KONDA

What KONDA does

KONDA (legal entity Konda Araştırma ve Danışmanlık A.Ş.) is a Turkish research and consulting company founded in 1984 and headquartered in the Beşiktaş district of Istanbul. The firm conducts face-to-face field research across Turkey on social, political, and consumer topics, serving a horizontal mix of customers that includes private sector enterprises, public institutions, political parties, and academic researchers. Named enterprise customers include Akbank, Koç Holding, Sabancı Holding, Ford Otosan, Coca-Cola, Migros, Google, Yapı Kredi, Trendyol, TOGG, Vodafone, and Unilever. The company operates with 11-50 employees and no external investors identified.

KONDA's core offerings are the KONDA Barometer (a monthly subscription-based social research series conducted since 2010 via face-to-face interviews with representative samples of Turkey's population aged 15+), the KONDA Kontent subscription content portal, and the KONDAi (KONDA Intelligence) AI-powered conversational interface that provides subscribers natural-language access to 40 years of proprietary research data. Supporting products include KONDA İnteraktif (data visualization), Hayat Tarzları (lifestyle segmentation research), Türkiye 101 (demographic visualization as 100 people), and Gündem Ajandası (news agenda tracking). The firm employs a proprietary 4T methodology (Temsiliyet/Representativeness, Temas/Touch, Trend, Technology) and a spatial pattern analysis technique that reads data at neighborhood scale rather than only at provincial level, with 50,000+ neighborhood analyses completed to date.

KONDA monetizes through three streams: tiered recurring subscriptions (KONDA Barometer and Kontent tiers — Basic at 4,000 TL/month or 36,000 TL/year, Barometer subscription, Full Access, and Connection for institutional clients — with pricing offered in TL, USD, and EUR), custom research projects sold through direct enterprise sales to private and public-sector buyers, and data licensing arrangements (with Barometer data published publicly after two years). Distribution combines a self-service subscription portal (KONDA Kontent) for product-led conversion with direct outreach and proposal-based sales for institutional accounts. KONDAi is available exclusively to Barometer and Kontent subscribers, creating a product-led upsell loop. The company is privately held with no public listing or parent entity identified.

Name

KONDA

Legal name

Konda Araştırma ve Danışmanlık A.Ş.

Website

https://konda.com.tr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

KONDA is a Turkish research and consulting firm that runs face-to-face field research and the monthly KONDA Barometer series. It serves private sector enterprises, public institutions, political parties, and academics via subscriptions, custom research, and the KONDAi AI data interface.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services (KONDA Barometer & Kontent): Monthly and annual subscription tiers for access to KONDA Barometer reports, Kontent content portal, KONDAi AI platform access, and periodic insight reports. Subscription-based recurring revenue model with tiered pricing based on access level.
2. Custom Research Projects: Bespoke research services for private sector companies, public institutions, and political organizations including consumer behavior studies, voter analysis, perception surveys, and sector-specific research.
3. Data Licensing: Barometer data is published publicly after 2 years per subscription agreements. Other research data is shared with academics and researchers under licensing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

KONDA is a Turkish research and consulting firm that conducts face-to-face field research and survey-based data analysis on social, political, and market topics. It sells subscription-based access to its monthly KONDA Barometer research series, a content portal (KONDA Kontent), and an AI-powered data interaction platform (KONDAi), alongside bespoke custom research projects for private companies, public institutions, political parties, and academic researchers.

Product overview

KONDA is a Turkish research and consulting company with 40+ years of experience, offering a portfolio of research products and services. The core offering includes the KONDA Barometresi (monthly social research series since 2010) and KONDA Kontent (subscription-based content portal). The product suite also includes KONDA Intelligence (KONDAi) - an AI-powered conversational interface for data access, KONDA İnteraktif (interactive data visualization), Hayat Tarzları Araştırması (lifestyle segmentation), Türkiye 101 (demographic visualization), and Gündem Ajandası (news agenda). Research services include consumer/brand research, political/social research, and perception/reputation studies.

Differentiator

Problem solved

Functional benefit

Brands

• KONDA Barometresi: Monthly subscription-based social research series conducting face-to-face interviews across Turkey since 2010
• KONDA Kontent
• KONDA Intelligence (KONDAi)
• KONDA İnteraktif
• Türkiye 101
• Hayat Tarzları (Lifestyle Surveys)
• Gündem Ajandası

