Premedia
Premedia GmbH is a privately held, owner-managed customer experience agency founded in 1985 in Wels, Austria, employing ~130 professionals across five DACH offices. It delivers data intelligence, AI-powered content production, and martech implementation to enterprise clients in retail, banking, and insurance.
- Company typePrivate
- Founded1985
- HeadquartersWels, Austria
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Premedia does
Premedia GmbH is a privately held, owner-managed customer experience agency founded in 1985 in Wels, Austria. Operating under the holding structure of Premedia GmbH with subsidiary Beyond Marketing Hub GmbH, the company employs approximately 130 professionals across five offices in the DACH region — Wels (headquarters), Linz, Salzburg, Vienna, and Cologne. Premedia positions itself as an end-to-end partner for enterprise clients in retail, banking, and insurance, combining strategy, data intelligence, content production, and marketing technology implementation. The firm is led by four managing directors (Manfred Rumpl, Wolfgang Erlebach/CEO, Norbert Füruter, Jürgen Oberngruber) with no external parent, private equity, or institutional shareholders.
The offering is structured around two pillars — Data Intelligence and Content Excellence — plus marketing automation, each with consulting, technology, and performance components. Premedia is an authorized implementation partner for SAS Customer Intelligence 360 (CDP), Marmind (Marketing Resource Management), censhare (omnichannel content management), Zoho (CRM), Insider (customer engagement), and HubSpot. Its proprietary AI Media Production platform, launched in 2025, applies generative AI to enterprise-scale text, image, and video asset creation with claimed up to 50% cost savings and 24-hour asset turnaround, complemented by an 18-person in-house 3D visualization and CGI team.
Premedia generates revenue primarily through project-based, quote-driven professional services, technology implementation and managed services, and content production engagements. Go-to-market is consultative enterprise field sales targeting C-level and marketing/IT decision makers in DACH-region large enterprises. The disclosed customer base spans enterprise retail (INTERSPORT, dm-drogerie markt, REWE, XXXLutz, Fressnapf, Hofer, Trodat, AVIA, Hartlauer, POCO, Herold, LIBRO & PAGRO DISKONT/MTH Retail Group), banking and insurance (Erste Bank, Raiffeisenlandesbank Oberösterreich, DONAUVERSICHERUNG, Wüstenrot), and adjacent verticals including aviation (Lufthansa Group), retail loyalty (Migros Switzerland), automotive (Mazda), agriculture (RWA/Lagerhaus), logistics (Österreichische Post), real estate (Real-Treuhand), and firefighting equipment (Rosenbauer International). Pricing is not publicly disclosed and revenue figures are not reported in available sources.
Premedia firmographics
Firmographics- Name
- Premedia
- Legal name
- Premedia GmbH
- Website
- https://premedia.at
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Premedia GmbH is a privately held, owner-managed customer experience agency founded in 1985 in Wels, Austria, employing ~130 professionals across five DACH offices. It delivers data intelligence, AI-powered content production, and martech implementation to enterprise clients in retail, banking, and insurance.
- Ownership category
- akta.pro rank
Premedia industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Motion Picture and Video Production (51211), Support Activities for Printing (32312)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
- akta.pro secondary industries
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Journey Strategy (MPAAAFAI), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where Premedia is headquartered
LocationHeadquarters
- HQ city
- Wels
- HQ country
- Austria
- HQ region
- Europe
Offices5 records
Markets served
Premedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services & Consulting: Strategic consulting for customer experience transformation, data excellence roadmaps, and content strategy. Includes implementation support and change management.
- Technology Implementation & Integration: Implementation and integration of marketing technology platforms including CDP, CRM, DAM, PIM, and MRM systems from partners like SAS, Zoho, censhare, and Marmind.
- Content Production Services: AI Media Production, 3D visualization, CGI automation, and high-volume content creation services for enterprise clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Premedia product offering
Product offeringCore offering
Premedia is an end-to-end Customer Experience (CX) agency that combines data intelligence, content excellence, and AI-powered marketing automation for enterprise clients in the DACH region. It delivers strategic consulting, technology implementation (CDP, CRM, DAM, PIM, MRM), and high-volume content production services including AI Media Production and CGI-based 3D visualization. The company serves as a strategic partner from CX strategy through to implementation and managed services across retail, banking, and insurance verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Media Production
- Marketing Resource Management (MRM) with Marmind
- Customer Data Platform (CDP) with SAS Customer Intelligence 360
- CRM Implementation with Zoho
- Omnichannel Content Management with censhare
- 3D Visualization and CGI Production
- Omnichannel Engagement with Insider
- Marketing Automation Services
- CX Strategy and Data Consulting
Quantifiable outcome
- Up to 50% cost savings in media production through AI Media Production
- +5 more outcomes
Companies that use Premedia
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles1 record
Premedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature6 records
Premedia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- censharecorecenshare is an omnichannel content platform partner enabling Premedia clients to manage content in any language, locally or globally, delivering consistent experiences across all channels. Premedia provides implementation and consulting services for censhare.
