating System Growth from €1,499/month, Sponsored Ads Growth Engine, and Amazon DSP management). The technology stack combines Amazon-native tooling (Seller Central, Brand Registry, AMC, DSP) with third-party automation (Adspert for PPC bidding, Pipedrive for CRM) and a proprietary reporting dashboard tracking ACoS, TACoS, ROAS, and conversion rate. Service delivery follows a sales-led, three-phase engagement model — kick-off workshop, implementation, and ongoing co-captain partnership — anchored by a 15-minute consultation as the entry point.

The business serves enterprise and mid-market brands across 8+ international marketplaces (Germany, France, Italy, USA, Canada, and additional European markets). Named customers include Casper, Loacker, Stroh, Truma, Invisibobble, FUXTEC, Börner, Sanotact, Frunol Delicia, Titania, and Griffwerk, plus launch-stage clients such as GentleMonkeys, with the company claiming 145+ brands supported and an average client tenure of 4+ years. Documented outcomes include case-study revenue growth of 102.6% (Stroh), 64% annual seven-digit growth (Börner), and €100k monthly run-rate achieved in five months (GentleMonkeys). Partnerships include Amazon Selling Partner Network membership, Amazon Ads partner status, Adspert Premium Partner, Pipedrive CRM, and BuVeC industry association.

The entity is a privately held German sole proprietorship (Inhaber: Manuel Kretschmer), bootstrapped since founding with no disclosed funding rounds, acquisitions, or institutional capital. Pricing is publicly disclosed on the website with no minimum contract terms or lock-in commitments, combining Foundation one-time fees (€3,499–€4,699) with Growth recurring fees (from €1,499/month). Distribution is direct B2B via consultation-led sales rather than self-serve or channel partners, supported by a content marketing footprint that includes an Amazon blog, 80+ term glossary, and downloadable case studies in German and English.

Name

ama-X

Legal name

ama-X

Website

https://ama-x.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ama-X is a Munich-based Amazon agency founded in 2015 that provides modular marketing, advertising (PPC, DSP), and managed services to enterprise and mid-market brands across 8+ European and North American Amazon marketplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Foundation Services: One-time project fees for initial Amazon system setup including strategy, account setup, listing optimization, content creation, and process establishment. Modular packages based on starting point (Foundation Engine, Amazon Operating System, Marketing Elevation).
2. Growth/Ongoing Management: Monthly recurring fees for continued Amazon management, advertising campaigns, reporting, account management, and strategic growth support. Tiers include Amazon Operating System Growth (starting €1,499/month), Sponsored Ads Growth Engine, and DSP management.
3. Consulting & Workshops: In-house workshops and enablement sessions for content, SEO, conversion optimization, and advertising strategies. Professional consulting with personal account consultant.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ama-X is a Munich-based Amazon agency that provides consulting, management, and advertising services to brands selling on Amazon. Its core offering is a modular "Foundation & Growth" system: Foundation modules (Foundation Engine, Amazon Operating System, Marketing Elevation) cover entry setup, restructuring of chaotic operations, and full-funnel growth marketing, while Growth delivers ongoing Amazon advertising (Sponsored Products/Brands/Display, DSP), proprietary reporting, SEO, internationalization, full-service management, workshops, and troubleshooting.

Product overview

ama-X is a German Amazon agency operating since 2015 that provides a structured, modular Amazon consulting and management system organized around two core pillars: Foundation and Growth. The Foundation pillar comprises three progressive service modules — Foundation Engine (for new Amazon entrants), Amazon Operating System (for sellers with existing but unstructured operations), and Marketing Elevation (full-funnel growth marketing). These modules can be combined and tailored to each brand's current stage. The Growth pillar encompasses ongoing Amazon management, advertising (PPC, DSP), and performance analytics. The service portfolio also includes specialized modules for Amazon Brand Store, Amazon PPC & Advertising, Amazon DSP, Amazon SEO, Amazon Seller Reporting Tool (proprietary analytics dashboard), internationalization, full-service agency engagements, workshops, and troubleshooting. The company also integrates third-party tools including Amazon Marketing Cloud (AMC), Adspert (advertising automation), and Pipedrive (CRM) to deliver its managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Engine Professional entry-level system for brands new to Amazon. Establishes a clean, structured Amazon ecosystem covering strategy, account setup, keyword research, listing optimization, A+ content, brand store, content workshops, and team enablement as the foundation for efficiency, controllability, and scalable growth. Priced starting at €4,699 one-time.
• Amazon Operating System
• Marketing Elevation
• Amazon PPC & Advertising Service
• Amazon DSP Service
• Amazon Seller Reporting Tool
• Amazon Brand Store Service
• Amazon SEO Service
• Amazon Internationalization Service
• Amazon Full-Service Agency
• Amazon Workshops
• Amazon Seller Troubleshooting

Quantifiable outcome

• 30% higher conversion rate for managed brands
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Amazon SPN (Selling Partner Network)coreGTM or Marketing Partner · 1 January 2015Official Amazon Selling Partner Network member. ama-X is not affiliated with Amazon Inc. but operates as a certified partner providing Amazon seller services, advertising, and brand management.
• Amazon AdscoreGTM or Marketing Partner · 1 January 2015Amazon Advertising platform partner providing Sponsored Products, Sponsored Brands, Sponsored Display, and DSP advertising services for clients.
• BuVeC (Bund für Verantwortung im E-Commerce)minorOthers · 1 January 2015Member of the German E-Commerce Association, demonstrating commitment to industry standards and responsible e-commerce practices.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pacvue: Enterprise Amazon advertising and commerce platform combining SaaS tooling with managed services for large brands. Competes with ama-X in Amazon PPC, DSP, and AMC, but at significantly larger scale and with a software-led model.
• Teikametrics: AI-driven Amazon and Walmart advertising optimization platform offering both software and managed services. Overlaps with ama-X on Sponsored Ads management and DSP, but serves larger enterprise brands and operates more broadly across marketplaces.
• Jungle Scout: Leading Amazon product research and seller toolkit provider with accompanying educational and agency resources. Adjacent competitor — its self-serve tools reduce demand for ama-X's setup and optimization services among mid-market sellers.
• Helium 10: US-based all-in-one Amazon seller suite (research, keyword, optimization, operations) with a growing agency/services layer. Indirect competitor to ama-X because it enables brand in-housing, eating into the agency's addressable market.
• Perpetua: E-commerce advertising optimization platform providing managed Amazon and DSP services. Direct overlap with ama-X's PPC and DSP offerings, with a more software-centric, enterprise-focused delivery model.

Direct peers

• Peak Ace: Berlin-based performance marketing agency with a dedicated Amazon practice offering PPC, SEO, and marketplace services across Europe. Direct competitor to ama-X in the German-speaking Amazon agency segment with overlapping mid-market and enterprise clients.
• ChannelEngine: Marketplace integration platform and agency serving brands selling across Amazon, bol.com, and other European marketplaces. Comparable to ama-X on international marketplace expansion and operational enablement, with more emphasis on platform-side tooling.
• Projecter (diva-e): German Amazon agency (now part of diva-e) offering Amazon SEO, PPC, brand store, and full-service management. Closest DACH-headquartered competitor with comparable service modularity and enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ama-X