MARMIND
MARMIND is a Vienna-based enterprise SaaS vendor providing a cloud Marketing Resource Management (MRM) platform that unifies campaign planning, budgeting, and analytics for global enterprise marketing teams such as Lufthansa, Mercedes-Benz, and Deutsche Telekom.
- Company typePrivate
- Founded2000
- HeadquartersVienna, Austria
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MARMIND does
MARMIND GmbH is a Vienna-based enterprise software vendor founded in 2000 that builds a cloud-based Marketing Resource Management (MRM) SaaS platform used by global marketing organizations to plan, execute, and monitor omnichannel campaigns. The platform unifies marketing planning, budget and spend management, campaign management, real-time dashboards, digital asset management, project management, and workflow automation into a single system, running natively on Microsoft Azure and exposing a GraphQL API for integrations with Microsoft Dynamics 365, SAP, Power BI, Google Analytics, and DAM/PIM systems such as Censhare, Bynder, and CELUM. Its proprietary Mindscript scripting language enables custom workflow and business-logic configuration without code.
MARMIND sells exclusively to enterprise customers via direct field sales with a 'Book a demo' model and quote-based annual subscription pricing, supplemented by a global partner ecosystem of system integrators (PwC, adesso, MarketingTechLab, Premedia) and technology partners. The company serves roughly 50+ enterprise accounts across manufacturing, retail, telecommunications, publishing, aviation, insurance, and consumer brands, including Lufthansa Group, Mercedes-Benz, Deutsche Telekom, Springer Nature, OTTO Group, Mondi, REHAU, and LexisNexis, with deployments reaching 200-300+ users across multiple countries.
Since 2022 MARMIND has operated as a subsidiary of Entirely, the MarTech group owned by German media company DuMont, alongside Censhare, Facelift, and Elaine. The company maintains its headquarters in Vienna, a secondary Austrian office in Premstätten, and a wholly-owned US subsidiary in Chicago (established 2020). Leadership consists of Co-CEOs Gerhard Kragl and Patrick Moser, CCO Paul Polak, CFO Mirko Pfeifer, and a 70+ person team spanning development, QA, client solutions, and enablement functions.
MARMIND firmographics
Firmographics- Name
- MARMIND
- Legal name
- MARMIND GmbH
- Website
- https://marmind.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MARMIND is a Vienna-based enterprise SaaS vendor providing a cloud Marketing Resource Management (MRM) platform that unifies campaign planning, budgeting, and analytics for global enterprise marketing teams such as Lufthansa, Mercedes-Benz, and Deutsche Telekom.
- Ownership category
- akta.pro rank
Where MARMIND is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
MARMIND business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS): Marmind operates as a cloud-based SaaS platform with subscription-based licensing for enterprise marketing teams. The revenue model centers on recurring subscription fees from marketing resource management software licenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription - custom pricing based on organizational requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
MARMIND product offering
Product offeringCore offering
MARMIND GmbH sells the Marmind Marketing Management Software, an enterprise cloud-based Marketing Resource Management (MRM) SaaS platform that gives global marketing teams a central cockpit for omnichannel campaign planning, budget and spend management, marketing dashboards with AI-driven analytics, digital asset management, project management, and workflow automation. The platform runs on Microsoft Azure, is sold through annual enterprise subscriptions with quote-based pricing, and is integrated into broader marketing stacks via an open GraphQL API and partnerships with Microsoft, SAP, Google, and HubSpot.
Product overview
Marmind is a unified Marketing Resource Management (MRM) SaaS platform designed for enterprise marketing teams. The core Marmind Marketing Management Software serves as the central cockpit combining Marketing Planning Software, Marketing Budget Software, Campaign Management Software, Marketing Dashboards, Digital Asset Management Software, Marketing Project Management Software, and Marketing Workflow Management into one integrated system. The platform enables global brands to manage campaign plans, budgets, and performance in a single cloud-based environment, replacing spreadsheet-based chaos with real-time visibility and control over marketing activities. Additional functionality is extended through the Censhare Integration module which provides omnichannel content management combining DAM, PIM, and CMS capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Marmind Marketing Management Software Cloud-based Marketing Resource Management (MRM) SaaS platform that gives global enterprise marketing teams centralized control over campaign plans, budgets, digital assets, projects, workflows, and performance in one integrated cockpit, with multi-currency, multi-entity, role-based access, AI-driven dashboards and an open GraphQL API.
