Areda Survey

What Areda Survey does

Areda Survey is the commercial brand of AREDA Danışmanlık Anonim Şirketi, a privately held Turkish market and social research firm headquartered in Istanbul (Ataşehir district) with a secondary office in Zeytinburnu and roots in Alasehir. Founded in 2010, the company operates two distinct research divisions: AREDA Survey, which focuses on political polling and social research, and AREDA Piar, which focuses on commercial market and consumer research. Its core research infrastructure is the proprietary Profil Bazlı Dijital Paneli (Profile-Based Digital Panel), which underpins quantitative studies using CAWI (Computer-Assisted Web Interviewing) methodology with national sample sizes typically ranging from 1,100 to 4,539 respondents.

The company's product portfolio spans political research, social research, market research, mystery shopping, customer and employee satisfaction surveys, qualitative research methods, training programs, and communication consulting, along with the Sosyometre subscription-based digital panel offering. AREDA's core technology is its digital panel and CAWI research platform rather than any AI- or ML-native tooling, and it holds no patents or disclosed proprietary technology assets beyond the panel itself. The firm is KVKK-compliant under Turkish personal data protection law.

Areda operates a B2B professional services model with project-based, non-publicly disclosed pricing. Its go-to-market is sales-led, relying on direct client relationships, RFP responses, and strategic media co-publishing partnerships with Z Raporu Dergisi, Marketing Türkiye, and Piri Medya. Customer segments include private sector businesses, government and political organizations, media companies, and academic institutions. The firm has not raised external capital and generates revenue solely from commissioned research, partnerships, and the Sosyometre subscription, with no disclosed revenue figures and operations confined to the Turkish domestic market.

Name

Areda Survey

Legal name

AREDA DANIŞMANLIK ANONİM ŞİRKETİ

Website

https://areda.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Areda Survey is a privately held Turkish B2B market and social research firm that uses a proprietary digital panel and CAWI methodology to deliver political polling, consumer research, brand preference studies, and mystery shopping for businesses, government, media, and academic clients across Turkey.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

akta.pro secondary industries

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF), Survey, Panel & Fieldwork Services (BPAHALAJ), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Market research services
• Public opinion polling
• Consumer behavior research
• Brand preference studies
• Mystery shopping research

Headquarters

HQ city

Alasehir

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Market Research Services: AREDA conducts market research studies for businesses including consumer behavior, brand preference, and product feedback surveys. The company publishes research reports and partners with media outlets for co-branded research content.
2. Public Opinion & Social Research: AREDA Survey division conducts political and social opinion polls, publishing findings on current events, public attitudes, and societal trends in Turkey.
3. Media Partnership Research: Collaborative research with media partners like Z Raporu Dergisi and Marketing Türkiye, providing branded content and sponsored research publications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Areda Survey conducts data-based market research, public opinion polling, and consulting services in Turkey through two main divisions: AREDA Survey (political and social research) and AREDA Piar (market and consumer research). The company leverages its proprietary Profile-Based Digital Panel and CAWI (Computer-Assisted Web Interviewing) methodology to conduct quantitative and qualitative studies with sample sizes of 1,100–4,539 respondents across Turkey.

Product overview

Areda Survey is a Turkish market research and consulting company operating under AREDA Danışmanlık Anonim Şirketi. The company offers a portfolio of research services through two main divisions: AREDA Survey (political and social research) and AREDA Piar (market and consumer research). Services include quantitative and qualitative research methodologies, mystery shopping, customer and employee satisfaction surveys, and brand preference studies. The company also provides training services, communication consulting, and operates a profile-based digital panel called Sosyometre. Research is conducted primarily through CAWI methodology and covers political, social, and commercial topics across Turkey.

