Millimeter
Millimeter Productions is a Saudi Arabian production and rental company headquartered in Jeddah, offering equipment rental, studio booking, and full-service production management for advertising agencies, corporate brands, and film/TV production companies across Saudi Arabia.
- Company typePrivate
- Founded2008
- HeadquartersJeddah, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Millimeter does
Millimeter (Millimeter Productions) is a Saudi Arabian production and rental company headquartered in Jeddah, established in 2008 as one of the first Saudi creative production companies. The company operates an integrated three-pillar service model: equipment rental (cameras, lenses, lighting, grip, and sound from manufacturers including ARRI, RED, Canon, Zeiss, DJI, Sennheiser, and RODE), studio rental (two fully equipped facilities in Jeddah featuring TV broadcasting infrastructure, motorized trusses, fire systems, and show lighting, with a secondary Riyadh office), and full-service production management spanning TV commercials, corporate films, documentaries, branded entertainment, photo shoots, event coverage, TV shows, feature films, and animations.
The company serves three primary customer segments: local and international advertising agencies operating in KSA, corporate brands requiring visual content production, and film/TV production companies needing equipment and studio access. Millimeter combines a 30-person talent and crew network with its owned equipment and studio inventory to deliver turnkey production solutions. Its portfolio includes 230+ commercials, 3 feature films, 4 series, and 12 TV programs for clients across automotive (Toyota, Mitsubishi, Hyundai, SAMACO), banking (Bank Al-Jazira, Emirates NBD), government (Saudi Ministry of Education, JODC, Al Waleed Philanthropy, Saudi Genome), retail, and real estate sectors.
Revenue is generated through usage-based equipment and studio rentals combined with professional services fees for production management. Pricing is quote-based and not publicly disclosed. The go-to-market motion is sales-led via direct engagement from the Jeddah and Riyadh offices, supported by a portfolio-driven social media presence (LinkedIn, Facebook, YouTube, Vimeo, Twitter, Instagram) and inbound website inquiry forms for rental, studio, production, and hiring requests.
Millimeter firmographics
Firmographics- Name
- Millimeter
- Legal name
- Millimeter
- Website
- https://millimeter.sa
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Millimeter Productions is a Saudi Arabian production and rental company headquartered in Jeddah, offering equipment rental, studio booking, and full-service production management for advertising agencies, corporate brands, and film/TV production companies across Saudi Arabia.
- Ownership category
- akta.pro rank
Millimeter industry classification
Industry- Product category
- Media Production Services
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Set Construction Shops & Millwork Facilities (MPADAIAE)
Keywords
Where Millimeter is headquartered
LocationHeadquarters
- HQ city
- Jeddah
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices2 records
Markets served
Millimeter business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Rental: Rental of professional film production equipment including cameras, lenses, lighting, grip, and sound equipment to production companies and crews
- Studio Booking: Rental of two fully equipped production studios with TV broadcasting essentials, production rooms, meeting rooms, VIP and fitting rooms, motorized trusses for lighting rigging, and fire systems
- Production Services: Full-service production including TV commercials, corporate films, documentaries, branded entertainment, photo shoots, event coverage, TV shows, feature films, and animations
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Millimeter product offering
Product offeringCore offering
Millimeter is a comprehensive production and rental company that rents professional film and video production equipment (cameras, lenses, lighting, grip, and sound) and operates two fully equipped production studios with TV broadcasting infrastructure. The company also provides end-to-end production services including TV commercials, corporate films, documentaries, branded entertainment, photo shoots, event coverage, TV shows, feature films, and animations for advertising agencies, corporate brands, and production companies in Saudi Arabia.
Product overview
Millimeter is a comprehensive production and rental company based in Jeddah, Saudi Arabia, established in 2008 as one of the first Saudi creative production companies. The company operates as a unified offering combining three core service pillars: Equipment Rental (including Camera, Lens, Lighting, Grip, and Sound equipment sub-categories), Studio Rental (two fully equipped facilities with TV broadcasting infrastructure), and Production Management (tailor-made production services). The equipment portfolio features professional cinema gear from manufacturers like Arri, RED, Canon, Sony, DJI, Sennheiser, RODE, and Zeiss. Production services span TV commercials, corporate films, documentaries, branded entertainment, photo shoots, event coverage, TV shows, feature films, and animations across Saudi Arabia.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Rental Services Comprehensive equipment rental offerings including professional cinema cameras (ARRI Alexa, RED EPIC, Canon C300), lenses (ARRI Ultra Prime, Canon EF, ZEISS), lighting (ARRI M Series, HMI, SKYPANEL, LED systems), grip equipment (Panther Dolly, DJI Ronin, EASYRIG), and sound equipment (Sennheiser, RODE, ZOOM) for film and video productions. Targets production companies, advertising agencies, and corporate clients in Saudi Arabia.