Products and services

• KONDA Barometresi (KONDA Barometer) Monthly social research subscription series covering political preferences, economic conditions, social sentiment, leadership evaluations, and thematic analyses using face-to-face interviews with representative Turkish samples. Targets institutional subscribers across private sector, public institutions, political organizations, and academia.
• KONDA Kontent Subscription-based content portal providing tiered access (Basic, Barometer, Full Access, Connection) to research reports, indices (Moral Index, Inflation Expectation Index), and thematic analyses on social, political, and economic topics.
• KONDA Intelligence (KONDAi) AI-powered conversational platform that enables subscribers to query KONDA's 40 years of proprietary research data through natural-language interaction using large language models. Currently available exclusively to KONDA Barometer and Kontent subscribers.
• KONDA İnteraktif Interactive data visualization platform presenting KONDA research findings through modules including demographic visualizations, election analysis, and social trend tracking.
• Hayat Tarzları Araştırması (Lifestyle Surveys) Lifestyle segmentation research that interprets Turkish society through differentiated sub-segments within social clusters, revealing the current social landscape and direction of change.
• Türkiye 101 Special research initiative presenting Turkey's population aged 18+ as a representative model of 100 people, visualizing demographic structure, education levels, living conditions, values, and behavioral patterns.
• Tüketici ve Marka Araştırmaları (Consumer and Brand Research) Custom consumer and brand research services using face-to-face field research methodology to define consumer behavior and market dynamics for private sector clients.
• Siyasal ve Toplumsal Araştırmalar (Political and Social Research) Custom political and social research covering elections, current political issues, and public opinion monitoring for political parties, candidates, and public institutions.
• Algı ve İtibar Araştırmaları (Perception and Reputation Research) Custom perception and reputation research services for companies and civil society organizations, measuring institutional positioning among stakeholders.

Quantifiable outcome

• 200+ different social topics analyzed and reported in KONDA Barometer
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• KONDAi Users and Beta TestersminorOthers · 28 July 2026KONDAi platform is currently available exclusively to KONDA Barometer and Kontent subscribers. User feedback plays a key role in shaping the platform's future development and roadmap.
• Dr. Savaş YıldırımminorOthers · 28 July 2026Assoc. Prof. Savaş Yıldırım delivered the keynote speech at the KONDAi launch event, discussing why large language models require reliable, high-quality institutional data.
• hayattarzlari.com.tr (Hayat Tarzları Sub-Segments)minorOthersKONDA has established a dedicated subdomain (hayattarzlari.com.tr) for the Hayat Tarzları (Lifestyle) Research sub-segments, which serves as a specialized platform for lifestyle segmentation data and research findings.
• kontent.konda.com.trcoreOthersKONDA's content portal (Kontent) is a core distribution channel for the company's research products, enabling subscription-based access to Barometer and other research content.
• interaktif.konda.com.tr (KONDA Interactive)coreOthersKONDA Interactive platform serves as the data visualization and public access portal for KONDA's research data warehouse, making complex data accessible through interactive tools.
• gundem.konda.com.tr (Gündem Ajandası)minorOthersNews Agenda platform for tracking current social and political developments as reported by KONDA research.
• kondai.app (KONDAi)coreOthersKONDA Intelligence platform launched to provide exclusive AI-powered access to KONDA's research database, combining 40 years of data with artificial intelligence.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pew Research Center: Independent research organization conducting social and demographic polling with rigorous methodology; comparable in dataset depth, longitudinal tracking, and the use of research findings to serve public-institution and academic audiences.
• YouGov: Subscription-based research and polling firm with longitudinal panel data and recurring revenue model; closely mirrors KONDA's Kontent/Barometer subscription approach, though operating primarily online rather than face-to-face.
• Ipsos: Global market research and polling leader with established Turkish operations and a social/political research practice; directly competes for the same enterprise research budgets and multinational client engagements.
• Gallup: Global polling and analytics firm with a long-running brand recognition in political and social research; directly comparable in polling methodology, longitudinal tracking, and advisory work for institutions and political actors.
• MetroPOLL Strategic Research: Turkish social research and polling firm delivering public opinion research and field studies; comparable in political and social research offering and in serving media, public, and political clients in Turkey.
• Barem Araştırma: Turkish market research and polling firm offering consumer, social, and political research; directly competes for the same Turkish enterprise and political clients on field-research-driven engagements.
• Aksoy Araştırma: Turkish polling and political research firm focused on voter analysis and public opinion measurement; directly comparable methodology and target client set in Turkish political polling.
• Optimar: Turkish market research company providing field research, consumer behavior studies, and custom research; comparable service portfolio and target client base within the Turkish research market.
• Kantar: Global market research and consumer insights firm with Turkish operations; competes for the same multinational brand clients and offers overlapping consumer behavior, segmentation, and brand research capabilities.

Broad incumbents

• NielsenIQ: Global consumer intelligence and market research firm with a much broader portfolio; overlaps with KONDA's consumer behavior and market research offerings while also serving the same multinational CPG and retail clients in Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kondaarastirma
• Instagraminstagram.com/kondaarastirma
• LinkedInlinkedin.com/company/kondaarastirma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KONDA