Quantifiable outcome
- 75% reduction in initial campaign planning time (REHAU case study)
- +4 more outcomes
Companies that use MARMIND
Customer profileNamed customers43 records
Segments5 records
Ideal customer profiles4 records
MARMIND technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature9 records
MARMIND partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, major, technology and minor.
- Smint.iocorePartnership announced December 2025 with Smint.io and Censhare to enhance content experiences for major brands. Smint.io Portals integrates DAM, PIM, SharePoint, OneDrive, and Google Drive content into portals for streamlined workflows.
- CensharecoreCenshare provides an omnichannel content management platform that integrates DAM, PIM, and CMS functionality. Integration with Marmind enables unified marketing workflows. Censhare is part of the Entirely (DuMont) ecosystem alongside Marmind.
- ElainecoreElaine is a GDPR-compliant marketing automation platform enabling personalized omnichannel campaigns for email, SMS, and mobile push. Part of the Entirely ecosystem with Marmind.
- FaceliftcoreFacelift is a comprehensive social media management platform with AI-powered tools for content creation, scheduling, and analytics. Part of the Entirely ecosystem with Marmind.
- MicrosoftcoreMarmind runs on Microsoft Azure cloud and integrates with Dynamics 365. Awarded Microsoft Country Partner of the Year in 2011 and has been a Microsoft partner for over 10 years. Platform supports Microsoft Teams for video conferencing and Microsoft Power BI for analytics.
- PwCmajorGlobal consulting and implementation company unlocking digital potential of businesses in marketing for over 10 years. Transforms business models and processes at every touchpoint of the customer journey.
- ByndertechnologyCloud-based digital asset management platform with AI-powered search, brand guidelines, creative workflows, and analytics for brand consistency.
- CELUMtechnologyDigital asset management and content collaboration platform that centralizes media assets and optimizes creative workflows.
- MediaValettechnologyCloud-based digital asset management platform with AI-powered tools and third-party integrations.
- HubSpottechnologyCRM platform used by Marmind for customer relationship management, customer support optimization, and consent/cookie management on their website.
- FaceliftcoreSocial media management platform enabling publishing, advertising, management, monitoring, and analysis of content. Part of Entirely ecosystem.
- AdveritytechnologyAI-powered data integration and analytics platform unifying data from 600+ sources for marketing insights.
- aclevionminorDevelops and implements customized digital communication and marketing solutions including Headless CMS, PIM, DAM, and MRM.
- adessominorIT services company offering products and services for secure and successful customer growth with technologically leading solutions.
- b.telligentminorAnalytics and data management consultancy guiding customers from data strategy to implementation.
- better decisions group (bdg)minorInternational business intelligence consultancy delivering customized CPM and BI solutions.
- brixminorConsultancy with years of experience developing suitable solutions for content and information management.
- gateBminorConsulting firm combining data and technology to forge smarter client-customer relationships.
- MarketingTechLabminorBrings data-driven and customer-focused digital transformation projects to success with marketing technology expertise.
- we can marketingminorMarTech agency specializing in loyalty, marketing resource management, and content management solutions.
- PremediaminorMarTech service provider digitizing marketing processes and automating content production for DACH region.
- Go IgniteminorMarketing consulting helping teams maximize marketing effectiveness with 360-degree approach to strategy and measurement.
- Smint.iotechnologyFirst solution integrating DAM, PIM, SharePoint, OneDrive, and Google Drive content into any portal.
- Google Ireland LimitedtechnologyGoogle provides analytics (Google Analytics), tag management (Google Tag Manager), mapping services (Google Maps), forms (Google Forms), and video content (YouTube) integrated with Marmind's platform.
- Hotjar LimitedtechnologyHotjar provides user behavior analytics and optimization tools for Marmind's website.
- Microsoft Ireland Operations LimitedtechnologyMicrosoft provides Bing Ads for advertising and Microsoft Teams for video conferencing integrated with Marmind.
- LinkedIn IrelandtechnologyLinkedIn provides advertising pixel for retargeting and marketing analytics.
- Spotify ABtechnologySpotify provides audio content embedding for podcast and multimedia content delivery.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
MARMIND competitors and assessment
Company assessmentDirect peers
- Adobe Workfront: Adobe Workfront is the most direct MRM/work management competitor to MARMIND, offering enterprise marketing planning, project management, and resource management for global marketing teams. Comparable in target customer (large enterprise marketing organizations), core functionality (campaign planning, workflow automation, approvals), and business model (SaaS subscription).
- Aprimo: Aprimo is a long-standing Marketing Resource Management platform offering marketing planning, budgeting, workflow, and content operations for enterprise marketing teams. Closely aligned with MARMIND in MRM category, vertical focus on enterprise, and feature set spanning planning, budget, and campaign management.
- North Plains (formerly BrandMaker): North Plains, which acquired BrandMaker, is a direct MRM competitor with German/DACH roots comparable to MARMIND. Provides marketing resource management, marketing asset management, and agency management for global enterprise marketing organizations, with overlapping customer verticals (manufacturing, automotive, B2B).
- Allocadia: Allocadia is a marketing performance management and budget planning platform serving enterprise B2B marketing teams. Directly comparable to MARMIND's Budget & Spend Management module in functionality (budget planning, forecasting, ROI tracking) and target buyer (marketing operations leaders at large enterprises).
- Wrike: Wrike is a collaborative work management platform with strong adoption in marketing departments for campaign and project management. Comparable to MARMIND in marketing project management, workflow automation, and enterprise team coordination, though broader in vertical applicability beyond marketing.
- Smartsheet: Smartsheet is a work execution platform used by marketing teams for campaign planning, resource management, and cross-functional project tracking. Comparable in marketing operations use cases and enterprise mid-market positioning, though broader in horizontal applicability.
Broad incumbents
- Asana: Asana is a broader work and project management platform with growing marketing team adoption. While not MRM-focused, Asana's portfolio workflow capabilities and growing enterprise presence create substitution risk for MARMIND's project management and workflow automation modules.
- HubSpot Marketing Hub: HubSpot is a broad marketing automation and CRM platform used by enterprise marketing teams for campaign management, content, and analytics. Comparable in marketing software category but distinct in focus (CRM-led vs. planning-led); overlaps with MARMIND in cross-channel campaign coordination.
- Planview Adaptive Work: Planview (Adaptive Work, formerly Clarizen) is an enterprise work and portfolio management platform. Comparable in work management, capacity planning, and resource management capabilities with overlap in marketing operations use cases for large enterprise customers.
Emerging players
- Bynder: Bynder is a digital asset management platform with growing marketing operations capabilities and integrations with MARMIND. Comparable as an adjacent ecosystem player in the DAM + marketing operations stack rather than a direct planning/budget competitor; serves overlapping enterprise marketing buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MARMIND social profiles
Digital presenceMARMIND compliance and trust
Trust signalCompliance4 records
MARMIND financial estimates
Financial estimateRevenue estimate
Valuation estimate
MARMIND leadership team
Management profileNumber of profiles
Profiles10 records
MARMIND subsidiaries and ownership
Company hierarchySubsidiaries1 record
MARMIND funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MARMIND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MARMIND
What does MARMIND do?
MARMIND GmbH sells the Marmind Marketing Management Software, an enterprise cloud-based Marketing Resource Management (MRM) SaaS platform that gives global marketing teams a central cockpit for omnichannel campaign planning, budget and spend management, marketing dashboards with AI-driven analytics, digital asset management, project management, and workflow automation. The platform runs on Microsoft Azure, is sold through annual enterprise subscriptions with quote-based pricing, and is integrated into broader marketing stacks via an open GraphQL API and partnerships with Microsoft, SAP, Google, and HubSpot.
Is MARMIND a public or private company?
MARMIND is a private company. It is classified as corporate owned and is currently operating.
When was MARMIND founded?
MARMIND was founded in 2000. It employs 101 to 250 people.
Where is MARMIND based?
MARMIND is headquartered in Vienna, Austria, in the Europe region.
How does MARMIND make money?
One revenue line is on record: software Subscription (SaaS).
Who are MARMIND's main competitors?
Direct peers on record are Adobe Workfront, Aprimo, North Plains (formerly BrandMaker), Allocadia, Wrike and Smartsheet. Broad incumbents are Asana, HubSpot Marketing Hub and Planview Adaptive Work. Bynder is listed as an emerging player.
Does MARMIND have an API?
Yes. Marmind provides an open GraphQL API for integrations. The API supports CRUD operations (create, read, update, delete) via mutations. It supports condition-based visibility for groups and panels (new Custom Fields), purchase order mappings, lookup field settings via mutations, and GraphQL extensions for important days, periods, and working calendars. An open API is available for integrations including SAP, Tableau, and MicroStrategy.