Differentiator

Problem solved

Functional benefit

Products and services

• AREDA Survey (Political and Social Research) Political and social market research division of Areda, conducting public opinion polls, social research, and political research studies across Turkey.
• AREDA Piar (Market and Consumer Research) Market research division specializing in consumer behavior research, brand preference studies, and market analysis using quantitative and qualitative methodologies.
• Siyasal Araştırmalar (Political Research) Political research services providing innovative solutions to identify political strategies, monitor public pulse, and develop effective political strategies.
• Sosyal Araştırmalar (Social Research) Social research services providing detailed and reliable analysis on societal processes, contributing to rational decision-making.
• Pazar Araştırmaları (Market Research) Market research services providing reliable data-driven insights for businesses, including market feasibility studies, entry research, mystery shopping, customer satisfaction, and consumer behavior research.
• Gizli Müşteri Araştırmaları (Mystery Shopping) Mystery shopping research services to evaluate customer service quality and employee performance through undercover customer evaluations.
• Müşteri ve Çalışan Memnuniyeti Anketleri (Customer and Employee Satisfaction Surveys) Satisfaction survey services measuring customer and employee satisfaction levels to strengthen brand development and employer branding.
• Eğitim (Training) Training services providing research-based knowledge and development programs for employee and employer growth.
• İletişim & Danışmanlık (Communication & Consulting) Communication and consulting services developing effective communication strategies for target audiences using rapidly evolving communication tools.
• Sosyometre Üyelik (Sosyometre Membership) Digital panel subscription service providing access to Areda's profile-based digital panel for research participation.
• Benim Markam Araştırması (My Brand Research) Brand research product measuring trust, preference, and loyalty (GBS: Güven-Beğeni-Sadakat) across various product categories in collaboration with Z Raporu magazine.

Quantifiable outcome

• Conducts surveys with 1,100-4,539 participants for national representativeness
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Z Raporu DergisicoreStrategic or Co-development Partner · 1 January 2021Long-standing strategic partnership for 'Benim Markam' (My Brand) annual research project. The collaboration publishes branded consumer preference research across multiple product categories in Turkey, with award ceremonies recognizing winning brands.
• Marketing TürkiyecoreStrategic or Co-development Partner · 1 January 2021Commissioned research partnership for branded content publications including 'Kuşakların Marka Tercihleri' (Generational Brand Preferences) series covering online shopping, tea, cheese, fast food, white goods, personal care, home textile, banking, and other sectors.
• Akdeniz Üniversitesi Sosyoloji BölümüminorStrategic or Co-development Partner · 1 January 2019Academic collaboration for 'Z Kuşağı Hayata Bakış Araştırması' (Generation Z Life Perspective Research), coordinated by Prof. Dr. Suat Kolukırık.
• Piri MedyaminorStrategic or Co-development Partner · 1 January 2019Joint media research collaboration for cinema culture studies.
• Group Companies (Grup Şirketleri)minorOthersData sharing arrangements with group companies for research, survey work, and audit purposes under KVKK compliance framework.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global research firm running large-scale political polling, social research and consumer studies — directly comparable to AREDA Survey and AREDA Piar across public opinion and market research verticals.
• Kantar: Global market research and consumer insights firm with extensive Turkey operations; overlaps directly with Areda's commercial research and panel-based quantitative work but at much greater scale and geographic breadth.
• Nielsen: Major audience and consumer measurement firm operating in Turkey; comparable to Areda's nationwide panel-based consumer behavior and brand preference research.
• GfK (NIQ): Global consumer and market intelligence firm with Turkey presence; competes with Areda's commercial research and brand preference studies through deeper international methodology.

Direct peers

• Konsensus Araştırma: Turkish public opinion and market research firm running nationwide surveys; overlaps with Areda on social research methodology and Turkish panel-based fieldwork.
• Barem Araştırma: Turkish market research company providing both commercial brand/consumer research and political/public opinion polling — the closest domestic competitor to Areda's two-division model.
• Aksoy Araştırma: Turkey-based polling and research firm focused heavily on political and social opinion research — directly comparable to AREDA Survey's political polling work.
• ADA Araştırma: Turkish research firm offering both political/public opinion polling and commercial market research — closely parallel to Areda's dual AREDA Survey / AREDA Piar structure.
• Optimum Araştırma: Turkey-based market research company conducting consumer, social and political polling — comparable scale and service mix to Areda's full portfolio.

Others

• Turkstat (TÜİK): Turkish official statistics institute; not a direct competitor but adjacent ecosystem — its published data sets the methodological benchmark Areda's nationwide survey claims of representativeness must clear.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aredasurvey

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Areda Survey