- MarmindcoreMarmind is a Marketing Resource Management (MRM) software partner. Premedia implements Marmind for enterprise clients to centralize campaign planning, budgets, and performance measurement across markets.
- SAScoreSAS Customer Intelligence 360 is a Customer Data Platform (CDP) used by Premedia to create unified customer views, real-time personalization, and automated marketing journeys for enterprise clients like Erste Bank, dm, and Migros.
- ZohocoreZoho CRM is a customer relationship management platform implemented by Premedia for clients including MTH Retail Group (LIBRO & PAGRO DISKONT) and AVIA, providing integrated CRM for marketing, sales, and service.
- InsidersupportingInsider is a Customer Engagement Platform partner providing omnichannel engagement capabilities with unified customer profiles for intelligent segmentation and hyper-personalized communication.
- BrandspotsupportingBrandspot is a technology partner providing additional marketing technology capabilities integrated into Premedia's service offerings.
- HubSpotsupportingHubSpot is used for Premedia's own online marketing activities including content management, email marketing, social media publishing, reporting, and contact management.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Premedia competitors and assessment
Company assessmentDirect peers
- valantic: Large DACH-headquartered digital consulting firm specializing in customer experience transformation, CRM/CDP implementation, and marketing technology — directly overlapping Premedia's vertical focus in retail and financial services with comparable service model.
- ementexx: Austrian digital agency and CX consultancy serving DACH retail and financial services clients with comparable data, content, and marketing automation offerings — closest geographic and size peer.
- netconomy: DACH-based digital commerce and customer experience consultancy implementing martech stacks (Adobe, SAP, Salesforce) for retail and B2B enterprises — highly comparable in service offering, vertical mix, and regional concentration.
- SYZYGY Group: German digital agency and technology consultancy focused on customer experience, data-driven marketing, and platform implementations for enterprise clients — overlaps directly on CX strategy and martech delivery.
Broad incumbents
- Detecon: DACH-rooted management and technology consultancy covering digital transformation, data, and CX — overlaps with Premedia on enterprise advisory and technology implementation across telecom, retail, and financial services.
- Reply: European digital services group with dedicated customer experience practices and strong DACH presence — comparable in martech implementation and CX transformation but operates at significantly larger scale.
- Arvato (Bertelsmann): Large-scale CRM and customer experience services provider (Bertelsmann subsidiary) with significant DACH operations — overlapping on customer data management, marketing operations, and omnichannel execution at greater scale.
- adesso: Large German IT consultancy with significant CX, CRM, and martech practices serving retail, banking, and insurance — broader portfolio but overlapping client base and service lines with Premedia.
Regional players
- Elaboratum: Nordic customer experience and growth strategy consultancy — comparable CX and journey strategy offering but primarily serves Scandinavian markets rather than DACH.
- PINOVA Partners: DACH-focused digital commerce and PIM/DAM consultancy serving retailers and brands with comparable content and product information management services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Premedia social profiles
Digital presencePremedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premedia leadership team
Management profileNumber of profiles
Profiles8 records
Premedia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Premedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premedia
What does Premedia do?
Premedia is an end-to-end Customer Experience (CX) agency that combines data intelligence, content excellence, and AI-powered marketing automation for enterprise clients in the DACH region. It delivers strategic consulting, technology implementation (CDP, CRM, DAM, PIM, MRM), and high-volume content production services including AI Media Production and CGI-based 3D visualization. The company serves as a strategic partner from CX strategy through to implementation and managed services across retail, banking, and insurance verticals.
Is Premedia a public or private company?
Premedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premedia founded?
Premedia was founded in 1985. It employs 51 to 100 people.
Where is Premedia based?
Premedia is headquartered in Wels, Austria, in the Europe region.
How does Premedia make money?
Three revenue lines are on record. Professional Services & Consulting is the primary driver. The others are technology Implementation & Integration and content Production Services.
Who are Premedia's main competitors?
Direct peers on record are valantic, ementexx, netconomy and SYZYGY Group. Broad incumbents are Detecon, Reply, Arvato (Bertelsmann) and adesso. Regional players are Elaboratum and PINOVA Partners.
Does Premedia have an API?
No public API is recorded for Premedia.
What industry is Premedia in?
Premedia's product category is Marketing Consulting Services. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics. Its NAICS code is 541511 and its SIC code is 7370.