IOM

Name

IOM

Legal name

IOM Software GmbH

Website

https://iom.at

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Optical and Hearing-Aid Practice Management Software

NAICS

Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Facilities Support Management Services (8744), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

akta.pro secondary industries

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI), Appointment Scheduling & Service Dispatch Support (BPAAABAO), Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

Keywords

• Optical retail software
• Hearing aid acoustics software
• Practice management software
• 3D refraction systems
• Otoplastics manufacturing

Headquarters

HQ city

Ybbs An Der Donau

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licenses: Sale and delivery of software products, individual programs, and usage licenses. Software purchase requires mandatory service contract.
2. Service Contracts: Three-tier support contracts: Care (Class A) with update service, hotline, and archiving; Help (Class B) includes hardware troubleshooting and training discounts; All (Class C) includes custom report modifications and tariff changes. Paid annually or monthly in advance.
3. Hardware Sales: Sale of technical equipment including refraction systems, measurement systems, mobile data capture devices, signature pads, and consumables (price labels, order bags, forms).
4. Server Hosting: Complete managed hosting solution where IOM maintains servers, performs software updates, manages printers and users. Customer pays for hosted server infrastructure with full IOM software maintenance.
5. CRM/Direct Mailing Services: IOM handles customer analysis, printing, enveloping and mailing for optician-acoustician customers. Includes contact lens logistics with manufacturer-independent ordering and delivery services.
6. Consumables: Sale of money counter inserts (Geldzähleinsatz) for cash drawers at €74.90.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IOM Software GmbH develops, sells, and supports FAVEO, a modular customer management software for eye opticians and hearing aid acousticians that combines order management, inventory, accounting, POS, direct mailing, and appointment scheduling in a single interface. The company complements the software with proprietary hardware (VEOVISU 3D refraction system, signature pads, mobile inventory devices), managed server hosting, terminal-server branch solutions, and the WAVO 3D-printed otoplastics service. Customers are required to purchase a recurring service contract (Care/Help/All tiers) alongside the software license.

Product overview

IOM Software GmbH is a specialized software company serving eyewear retailers (Augenoptik) and hearing aid acousticians (Hörgeräteakustik). Its primary product is FAVEO, a modular customer management software platform covering order processing, inventory, accounting, POS, and appointment scheduling. FAVEO is supplemented by the NOAH4 integration module for hearing instruments and the VEOVISU 3D refraction hardware system. IOM also offers WAVO Otoplastik, a 3D-printed earmold sub-brand produced in partnership with WAVO GmbH. Supporting services include CRM automation, contact lens logistics, GDPR consulting, terminal server solutions, and server hosting. IOM holds a market leadership position in optical-acoustic software in Austria and serves customers in Austria, Germany, Italy, and Switzerland. Starter packages begin at €2,990.

Differentiator

Problem solved

Functional benefit

Brands

• FAVEO: Main software product for opticians and hearing aid acousticians — a complete customer management software covering order management, inventory, invoicing, POS, direct mailing, and appointment scheduling. Named from Latin 'faveo' meaning 'I support'. The modular software is suitable for small businesses to large multi-branch operators.
• VEOVISU
• WAVO
• IOM Office Plus
• IOM Office Box Edition

Products and services

• FAVEO Modular customer management software for eyewear retailers (Augenoptik) and hearing aid acousticians (Hörakustik) covering order management, inventory, accounting, purchasing, POS cash register, direct mailing, and appointment scheduling. Designed for small businesses through large multi-branch operators.
• VEOVISU 3D Refraction System Refraction testing system using passive-polarizing 3D monitors (circular or linear polarization) for standard vision tests, valence tests, stereo tests, and cross/pointer tests in high resolution. Available as PC version or tablet-controlled all-in-one system for eye opticians.
• Unterschriftenpads (Digital Signature Pads) Certified signature capture devices fully integrated into FAVEO for digital storage of signed documents with customer records. Supports display of advertising images as screensaver when not in use.
• Terminal Server Branch Solution Multi-branch management solution using Terminal Server infrastructure where all customer data is stored centrally and accessed via secured internet connections from branch locations. Provides second-accurate real-time data, centralized backup, per-employee or per-branch statistics, and secure staff access limited to IOM software only.
• Managed Server Hosting Fully managed server hosting service where IOM handles complete software maintenance including program updates, lens price lists, contact lens catalogs, hearing aid catalogs, and health insurance tariffs. Includes redundant hardware, dual internet lines, and external backups for high availability.
• WAVO Otoplastik (Custom Earmold Production) Custom earmold (otoplastik) production service using 3D scanning and 3D printing, fully integrated into FAVEO software. Materials include acrylic (hard), THERMOtec, and silicone (soft), with delivery within approximately 1-2 working days after model approval for Austrian customers.
• Geldzähleinsatz EURO (Money Counter Insert) Euro coin counting insert for cash drawers compatible with Metapace K-1 and Glancetron 8070 cash drawers. Available in black and white at €74.90.
• Arbeitstaschen (Work Bags) Work bags for optical workshops in standard A-6 and A-5 portrait formats, available in red and blue. Custom colors available on request.
• Preisetiketten (Price Labels) Price labels for marking eyewear and sunglasses, available in various formats for standard A4 printers or specialized thermal-transfer label printers. All formats can be printed directly from FAVEO.
• CRM and Direct Mailing Services Customer relationship management automation service including customer letters, follow-up reminders, and direct mailings. IOM handles evaluation, printing, enveloping, and mailing on behalf of the optician-acoustician customer.
• CL Logistik (Contact Lens Logistics) Contact lens and care solution delivery service. IOM handles contract creation, ordering, customer delivery, and fee collection independently of manufacturer, supporting guaranteed monthly or quarterly revenue for the optician.
• DSGVO Beratung (GDPR Consulting) Data protection and IT security consulting services including staff training, compliance audits, and operational analysis to support customers with GDPR implementation and ongoing compliance.

