CROMATICS

What CROMATICS does

CROMATICS is a privately held creative agency headquartered in Dresden, Germany, with a second office established in Cologne in 2020. The company was founded by Alex, Ron, and Andreas Schanzenbach and operates through three interconnected service pillars: GET LOUD (brand communication, corporate design, campaigning, social media, content creation, events, and in-real-life marketing), GO DEEP (organizational development including corporate mission, company culture, employer bonding, and innovation capability assessment), and CO-CREATE (workshops, coaching, offsites, hackathons, and the Co-Creation Academy).

The agency's core technology is its proprietary 'Co-Creation' methodology — a scientifically-backed collaborative framework documented in the Co-Creation Mindpaper and taught free of charge via the Co-Creation Academy on YouTube. Supporting platforms include the Playground Newsletter, Playground Podcast, and a specialized sub-unit called SOOH Special that focuses on custom out-of-home installations and guerrilla activations. AI is mentioned as part of the creative workflow (AI-driven scenography, a data analyst developing KI-Lösungen) but is not a productized or differentiated capability.

CROMATICS generates revenue through project-based professional services on a quote-only model. Its roughly 20-person team serves enterprise and mid-market B2B clients across highly diverse verticals — including Adobe, LinkedIn, Adidas, Volkswagen Transparent Factory, BASF, DFL (Deutsche Fußball Liga), Milka, Monkey 47, Radeberger, and the Sächsisches Staatsministerium für Soziales. Client acquisition is primarily direct (contact form → first conversation → project scoping) supplemented by content marketing, events, and earned media. The agency has won the BrandEx Award (2025) and Deutscher Agenturpreis Gold, and is founder-owned with no disclosed external investors.

Name

CROMATICS

Legal name

CROMATICS GmbH

Website

https://cromatics.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

CROMATICS is a Dresden-based creative agency with a Cologne office, offering brand communication, organizational development, and co-creation workshop services to enterprise and mid-market B2B clients across Germany. Its ~20-person team delivers project-based campaigns for brands such as Adobe, Adidas, LinkedIn, BASF, and DFL.

Ownership category

akta.pro rank

Product category

Creative and Brand Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Creative agency services
• Brand transformation
• Experiential marketing
• Co-creation consulting
• Organizational development

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand & Communication Services: Project-based professional services for brand identity, corporate design, campaigning, social media marketing, content creation, and events. Services offered under 'Get Loud' umbrella covering brand communication and marketing campaigns.
2. Organizational Development Services: Services under 'Go Deep' covering corporate mission statements, company culture development, employer bonding, co-creation coaching, collaboration enhancement, and innovation capability assessment.
3. Co-Creation Services: Workshops, coaching, offsites, hackathons, and festivals under 'Co-Create' umbrella including keynote speeches, team workshops, and the Co-Creation Academy online platform.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

CROMATICS is a creative agency that delivers brand transformation, organizational development, and co-creation services for B2B clients. The agency operates three interconnected pillars — GET LOUD! (brand communication, campaigns, events), GO DEEP! (corporate culture, employer branding, innovation assessment), and CO-CREATE! (workshops, coaching, offsites, hackathons). Services include brand identity, corporate design, social media marketing, in-real-life marketing, and proprietary experiential installations.

Product overview

CROMATICS is a creative agency offering three interconnected service pillars: GET LOUD! (brand communication and campaigns), GO DEEP! (organizational development and culture), and CO-CREATE! (collaborative innovation services). The agency operates as a service-based consultancy rather than a software product company. Their portfolio includes brand identity, corporate design, social media marketing, event production, experiential marketing, employer branding, and co-creation workshops. Supporting offerings include the Co-Creation Academy (online), the Co-Creation Mindpaper (knowledge resource), and the Playground Podcast. Assessment tools like Kompass Innovations-kraft and Kollaborations-Booster help clients evaluate innovation capability and collaboration effectiveness. The specialized SOOH Special unit handles custom installations and guerrilla activations.

