Big Beat
Big Beat is a UK experiential services company, founded in 1999, delivering drumming and rhythm-based team-building events, conference ice breakers, and school workshops to corporate clients, event agencies, and educational institutions across the UK, Europe, and select international markets.
- Company typePrivate
- Founded1999
- HeadquartersGrundisburgh, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Big Beat does
Big Beat is a UK-based experiential services company founded in 1999 that delivers drumming and rhythm-based team-building events, conference ice breakers, and educational workshops. The company serves three primary customer segments: large corporate clients (conferences, away days, themed events), UK event agencies that resell the offering, and educational institutions from primary through higher education. Named enterprise customers include WWF, RBS, Accor Hotels, British Airways, Procter & Gamble, and Unilever, and the company has delivered sessions internationally in Turkey, Malaysia, and Dubai.
The core offering is built around facilitated, in-person rhythm experiences using authentic Brazilian instruments (surdo, ago-go bell, snare drums, tamborim), boomwhackers, junk percussion, and world percussion instruments. Activities are packaged into distinct products: School Workshops (Samba workshops, World Percussion, Carnival Residencies, inset days), Conference Ice Breakers (Boomwhackers, Bag Lady Workout, Toy Orchestra for groups of 50-5000+), and Team Building Exercises (Samba Drumming, Junk Percussion, Creative Away Days for groups of 10-1000). Sessions range from 10-90 minute energizers to half-day and full-day programs, and all instruments are transported to client locations.
The business operates on a quote-based professional services model with no publicly disclosed pricing, targeting enterprise, event-agency, and school buyers primarily in the UK and Europe. Distribution is direct via the company website, phone, and email, supplemented by event-agency partnerships and an online gallery of past events. The company is privately held, bootstrapped, founder-owned, and operates with 1-10 employees from Grundisburgh, Suffolk, with no external investment or parent company identified.
Big Beat firmographics
Firmographics- Name
- Big Beat
- Legal name
- Big Beat
- Website
- https://bigbeat.biz
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Big Beat is a UK experiential services company, founded in 1999, delivering drumming and rhythm-based team-building events, conference ice breakers, and school workshops to corporate clients, event agencies, and educational institutions across the UK, Europe, and select international markets.
- Ownership category
- akta.pro rank
Big Beat industry classification
Industry- Product category
- Corporate team building and experiential events
- NAICS
- Musical Groups and Artists (711130), Performing Arts Companies (7111), Other Performing Arts Companies (71119)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Party DJ, Music & Audio Services (HSACACAI)
- akta.pro secondary industries
- Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Event Stagehands & Production Support Crew (HSACAEAJ)
Keywords
Where Big Beat is headquartered
LocationHeadquarters
- HQ city
- Grundisburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Big Beat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Team Building Workshops: Corporate drumming and rhythm-based team building sessions delivered at client locations or events. Sessions range from 10-90 minute energizers to half-day and full-day workshops. Pricing is likely quote-based based on group size, duration, and location.
- Conference Ice Breakers: Shorter musical activities for conferences, conventions, and corporate events designed to energize and engage delegates. Can accommodate 50 to 5000+ participants.
- School Workshops: Educational drumming workshops for schools including samba workshops, junk percussion, world percussion, inset days for teachers, and carnival residencies spanning 3-5 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote based on session type, duration, and group size |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Big Beat product offering
Product offeringCore offering
Big Beat delivers in-person drumming and rhythm-based team-building workshops, conference ice breakers, and school music workshops. Sessions range from 10-minute energizers to full-day creative away days, accommodating groups of 10 to 5,000+ participants using authentic Brazilian percussion, boomwhackers, junk percussion, and world instruments brought directly to client locations across the UK, Europe, and internationally.
Product overview
Big Beat is a team building activities company offering a unified portfolio of rhythm-based experiential services. The core offerings include School Workshops (Samba, Junk percussion, World percussion, Carnival residencies), Conference Ice Breakers (Boomwhackers, Bag Lady Workout, Toy Orchestra), and Team Building Exercises (Samba Drumming, Junk percussion, Creative Away Days). All activities are delivered in-person using provided instruments, with sessions ranging from 10 minutes to full-day programs for groups of 10 to 5000 participants.