- Studio Rental Rental of two fully equipped production studios featuring TV broadcasting essentials including production rooms, meeting rooms, VIP and fitting rooms, motorized trusses for lighting rigging, fire systems, and full show lighting equipment. Available for production companies, agencies, and corporate clients in Saudi Arabia.
- Production Services Tailor-made full-service production including TV commercials, corporate films, documentaries, branded entertainment, photo shoots, event coverage, TV shows, feature films, and animations. Brings clients' scripts to screen with a network of 30+ local and international talent and crew. Serves advertising agencies, corporate brands, and production companies in Saudi Arabia.
Companies that use Millimeter
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Millimeter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Millimeter partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
Millimeter competitors and assessment
Company assessmentOthers
- Panavision: Global cinema equipment rental and production services company. Comparable as an equipment rental competitor with premium cinema cameras and lenses, though Panavision focuses on high-end feature/series rather than KSA commercial production.
Broad incumbents
- MBC Studios: Saudi-based production arm of MBC Group, the largest media conglomerate in the Arab world. Comparable in producing TV series, films, and branded content for the same KSA and broader Arab audience that Millimeter serves.
- Rotana Studios: Saudi-owned media conglomerate with film production, distribution, and broadcasting capabilities across the Arab world. Comparable in producing Arabic-language film and TV content, though at significantly larger scale as a diversified media business.
- Image Nation Abu Dhabi: Abu Dhabi-backed film and content production company with a broad portfolio across feature films, TV, and digital content. Comparable as a Gulf-region production incumbent backed by sovereign capital, with broader capabilities than a single-country specialist.
Regional players
- Falcon Films: Lebanese-founded film and series production company with significant Saudi and pan-Arab distribution. Comparable in producing Arabic-language content (films, series, commercials) for the same regional audience.
- Barajoun Studios: UAE-based animation and production studio with regional reach across MENA. Closely comparable production capability (animation, commercials, branded content) but primarily serving UAE and Gulf clients rather than KSA.
Direct peers
- Telfaz11: Saudi Arabia-based creative content and entertainment company producing films, series, and branded content. Direct peer in the Saudi production space, competing for similar advertising, streaming, and brand-driven projects.
- Big Bad Wolf Studios: Riyadh-headquartered animation and visual effects studio with feature film and short-form production capabilities. Direct competitor for Saudi-based content production budgets, particularly in animation and post-production services.
- Falcons Creative Group: Saudi Arabia-based creative and production agency offering film, advertising, and branded content production. Direct peer competing for Saudi enterprise and government commercial production budgets.
Emerging players
- Yelo (formerly Uturn): Saudi digital content production and distribution company (now a Shahid/Viu-aligned brand) focused on short-form and digital-first video content. Comparable in Saudi content production with a younger, digital-native audience focus.
Market position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Millimeter social profiles
Digital presenceMillimeter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Millimeter leadership team
Management profileNumber of profiles
Millimeter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Millimeter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Millimeter
What does Millimeter do?
Millimeter is a comprehensive production and rental company that rents professional film and video production equipment (cameras, lenses, lighting, grip, and sound) and operates two fully equipped production studios with TV broadcasting infrastructure. The company also provides end-to-end production services including TV commercials, corporate films, documentaries, branded entertainment, photo shoots, event coverage, TV shows, feature films, and animations for advertising agencies, corporate brands, and production companies in Saudi Arabia.
Is Millimeter a public or private company?
Millimeter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Millimeter founded?
Millimeter was founded in 2008. It employs 11 to 50 people.
Where is Millimeter based?
Millimeter is headquartered in Jeddah, Saudi Arabia, in the Middle East region.
How does Millimeter make money?
Three revenue lines are on record. Equipment Rental is the primary driver. The others are studio Booking and production Services.
Who are Millimeter's main competitors?
Panavision is listed as an others. Broad incumbents are MBC Studios, Rotana Studios and Image Nation Abu Dhabi. Regional players are Falcon Films and Barajoun Studios. Direct peers are Telfaz11, Big Bad Wolf Studios and Falcons Creative Group. Yelo (formerly Uturn) is listed as an emerging player.
Does Millimeter have an API?
No public API is recorded for Millimeter.
What industry is Millimeter in?
Millimeter's product category is Media Production Services. Its primary akta.pro industry code is MPADAIAE, Set Construction Shops & Millwork Facilities. Its SIC code is 7812.