Differentiator

Problem solved

Functional benefit

Brands

• SOOH Special: A specialized unit within CROMATICS focusing on Special Out-of-Home marketing activations, custom installations, urban takeovers, and guerrilla marketing campaigns
• Co-Creation Mindpaper
• Playground Newsletter

Products and services

• GET LOUD! Brand communication and campaign service pillar covering brand identity, corporate design, campaigning, social media marketing, content creation, events, in-real-life marketing, and employer branding for B2B clients.
• GO DEEP! Organizational development service pillar covering corporate mission statement development, company culture transformation, employer bonding, co-creation coaching, collaboration boosting, and innovation capability assessment.
• CO-CREATE! Co-creation service pillar covering keynote speeches, Co-Creation Academy (online), Co-Creation team workshops, Co-Creation coaching, offsites, hackathons, and festivals for collaborative innovation with client teams.
• Co-Creation Academy (Online) Free online video learning platform teaching the co-creation mindset and methods through video content hosted on YouTube.
• Co-Creation Mindpaper Downloadable, scientifically-backed knowledge resource documenting the co-creation mindset, methods, and principles for collaborative work and future skills.
• Kompass Innovationskraft & Zukunftsfähigkeit Diagnostic assessment tool providing five anonymous team perspectives and three concrete recommendations over three weeks to assess innovation capability and future readiness for client organizations.
• Kollaborations-Booster Three-week assessment of hybrid collaboration effectiveness providing honest feedback and clear recommendations for client teams.
• SOOH Special Specialized unit within CROMATICS offering Special Out-of-Home marketing services including custom installations, urban takeovers, and guerrilla activations for memorable physical brand experiences.
• CROMATICS Playground Podcast Podcast series discussing co-creation topics including beginnings, mindset, highs, failures, and the interplay of wildness and control in creative work.

Quantifiable outcome

• 1.012 registrations, 533 participants from 72 countries for Adobe event
• +3 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Lars P. Krause aka DouzecoreStrategic or Co-development PartnerArtist collaborator for major mural campaigns including 2019 and 2024 largest election campaign visuals in Saxony. Creates visual artwork translating campaign messages into impactful street art.
• ZukunftsinstitutcoreStrategic or Co-development PartnerThink tank partner for Trauer Now initiative on grief awareness. Collaborated on research and thought leadership for taboo-breaking campaign.
• Bandits & FriendsminorStrategic or Co-development PartnerCreative partner for 2019 election campaign supporting the mural project.
• MOLOTOWminorGTM or Marketing PartnerArt supplies sponsor for mural and street art projects.
• Deutsche Welle TVminorStrategic or Co-development PartnerFilm production partner for DFL Der Klassiker campaign, providing globally distributed content through their network.
• change.orgminorGTM or Marketing PartnerPetition platform partner for innocent PETition campaign that collected 76,873 signatures to change German deposit law.
• ESPN, PPTV, Sky Germany, 443minorChannel Partner/ Reseller/ DistributorMedia distribution partners for DFL Der Klassiker campaign film content.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg creative agency working across brand identity, campaigns, and digital experiences. Comparable to CROMATICS in offering integrated brand work for mid-market and enterprise clients.
• Heimat: Berlin-based creative agency producing integrated campaigns and brand work. Comparable in scope and client type to CROMATICS, although operating at significantly larger scale.
• Antoni: Berlin-based creative agency known for Mercedes-Benz work. Comparable to CROMATICS as a German creative agency specializing in brand campaigns and brand-world building for major enterprise clients.
• Jung von Matt: One of Germany's largest independent creative agencies with offices in Berlin, Hamburg, and beyond. Directly comparable as a German-headquartered creative agency offering brand strategy, campaigns, and experiential work for enterprise clients.
• Scholz & Friends: Berlin- and Hamburg-based creative agency with a strong track record in integrated brand communication. Comparable to CROMATICS in offering brand campaigns, employer branding, and transformation work for enterprise clients.
• Grabarz & Partner: Hamburg-based creative agency known for integrated campaigns and creative work for major German and international brands. Comparable in service scope and enterprise-client focus.
• Kolle Rebbe: Hamburg-based creative agency offering brand communication, campaigns, and experiential work for major enterprise brands. Directly comparable as a mid-sized German creative shop competing for similar accounts.

Broad incumbents

• DDB Germany: German arm of the global DDB advertising network. Comparable to CROMATICS as a creative agency serving major brands but with the backing of a global network and larger scale.
• TBWA\Germany: German operations of the global TBWA creative network. Overlaps with CROMATICS in campaign development and brand communication but offers broader network resources and international reach.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich. Overlaps with CROMATICS in brand communication and integrated campaigns but operates at far greater scale with multiple specialist houses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cromaticstube
• LinkedInlinkedin.com/company/cromatics-kommunikationsagentur
• Instagraminstagram.com/cromaticsgram
• Xx.com/cromatics
• Facebookfacebook.com/CROMATICS

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROMATICS