Hirsala Golf

What Hirsala Golf does

Hirsala Golf is a privately held Finnish golf club operator headquartered in Jorvas (Kirkkonummi), approximately 25 minutes from central Helsinki. The company operates an 18-hole par-72 championship course designed by Northern Irish architect David Jones and refined by Christian Lundin, set in Nordic forest and exposed-granite terrain, and reports Finland's first GEO Certified status for sustainability leadership.

The business runs a multi-revenue model layered on a single physical asset: green-fee play (120 EUR / 95 EUR via WiseGolf app), annual playing rights (Täyspelioikeus at 1,950 EUR and a 50-round limit at 1,750 EUR), tiered membership (A, B, Junior), formal corporate playing-rights packages (3,290-5,990 EUR), shareable green-fee card packs, Trackman simulator studio hours (250-650 EUR blocks), padel season cards, on-site Restaurant Vista dining, VIP sauna and meeting facilities, Pro Shop and grip-replacement services, and golf instruction via MR Golf School. Operations rest on the WiseNetwork / WiseGolf booking and member-management platform, with Paytrail payment processing and Finnish employee-benefit integrations (Smartum, ePassi, Edenred).

Commercial activity is executed through Hirsala Golf Oy, the for-profit private limited company, alongside Hirsala Golf ry, the membership association. The customer base spans domestic Finnish golfers, senior and junior member segments, inbound golf tourists via tour-operator partnerships, and corporate clients using the venue for events, meetings, and client entertainment. The most extensive phase of a ReGolf-authored Master Plan course-development program was implemented in summer 2025 and finished after Midsummer 2026, modernizing the asset and supporting premium pricing into the 2026 season and beyond.

Name

Hirsala Golf

Legal name

Hirsala Golf Oy

Website

https://hirsalagolf.fi

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Hirsala Golf operates an 18-hole championship golf course in Jorvas (Kirkkonummi), Finland, about 25 minutes from Helsinki. It serves domestic members, individual green-fee players, inbound golf tourists, and corporate clients via memberships, playing rights, corporate events, instruction, simulator and padel venues, and restaurant operations.

Ownership category

akta.pro rank

Product category

Golf Club and Course Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Championship golf course
• Golf playing rights
• Corporate golf events
• Golf instruction services
• Recreational sports facilities

Headquarters

HQ city

Jorvas

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fee Revenue: 18-hole and 9-hole green fee sales for visitor play, with discounted rates for advance bookings via WiseGolf app
2. Memberships and Playing Rights: Annual memberships (A, B, Junior), unlimited and limited playing rights for the 2026 season
3. Corporate Events and Hosted Tournaments: Corporate event hosting, private tournaments, weddings, and celebrations in VIP sauna facilities and meeting rooms
4. Restaurant Vista Operations: On-site restaurant operations including catering for events
5. Equipment Sales and Rentals: Pro shop sales, club rentals, golf cart rentals, trolley rentals, and used equipment sales (Husqvarna robotic mowers)
6. Padel Facilities: Padel court bookings and packages
7. Golf Instruction and Training: Teaching sessions, group courses, and Trackman simulator training packages

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hirsala Golf operates an 18-hole championship golf course located in Kirkkonummi/Jorvas, approximately 25 minutes from Helsinki, Finland. The club offers green fee play, annual playing rights and memberships (A, B, Junior tiers), Trackman simulator training, padel courts, golf instruction, equipment rentals, on-site Restaurant Vista dining, and event hosting including VIP sauna facilities, weddings, and corporate functions. Finland's first GEO Certified golf course, known for its David Jones-designed layout and Nordic forest setting.

Product overview

Hirsala Golf operates a comprehensive golf club and resort facility approximately 25 minutes from Helsinki, Finland. The core product is an 18-hole championship golf course designed by David Jones, complemented by multiple service lines: green fee play and playing rights (Täyspelioikeus, Max 50 kerran pelioikeus, corporate packages), green fee packages and shareable cards, memberships (A-Jäsenyys, B-Jäsenyys, Juniorijäsenyys), Trackman golf simulator studio, padel courts, professional instruction and training programs, venue rental (VIP sauna, meeting rooms, weddings), and retail (Pro Shop, grip service). The facility also includes Restaurant Vista, locker rooms, practice areas, and partner accommodation. The club uses WiseGolf software for tee time management and booking.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole par-72 championship golf course featuring Finnish forest terrain, exposed granite landscapes, and natural contours. Known for having Finland's finest greens. Open to members, playing rights holders, and visitors with green fees.
• Green Fee Play (18-hole and 9-hole) Pay-per-round access for visitor play, priced at 120 EUR (18 holes standard) or 95 EUR (app booking) and 75 EUR (9 holes standard) or 59 EUR (app booking). Discounted rates apply when booked up to 7 days in advance via the WiseGolf app.
• Annual Playing Rights and Subscriptions Annual subscriptions granting personal playing rights throughout the season, including unlimited Full Playing Rights (1,950 EUR), limited 50-round rights (1,750 EUR), Senior rights for 60+ (1,350 EUR), and Corporate Rights for One (3,290 EUR) or Two (5,990 EUR). Includes advance booking, hosted guest rounds, and range/cart discounts.
• Annual Memberships Annual membership tiers: A-Membership (75 EUR) for shareholders and playing rights holders and their spouses; B-Membership (119 EUR) open to all with included 18-hole green fee; Junior Membership (59 EUR) for those born 2005 or later with 9-hole green fee included. Includes Golf magazine, federation benefits, and discounted rates.
• Multi-Round Green Fee Packages Non-personal shareable green fee card packages for multiple rounds, available as 5x18r (450 EUR), 10x18r (890 EUR), 20x18r (1,690 EUR), 30x18r (2,490 EUR), 50x18r (3,990 EUR), with corresponding 9-hole packages. Usable by multiple users.
• Trackman Golf Simulator Studio MR Golf Studio Hirsala offering Trackman launch monitor-based simulator practice and winter training, with transferable hour packages (10h, 20h, 30h) and weekday variants. Members receive bonus hours.
• Padel Courts and Packages Padel court bookings and multi-session 5x90 min season cards (144 EUR) at the club premises, providing racquet sport access for members and visitors.
• Golf Instruction and Training Programs Group and private golf instruction including senior summer training programs, junior courses, women's programs, Green Card certification courses, and Trackman simulator training. Led by golf pro Harri Murtonen and the MR Golf School team.
• Equipment Rentals Golf cart rental at 59 EUR (18 holes) or 39 EUR (9 holes), full set club rental at 60 EUR (Takomo premium), manual trolley at 3.50 EUR, and electric trolley at 10 EUR.
• Restaurant Vista On-site Finnish restaurant open Monday-Friday 09:00-18:00, Saturday-Sunday 09:00-19:30, serving lunch menu and VIP dining options, with full catering services for events.
• VIP Sauna and Meeting Facilities Modern VIP sauna facilities and meeting rooms for corporate events, business meetings, client entertainment, workshops, and seminars. Suitable for private events of 40 or more guests.
• Wedding and Private Event Hosting Full-service event hosting including weddings, stag/hen parties, and private celebrations with catering from Restaurant Vista.
• Pro Shop and Grip Services On-site golf equipment and merchandise retail shop combined with a golf club grip replacement service.
• Accommodation Referral Services Visitor accommodation arrangement services through partner Hotel Matts for hotel rooms and Private Villas for premium villa stays near the golf course.

Quantifiable outcome

• 25 minutes from Helsinki city center
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ReGolfcoreStrategic or Co-development PartnerReGolf created the Master Plan in 2023, a comprehensive development plan for Hirsala Golf's course improvements. ReGolf continues to serve as the strategic development partner guiding course enhancements including bunker renovations, green expansions, and infrastructure improvements.
• WiseNetwork / WiseGolfcoreTechnology or IntegrationWiseNetwork provides the WiseGolf booking and course management system powering Hirsala's tee time reservations, member management, and online shop operations.
• Hotel MattsminorGTM or Marketing PartnerRecommended accommodation partner for visitors to Hirsala Golf, offering hotel rooms for overnight stays.
• Private VillasminorGTM or Marketing PartnerLuxury accommodation partner recommended for visitors seeking premium villa accommodations near the golf course.
• Restaurant VistacoreOthersOn-site restaurant operated by Restaurant Vista, offering dining services and catering for golf events and corporate functions. Features Finnish cuisine with lunch and dinner menus.
• MR Golf School (Harri Murtonen)coreImplementation/ SI/ Consulting PartnerGolf instruction partner providing teaching services, group training, and Trackman simulator programs for members and visitors.
• WWF Suomi (WWF Finland)minorStrategic or Co-development PartnerEnvironmental partnership for Baltic Sea conservation. Half of each promotional product's price is donated to WWF Finland for Baltic Sea protection. This includes same-day playing rights purchased in May.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pickala Golf Club: Finnish golf club with multiple courses and corporate/membership offerings in the Helsinki commuter region. Comparable as a premium multi-course operator targeting the same domestic and corporate customer base.
• Espoo Ringside Golf: Finnish golf club in the greater Helsinki area offering championship play, memberships, and event hosting. Directly comparable premium club serving overlapping corporate and member customers.
• Helsinki Golf Club: Historic Finnish golf club near Helsinki, operating as a member-based championship course. Comparable on championship pedigree, member economics, and proximity to the Helsinki corporate market.
• Kytäjä Golf: Finnish premium golf and country club offering championship courses, memberships, and corporate events near Helsinki. Directly comparable in premium positioning, member-based revenue, and corporate event hosting.
• Tahko Golf: Finnish resort-style golf destination offering course play, accommodations, and event services. Comparable as a destination course targeting both domestic golfers and tourists, with a similar mix of green fees, memberships, and events.

Regional players

• Bro Hof Slott Golf Club: Premium Swedish championship golf resort with high-end green fees, corporate events, and luxury accommodations. Comparable as a Nordic championship destination club with similar premium positioning and tournament-grade course.
• Barsebäck Golf & Country Club: Established Swedish golf and country club with championship courses, corporate/membership services, and event hosting. Comparable on Nordic premium positioning, member economics, and corporate event revenue mix.
• Hills Golf & Sports Club: Premium Swedish golf club near Stockholm with members, corporate events, and tournament hosting. Comparable as a Nordic premium championship course targeting high-income members and corporate clients.

Others

• WiseNetwork / WiseGolf: Finnish golf technology platform providing the booking and course management system used by Hirsala. Relevant as an enabling technology partner rather than a competitor; comparable as part of the broader Nordic golf operations ecosystem.

Broad incumbents

• Vierumäki Golf: Finland's largest sports resort, operating multiple courses plus extensive sports, accommodation, and conference facilities. Comparable as a destination golf and event operator but with significantly broader sports/leisure portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hirsalagolf
• Facebookfacebook.com/hirsalagolf
• LinkedInlinkedin.com/company/hirsala-golf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirsala Golf