Quantifiable outcome

• Updates provided at least every 8 weeks to ensure functional reliability
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Three partnerships are on record, tiered strategic and core.

• OSVA (Ophthalmic Software Vendor Association)strategicStrategic or Co-development Partner · 1 January 2016OSVA is an association of six major EDV providers for eye opticians founded in 2012. Members include Bludata, Cristallin, IPRO, OCUCO, Retail Planit, and Tematica, representing over 22,000 business locations. IOM joined in 2016 as the market leader in Austria. The association works to establish stable and modern IT standards for optical businesses in Europe.
• WAVO GmbH (Waldviertel Otoplastik)coreStrategic or Co-development PartnerWAVO GmbH collaborated with IOM Software GmbH to develop a fully integrated 3D production process for hearing aid earpieces (otoplastik). The workflow integrates 3D scanning, modeling, and 3D printing directly into the FAVEO software. WAVO produces otoplastics in acrylic, THERMOtec, and silicone materials, with delivery within approximately 5 days for Austrian customers.
• HIMSA (NOAH Platform)coreTechnology or IntegrationNOAH is an integration framework developed for the hearing aid industry, supported by over 120 companies worldwide. FAVEO offers a certified interface to NOAH4, enabling automatic transfer of measurement curves from hearing aid fitting systems into FAVEO software. Fitting reports can be printed with one click.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Compulink Advantage: US-headquartered practice management and EHR suite for optometry and ophthalmology — comparable vertical focus on eye-care workflows but with broader clinical scope and US-centric deployment than IOM's DACH-centric FAVEO.
• RevolutionEHR: Cloud-based EHR and practice management platform for optometrists and ophthalmologists in North America — broader scale and scope than IOM but operates in the same eye-care vertical with overlapping workflow features.
• OfficeMate: Established US practice management and EHR solution for optometry, part of the Eye Care Leaders portfolio — broader geographic and clinical scope than IOM but comparable vertical SaaS category.

Direct peers

• IPRO: German optical practice management software provider and OSVA member, serving eye opticians with order processing, inventory, and CRM — overlapping customer base, geography, and product category with IOM Software.
• OCUCO: Irish-headquartered vertical SaaS provider for optical retail, offering practice management, ordering, and POS solutions to opticians across Europe and North America — directly comparable vertical focus, customer segment, and product scope to IOM's FAVEO.
• Retail Planit: German retail software provider and OSVA member focused on optical retail workflows; competes with IOM in the same Augenoptik vertical with comparable order management and POS capabilities.
• Cristallin: Optical software vendor for eye opticians and OSVA member; provides comparable practice management and customer management tools to the German-speaking market, directly competing with FAVEO.
• Bludata: German optical retail software vendor and fellow OSVA member alongside IOM, serving Augenoptiker with comparable order, inventory, and customer management functionality in the German-speaking market.
• Tematica: Italian optical retail software vendor and OSVA member serving eye opticians in Italy and southern Europe — directly overlaps with IOM's Italian market presence and product category.

Others

• HIMSA: Owner of the NOAH hearing instrument platform supported by 120+ hearing aid manufacturers; not a direct competitor but the integration partner whose NOAH4 interface is a critical dependency for IOM's hearing-acoustician module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@IOMSoftwareGmbH
• LinkedInlinkedin.com/company/iom-software-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IOM