Differentiator
Problem solved
Functional benefit
Products and services
- School Workshops Educational drumming and music workshops for schools covering Samba, junk percussion, world percussion, inset days for teachers, and multi-day carnival residencies. Designed for students from key stage 1 through secondary, colleges, and higher education.
- Conference Ice Breakers
- Team Building Exercises
Quantifiable outcome
- Teams continue singing and clapping rhythms days after the event
- +1 more outcomes
Companies that use Big Beat
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Big Beat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Big Beat partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Big Beat competitors and assessment
Company assessmentBroad incumbents
- Outback Team Building: Established North American corporate team building company with a broad activity catalogue including music-based options. Comparable as a larger, broader portfolio competitor in the corporate experiential team building space, though primarily North American.
Direct peers
- Drum Cafe: South Africa-founded global corporate drumming and team building provider offering mass-participation events for conferences and corporate clients. Direct overlap with Big Beat in samba-style drumming workshops delivered to enterprise customers worldwide.
- SongDivision: Global provider of music-based team building events including drumming, song-writing, and rhythm workshops for corporate conferences. Direct competitor with international delivery footprint overlapping Big Beat's market.
- Drumroots: UK-based community drumming and corporate team building provider delivering samba and percussion workshops. Directly comparable in services, format, and target customer to Big Beat.
- Team Tactics: UK provider of corporate team building events including drumming and rhythm-based activities for corporate away days. Closely comparable business model: facilitator-led, on-site delivery for UK enterprise clients.
- Spice (event services): UK corporate team building and events agency offering activity-based away days and conference energisers. Comparable in delivering themed team experiences to UK corporates, with a broader activity portfolio that includes musical options.
- Kinetik Events: UK corporate events company offering drumming and rhythm-based team building workshops, including large-group formats. Direct competitor in the same UK corporate drumming workshop segment.
Regional players
- Music in Offices: UK-based provider bringing music-making sessions into workplaces, including team building and wellbeing activities. Overlaps with Big Beat in rhythm-based corporate engagement but is more UK-domestic and more wellbeing-angled.
Others
- Event Agency UK (typical partner agencies): UK event management agencies (e.g., Clarity Events, KDM Events) that act as intermediaries for corporate away days and often subcontract music-based activities. Comparable as channel partners/adjacent ecosystem players to Big Beat's distribution model.
- School Workshops UK:
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Big Beat social profiles
Digital presenceBig Beat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Beat leadership team
Management profileNumber of profiles
Profiles1 record
Big Beat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Beat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Beat
What does Big Beat do?
Big Beat delivers in-person drumming and rhythm-based team-building workshops, conference ice breakers, and school music workshops. Sessions range from 10-minute energizers to full-day creative away days, accommodating groups of 10 to 5,000+ participants using authentic Brazilian percussion, boomwhackers, junk percussion, and world instruments brought directly to client locations across the UK, Europe, and internationally.
Is Big Beat a public or private company?
Big Beat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Beat founded?
Big Beat was founded in 1999. It employs 1 to 10 people.
Where is Big Beat based?
Big Beat is headquartered in Grundisburgh, United Kingdom, in the Europe region.
How does Big Beat make money?
Three revenue lines are on record. Team Building Workshops are the primary driver. The others are conference Ice Breakers and school Workshops.
Who are Big Beat's main competitors?
Outback Team Building is listed as a broad incumbent. Direct peers are Drum Cafe, SongDivision, Drumroots, Team Tactics, Spice (event services) and Kinetik Events. Music in Offices is listed as a regional player. Others are Event Agency UK (typical partner agencies) and School Workshops UK.
Does Big Beat have an API?
No public API is recorded for Big Beat.
What industry is Big Beat in?
Big Beat's product category is Corporate team building and experiential events. Its primary akta.pro industry code is HSACACAI, Party DJ, Music & Audio Services, with a secondary code of EDAMANAC, Group Music Classes & Ensembles (Band, Orchestra, Choir). Its NAICS code is 711130 and its SIC code is 7900.